ASSINGMENT # 02

GROUP MEMBERS:
Muhammad Jahanzaib Iqbal (70071429)
Syed Ghazanfar Ali Bukhari (70074972)
Saqlain Arshad (70071428)
Ayman Naeem (70075339)

SUBMITTED TO:
Sir Arsalan Haider

SECTION:
“A”

SUBJECT:
Fundamentals of Supply Chain
Choose any five organizations of Pakistan and state their vision and mission
statements. Identify which supply chain strategy (Efficient or Responsive or
Hybrid) best suited them?

Bata:
Vision:
Growing up as a strong, innovative and market-driven local distributor and supplier, with
footwear as our core business, to stable the country commitment, customs, cultures and
environment in which operation is done.
Mission:

To be successful as the most dynamic, flexible and market responsive organization, with
footwear as its core business.
Succeeding as a very strong, workable and accessible market organization, with shoes as its main
function.
Supply chain strategy:
The company has a responsive procurement strategy because its purpose is to adapt and market
the responsive organization.

Nishat Linen Organization

Mission statement:
Markets to provide high quality products to customers, open new markets, increase / increase the
company's sales through good management, and achieve high prices for the company's products
to achieve corporate sustainability. Build a healthy and loving team for positive growth and
prosperity.
Vision statement:
Transform a company with sufficient capacity to play a key role in the Pakistani economy based
on sustainable development into a modern, strong, textile, refined fabric and finished composite
product. It has the potential to transform the company into a modern and powerful energy
company and play a major role in the Pakistani economy based on sustainable development.
Supply Chain Strategy:
The organization is accountable for the purchase of goods. Because this is the company’s
mission and vision to raise the level of service with new technology.

Gul Ahmed
Vision:
Enriching Life by Promoting Transformation.
Mission:
Bringing benefits to our stakeholders through new technologies, partnerships and fulfilling our
social and environmental obligations.
Supply chain strategy:
As the vision and mission of this company is to raise the level of service with new technology.
Therefore, it has a responsive purchase strategy.

IKEA
Business Idea:
One product, many companies, and many, many people like us in a nutshell. Spread across the
globe, we aspire to the provision of a home and a shared shared vision: to create a better daily
life for more people. This, together with our straightforward business concept, shared values, and
culture based on a spirit of unity, guides us in all that we do.
Vision:
"Building a better daily life for more people."
Mission:

No IKEA statements. However, this statement connects their vision with the aspirations of their
business, so it is appropriate to take this statement as an IKEA technology statement.
"Our business idea supports this idea by offering a variety of well-designed, efficient products to
provide housing at such low prices that as many people as possible will be able to afford it."
Supply chain Strategy:
Part of the cost-effective strategy IKEA uses is the part that aims to produce at the lowest
possible cost, so they can charge as low a price as possible to maintain their competitive
advantage. With a segmentation plan, IKEA is focused on quality building. They do promote
their product. The focus strategy of segregation is also used in other parts of the market.
IKEA's customer perception is that the company offers high quality products at low prices,
which has brought their marketing approach closer to Hybrid.
"It's always nice to have a little money."

Hub Power Company

Vision:
Extend life vigorously.
Mission:
By providing reliable and affordable capacity, we will be a growing company that meets
international standards for safety and the environment, and will take responsibility for the
country, stakeholders and communities as united citizens.
Supply chain strategy:
As this vision and the purpose of the company is to reduce costs so it has an effective marketing
strategy.