Professional Documents
Culture Documents
ADVERTISING
ADVERTISING
ADVERTISING
ON
“
”
With Special Reference to
“HINDUSTAN COCA-COLA
BEVERAGE PVT. LTD.”
Patna
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Submitted By:-
SHASHI KANT
SHARMA
NIPS School of
Management
MBA
Session (2009-
2011)
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ACKNOWLEDGEMENT
It is the great pleasure to have this opportunity for the preparation of this
our gratitude to all of them, who in some or the other way helped us to
valuable co-operation and efforts for the preparation of this project. Finally,
related to COCA COLA for my work. Who gave me their time, views,
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ADVERTISING
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DISTRIBUTION OF PRODUCT ACCORDING TO LOCALITY
DIRECT OPERATION:
COMPANY
In 2006 there were only 14 towns under DSD which has been increased
to 48 towns by 2009.
INDIRECT OPERATION:
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RESEARCH METHODOLOGY
The topic “Direct distribution and its loop holes” for the project work
was suggested to me by the RTM of Hindustan Coca-Cola Beverage
private limited. He asked me to conduct a survey in areas where the
coca-cola market is weak as well as high and to find out the problems
faced by the retailers as retailer is one of the prime channel members
in the distribution channel.
Armed with the ideas provided to me by the RTM and the Area Sales
Manager, I went ahead for the research. In order to collect samples
during my survey I planned to take recourse to the Random Sampling
because as the name suggests, in this method of Sampling any unit of
population can be selected at random. In my research, the retailers in
Patna comprise the universe. Therefore, they are the ones who
constitute as the main source of information to me.
The survey was done in about 100 shops including eateries &
drinkeries, groceries and other conveniences.
1. This project is helpful to find out the sale trends of the coke
products and its effect on consumer value and satisfaction.
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2. This study provides an insight to the company that what kind of
strategy must be adopted in order to increase the sales and
satisfaction of the retailers and consumers.
3. This project directly deals with the interaction of different kind of
people.
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METHOD OF DATA COLLECTION
MARKET SURVEY
METHODOLOGY
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The primary data collected through the survey method for the purpose
of the study. The survey was done by using questionnaire method.
Beside this I has an informal discussion with the retail outlet.
Secondary data: information regarding the organization was obtained
from secondary sources like company journals, company websites,
publications & records.
RESEARCH DESIGN
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SURVEY OF OUTLETS IN RANCHI:
There are some specific areas covered for the purpose of survey in the
state capital of Bihar, Patna Generally these areas are weaker in terms
of sales. To find out the reason of retailer’s unsatisfaction, loop hole in
the distribution system and the improvement to be needed for high
satisfaction as it will increase the sales volume, the survey was done.
AREA COVERED:
• Rajender Nagar
• Patliputra
• Patna City
• Dak Banglow
• Boring Road
• Anishabad
• Mithapur
• Patna Zoo
• Patna Railway
• Transport Nagar
• Kankarbagh
• Ashok Rajpath
• Danapur
• Khaugal
• Kurji
• Raja Bazar
• Exhibition Road
• Khaj Pura
OBSERVATION
Coca cola has its own management system which is a mojoar tool that
helps management in problem solving and framing marketing strategy.
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Here the market research is carried out at different places in Ranchi. In
order to expand the market of coca cola, survey was made to find the
areas where there is scope for opening new outlets thus on that basis
survey was carried out.
CONTENTS
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11. Suggestions & Recommendations -
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12. Limitations - 52
13. Annexure -
52