State Merchandiser

State merchandiser is like a bridge between sales team and the cluster/category teams.
He/she is the custodian and representative of sourcing team in the sales territory. . He/she
is the first point of contact of the sales team to fill any merchandise or brand requirement.
Responsible for understanding the sales territory and relaying back actionable inputs to the
sourcing and category teams

KRAs

1. Study merchandise requirement for all apparel and footwear bricks in the assigned
territory.
2. Study current platform offerings and identify customer requirement to fill
merchandise as well as brand gaps.
3. Liaise with the territory sales team to understand merchandise and price point
requirement by the retailers.
4. Identify top selling and high demand brands in the territory.
5. Frequently engage with customers (retailers) to take feedback on all aspects of
products/merchandise not limiting to product quality, product features, packaging
etc.
6. Translate and communicate inputs provided by sale team/retailers to the category
and cluster (sourcing) teams to source relevant products and brands.
7. Co-ordinate with the cluster and category teams to communicate any key
product/brand launches to the sales team.
8. Provide product training to sales team from time to time.
9. On-board local wholesalers to sell local brands on the platform and buy merchandise
from the platform.
10. Remain up to date with the emerging fashion trends in the assigned territory.
11. Responsible for the sales target achievement of the territory.

Skills required:

1. NIFT/Pearl school graduate or post graduate in merchandising or fashion

management.
2. 2 to 4 years of experience in merchandising, buying or category management.
3. Knowledge and understanding of product especially garment construction, features
and quality aspects.
4. Fair understanding of product quality and price relation.
5. Computer skills including MS word, Excel and Power point.
6. Very strong communication and interpersonal skills.
7. Knowledge of local language is a plus.