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BSBMGT617 Develop and implement a business plan

ASSESSMENT SUMMARY SHEET

This summary is to be completed by the AVETA assessor and is used as a final record of student competence.
Student’s evidence and assessor checklists are to be attached to this summary.

Student Name: Student Group:

Student ID No: Completion Date:

Unit Code: BSBMGT617


Unit Title: Develop and implement a business plan
Please attach the following documentation along with appropriate marking guides to this checklist:
Result
Assessment Method Assessment Evidence S - Satisfactory
NS – Not Satisfactory
Assessment 1  Consultation, Business Plan
Project S | NS
 Assessor Checklist
 Email to implement the operation
Assessment 2 plan, Brief Report on Business
Project S | NS
performance, Email (screen shot)
 Assessor observation Checklist
Assessment 3  Report
Report S | NS
 Assessor checklist
 Written Assessment
Assessment 4 Written Questions S | NS
 Assessor Checklist

Final Assessment Result for this unit  COMPETENT  NOT YET COMPETENT
Student Declaration: I declare that the evidence I have Assessor Declaration: I declare that:
submitted for Assessment for this unit of competency is  The student has satisfactorily completed all the required
my own work and that: assessment tasks for this unit of competency
 I have been assessed in this unit.  I have conducted these assessments in accordance with
 I have been provided with feedback. principles of assessment and rules of evidence
 I have been advised of my result.  I have provided appropriate feedback to the student
 I am aware of my appeal rights.  I believe that the evidence that the student has submitted for
this unit of competency to the best of my ability is the students
own work.
Student name: ____________________
Assessor name: ___________________
Signature: ____________________________
Signature: _____________________
Date: ____/_____/_____
Date: ___/_____/_____

BSBMGT617 Develop and implement a business plan - Student Copy -V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 1
Assessor to provide feedback to the learner, both where competency has been demonstrated and where further
evidence is required. Providing feedback shows fairness in the assessment process:

CHEATING & PLAGARISM DECLARATION


Student Declaration: In accordance with AVETA P.03.08 ‘Cheating and Plagiarism Policy’ I hereby acknowledge by
signing this declaration that I have not cheated or plagiarised any work in regards to all of the assessment tasks
undertaken in this unit of competency except where the work has been correctly acknowledged or as per the
specific assessment task instructions.
Student name: _______________________________

Signature: ____________________________

Date: ____/_____/_____

Administrative use only

Entered onto Student Management Database  ________________


Date Initials
International students: All completed student assessment items for this unit of competency will be securely
retained by AVETA for a period of six months from the date on which the judgment of competence is made.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 2
Assessment Guidelines for Student:

Conditions of assessment
 You are to complete all the assessments, in accordance with AVETA’S P.01.08b “Assessment Policy and
Procedures” that are outlined in this document i.e. Assessment 1 - 4 and present your evidence to the Assessor
so that you can be graded as either S – Satisfactory or NS – Not Satisfactory for each assessment task. In either
case your Assessor will provide you with feedback.
 If the evidence is graded as NS – Not Satisfactory you will be required to re-submit the evidence within your
enrolment period for the qualification.
 In this case you will be provided with clear and constructive feedback based on the assessment decision so that
you can improve your skills / knowledge prior to submission of evidence.
 Only when all assessments have been graded as S - Satisfactory you will be deemed C – Competent in this unit
of competency; if you do not satisfactorily complete all the assessment tasks you will be deemed NYC – Not Yet
Competent for this unit of competency and appropriate feedback will be provided to you by your assigned
assessor.
 Your Assessor will use the checklists, in this document, to ensure that all assessment requirements have been
met.
 If you are dissatisfied with an assessment decision you should make an appeal to AVETA in writing no longer
than 10 days following advice of the assessment decision, in accordance with AVETA’s P.03.02 “Complaints and
Appeals Policy”.

Context of and specific resources for assessment - During the assessment tasks, you will be provided with:
 appropriate documentation and resources normally used in the workplace
 strategic, business and operational plans
 business information and data
 interaction with others

Reasonable Adjustments - by student request


 If you require a reasonable adjustment, you should discuss the matter with your assigned assessor in
accordance with AVETA’s P.19.08. “Special Consideration Policy and Procedures”.

Foundation Skills
Reading - Gathers, interprets and analyses textual information when developing the business plan and monitoring
operational performance.
Utilises understanding of distinguishing structures and features of a range of text as well as recognising and
reflecting on context, purpose and audience (Assessment 1 /2/3/4)

Writing - Communicates relationships between ideas and information, matching style of writing to purpose and
audience. Researches, plans and prepares business plan for relevant stakeholders (Assessment 1/2/3/4)

Oral Communication - Presents information and seeks advice using language and features appropriate to
audience. Participates in discussions using listening and questioning to elicit the views of others and to clarify
or confirm understanding (Assessment 1)

Numeracy - Extracts and evaluates mathematical information to review the market, research competitors and
review pricing structures budgets (Assessment 1 /2)

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 3
Navigate the work of work - Takes full responsibility for identifying and complying with legislative requirements
applicable to self and the organisation (Assessment 1)

Interact with others - Selects and uses appropriate conventions and protocols when communicating with internal
and external stakeholders to seek or share information.
Collaborates with others to achieve joint outcomes, playing an active role in facilitating effective group
interaction, influencing direction and taking a leadership role. Provides support in field of expertise to
colleagues, as required (Assessment 1/2)

Get the work done -Sequences and schedules complex activities, monitors implementation and manages relevant
communication. Systematically gathers and analyses all relevant information and evaluates options in order to
monitor performance and identify opportunities for improvement (Assessment 1/2/3)

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 4
ASSESSMENT INFORMATION
In the capacity of the Business Manager in determining the effective functioning and success of the
Quality on-line training venture, this unit of competency requires you to run the business operations
and covers the steps required to develop and implement a business plan. To successfully complete this
unit of competency, you must successful complete the following Assessments and provide required
evidence.

Assessment 1 - research for information to review and evaluate pre-existing strategic, business and
operational plan and then use information to interpret vision, mission, values and objectives of
businesses. You will then write a Business plan for the on-line training for Quality Training.
You must use this website to use the template provided in creating your business plan.
https://www.business.gov.au/Planning/Business-plans/How-to-develop-your-business-plan

Assessment 2 - Implement the business plan you created and then monitor and respond to business
performance

Assessment 3 – Finally you will consult, communicate with and report to key stakeholders and then
provide an analysis of the strengths and weaknesses of the business plan

Assessment 4 – Outcomes for Written Questions

This assessment will be conducted in AVETA’s classroom which has been simulated as a workplace to
enable access in to appropriate documentation and resources normally used in the workplace and also
strategic, business and operational plans.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 5
Assessment 1: Project - Develop a Business plan for Quality On-Line Training

Student Assessment Information

 As the Business Manager of Quality Training, you were delegated the responsibility of develop
and implement a business plan for its Quality -on-line training venture due to the high demand
of its courses during the pandemic early 2020. You are advised to utilise the business
information provided to you as Appendix 1 Quality Training – Business Plan and then consult
the Training Director/ key stakeholder of Quality Training (Your Assessor) on Quality -on-line
training to:
a. Review products and service
b. Profile customer needs
c. Research and discuss pricing option
d. Develop performance objectives and measures

 You are then required to research, reviewing and evaluating pre-existing strategic, business and
operational for information on: business vision, mission, values, objectives, goals, competitors,
financial targets, management arrangements, marketing approaches and strategic, business and
operational plans to develop a business plan for Quality On-Line Training.

 You will then develop a business plan for Quality On-Line Training.
Use the website provided for the business template required to complete this Assessment.
https://www.business.gov.au/Planning/Business-plans/How-to-develop-your-business-plan

The Quality On-Line Training business plan MUST include:


 A description of the business
 products and services - profile customer needs and research pricing options
 financial, physical and human resource requirements
 permit and licence requirements
 marketing activity
 financial indicators
 productivity and performance targets for key result areas

Evidence to be provided by the student for this assessment:

Consult with Training Director /key stakeholders (your Assessor will) on the businesses on line training.
 Review product and service
 Profile customer needs
 Research and discuss pricing option
 Develop performance objectives and measures

Business Plan (Utilise the template provided on the website) which must include:
 A description of the business
 products and services - profile customer needs and research pricing options
 financial, physical and human resource requirements
 permit and licence requirements
 marketing activity
 financial indicators
 productivity and performance targets for key result areas

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 6
Your assessor will be assessing your evidence on the following criteria:

 Quality On-Line Training business Plan


 A description of the business – Name, Logo etc.
 List the main departments of your business. E.g. Operations, marketing, finance,
administration, human resource.
 Products and services – that your business is planning to produce, pricing options
 Customer profile and customer
 Resource requirements for the business
 Financial resource start up business and running the business
 Human resource requirements – to suit the business
 Physical resource requirements – to produce and run the business
 Permit and licence requirements – Registration of business name to any licences and
permit required for starting the business
 Marketing activity – promotional activities
 Financial indicators – discuss financial and non-financial activates to decide on KPI (key
performance activities)
 Productivity and performance targets for key result areas

Evidence of the ability to:


 analyse and research business vision, mission, values, objectives, goals, competitors,
financial targets, management arrangements, marketing approaches and strategic,
business and operational plans
 write a business plan which includes a description of the business, products and
services, financial, physical and human resource requirements, permit and licence
requirements, marketing activity, financial indicators, productivity and performance
targets for key result areas
 implement a business plan including ensuring skilled labour is available, and that
training is provided where appropriate
 monitor and respond to business performance including evaluation of performance
against key results indicators including profit and loss, community awareness or
branding, environmental impact, governance, quality, sales, triple bottom line and the
workforce
 consult, communicate with and report to key stakeholders including business partners,
financiers, customers, staff and technical advisers
 provide an analysis of the strengths and weaknesses of a business plan

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 7
Appendix 1

Business Plan Scenario

QUALITY TRAINING

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 8
1.0 Executive summary
Quality Training has been operating as a Registered Training Organisation for 12 months.
Following is a summary of the main points of this plan.
● The objectives of Quality Training are to generate a profit, grow at a challenging and
manageable rate and to be a good corporate citizen.
● The mission of Quality Training is to exceed our customers’ expectations by providing them
with effective training and development services, relevant to their needs and in line with
national quality standards.
● The keys to success for Quality Training are marketing and networking, responsiveness and
quality, and generating repeat customers and word -of-mouth business.
● The initial primary service offered will be nationally recognised qualifications Certificate IV in
Business (Frontline Management) and Certificate IV in Workplace Assessment and Training.
We will also offer Fee for Service training, tailored to individual client needs.
● Quality Training will explore opportunities to extend its scope to maximize business
opportunities and meet customer needs.
● The local market for this business is growing and is open to new service providers who can
offer superior individualised services.
● An initial financial analysis of the viability of this venture shows that Quality Training is well
positioned to maximise on profit opportunities, has few ongoing capital expenses and has
sufficient funds to negate the need to go into debt. Operating costs are minimal due to the
owner/operator style of operation.
● During 2018–2019, the intention will be to use opportunities gained through existing client
networks and scope extension to grow the business and increase trainee numbers.
● In 2017 (for 2018), Quality Training will apply for New Employee government funding to remain
competitive with other RTO’s.
In conclusion, as shown in the highlights chart below, this plan projects rapid growth and moderate
net profits over the next three years. Implementing this plan will ensure that Quality Training quickly
becomes a profitable venture for the owners.

1.1 Objectives
The objectives of this business plan are:
● To provide a written guide for the ongoing management of this training and development
business; a strategic framework for developing a comprehensive tactical marketing plan.
● The intended audience includes the owners of this business and representatives from the
State Training Authority.
● The scope of this plan is to provide detailed projections for the current plan year, and for the
following two years.

The objectives of Quality Training are:


● Profit – To achieve a net profit of $100,000 in the next financial year and a 25% increase in
profit each succeeding year.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 9
● Growth – To grow the business at a rate that is both challenging and manageable, leading the
market with innovation and adaptability. Growth from 16 trainees in year ending 2005 to 300
trainees in year ending 2019.
● Citizenship – To be an intellectual and social asset to the community by networking with
community organisations such as the Chamber of Commerce, and offering services to
charitable organisations when required.

1.2 Mission
● Purpose – Quality Training exists to provide high quality, relevant training and development
solutions which make a discernible difference to the client’s business productivity and
performance. It also provides students with nationally recognised qualifications (where
applicable).
● Vision – By providing quality training and excellent customer service, Quality Training will
satisfy and expand its customer base, allowing the business to maintain profitability.
● Mission – The short-term objective is to start this company quickly and inexpensively, with a
minimum of debt. The long-term objective is to grow the company into a stable and profitable
entity that the owners can easily and comfortably manage.
● Marketing slogan – ‘Quality Training – Training that makes a difference!’.

1.3 Keys to success


The keys to success for Quality Training are:
● Marketing and networking – identifying and following up potential clients.

● Quality – ensuring client satisfaction through superior training materials, training delivery and
follow-up.
● Consultation – effective training needs analysis and client consultation, to ensure the right
training is delivered to the right people to meet the client’s needs.
● Relationships – developing loyal repeat customers.

● Follow-up – monitoring student performance on the job, during and after training, to ensure
effective transfer of skills and knowledge.
● Growth – assessing client needs and obtaining appropriate training solutions by extending the
scope of registration, or by developing suitable stand-alone/Fee for Service training packages.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 10
2.0 Company structure
Quality Training will be a start-up venture with the following characteristics:
● Quality Training is a Pty Ltd Company with the two directors who manage and own the
company.
● Quality Training will initially operate from a home office to keep overhead costs low.

● Quality Training has no current debt.

2.1 Company ownership


● Quality Training is owned jointly by Michael Chapman and Elliot Berkley.

● Financial status

● Profit and Loss Statement for end of financial year 2017 is attached.

2.3 Company locations and facilities


This is a home office venture, located in the study area of the owners existing home.
● Computer facilities – stand-alone desktop computer installed.

● Telephone – one line currently serves the location.

● Mobile phones for each Director.

● Data projector.

● Laptop with internet access.

● Broadband installed for internet and email functions.

● Utilities provided for are to be charged to the business as a percentage of


home usage.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 11
3.0 Services
Quality Training will offer the following qualifications/training courses to its
business clients:

3.1 National recognised qualifications


● Certificate IV in Business (Frontline Management)

● Certificate II in Retail Operations

● Certificate III in Retail Supervision

● Certificate III in Business Administration

● Certificate III in Transport and Distribution (pending registration at 15/1/17)

● WorkCover OHS Committee Training (pending registration at 15/1/17).

3.2 Stand-alone (Fee for Service training)


● Manual Handling

● Time Management

● Presentation Skills

● Recruitment and Selection

● Customer Service

● Selling Skills

● Personal Effectiveness Program.

3.3 Training needs analysis


● Quality Training will conduct training needs analysis and develop specific training materials
and packages at the request of clients.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 12
4.0 Competitive comparison
Quality Training have identified three classes of competition in the training and development
services area:
● In-house training departments/personnel – usually employed by larger companies that can
afford the fixed costs of employees.
● Public training providers (TAFE) – well established and respected, offering public courses and
qualifications in a broad range of subject areas.
● Private registered training organisations – offering similar training and qualifications to Quality
Training, and targeting the same client base.

4.1 Analysis of competitors


● Quality Training does not intend to target large organisations, who tend to have their own in-
house training departments.
● While TAFE offers the same qualifications and is a highly recognised training provider, it does
not offer flexible work-based training and delivery, which will be the focus of Quality Training’s
approach.
● Private RTO’s will provide the greatest threat to Quality Training. They are often national
providers and, as such, can provide services to businesses with franchises or branches in
other states.
● The local phone book lists seven training companies in the Penrith area. These are not large
providers, with the exception of two community colleges. There is a large TAFE. Many of the
training organisations in the area are quite specialised, e.g. Retail Skills Training and
Computer Training. These are not perceived as a threat to the success of Quality Training
entering the local market.

4.2 Risks and opportunities

Risks (Threats) Advantages (Opportunities)

New business New business


● Unknown in the market place ● Provide an alternative to clients
unhappy with their current provider
● No references from former clients.
● Clean record – no history.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 13
Risks (Threats) Advantages (Opportunities)

Small business Small business


● Owner-operated ● Flexible and adaptable to clients’
needs
● Limited resources (staff/equipment)
● Low start-up costs
● Only operating in NSW
● Personalised service – training is
● Lack of funding for large marketing
conducted by the people who own
campaign
the company and who meet with the
● Targeting local area initially – clients. This is a level of
limited client base. commitment other training
organisations may not have.

Target local area


● Able to visit trainees and clients
more regularly
● Reduces costs to the business

● Knowledge of the local area and


ability to market our business as
‘local’
● Understanding of the cultural
influences
● Knowledge of local political situation
and potential areas of growth.

Competitive market place Competitive market place


● Many RTO’s and training ● As above.
organisations competing for
business.

Funding Funding
● Reliance on government funding ● Market training as a business
(which is attractive to clients). benefit not an opportunity to attract
incentives
● Offer a range of training services
outside of traineeships.

4.3 Strategies to overcome perceived threats and weaknesses


● Network with friends and acquaintances to source business opportunities.

● Develop strong marketing materials, including a website so that we can ‘hit the ground
running’ on receipt of registration.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 14
● Look for opportunities to deliver non-accredited training prior to becoming established as an
RTO. This will bring in some additional income to offset costs, and will assist in developing our
client relationships.
● Timeframe expenses – purchase materials and equipment when we need them rather than
upfront.
● Be flexible in our working policies and procedures. Think about contracting staff as required
(rather than employing them to save costs) to eliminate the need for larger office space.
● Stay up-to-date with relevant legislation and industry requirements. Review websites regularly.
Subscribe to industry publications and attend meetings or workshops when possible.
Anticipate changes and act quickly to avoid issues with compliance to AQTF standards.
● Look for opportunities to develop mutually-beneficial partnerships with other RTO’s or
businesses. By keeping the business diversified and offering a variety of training and
development solutions, the risk of losing Government funding for traineeships will be
minimised.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 15
5.0 Market Analysis Summary
Quality Training has identified potential clients from a number of industries. Because the training
offered is focused on management, people or supervisory skills, the nature of the client’s industry is
not particularly relevant.
We have identified the following businesses/industries as our key focus in terms
of marketing:
● A logical segmentation breaks the market down into the following:
○ Industrial
○ Manufacturing
○ Retail
○ Service providers.
● Because the larger retailers (i.e. Coles and Woolworths) have internal training departments,
our focus will be on the independents, such as IGA supermarkets, who have the autonomy to
select their own training providers.
● In the industrial and manufacturing industries, we will focus on medium-sized businesses
employing between 20 and 200 employees. Within Penrith there are a number of ‘industrial
parks’, and so targeting business in these areas will become a key focus.
● While there are a number of competitors in the local area, they seem to be widely specialised
and sized, leaving ample opportunity for Quality Training to create and expand a niche in the
chosen market segment.

5.1 Market trends


Worth noting is the growth trend for this market. With continuing low unemployment rates and
competition for staff growing amongst businesses, many employers view training and development,
and the offering of qualifications to their employees, as a way of attracting and keeping staff. This
trend is likely to continue, as:
● Population growth is decreasing

● People are looking to retire earlier than in previous decades

● The number of people joining the workforce each year is declining.

Schools are emphasising the importance of gaining recognised qualifications to their students. Many
schools are now offering vocational subjects which will provide students with a nationally recognised
qualification upon leaving (VET in schools). Employers are finding that, in order to attract high quality
applicants, they need to offer them opportunities to continue with their education. Traineeships are
an effective and inexpensive way to do this.
Another trend which Quality Training intends to take advantage of is the requirement for businesses
to comply with State and Federal legislation in the areas of occupational health and safety,
harassment, discrimination and unfair dismissal. Many small to medium businesses do not have in-
house human resources facilities and, as such, need to train line management in understanding and
complying with this legislation. Quality Training will offer this training in addition to other nationally
recognised traineeships.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 16
5.2 Marketing strategy
Quality Training will utilise a number of strategies in its marketing plan.
● Personal contacts – Quality Training will network with friends to identify potential business
opportunities. This will be done informally through the mailing of brochures and information,
with a follow-up by phone. This method has already proven successful, with a number of
potential clients identified and interested in utilising the services of Quality Training once we
are properly accredited.
● Cold calling – Quality Training will identify potential clients through the phone book, and by
driving through the industrial estates to obtain business names and addresses. Quality
Training will then call and forward information to these businesses in the hope of arranging a
personal meeting.
● Internet – Quality Training will develop a website advertising its services to the general public.

● Yellow Pages – Quality Training will advertise in the Yellow Pages.

● Networking – Quality Training will join the local Chamber of Commerce, to promote its services
and develop relationships with local businesses.

5.3 Marketing materials


● Quality Training will have a brochure professionally produced, outlining our mission, values and
the training services we provide.
● Business cards will also be produced and handed to friends and business acquaintances.

● Quality Training will also maintain a professional website which will be updated regularly.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 17
6.0 Pricing strategy
Quality Training holds a competitive advantage over a number of its larger rivals. Owner operated
and with low overheads, we are able to charge less for our services, whilst maintaining the same
quality of training and generating a profit.
Individual fee structures will be negotiated with each client, based on a number of
factors including:
● Requirement to conduct needs analysis and/or develop materials
● Length of course and number of participants
● One-off course vs. Ongoing contract
● Government funding available
● Ability to train at the client’s site vs. The need to hire training facilities
● Cost of printing training materials
● Market rates.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 18
7.0 Review of business plan
This business plan is formulated on assumptions, particularly with regard to financial forecasting.
Consequently, it is the intention of Quality Training to review this business plan on an annual basis.
The review will focus on:
● Effectiveness of marketing strategy:
○ Number of trainees registered
○ Number of courses scheduled
○ Number of client enquiries
○ Feedback on marketing materials/brochures.
● Financial management:
○ Expenses actual to projection
○ Income actual to projection
○ Adjustments to budget required.
● Strategy review:
○ Are we targeting the correct market segment?
○ Are we capitalising on networking opportunities?
○ Are we under/over-resourced (staff, equipment, etc.)?
○ Is the business financially viable?
○ Do we need to make any changes to our scope of registration in order to meet customer
needs?
○ Are we meeting our goals/mission (client and student feedback on
training effectiveness)?
○ What adjustments need to be made to the business to ensure success?

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 19
Assessment 2: Project - Implement the business plan and Monitor performance

Student Assessment Information


You will now implement the Quality On-Line Training Business plan you developed in Assessment 1 and
the monitor performance at the end of 2 weeks.
You were advised to use the resources from the existing business and seek approval from each head of
the departments.

1. Email a copy of Quality On-Line Training Business plan to department heads to confirm
securing the resources required to implement the plan.
a. Human resource department –
i. for recruiting skilled labour for training
1. 1 IT personal
2. 4 Training and assessing personal
3. 1 administration personal
ii. training provided for the staff if required
b. Operations manager - Securing business premises for the next 3 months (training room
with computers, printers, white board, overhead projectors, Web cams and other
training resources)
c. Marketing manager – to sign up with clients for the new on-line training.

2. Brief Report - monitor and respond to business performance. You will now research for
information on the following on the business’s operations and write a review on:

IT Manager had the following review:


 decide on which online platform (e.g.: Moodle or google classroom) you are going to use and to
 P decide on the cost benefits of each one
 e once you decide on a platform you need to work out which resources you need to run that
r platform effectively, e.g.: hardware like pcs, webcams, networking equipment and internet
f connections
 o then work out the branding and marketing for the online training, you will need to have a
r website and online marketing e.g.: Facebook, Instagram and google
 mThink about how you can use your learning materials and the tools you have in your inventory in
a the most engaging way. This should help to create an enhanced learning experience for your
n students. You will most likely have to redesign your current resources to better work in an
c online environment.
 e The IT section to work out the total cost of running the platform including the trainers, IT
support, marketing and admin staff and then you can work out the profit and loss.
 a Focus on the environmental impact of your online learning platform was important. This will
g also impact the profit and loss of the company. We discussed the triple bottom line model for
a this it will work out the financial costs, the social cost and the environmental cost of running
i your platform.
K

 key results indicators of the on-line training on financial performance and non-financial
performance
 profit and loss
 community awareness or branding
 environmental impact
 governance
 quality
 sales

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 20
 triple bottom line and
 the workforce
 Reporting requirements on:
 system failures during on-line training
 product failures
 Variances to the business plan as they occur – time /budget etc.
 Set performance standards for the on-line training to be monitored in the next 3 months.

3. Email the Brief report (from No 2 above) on to the heads of departments – request the
department heads to report on the same.
Evidence to be provided by the student for this assessment:
1. Email (screen shot) - confirm securing the resources required to implement the plan
2. Brief Report on - monitor and respond to business performance
3. Email (screen shot) Business performance

Your assessor will be assessing your evidence on the following criteria:

1. Email a copy of Quality On-Line Training Business plan to department heads to confirm securing
the resources required to implement the plan.
a) Human resource department –
ii. for recruiting skilled labour for training
1. 1 IT personal
2. 4 Training and assessing personal
3. 1 administration personal
iii. training provided for the staff if required
b) Operations manager - Securing business premises for the next 3 months (training room
with computers, printers, white board, overhead projectors, Web cams and other training
resources)
c) Marketing manager – to sign up with clients for the new on-line training.

2. Brief Report - monitor and respond to business performance. You will now research a business,
that is similar to the business operations of the on-line training you planned and review the
following-
 Performance against key results indicators:
 on financial performance
o profit and loss,
o community awareness or branding,
o environmental impact,
o governance,
o quality,
o sales,
o triple bottom line
o the workforce
 and non-financial performance
o balance score card
 Key results areas of the on-line training
o Skilled training staff
o Skill of customer to attend training and submitting tasks completed
o Recovery of lost resources
 Reporting requirements on:
o system failures during on-line training
o product failures

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 21
o Variances to the business plan as they occur – time /budget etc.
 Set performance standards for the on-line training to be monitored in the next 3 months.

3. Email the Brief report (from No 2 above) on to the heads of departments – request the
department heads to report on the same.

Evidence of the ability to:


 analyse and research business vision, mission, values, objectives, goals, competitors,
financial targets, management arrangements, marketing approaches and strategic,
business and operational plans
 write a business plan which includes a description of the business, products and
services, financial, physical and human resource requirements, permit and licence
requirements, marketing activity, financial indicators, productivity and performance
targets for key result areas
 implement a business plan including ensuring skilled labour is available, and that
training is provided where appropriate
 monitor and respond to business performance including evaluation of performance
against key results indicators including profit and loss, community awareness or
branding, environmental impact, governance, quality, sales, triple bottom line and the
workforce
 consult, communicate with and report to key stakeholders including business partners,
financiers, customers, staff and technical advisers
 provide an analysis of the strengths and weaknesses of a business plan

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 22
Assessment 3: Report - Respond to performance data

Student Assessment Information

National recognised qualifications for on-line training


 As the pandemic affects the economy, there has been more demand for admission for
Certificate IV in Business
 It’s expected that quarterly intake may increase up to 60 applications
 This calls for more Teachers, Administration staff and other relevant staff
 Class size is 18-20 student per teacher – 2.5 days training per week for 35 weeks (5 weeks’
holidays in between)
 More academic staff needed for resources building and on-line tutoring for students who are
new to business modules

You will now write a report as to how you will respond to performance data in 3 months on
performance with the new scenario. Your report will compare the information you developed for
Assessment 2.

Your report must be of 3 sections – i.e. a). An opening, b). Body and c). Conclusion. The report must
address the following:
o An analysis of the strengths and weaknesses of business plans
o An analyse against planned objectives
o Review performance indicators and refine if necessary
o How to ensure groups and individuals contribute to under performance are coached,
and provide training where appropriate
o Review system processes and work methods regularly as part of continuous
improvement
Evidence to be provided by the student for this assessment:
Report –
a) introduce to performance requirement of the business
b) Body of the report
a. Compare strengths and weaknesses of the business plans
b. Analysis of the planed objectives
c. Performance indicators and any changes required
d. How to identify and handle under performance
e. Training requirements
f. Methods to review the system and continuous improvement
c) Conclude the report with your comparison

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 23
Your assessor will be assessing your evidence on the following criteria:

Report with 3 sections – i.e. a). An opening, b). Body and c). Conclusion.

Evidence of the ability to:


 analyse and research business vision, mission, values, objectives, goals, competitors,
financial targets, management arrangements, marketing approaches and strategic,
business and operational plans
 write a business plan which includes a description of the business, products and
services, financial, physical and human resource requirements, permit and licence
requirements, marketing activity, financial indicators, productivity and performance
targets for key result areas
 implement a business plan including ensuring skilled labour is available, and that
training is provided where appropriate
 monitor and respond to business performance including evaluation of performance
against key results indicators including profit and loss, community awareness or
branding, environmental impact, governance, quality, sales, triple bottom line and the
workforce
 consult, communicate with and report to key stakeholders including business partners,
financiers, customers, staff and technical advisers
 provide an analysis of the strengths and weaknesses of a business plan

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 24
Assessment 4 – Questioning
Written Assessment

Student Assessment Information - Written Assessment


 This is an open book assessment that is to be completed and submitted to your Assessor by the due
date. You may access your notes and/or any learning resources that you have used during training
sessions so that you can summarise a short answer and/or select an appropriate response.
However, your answer must be in your own words.
 This assessment must be completed at AVETA.
 You will be required to complete this Assessment Task in 4 hours.
 You are required to answer all the questions that are outlined in this Assessment Task and submit
your evidence to your Assessor so that you can be graded as either S – Satisfactory or NS – Not
Satisfactory for this assessment. Your Assessor will provide you with feedback.
 Only when all your answers have been assessed as satisfactory will you be deemed S – Satisfactory
for this assessment.
 If the evidence is graded as NS – Not Satisfactory you will be required to re-submit the evidence. In
this case you will be provided with clear and constructive feedback based on the assessment
decision so that you can improve your skills / knowledge prior to reassessment.
 If you require an allowable adjustment to this assessment procedure you should discuss this with
your assessor
 If you are dissatisfied with an assessment decision you should make an appeal to AVETA in writing
no longer than 10 days following advice of the assessment decision

Your assessor will be assessing you on the following required knowledge for this unit of
competency: -

 outline processes for developing business plans


 describe performance objectives and measures including key performance indicators
• identify key stakeholders

Evidence to be provided by the student for this assessment:


 Written responses to the questions in your own words with references.

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 25
Question 1. outline processes for developing business plans

Question 2. describe performance objectives and measures including key performance


indicators

Question 3. identify key stakeholders

Question 4. Define the following terms


 Products and service
 Profiling customer needs
 Pricing options
 performance measurements
 system failure
 under- performance
 Continuous improvement

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 26
BSBMGT617 Develop and implement a business plan – Student Copy, V2.
SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 27
Assessor Checklist ASSESSMENT 4 – Questioning
Written Assessment
This cover sheet is to be completed by the assessor and used as a record of student competency in this assessment.

Student Name:

Student ID No:

Date of Test :

Unit Code: BSBMGT617


Unit Title: Develop and implement a business plan

Did the student submit relevant and sufficient If Not Satisfactory, please
Satisfactory
responses to the following questions: comment

outline processes for developing business plans  Yes  No


describe performance objectives and measures
 Yes  No
including key performance indicators
identify key stakeholders  Yes  No
Define the following terms
 Products and service
 Profiling customer needs
 pricing option
 performance measurements  Yes  No
 system failure -
 under- performance
 Continuous improvement

 Satisfactory  Not Yet Satisfactory If Not Yet Satisfactory – Please identify the re-assessment
arrangements:
(Please tick the assessment result for this task)

Assessor Declaration: I declare that I have


Student Declaration: I declare that I have been conducted a fair, valid, reliable and flexible
assessed in this assessment task, have been provided assessment with this student, and I have
with feedback and I have been advised of my result. I provided appropriate feedback
also am aware of my appeal rights
Student name: _____________________________ Assessor Name:
_____________________________
Signature: ____________________________
Signature: ____________________________
Date: ____/_____/_____
Date: ____/_____/_____

Assessor to provide feedback to the learner, both where competency has been demonstrated and
where further evidence is required. Providing feedback shows fairness in the assessment process:

BSBMGT617 Develop and implement a business plan – Student Copy, V2.


SRAGILL Pty Ltd T/A AVETA – Australian Vocational Education & Training Academy, www.aveta.edu.au
CRICOS Provider Code: 02826G, RTO Number: 21888 28

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