STRATEGICMANAGEMENT

eahon o hraleqy (214) By thandter

the deleiminatiom basic Lonq+erm
qoalse obiectiveso CLD enterprse h e
adoptinn CDUrses o action end he
allocathod. o resources or carruinq ou
hese q0alg

eSbrategles are he means to achievelong

erm Dbiectives:

Manu optiens available Por tbe company

choose rom
Shateq 1S Concened wltb de cidinq
ehichnptien to Lse:_

Eampleg
4eoqrapuic eLpanSim

Airer siicatin
acquiatio
mef ers tc
 woT)-2 M

Strat eqic Manaqement::(2M

he art and_ Sence o
orulainq implementin nd Yaluating
ctosg unctconal decasioos hat enable e
orqanlsabien _athiere the objecaves

DPerence betoeen Sraieaic management

grateqi planpin4
-SM_deals b miSsioD ision qoals
qoals L
objectives yaluea oles tespnsibilithes Df
the orqani£ation.

SP2 Manaqement tool & ' s a process

wehich the manaqement ouses s
eDela to achieve theqoals-

Stages in shraBeqic Manaqemend1oM

ghateqic oroulation
srateqic inplementationo
srateqic evaluaHoo
Shaequ aLOulalho
InLiLdes
VIsioD and_ mISsio
ldenly Dpportunilies threas-erfernal

deleumining nlena shenqBhs oeakhess

establughinq Jona esm pbjecthve
4nerahna allenative hateqies
honSing- paruular sraleqies pursue

Basie ueshong
ha bu siness p_ eDter ?
ha buciness tn abandoo 2
tlou to aLocatereapures
whether to pand operafions
ushefther to ormont_shoct

Shateq) e_ plementafon,
ocea bu wbich ghrateqy&poiua are
t o to hrough_achon fhro ugh derelopmal
poq1amme budqes & pmcedurez OHen
Lalled actioo slaqe
Pmarams ateoent achvihes or sep
heodea h accomplisk plan
Buda ett halemend oP orqan 2a1onng

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 DuOer teimstzpressed io inanu al terme
Prcedure area 9ythem equerdia
Cleps thaf dsenbe lasl hpuya_Dauhudar
tas to be done
ST eed irm o sel_
annual obje cHvez
Pou de
Moivale eployee
allncale IezoLfCe2 o ha ormulated_þoU cieg
cCOLn_be DimuLcted
develonqLupporhve culhue
Crahng suppor hve orqaninahonal smuture
prepaing bdqos
developlra4 4 ilinq lnormafhon syttem

2svaeqic evaluaion
Proces whose CorpDre aciviha &perorance
eAulk _ ara At O red

Manajes aeed oenow ha_chakeql ae

hot Oorenga
undamtal acivhe
reiuo eterna é tetna achok thaf ak
base o Cumeut Sora
pes ormanoe_ term apnit &eD
Lapan nd- acduelwth_ Stando.d_

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67
 atin-coLectve
taura achons

cu e r n n _ ShrafealC manoq ement

YIsion_Aaloment rgt_clep shaleqicplaw

Mission slaleman 0duaiu gtedemenk o
purpose hoal dishngwsh Oue businac om
Siular
o u o are Coe qolaa- fo achieve e
Ur bugines?
idebier o im preked opeaho
Dmlut_&haarkef_terms aMe
te potebal attra ctYeneks o wture martes

Edecn Treads and opportunihes-

-pprtunihes & reals reler to -ec sdu al

eulturad, dao qrapue PolhzalRega, qorernment
rends eevens hat_coud beueit or karm an

orqaM 2 0 o N n Hh ure

eatne
nernal weatneu are Orqaui 2ah dng couhrollable
2a1ona
aivihs. lcd ewhiy waua orqa
wea&n 2s in as unehonal araas o fae businaaS

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 2) 0 21oDID

is n eyeuhal Shradeq1c maro.qement chvihy.

achvih.
Orqant1ah one

Need SM: M
Due
ange
. Provide udalne

.Bett er Perofmane
pov eoallocatvo o reources
Copeti hve ad vantag
. P v e holis tie aapprvaa
ppaa
l p roved tuearation
Syshwatize bus)ns deucns.
Reo ons Yor ailure o M: (S)
gome piltatu to avold
Ustuq ghroeq plawiq to qaencou L over
doci sion CLnO
resourcAs
dol
doing graeqic lawdnq o atis y ts
aceredu aion or requlatory equiremeutr
Too haui y monnga r o wucsi on develo
pmen
grateoM ormulatun
LOMm u i Cale
a plau b
ewployte who cowi nue uor tiung i dark
Top anaGers walein wive_ oleei _ion
LOu t wt H morml 7lan

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lop a aers oLLtiv alyH hot
Supportinq shadeit
pla proeeM

ue pla ns a afandard or
Wu0s usinq_pe mance
Delagabir pla nninq a aplanner raiher than
iovolvi ng all an0gers
Fcu lin4 Involve ey nploye es in all_phales
shretqzi plarnig
ereale oaboroive cli mate
9up portive ekaekange.
Viewinq plait o be nece aRI or

u i porta ut
current po6lems
Becoid
hat insuficut o
N plannq 1 done.

Beiq tD ormal planning thad fleubilt

CLnd erea ty are shled
( tom
Proce of shateqje na naqenment
LtiiKe lSM)

sto
 CHAP 2 SrateqiePlannnq

1s dleineo Or q a i 2 a i o r d d

procesS o clinin Srateqy,or direci or

CUnd ma bing deciclong on alloeaion ik
Pursue this
hrateq9- incudinq
tapi tal and people
s

Stepsi Shateqic Planmnq Ycers (toM4)

Orqanicatton c s ton &purPose -

Sthna orqa nisaion qoal obech ue
SueOTanalys_
alternafi ver
ormulaping ghrafegic
Sdeckinqfhe bert chrateqyy_
Seleckir
Prepai n he operaH onal plan
plan

oullo cauon
Res ource
Co orinati on internal acors
lfeqratirg chateqy i0perationas plan
a u a i orn
noee¢tORy,
feduiqn he tategy

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 to n vhaJoqie
plannur Ju.
 CAD 3
Environment Appraiga
Concepi_of enrinDnMent:
Accordunq to eb davi busi nes envìronned
1s
gade a
eDndion raudr
nluan ces ha Áurrund aud elte it

reore buines nvionnmed Ma be undlers ood

bactqrvunds an uwerprise d e r ustw
it Oprate and achorz whi lueace i
bueine u dciridnu.lti cDLplex dpunannic and
ehaog
T Co w
pauy i am on ment
Purpos
.Polowlnq COurse acroo dffereu rom nval
Pims
drelopi shakage qvi bettes outcomo than
Ht ikivay:_
moino 4fiult Jor u o-tur Prm to
f hraleay.

a tw CDupauywit T
tk cinq eapali Chu
fat a adrauiep p eytu ra porduni Ru
moet thu reas dcisied

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2 ha are te Lon pefenci es
Posess ed E
d i u cies hout ueac fo be addreued

Derdo pment isation'c Com peh Hvve

Advantoe-
eompeihve edvanaqe
Sustained war teb pePormance
&hadeqte askekcompay's DT Compelenuej
CDmpam TAourte 4_capasiChes

Relalan Opprtuni hog

Rdalnq reDurce nvi ronmukal
Appraisa

Manu na Dnviromenda app raiSol 'S aa proeets

wdi korina Tu orgaui 2ation's xernal
mvronmen denilu t Opportuaihe
Hareads aeetin grategie dacicio ofte
OTCaui solton

3uoOT

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 ATC AA

Environental Scanninq
MOsharvg ovaluan l t e r n a l aud
ufernal ehyivDMAL t praanigatied
Need or environmeudol dcauingt.

orterls ive orces Modal:.

touyolr - Muckael T Porter

uuedPor developi uq sroteqies& in may dutse

gops eve indusm eveRu asket
warbet
anaupe + eLOnow & orce
deserwines D petuton
position OT4uisatiep
1proves

waki -

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 Podeuhal Eukauss
Sargaiuq pouoe Tu rea oP nu
pplier

Suppiers ndusm Buar

Co hbrs

ory_aw
sh Pima
Barqaiuq
buyer

Subehhutes
T re sulsthitue
produuek or serviu

Baugauwkq Pooer Supplueis

Suppie COncauhrahon
lwportance of Salee n suppuer
dereulialoo o input
Suite eoc o ims in t udusay.
pTesoLe aldorwade lupuw
Jurea o Porward wleqraion
elative to fo-j alpuchajes by industies

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 Barners v eut

tellethual opeuty 5q
Ononde gcal
Cushower elalio) &brand loyalu
CusowoY 9ultuhing c oSt
aceeas)na dishobuhon channuls
otYAMooa
diaeapital Investmet

o blo.
Subs itt ea
1o ofther indushries
proeluekk

product_
p mduc demand pree_change ubstitue
produet
roduet (s pnce dasticity _olfected by
uubsthtudeprocuds
ureats eusts To alternative pr duss with
owe DOce3 better peormanee palameleer,

Treat oSubstHldes s demi nad by

by
brano yalty Ctts
loser wgtouer velabiondus
Cel nef
Suitehuq tost
relairegnee orpeorMance uksitu te

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Copeliive Pivaln between elsHa plae
Conpettion ke to be
Tue are Mauu_ployors_ o a b a d 9av Si2e
Nol uch
Pereuttalro beween players aand
nd

products
players have S ni laT hroteqies.

o u warbePF otk Tates

barses or eL ase.

Civ ortes cattde texdorna orrec of-tte

Cowpa
Vaue Chain AnasisXXup DM
caleqone
Ou p
wpporve acduihe
 T

SkaBeqie ous oup

Group op lns induiy oUowing
iame
Lamee D a a sinular
shodeqy along
ghatea dimenulons, orke ME)
yiewed mmn tu perspectte oSo
postbpkn42 nof as Same as moukel seqmen_
Seqmeutalan
irma io shatoqicgso
gseLprLemble Qackbthor l
dpere n wai
purrue cinuat broad shateqies
tend te_ have iila charactensho
have Siuuila aibel skare
endfo kove epond to ellemal evewk or
LDmpehhve Man 0e vvers in ginular was

AShrodegi Qroup ap is malLly ued_a

analytical fool o Srafeq qmups

On te exhemes nidula4 ayba maole ug-

reshargugup
27piall_indutn
Dlayers
pursu sinila 9hateqiea
uK nique shatope.

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Shaleqs roups fluelicaticn_a shadeg
Choncea to c h thategie qopup fo COpefein:
m's sclose COnpetitoig are Hhosein a
Srateqi qroup-
A e ghadteg qmup have -
Suctusal_atfrachvonea bas- on brters_pve

orces ramaueor Competitecon

OurceeoP opportunites too pirm in a grategic
Source
qoup
Cieainq a AO ghraluga
Shiho fo a Lavaurahl Sltuated

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Copekior nalusig
urpose
ore 0secast copeh onsLudure ghradeqe an
oe ccions
P d i t Lowpefitors eact a fo a
m'sghatogy Cowpeti ive iadirss
to dcternn As_cODethve behaviour car be
plueced t benadit o iitiatin
us on it_anuwes)
ho are Our cowpeti tors
-Shalf are e COwpetttor_objectivei
ghateqig
tt

supion?
gheng4h Iaatneu

PeoCESS 0f CoMPE TTOR ANALVSIS

ldenttylnq lowpetibS
-Eo-Hertdeaffier evett oeonupetifo baref
bae
deqee ofprodueH Sulsttdton
Brard CopiHon. Genuic compeluloo
ndutsy competihno
foimcopetittn bu buses
le4 faniport COnLPettoon b1» buses
Plane,Cas

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 dotulut4
AQuD
Compufitors Objectiyes
ob)ective Profit wa1inui2a ioo
cak low
fecknologeal eadersup
war td skare qavuotb/ epansioo
Cervice leaclerg hip
OVeal wartet Lo nu natuon
2uuvival,

&ldorteiuiuqJ cpetitpr gadegi exi

iendend sat oqles aud Tealssed shrefeqie

ldeti livg_tOmpetfp asunptiong_

lcdenth-
Ileatiprq
and weakneg:
evaluadinq compei forshoqdhs

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