ENTREPRENEUR 3

Name of Entrepreneur: Daniela Calumba

Short description about her:
Daniela Calumba is an environmentalist entrepreneur
offering handmade self-care products such as shampoo bars, facial
serums, bamboo toothbrushes, deodorants, etc. She is the founder,
formulator, and driving force behind the DANIELA CALUMBA
line. Created in 2017, a curiosity sparked by her own health journey
and the power of plants are what initially drew her into all natural
slow self care. Her eponymous line is big on ethical practices and
she makes sure that all her products' ingredients -- from seed to
bottle -- are slow-farmed and harvested sustainably. Aside from
toiletries, Daniela Calumba also designs and produces jewelry
products. Her brand stands for the mindful use of reclaimed
materials and all her products are handmade. Currently, Daniela
works in her studio in Cagayan de Oro with many ingredients grown
in her family's small permaculture farm in the mountains of
Bukidnon, Mindanao.
Category: Ecopreneur
Name and Brief Description of Business/Venture/Project:
DANIELA CALUMBA
Website: https://www.instagram.com/danielacalumba/?hl=en
The DANIELA CALUMBA line is an eco-enterprise that aims to create products that harness the
efficacy of authentic vibrant plant medicine, made thoughtfully by hands and heart with real farmed
ingredients, and done with the highest intentions for the earth. Nature is the greatest inspiration of the
business and catalyst for creating formulas and rituals. Every single aspect of the business process is a
true long labour of love, dedication, and passion to create herbal remedies, luxurious soap and candles,
and exquisite natural perfumes that bridge traditional wisdom with modern knowledge and are gentle on
the skin and planet.
PEC or Entrep Mind Attributes Manifested:

 Goal settling
 Commitment to work contract
 Persuasion and networking
PEC/EMA 1: Goal settling
Daniela Calumba believes in her goals about “personal care and everyday wear that nourishes not
only your mind, body, and soul, but also fuels the land it springs from.” Having a goal in mind to build
community and quality of life for all, her vision includes growing a diverse and abundant food forest that
includes edible and medicinal plants, organic fruiting shrubs and trees, and vegetables. To benefit our
planet on a micro and community level, to support the Filipino superhumans who farm ethically and
responsibly against all odds. Her objectives are challenging to settle so she always ask herself on what
else can she make with her own hands, what can she build that’s more lasting and meaningful.
“One of the things I am passionate about affecting through this venture is slowing things right down. I’ve been
continuing my studies on permaculture and plant medicine, developing a food forest, and trying to raise more awareness on the
importance of these. Truly seed to bottle, which is why I always emphasized the word “slow.” I veered away from labeling my
work “zero waste”, “organic”, “eco-friendly”, and such. These are buzzwords that have been so overused. I wanted to go
beyond them.”

PEC/EMA 2: Commitment to work contract

Daniela Calumba’s work has always been more than just shampoo bars and beeswax wraps, more
than natural ingredients and biodegradable packaging. Keeping her business objectives, she wanted to
work directly with our local farmers, support their work, support the land, with transparency and honesty
towards consumers indicating the sustainability of her own enterprise’s products. She, along with a
community of farmers, urban gardeners, herbalists, social workers, and cultural conservationists, are
committed to creating products that are long-lasting and plant-based.
“Consumers are becoming increasingly aware of misleading marketing languages and I hope more consumers are
being cautious when hearing words like “natural”, “eco”, and “organic”. There are movements to reclaim words, to fight
against greenwashing, to increase transparency and honesty and I 100% support those movements. Something we see more and
more are claims about sustainability.”

PEC/EMA 3: Persuasion and Networking

Being an ecopreneur, Daniela Calumba always wanted to share her knowledge and work to help
and educate more people besides those that buy her products. Through her enterprise, she continues
providing more information regarding caring for the earth’s ecosystems, permaculture, and medicinal
plants. Aside from these, she always wanted the permaculture passion to catch on not only to her avid
consumers but to all. She wants more mainstream circles to appreciate and see the value in them. Small
scale farm sourcing and permaculture are heart-centered and benefit real people and communities.
“When you use a product like mine that is sourced on a small local scale, you are now connected to and supporting
dozens of small farmers who have immense love in their work. I want consumers, brands, corporate entities, and the media to
begin to see the value this type of sourcing offers our planet and humanity. The land is wide and welcoming. The potential is
huge. When we join forces with nature’s brilliance, there is truly hope for our collective well-being. ”

How these PECs/EMAs contributed to Entrepreneur 3's entrepreneurial success

These entrepreneurial competencies and mindsets of Daniela Calumba, an ecopreneur, played
essential roles in achieving excellent performance in ensuring a continuous growth and success of her
own DANIELA CALUMBA line amongst competitive enterprise environment.
Running a small business is filled with challenges, but by keeping her promise and word to
provide personal care and everyday wear that nourishes not only your mind, body, and soul, but also fuels
the land it springs from to the consumers, Daniela Calumba line gain positive recognition as well as
greater success amongst competitive enterprise environment. Calumba created a strong network of
connections to help her enterprise awareness grow by using social media to persuade, connect, and
influence people through her entrepreneurial venture. Achieving her goals with her advocacies, provided
a clear path for her to follow and motivation to keep raising eco-awareness by giving sustainable options
which are locally sourced and crafted which really helped to reach her pre-determined success.
 Calumba showed right attitude towards her business and the determination and grit to achieve
success. Each of her PECs/EMAs is connected and compatible to each other which greatly improve her
odds of success being an ecopreneur.

Bibliography
Singson, Y., & Ignacio, M. (2020, March 7). #ForwardFearless14: A Women’s Month Tribute To
Millennials We Admire. COSMO.PH. https://www.cosmo.ph/lifestyle/cosmopolitan-womens-
month-successful-millennials-a1085-a704-20190312-lfrm3
Aseoche, T. (2019, December 26). 22 Filipino Eco-Entrepreneurs Who Inspire to Make the Greener
Switch. When In Manila.
https://www.wheninmanila.com/22-filipino-eco-entrepreneurs-who-inspire-to-make-the-greener-
switch/
Daniela Calumba. (n.d.). Goethe-Institut Philippinen. Retrieved March 17, 2021, from
https://www.goethe.de/ins/ph/en/kul/sup/hub/the-makers-hub_residency/daniele-columba.html