SYSTEM X

CONTENTS

Introduction & Overview ……………………………………………………………………………………………………………….. p.2

My Story: From Failures To $30 Million In Sales ……………………………………………………………………………… p.2
Building A Successful Online Business: 6 Essential Steps ………………………………………………………………….. p.3
System X Process Overview.………………………………………………………………………………………………………. p.5
Phase 1: Selecting Your Physical Product …………………………………………………………………………………………... p.6
Conducting Product Reach ………………………………………………………………………………………………………… p.6
Testing Product Viability in 6 Steps ………………………………………………………………………………………………. p.11
Testing Product Profitability ……………………………………………………………………………………………………….. p.25
Finding The Right Suppliers ……………………………………………………………………………………………………….. p.30
Additional Cost Considerations ……………………………………………………………………………………………………. p.37
Selecting A Product To Move Ahead With ………………………………………………………………………………………. p.38
Ordering A Product Sample ………………………………………………………………………………………………………. p.39
Phase 1 Review & Action Plan …………………………………………………………………………………………………... p.40
Phase 2 Branding & Packaging …………………………………………………………………………………………………………. p. 42
Brand Name Research ……………………………………………………………………………………………………………... p.44
Creating Your Logo ………………………………………………………………………………………………………………… p.48
Design & Organize Your Packaging ……………………………………………………………………………………………… p.51
Design & Create Your Product Labels ……………………………………………………………………………………………. p. 52
Create Your Product Insert ………………………………………………………………………………………………………… p.54
Phase 2 Review & Action …………………………………………………………………………………………………………... p. 55
Phase 3: Ordering Your Inventory ……………………………………………………………………………………..………………...p.56
Phase 4: Preparing Your Amazon Product Launch …………………………………………………………………………………. p.58
Launch System Overview ………………………………………………………………………………………………………….. p.58
Launch Process ……………………………………………………………………………………………………………………... p.61
Initial Action Steps …………………………………………………………………………………………………………………... p.63
How To Capture Leads …………………………………………………………………………………………………………….. p.69
Pre-launch Timeline ………………………………………………………………………………………………………………… p.73
The Launch Phase ………………………………………………………………………………………………………………….. p.74
The Final Phase …………………………………………………………………………………………………………………….. p.77
Phase 4 Review & Action Plan …………………………………………………………………………………………………….. p.78
Phase 5: Amazon Account, Shipping & Listing Preparation ………………………………………………………………………..p.80
Set Up Your Seller Central Account ………………………………………………………………………………………………. p.81
Purchase a UPC code ……………………………………………………………………………………………………………… p.81
Create A Basic Product Listing ……………………………………………………………………………………………………. p.83
Set Up Your Shipment To FBA Inspection ……………………………………………………………………………………….. p.85
Prepare Your Shipment To Amazon ……………………………………………………………………………………………….p.86
Product Listing Optimization ……………………………………………………………………………………………………….. p.91
Phase 5 Review & Action Plan ……………………………………………………………………………………………………. p.102
Phase 6: A Brief On Launching Your Product ……………………………………………………………………………………….. p.104
Phase 7: Planning Your Evergreen Sales Funnel ……………………………………………………………………………………. p.106
The 5 Action Steps ………………………………………………………………………………………………………………….. p.107
Phase 7 Review & Action Plan ……………………………………………………………………………………………………..p.123
Phase 8: Researching Your $7 Product …………………………………………………………………………………………………p.124
Demographic Research …………………………………………………………………………………………………………….. p.124
Topic Research ……………………………………………………………………………………………………………………....p.132
Phase 8 Review & Action Plan ……………………………………………………………………………………………………. p.140
Phase 9: Creating Your $7 Product ……………………………………………………………………………………………………. p.141
Using PLR Content …………………………………………………………………………………………………………………. p.142
Outsourcing Your Content …………………………………………………………………………………………………………. p.145
Creating Your Own Content ………………………………………………………………………………………………………. p.149
Digital Product 7-Step Breakdown ………………………………………………………………………………………………... p.168
Phase 9 Review & Action Plan ……………………………………………………………………………………………………. p.171
Phase 10: Funnel Set-up & Optimization ………………………………………………………………………………………………. p.173
 Setting Up Your Emails …………………………………………………………………………………………………………….. p.173
Optimizing Your Funnels …………………………………………………………………………………………………………... p.174
Phase 10 Review & Action Plan …………………………………………………………………………………………………... p.178
Phase 11: Facebook Traffic ……………………………………………………………………………………………………………... p.179
Finding Your Target Audience ……………………………………………………………………………………………………...p.179
Facebook Pixels and custom conversions ………………………………………………………………………………………. p.180
Creating a custom audience ……………………………………………………………………………………………………… p.191
“Like” Campaigns …………………………………………………………………………………………………………………... p.195
Boosting Facebook Posts………………………………………………………………………………………………………... p.203
“Click To Website” Facebook Ads …………………………………………………………………………………………………p.211.
Lead Generation Ads ……………………………………………………………………………………………………………….. p.220
Using AdExpresso …………………………………………………………………………………………………………………... p.231
Amazon Sponsored Ads……………………………………………………………………………………………………………. p.243
Phase 11 Review & Action Plan …………………………………………………………………………………………………... p.246
Phase 12: Pinterest Traffic Guide ……………………………………………………………………………………………………….. p.248
The Pinterest Pinning Process ……………………………………………………………………………………………………. p.251
Getting Started On Pinterest ………………………………………………………………………………………………………. p.255
Your Pinterest Strategy …………………………………………………………………………………………………………….. p.256
Building Your Base of Followers ………………………………………………………………………………………………….. p.259
Pinterest Advertising ……………………………………………………………………………………………………………….. p.261
Rich Pins …………………………………………………………………………………………………………………………….. p.275
Phase 12 Review & Action Plan ………………………………………………………………………………………………….. p.277
Phase 14: Expanding Your Product Line ………………………………………………………………………………………………. p.279
Using Your Email List To Your Advantage ……………………………………………………………………………………….. p.279
Phase 15: Crowdfunding - Making Money With A Unique Product ………………………………………………………………. p.283
How Crowdfunding Works …………………………………………………………………………………………………………. p.283
Crowdfunding Platforms ……………………………………………………………………………………………………………. p.286
5 Tips For Building A Successful Campaign …………………………………………………………………………………….. p.286
Rewards ……………………………………………………………………………………………………………………………… p.288
Campaign Success: What Now? ………………………………………………………………………………………………….. p.290
Phase 16: Creating Your Own Ecommerce Site …………………………………………………………………………………….. p.292
4 Top Ecommerce Benefits ………………………………………………………………………………………………………... p.292
Successful Ecommerce Benefits ………………………………………………………………………………………………….. p.293
Final Words ………………………………………………………………………………………………………………………… p.297