Four Points by Sheraton Bilingual Exterior Signage Standards 4.15.2014

Bilingual Exterior Signage
Standards
04/15/2014
Copyright © 2014 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved.
CONFIDENTIAL & PROPRIETARY – May not be reproduced, disclosed or distributed without the
express written permission of Starwood Hotels & Resorts Worldwide, Inc.
Four Points Bilingual Exterior Signage Change Description
4/15/2014
Item Description of Change

Awning Specifications Revised awning fabric specifications
because previously specified fabrics were
discontinued.
CONFIDENTIAL & PROPRIETARY – May not be reproduced, disclosed or distributed without the
express written permission of Starwood Hotels & Resorts Worldwide, Inc.
BILINGUAL EXTERIOR SIGNAGE STANDARDS
METRIC EDITION FOR INTERNATIONAL USE
APRIL 15, 2014
S
U M ENT I PER
DOC PA
THIS P FOR A3mm).
SET Umm × 420 SHEETS
© 2014 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved.
CONFIDENTIAL & PROPRIETARY – May not be reproduced or distributed (297 T ON A3 O READ

without written permission of Starwood Hotels & Resorts Worldwide, Inc.
PRIN SCALES T
FOR ECTLY.
CORR
Bilingual Exterior Signage Standards
CONTENTS
INTRODUCTION TO THE STANDARDS
Basics: Logo, Color Palette........................Intro 1
Basics: Bilingual Fonts...............................Intro 2

IMPORTANT! Minimum Signage Requirements .............Intro 3
PLEASE READ FIRST
Overview of Sign Types .............................Intro 4
Sign Type Reference Sheet .....................Intro 15
EXTERIOR SIGN TYPES
Stacked - Wall Mounted Channel Letters ........1

Horizontal - Wall Mounted Channel Letters .....2
Canopy Signs .....................................................3
K W ITH 10 m Entrance Sign ..............................................4

Y S C HEC L
E
ALWAL COUNS IGNAGE 6.5 m Entrance Sign ..............................................5
LOCA RDING S . Vertical Ground Sign ............................................6
REGA LATIONS
REGU Horizontal Ground Sign ........................................7
Highway Pylon ......................................................8
Double-Post Directional ......................................9
Single-Post Directional ......................................14
Parking Disclosure Sign ....................................17
Entry Plaque ........................................................18
Awning & Canopy ..............................................19
150 west 30th street
Contents
suite 1202 Title Starwood Hotels © 2014 Starwood Hotels & Resorts Worldwide, Inc. Date April 15, 2014 Sheet No
CONTENTS
All Rights Reserved. CONFIDENTIAL & PROPRIETARY –
new york ny 10001 Four Points By Sheraton May not be reproduced or distributed without written
Scale as indicated
t. 212.695.5700
f. 212.695.1699 Exterior Sign Standards - Metric permission of Starwood Hotels & Resorts Worldwide, Inc. By A. Y.
BASICS
Exterior Signage Standards for Four Points by Sheraton Worldwide Brand begins with the following 3 design elements:
1. Logo
ALWAYS USE LOGO ARTWORK MODIFIED
FOR SIGNAGE.
PRODUCTION ARTWORK AVAILABLE ON
REG DOCUMENT CENTER.
DO NOT USE PRINT ART.
BILINGUAL
MESSAGE
PINWHEEL LOGO COLORS SIGN PANEL, SUPPORT STRUCTURE & LETTER RETURN COLORS TEXT COLOR
International Color Reference
2. Color Palette In lieu of Four Points Light Blue, Blue,

Red, and Green you may use the noted
Maintain Four Points Color Palette as PANTONE® colors, the standard for which
provided per sign type in these guidelines. is as shown in the current edition of the
Four Points Four Points Four Points Four Points Four Points Four Points Four Points Four Points PANTONE formula guide.
Red Light Blue Blue Green Dark Wash Dark Taupe Beige Light Beige
(or PANTONE® 468 C) The colors shown on this page and
(or PANTONE® 1788 C) (or PANTONE® 636 C) (or PANTONE® 7461 C) (or PANTONE® 584 C) (or PANTONE® 547 C)
throughout this manual have not been
* ALSO USED AS CHANNEL
LETTER RETURN COLOR evaluated by Pantone LLC for accuracy
PINWHEEL Face 3M 3M 3M 3M 3M and may not match the PANTONE Color
Translucent Custom Color Film Custom Color Film Custom Color Film Custom Color Film Color Film Standards. Consult current PANTONE
Film Colors:
# 3630-2796 # 3630-7336 # 3630-7886 # 3630-5135 # 3630-149 Publications for accurate color.
Light Beige
PINWHEEL Returns PPG/ Matthews PANTONE® is the property of Pantone LLC.
PPG/ Matthews PPG/ Matthews PPG/ Matthews
Opaque
Paint Colors: MAP # MP15194 MAP # MP00949 MAP # MP13912 MAP # MP00488
or or or or 3M Films Reference
Akzo Nobel Akzo Nobel Akzo Nobel Akzo Nobel
# SIGN20080 # SIGN60133 # SIGN2666 # SIGN3631 This material is on a cut-to-order basis with
3M and does NOT require a minimum order.
FOUR POINTS
& BY SHERATON For questions, call 3M Order Department
Letter Returns directly at 866-617-0503
Opaque
Paint Color:
Akzo Nobel Color Reference
Cabinet 3M 3M All Akzo Nobel codes listed are registered

Opaque Color Film Custom Color Film in Akzo Nobel's global car-refinish Qbase.
Vinyl Colors: # 7725-27 Indigo # 7VQB13317
Formulas are available outside North
America in Autobase Plus, Lesonal SB and
Cabinet PPG/ Matthews PPG/ Matthews BTLV350.
Opaque MAP # MP69642 MAP # MP1471
Paint Colors: or or In North America, products are available in
Akzo Nobel Akzo Nobel Grip-Gard Plus or Grip-Gard BC.
# SIGN60161 # SIGN30150
All colors should yield a semi gloss finish
either by adding the appropriate matting
Support PPG/ Matthews PPG/ Matthews PPG/ Matthews
Structure agents for single stage products or by
MAP # MP69642 MAP # MP1471 MAP # MP1585 applying a semi gloss clearcoat over
Opaque or or
Paint Colors: or basecoat systems.
Akzo Nobel Akzo Nobel Akzo Nobel
# SIGN60161 # SIGN30150 Colormap # 426C4 For questions regarding Akzo Nobel colors
or products contact:
Akzo Nobel Coatings Inc.
Sign Color Specifications
5555 Spalding Drive
Norcross, GA 30092
Phone: 770-798-8697
3. Font Fax: 770-242-5099
Please see next page.

February
April 15, 2012
15, 2014
Introduction to the Standards
Title Starwood Hotels © 2014
© 2012 Starwood
2012Starwood Hotels
Hotels&&&
StarwoodHotels Resorts
Resorts
Resorts Worldwide,
Worldwide,
Worldwide, Inc. Inc.
Inc. Date Sheet No
Intro 11
suite 1202
INTRO
Rights
AllRights
All Reserved.
RightsReserved. CONFIDENTIAL
Reserved.CONFIDENTIAL
CONFIDENTIAL && PROPRIETARY
PROPRIETARY
& PROPRIETARY –– –
new york ny 10001 Four Points By Sheraton Maynot
May not be
notbe reproduced
bereproduced oror
reproducedor distributed
distributed
distributed without written
without
without written
written
Scale Not to scale
t. 212.695.5700
f. 212.695.1699 Exterior Sign Standards - Metric permission of
permission
permission ofofStarwood
Starwood Hotels
StarwoodHotels
Hotels&& Resorts
Resorts
& Worldwide,
Resorts Worldwide,
Worldwide, Inc.Inc.
Inc. By A. Y.
BASICS
3. Font Use the following designated fonts in local language at equal size to the English translation.
These fonts are selected to be consistent in character to the News Gothic Medium font used in English.
A. Font for Roman Alphabets
Use “News Gothic Medium” (manufactured by
URW++) for all location names and directional News Gothic Medium
messages in Roman alphabets. A BCDEFGH IJKL MNOP QR ST UV WXYZ abcdefghijklm no pqr s tuv wxy z
This font is available internationally online from
www.myfonts.com and must be loaded into your 1234567890
system for proper use of template artwork
provided on REG Document Center.
B. Fonts for Non-Roman Alphabets

Arabic
Use “Jaridah” as message typeface for all location
names and directional messages in Arabic.
(A Windows® TrueType font.)
Chinese
Use “DFLiHei HK-W5” as message typeface for all
location names and directional messages in Chinese. 用華康儷黑HK-W5於所有中文的地域名稱及方向標示.
(A DynaComware® OpenType font; www.dynalab.com)
Cyrillic
Use “News Gothic Demi” (manufactured by ParaType)
as message typeface for all location names and
News Gothic Demi
directional messages in Cyrillic based alphabets. А Б ВГД ЕЖЗИЙКЛМНОПР С Т УФХ ЦЧШ ЩЪЫЬЭ ЮЯ ЇІЎЂЈ ЉЊЋЏЃЅ ЌҐ
This font is available internationally online from
www.myfonts.com and must be loaded into your а бв гд еж зи й к лмиопрстфцчшщъы ьэ юя їіў ђј љњ ћџѓѕќґ
system for proper use of template artwork
provided on REG Document Center.
Japanese
Use “Osaka” as message typeface for all location
names and directional messages in Japanese.
日本語のすべての位置の名前および方向メッセージの
(A Datafork TrueType font.)
ためのメッセージタイプフェイスとして使用「大阪」を使用。
Others
Use a contemporary sans serif font visually consistent ALWAYS SUBMIT FONT CHOICE SUBSTITUTIONS
with News Gothic Medium for location names and
directional messages in other alphabets. FOR APPROVAL TO STARWOOD REPRESENTATIVE.

April
March15,15,2014
Bilingual Fonts
2011 Starwood
StarwoodHotels
Hotels&&Resorts Worldwide,
Resorts Worldwide,Inc. Inc. Date 2011 Sheet No
Intro 2
suite 1202
FONTS
All Rights
RightsReserved.
CONFIDENTIAL & PROPRIETARY
& PROPRIETARY – –
new york ny 10001 Four Points By Sheraton May not
not be
bereproduced
reproducedorordistributed without
distributed written
without written
Scale Not to scale
t. 212.695.5700
f. 212.695.1699 Bilingual Sign Standards - Metric permission ofofStarwood
permission StarwoodHotels
Hotels& &Resorts Worldwide,
Resorts Worldwide, Inc.Inc. By A. Y.
MINIMUM EXTERIOR SIGNAGE REQUIREMENTS
The type of exterior signs used at Four

Points by Sheraton properties vary per
location, but MUST include a MINIMUM
of the following sign types as outlined
on this page. For all details on format,
size, color, material, finish and location
see the rest of this standards package.
1. Façade Signs: 2. Entrance Signs with Legal Location Name 3. Entrance Plaques 4. Directional Signs 5. Parking Disclosure Signs
Wall-Mounted Channel Letters
VALET-PARK NOTICE
THIS CONTRACT LIMITS OUR LIABILITY.
IF YOU CHOOSE TO PARK HERE YOU ACCEPT THE
TERMS THAT ARE PRINTED ON THIS SIGN.
Restaurant
If you choose to use this parking facility or our valet services,
as partial consideration for such use, (a) you assume all risk of loss or
damage arising from using this parking facility or our valet services,
and (b) you waive all claims against the owners and operators of this
parking facility for loss or damage to your vehicle and its contents
(including loss or damage caused by our negligence or the negligence
Parking
or our employees). If your vehicle or its contents are damaged or
destroyed while in our possession and control (for example, while your
vehicle is parked in our lot or is being driven by a valet), we are not
liable for your loss, even if your loss is caused by our negligence or the
negligence of our employee. No employee or agent may alter or
Meeting Space
enlarge our liability hereunder.
YOU AGREE TO INSPECT YOUR VEHICLE AND NOTIFY A
PARKING ATTENDANT OF ANY DAMAGE BEFORE YOU
LEAVE THE PREMISES. IF YOU DO NOT PROVIDE SUCH
WRITTEN NOTICE, IT SHALL BE IRREFUTABLY
Pool PRESUMED THAT THE DAMAGE OCCURRED WHILE

YOUR VEHICLE WAS OUTSIDE OUR CONTROL AND NOT
ON OUR PROPERTY.
CHICAGO DOWNTOWN Please remove all valuables and lock

your vehicle.
MAGNIFICENT MILE
Not to scale
Königshof
Not to scale Not to scale
OR
White face* “Dark Wash” face*
Not to scale Not to scale
*See page INTRO 4 for clarification on face color

April 15, 2014
February 15, 2012
© 2012 Starwood
2012Starwood Hotels
Hotels&&&
Resorts
Resorts Worldwide,
Worldwide,
Inc. Date Sheet No
Intro 32
suite 1202
INTRO
Rights
AllRights
All Reserved.
PROPRIETARY
May not be
notbe reproduced
bereproduced oror
distributed
without
without written
written
Scale Not to scale
t. 212.695.5700
permission
Starwood Hotels
StarwoodHotels
Hotels&& Resorts
Resorts
& Worldwide,
Resorts Worldwide,
Worldwide, Inc.Inc.
Inc. By A. Y.
WALL MOUNTED CHANNEL LETTERS
Wall signs are ALWAYS individual dimen- Format Color Palette

sional letters internally illuminated with The STACKED format is PREFERRED, Pinwheel face and return colors are as follows.
white LED’s. Box/ can signage is NOT as shown below. Refer to sheet INTRO 1 for detailed color specs.
acceptable. All electrical supply must be
concealed behind wall surface.
Where this is impossible a wiring chase

may be recessed in wall or where it is
Four Points Four Points Four Points Four Points
absolutely necessary to surface mount, it Red Light Blue Blue Green
must be BEHIND the letters and must be
painted out to match the background color.
On DARK-colored walls
In situations where vertical space is limited
and use of the stacked format would reduce Faces of individual “FOUR POINTS” and
Wall mounted letters are ALWAYS letter heights too much, the horizontal format “BY SHERATON” channel letters are WHITE,
fabricated with illuminated WHITE may be used. and their returns are always DARK WASH.
or DARK WASH faces and DARK Refer to sheet INTRO 1 for detailed color specs.
WASH painted aluminum returns.
See the Color Palette section on

this page for discussion of when Dark-colored wall
and how to use WHITE or DARK Four Points White
WASH faces. Control Space Dark Wash Letter faces
Returns
The wall mounted letters should be sized to
maintain sufficient space around them, at
The pinwheel logo is ALWAYS least the full character height of the “B” in On LIGHT-colored walls
used in the four colors specified “BY SHERATON”.
in the sequence shown on these Faces of individual “FOUR POINTS” and
drawings, with translucent faces “B” “BY SHERATON” channel letters are clear
and painted aluminum returns in acrylic laminated with perforated window film
the four matching colors. “B” as manufactured by Avery, LG, 3M or Flexcon,
printed DARK WASH with exterior grade
outdoor inks. Channel letter returns are always
DARK WASH. Refer to sheet INTRO 1 for
detailed color specifications.
DARK WASH
“B” RETURNS
“B”
“B” DARK WASH

“B” PRINTED
Four Points PERFORATED
“B” Dark Wash WINDOW
Returns & FILM OVER
Letter faces CLEAR ACRYLIC
“B”
“B” Light-colored Face Film detail
wall detail not to scale
“B”

April
March15,15,2014
February 15,2011
2012
© 2012 Starwood
2011Starwood Hotels
Hotels&&&
Resorts
Resorts Worldwide,
Worldwide,
Inc. Date Sheet No
Intro 42
suite 1202
INTRO
Rights
AllRights
All Reserved.
PROPRIETARY
May not be
notbe reproduced
bereproduced oror
distributed
without
without written
written
Scale Not to scale
t. 212.695.5700
permission
Starwood Hotels
StarwoodHotels
Hotels&& Resorts
Resorts
& Worldwide,
Resorts Worldwide,
Worldwide, Inc.Inc.
Inc. By A. Y.
CANOPY & PORTE COCHERE SIGNS
ALWAYS use the horizontal format for Color Palette

canopy signs.
Pinwheel face and return colors are as follows.
Refer to sheet INTRO 1 for detailed color specs.
Where structurally possible, the dimensional
aluminum letters on canopies should be
freestanding, aligned with the face of the
canopy. They are internally illuminated with
white LEDs and are self contained, with
Four Points Four Points Four Points Four Points
transformers mounted inside the letters. Red Light Blue Blue Green
The "BY SHERATON" letters mount 1" from the

face of the canopy. They are halo illuminated PREFERRED Spec for Letter Faces when
with white LEDs, where the transformers can Mounted on Top of Canopy
not be remotely mounted behind the face Faces of individual “FOUR POINTS” and
of the canopy. “BY SHERATON” channel letters are WHITE,
and their returns are always DARK WASH.
The large letters should align with the front Refer to sheet INTRO 1 for detailed color specs.
edge of the canopy in either direction, as
shown below.
Letter pin-mounted
on edge of canopy
Four Points White (see Sheet 3 for details)
Align sign Dark Wash Letter faces
with end Returns
of canopy
OPTIONAL Spec for Letter Faces when

Align “BY SHERATON Mounted on Light-Colored Canopy Fascia
with “P”
Faces of individual “FOUR POINTS” and
“BY SHERATON” channel letters are clear
acrylic laminated with perforated window film
as manufactured by Avery, LG, 3M or Flexcon,
Align sign printed DARK WASH with exterior grade
with end outdoor inks. Channel letter returns are always
of canopy
DARK WASH. Refer to sheet INTRO 1 for
detailed color specifications.
Align “BY SHERATON DARK WASH
with “P” RETURNS
DARK WASH
PRINTED
Four Points PERFORATED
Dark Wash WINDOW
Returns & FILM OVER
Letter faces CLEAR ACRYLIC
Light-colored Face Film detail

canopy fascia detail not to scale

April
March15,15,2014
February 15,2011
2012
© 2012 Starwood
2011Starwood Hotels
Hotels&&&
Resorts
Resorts Worldwide,
Worldwide,
Inc. Date Sheet No
Intro 52
suite 1202
INTRO
Rights
AllRights
All Reserved.
PROPRIETARY
May not be
notbe reproduced
bereproduced oror
distributed
without
without written
written
Scale Not to scale
t. 212.695.5700
permission
Starwood Hotels
StarwoodHotels
Hotels&& Resorts
Resorts
& Worldwide,
Resorts Worldwide,
Worldwide, Inc.Inc.
Inc. By A. Y.
BILINGUAL ENTRANCE SIGNS
Format Location Name in Roman Alphabets Location name is displayed in a

The Four Points by Sheraton pinwheel • Always set location name in separate panel, character height is
logo ALWAYS appears in English. News Gothic Medium; 1/3 the width of this panel.
Bilingual location names appear ONLY • Use upper and lower case with initial
in the location name panel. capital letters; C.H. is
1/3 panel ht. Königshof
• Keep location names in languages
The overall proportion of the stacked
format sign cabinet is square; the using the Roman alphabet in their
overall width is equal to the overall local version, instead of any Anglicized Where location name exceeds
height, including the mandatory location version, i.e. Roma not Rome. allowable space on one line, it may
name panel. be stacked as two lines of flush left
5X text, with cap height equal to 1/4
panel height.
C.H. is
1/4 panel ht. Panoramahaus
Dornbirn
3.9 X
5X Location names written in non-Roman
alphabets do not stack; see INTRO 6.
Königshof X
Location name aligns with “B”
5X

April
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Bilingual Entrance Signs
2011 Starwood
StarwoodHotels
Intro 62
suite 1202
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
Location Name in Non-Roman Alphabets

C.H. is Where the local language is written
Location names in languages using 1/3 panel ht. Санкт-Петербург right-to-left, align both local language
non-Roman alphabets are ALWAYS used and English on the right.
C.H. is
together with the English translation. 1/3 panel ht. St. Petersburg
• Position local language flush left
under the logo;
• Always position local language before Where the location name in a non-Roman
and equal in size to the English. language is too long to fit on a single
line with its English counterpart , each
language is presented on a separate panel.
• ALWAYS position local language above

the English version.
• Align both lines with the Four Points by
Sheraton logo on the left. C.H. is
1/3 panel ht.
5X
C.H. is
Bhamdoun 1/3 panel ht.
C.H. is
София • Sofia 1/3 panel ht.
Location names align with “N”
Location name aligns with “B” 3.9 X

5X
Languages such as Arabic and

Hebrew are written predominantly
right-to-left, and location names in
C.H. is
these languages are aligned per 1/3 panel ht. 上海大寧 X
local standard on the right.
C.H. is
1/3 panel ht. Shanghai Daning X
Location names align with “B”
5X
C.H. is
Bur Dubai • 1/3 panel ht.
Location name aligns with the logo

on both ends

April
March15,15,2014
Bilingual Entrance Signs
2011 Starwood
StarwoodHotels
Intro 73
suite 1202
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
Adaptation to Zoning Sign Area Limit Heights over 10 meters Third Party Names
Where zoning requirements limit available Where the overall sign height is at or over Panel height and width are the same as the
sign area, face can be reduced, maintaining 10 m, rigid rod bracing - always at 45° to the location name panels. Backgrounds must
the square format. support structure - should be provided. ALWAYS match the cabinet color.
PREFERRED color for third party logos is WHITE

Zoning on chosen background color.
height
limit
White Plains
White Plains Ft Walton Beach
When all white is not possible as logo color,

Digital screen or third party logos may be used in their standard
third party panel
where allowed by colors for logo only, not background. Other
80% smaller sign area zoning and within background colors are never acceptable.
45°
sign area limits
NOTE: Some logos may require a thin white
outline for better readability.
Adaptation to Zoning Height Limit
Where zoning requirements limit available
height, shorter support structure can be used.
45°
Standard height
Zoning limit
Fabrication
Where panels are above 2.5 meters they are
Keep top of
sign support
fabricated as Flex Face cabinets, i.e. aluminum Digital Screens
White Plains
aligned with cabinets with "frameless" painted reinforced Are allowed ONLY on double post entrance
White Plains
top of logo tensioned vinyl faces decorated with pressure signs in jurisdictions where moving signs
text
sensitive custom colored Scotchcal vinyl. are allowed.
Where panels are below 2.5 meters they are They should be positioned below location
fabricated as cut out aluminum faces with name panels with at least one panel height
push-through translucent acrylic letters and distance. They are not intended for signs
pinwheel logo. smaller than 3 meters wide.

April
March15,15,2014
2011 Starwood
StarwoodHotels
Intro 8
suite 1202
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
f. 212.695.1699 Exterior Sign Standards - Metric permission ofofStarwood
Color Palette Color Combinations

Sign cabinet colors may be selected from Acceptable sign cabinet and support
the following two colors, considering structure color combinations are as follows:
which will best complement a property’s
building colors and surrounding environment.
ALL SIGNS AT A SINGLE PROPERTY MUST BE

CONSISTENT IN COLOR. All signs must have
same color cabinets and same color support
structures.
Refer to sheet INTRO 1 for detailed color specs. Düsseldorf Zürich
Cabinet Colors
Four Points Four Points

Dark Wash Dark Taupe Cabinets: Four Points Dark Wash Cabinets: Four Points Dark Wash
Supports: Four Points Beige Supports: Four Points Dark Wash
Support Structure Colors
Four Points Four Points Four Points

Dark Wash Dark Taupe Beige
Saskatoon Macaé
Cabinets: Four Points Dark Taupe Cabinets: Four Points Dark Taupe
Supports: Four Points Beige Supports: Four Points Dark Taupe
Sample Configuration
Cabinets: Four Points Dark Wash
Supports: Four Points Beige

April
March15,15,2014
2011 Starwood
StarwoodHotels
Intro 9
suite 1202
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
BILINGUAL VERTICAL GROUND SIGNS
Format Location Name in Roman Alphabets Location Name in Non-Roman Alphabets

The Four Points by Sheraton pinwheel logo The local name is displayed in a separate panel Location name is displayed in a separate panel
ALWAYS appears in English. and is ALWAYS set in News Gothic Medium, and positioned before or above the English in a font
Bilingual location names appear ONLY upper and lower case with initial capital letters. visually consistent with News Gothic Medium
in the location name panel. (see INTRO 2 for typefaces).
The English translation is set in News Gothic

Align logo and Medium in upper and lower case with initial
structural post capital letters.
The only time when a non-Roman location name

can be stacked with its English equivalent is the
vertical ground signs:
C.H. is
Brauneck 1/3 panel ht.
MIN. 45 cm Align logo and

structural post
Single-line short location name
Align logo and 上海大寧 C.H. is 1/4

Shanghai Daning panel height
structural post
MIN. 45 cm
Panoramahaus C.H. is 1/4

Dornbirn panel height Where the
local language is
read right-to-left, Align logo and
align location structural post
name on the right.
Stacked two-line long location name
C.H. is 1/4
Bhamdoun panel height

April
March15,15,2014
Bilingual Ground Signs
2011 Starwood
StarwoodHotels
Intro 105
suite 1202
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
BILINGUAL HORIZONTAL GROUND SIGNS

The Four Points by Sheraton pinwheel logo ALWAYS display the local name in a separate panel. Location name is displayed in a separate panel
ALWAYS appears in English. ALWAYS set it in News Gothic Medium, upper and and positioned before the English in a font
Bilingual location names appear ONLY lower case with initial capital letters. visually consistent with News Gothic Medium
in the location name panel. (see INTRO 2 for typefaces).
The English translation is set in News Gothic

Align logo and
structural post Medium in upper and lower case with initial
EQUAL C.H.
capital letters.
Brauneck EQUAL C.H.
MIN. 45 cm Align logo and

structural post
EQ. C.H.
Short location name on a single line
Align location name
with “P” and “BY SHERATON” София • Sofia EQ. C.H.
MIN. 45 cm
On horizontal ground signs single line location name
is the same character height as “BY SHERATON”.
Align location name with “P”
& “BY SHERATON” if it fits
Where location name exceeds allowable space
on one line, it may be stacked as two lines of flush
left text, with cap height of each line equal to
Align logo and
1/4 panel height. structural post
Panoramahaus C.H. is 1/4 EQ. C.H.
Dornbirn panel height
上海大寧 • Shanghai Daning EQ. C.H.
MIN. 45 cm
Align location name with “F” it its too long
Where the
local language is Align logo and
read right-to-left, structural post
align location EQ. C.H.
name on the right.
Bhamdoun • EQ. C.H.
MIN. 45 cm
Align location name with “S”

April
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Bilingual Ground Signs
2011 Starwood
StarwoodHotels
Intro 114
suite 1202
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
BILINGUAL ON-SITE DIRECTIONAL SIGNS
Format Messages in Roman Alphabets Messages in Non-Roman Alphabets

The Four Points by Sheraton pinwheel logo When the local language is written in the When the local language is written in a
ALWAYS appears in English. Roman alphabet: non-Roman alphabet:
Bilingual directional messages appear • Set directional messages in the local • Set directional messages in the local
ONLY in the message portion of the panel. language in News Gothic Medium; language in a font visually consistent with
• Set the English translation in News Gothic News Gothic Medium (see page INTRO 2);
The overall proportion of the bilingual
Medium and position below each item. • Set the English translation in News Gothic
double-post directional sign cabinet is
• Use “Four Points Light Beige” for English Medium and position below each item.
square as shown below.
text. See page INTRO 1 for color specs. • Use “Four Points Light Beige” for English
3X • Set all messages in upper and lower case text. See page INTRO 1 for color specs.
with initial capital letters. • Set all messages in upper and lower case
0.8X • Match the directional arrow height to the with initial capital letters.
character height of the message and align • Match the directional arrow height to the
with local language. character height of the message and align
• Align messages with the left edge of logo. with local language.
3X • Use maximum three messages with • Use maximum three messages with
translations per sign panel. translations per sign panel.
Where languages
X
such as Chinese
are read left-to-right,
align directional
餐廳 messages on the left.
Restaurant
MESSAGE
PORTION
Restaurant 停車場
Restaurant Parking
X
健身中心
Stationnement Fitness Center
Parking ALIGN TEXT AREA
ARROWS SHALL NOT
Club de Santé WITH

THE RULE
EXCEED
WIDTH OF
LOGO
Fitness Center
ALIGN TEXT AREA
ARROWS SHALL NOT
THE RULE EXCEED
WIDTH OF
LOGO
Where languages
such as Arabic
and Hebrew are
read right-to-left,
align directional
Restaurant messages on the
See Sheets 11 thru 13 for detailed layout instructions. right and move the
Parking brand logo to the left
hand side of panel.
Fitness Center
TEXT AREA ALIGN
SHALL NOT ARROWS
EXCEED WITH
WIDTH OF THE RULE
LOGO

April 15,15,
2014
Bilingual Double-Post Directional Signs
Title Starwood Hotels ©
© 2014
2011Starwood
StarwoodHotels
Hotels& &
Resorts Worldwide,
Resorts Inc. Inc.
Worldwide, Date March 2011
Intro 126
suite 1202
All
AllRights
RightsReserved.
new york ny 10001 Four Points By Sheraton May
Maynotnotbe
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
f. 212.695.1699 Bilingual Sign Standards - Metric permission
permissionofofStarwood
StarwoodHotels
Hotels& Resorts Worldwide,
& Resorts Worldwide, Inc. Inc. By A. Y.
BILINGUAL SINGLE-POST DIRECTIONAL SIGNS
Format Messages in Roman Alphabets Messages in Non-Roman Alphabets

The Four Points by Sheraton pinwheel logo When the local language is written in the When the local language is written in a
ALWAYS appears in English. Roman alphabet: non-Roman alphabet:
A single bilingual directional message appears • Set the directional message in local • Set the directional message in the local
on the message portion of the panel. language in News Gothic Medium; language in a font visually compatible with
• Set the English translation in News Gothic News Gothic Medium (see INTRO 2);
The overall sign panel proportion of
Medium below the local language. • Set the English translation in News Gothic
the bilingual single-post directional sign
is square, as shown below. • Use “Four Points Light Beige” for English Medium and below the local language.
text. See page INTRO 1 for color specs. • Use “Four Points Light Beige” for English
X • Set all messages in upper and lower case text. See page INTRO 1 for color specs.
with initial capital letters. • Set English messages in upper and lower
0.4X
• Use a single bilingual directional message case with initial capital letters.
X
per single-post directional sign. • Use a single bilingual directional message
per single-post directional sign.
X
Where languages
MESSAGE such as Chinese
PORTION
are read left-to-right,
align directional
X
messages on the left.
This sign is only for a single bilingual Club de la Salud 停車場
directional message. Fitness Center Parking
Local language ALWAYS comes first

and above the English translation.
Where languages
such as Arabic
and Hebrew are
read right-to-left,
align directional
messages on the
Parking right and move the
brand logo to the left
hand side of panel.
See Sheets 15 and 16 for detailed layout instructions.

April
March15,15,2014
Bilingual Single-Post Directional Signs
2011 Starwood
StarwoodHotels
Intro 13
suite 1202
10
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
BILINGUAL ENTRANCE PLAQUES

The Four Points by Sheraton pinwheel logo Location name is ALWAYS set in Location names in languages using
ALWAYS appears in English. News Gothic Medium, using non-Roman alphabets are ALWAYS
upper and lower case with initial used together with the English
Any location name and its translations
capital letters. translation.
appear under the logo centered on the panel
as shown on layouts on this sheet. Location names in languages using
The local language is centered under
the Roman alphabet are kept in the
See the later part of this documents for the logo and is ALWAYS above and
local language, instead of any
detailed sign panel dimensions and equal in size to the English.
Anglicized version, i.e. Roma not Rome.
specifications of the entrance plaques.
400 mm 400 mm
Color Palette
Refer to sheet INTRO 1 for the Four Points
by Sheraton “Dark Wash” and pinwheel
colors.
400 mm 400 mm
16 mm C.H.
16 mm ZAGREB BHAMDOUN
C.H.
30 mm
LOGO AND BASELINE LOGO AND
LOCATION NAME TO BASELINE LOCATION NAME
CENTERED ON CENTERED ON
PANEL PANEL
16 mm C.H. MÜNCHEN 16 mm C.H. 上海大寧

OLYMPIAPARK SHANGHAI DANING
30 mm 30 mm
BASELINE LOGO AND BASELINE LOGO AND
TO BASELINE LOCATION NAME TO BASELINE LOCATION NAME
CENTERED ON CENTERED ON
PANEL PANEL

April
March15,15,2014
Bilingual Entrance Plaques
2011 Starwood
StarwoodHotels
Intro 14
suite 1202
13
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
AWNING SIGNS
Format Color Palette

Stacked format logo is the preferred format, As in the entrance and ground sign cabinet
centered on the awning skirt colors, awning color may be selected from
the two color palette with consideration of
which will best complement a property’s
building colors and surrounding environment.
SELECTION MUST BE CONSISTENT WITH THE
COLOR OF OTHER PROPERTY SIGNS.
Silkscreen logo WHITE and four standard

pinwheel colors, refer to sheet INTRO 1 for
detailed color specs.
Where overall height is limited horizontal format
logo can be used to maintain sufficient character Use waterproof, fire-resistant, weathertight
height, as shown below. awning material as manufactured by
- Herculite®
(www.herculite.com, 800-772-0036)
- Sunbrella®
(www.sunbrella.com, 336-221-2211)
- Weathertyte®
(www.cooleygroup.com, 401-724-9000)
and per colors listed below:
The logo should be sized to maintain sufficient

space above and below the full character height
of the letter “B” in “BY SHERATON”.
Four Points Four Points
Taupe Dark Wash
CL OF LOGO AND AWNING
Sunbrella® Weathertyte®
Beige Clarity Slate Blue
“B” #83020-0000 #WT 76 SLT
or or
HEIGHT OF Herculite® Natura™ Herculite® Natura™
AWNING Burlywood Midnight Blue
SKIRT
#NT7738 #NT7712
“B”
“B”
CL OF LOGO AND AWNING
“B”
HEIGHT OF
AWNING
SKIRT
“B”
“B”

April
March15,15,2014
2011 Starwood
StarwoodHotels
Intro 15
suite 1202
13
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
33.6 m2
A WALL MOUNTED CHANNEL LETTERS - MIN. 4.5 m2 WITH 500 mm “F” C.H.
SCALE: NTS
20 m2
10 m2
Calgary Airport
Chicago Downtown
Magnificent Mile
4 m2
15 m2
5 m2
.7 m2
Restaurant
.4 m2
Parking
Calgary Airport Parking

Meeting Space
Pool
Albuquerque
SMALL
D GROUND SIGN
SCALE: NTS
C 6.5 m ENTRANCE SIGN
SCALE: NTS
D 10 m ENTRANCE SIGN
SCALE: NTS
E 20 m PYLON
SCALE: NTS
F 2.5 m x 6 m GROUND PYLON
SCALE: NTS
G 1.6 m x 3.5 m GROUND PYLON
SCALE: NTS
H DIRECTIONAL
SCALE: NTS
I DIRECTIONAL
SCALE: NTS

April
March15,15,2014
Sign Type Reference
2011 Starwood
StarwoodHotels
Intro 168
suite 1202
INTRO
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale Not to scale
t. 212.695.5700
Bilingual Exterior Signage Standards
EXTERIOR SIGN TYPES
Stacked - Wall Mounted Channel Letters ........1

Horizontal - Wall Mounted Channel Letters .....2
Canopy Signs .....................................................3
10 m Entrance Sign ..............................................4
6.5 m Entrance Sign ..............................................5
Vertical Ground Sign ............................................6
Horizontal Ground Sign ........................................7
Highway Pylon ......................................................8
Double-Post Directional ......................................9
Single-Post Directional ......................................14
Parking Disclosure Sign ....................................17
Entry Plaque ........................................................18
Awning & Canopy ..............................................19
K W ITH
E C
AY S CH SEL
ALW L COUN IGNAGE
LOCA RDING S .
REGA LATIONS
REGU
Contents
suite 1202 Title Starwood Hotels © 2014 Starwood Hotels & Resorts Worldwide, Inc. Date April 15, 2014 Sheet No
CONTENTS
All Rights Reserved. CONFIDENTIAL & PROPRIETARY –
new york ny 10001 Four Points By Sheraton May not be reproduced or distributed without written
Scale as indicated
t. 212.695.5700
f. 212.695.1699 Exterior Sign Standards - Metric permission of Starwood Hotels & Resorts Worldwide, Inc. By A. Y.
VARIES NOTE: “FOUR POINTS” LETTERS:
A SEE CHART ALWAYS USE ARTWORK FOR 1.5 mm TH. FABRICATED ALUMINUM LETTERS
INTERNALLY ILLUMINATED
115 BRAND PROVIDED ON REG WITH RETURNS OF VARYING DEPTHS
CHANNEL LETTERS
mm DOCUMENT CENTER INTERNALLY ILLUMINATED WITH HIGH DENSITY
100 FILENAME: StackedLogo_2011.eps WHITE LEDS BY GE GELCORE OR SLOAN.
mm LETTERS MOUNT 15 mm CLEAR OF WALL.
TRANS- “FOUR POINTS” LETTER FACES

FORMER ON DARK-COLORED WALLS:
D
F 5 mm TH. CLEAR ACRYLIC WITH 3M SCOTCHCAL
TRANSLUCENT WHITE FILM #3630-20 ON FIRST
SURFACE. RETURN AND TRIM CAP COLOR:
“DARK WASH”. SEE SHEET “INTRO 1” FOR
LED COLOR STANDARDS AND PAINT REFERENCES.
ALIGN
G STRIP
D = 7500 mm “FOUR POINTS” LETTER FACES
ON LIGHT-COLORED WALLS:
B LAMINATE CLEAR ACRYLIC FACES WITH
PERFORATED WINDOW FILM AS MANUFAC-
TURED BY AVERY, LG, 3M OR FLEXCON,
D PRINTED “DARK WASH“ WITH EXTERIOR GRADE
OUTDOOR INKS. FOR ADDITIONAL LONGEVITY
PROVIDE CLEAR PROTECTIVE OVERLAM WHERE
APPROPRIATE TO CLIMATE.
NOTE:
G = 179 mm
H REMOVE EXISTING SIGNAGE, REDISTRIBUTE
ELECTRICAL SUPPLY AS REQUIRED, AND
REFINISH EXISTING WALL TO MATCH
TRANS- SURROUNDING COLOR AS REQUIRED.
E FORMER
PINWHEEL SYMBOL:
5 mm TH. CLEAR ACRYLIC FACES LAMINATED
B = 2330 mm FIRST SURFACE EACH ELEMENT WITH CUSTOM
C 3M SCOTCHCAL COLORS PER SHEET “INTRO 1”.
INTERNALLY ILLUMINATED WITH HIGH DENSITY
LED
A STACKED LOGO - ELEVATION
SCALE: NTS
B ALLIGNEMENT DETAIL
SCALE: NTS STRIP
WHITE LEDS BY GE GELCORE OR SLOAN. PAINT
D = 7500 mm RETURNS AND TRIM CAPS TO MATCH CUSTOM
SCOTCHCAL FACE COLORS. FOR STANDARDS
AND PAINT REFERENCES SEE SHEET “INTRO 1”.
“BY SHERATON” LETTERS – FACE-LIT:

1.5 mm TH. FABRICATED ALUMINUM LETTERS
WITH RETURNS OF VARYING DEPTHS
WHITE LEDS BY GE GELCORE OR SLOAN.
LETTER HT. FACES ARE 5 mm TH. CLEAR ACRYLIC.
LETTER DEPTH LETTER DEPTH LAMINATE LETTER FACES WITH 3M SCOTCHCAL
A B C D E F G H AREA “FOUR POINTS” “BY SHERATON” ILLUMINATION 65 mm TRANSLUCENT WHITE FILM #3630-20 ON FIRST
H = 295 mm SURFACE. RETURN AND TRIM CAP COLOR:
2375 mm 1553 mm 2350 mm 500 mm 237 mm 322 mm 119 mm 197 mm 3.7 m2
100 mm 50 mm LED
“DARK WASH”. FOR STANDARDS AND PAINT
50 mm REFERENCES SEE SHEET “INTRO 1”. MOUNT
3564 mm 2330 mm 3526 mm 7500 mm 355 mm 482 mm 179 mm 295 mm 8.3 m2 100 mm 50 mm LED
15 mm CLEAR FROM WALL.
TRANS-
4752 mm 3107 mm 4702 mm 1000 mm 473 mm 643 mm 239 mm 394 mm 14.8 m2 150 mm 75 mm LED
FORMER *HALO LIT “BY SHERATON” LETTERS:
5940 mm 3883 mm 5877 mm 1250 mm 592 mm 804 mm 298 mm 492 mm 23 m2 175 mm 90 mm NEON OR LED USE HALO LIT REVERSE LETTERS
ONLY WHERE TRANSFORMERS WILL
NEW SIGN DIMENSIONS E = 355 mm LED NOT FIT IN LETTERS OR CANNOT
STRIP BE MOUNTED BEHIND FASCIA.
1.5 mm TH. FABRICATED ALUMINUM LETTERS
NOTE 1: * HALO ILLUMINATION WITH FACES PAINTED “NATURAL WHITE” MAP
NOTE: ALL TRANSFORMERS TO BE SELF-CONTAINED #42.202. RETURNS PAINTED “DARK WASH”.
NOTE 2: DO NOT MIX NEON
WITHIN INDIVIDUAL LETTERS OR BEHIND MOUNTING AND LED ILLUMINATION HALO ILLUMINATION: HIGH DENSITY WHITE
FASCIA. PROJECTING RACEWAYS NOT ACCEPTABLE. IN THE SAME SIGN C STACKED LOGO - SECTION
SCALE: NTS
LEDS BY GE GELCORE OR SLOAN.
MOUNT LETTERS 40 mm CLEAR FROM WALL.

February
April 15,2011
15,15,
2014 2012
Stacked - Wall Mounted Channel Letters Standards
suite 1202 Title Starwood Hotels © 2012
© 2014 Starwood
2011Starwood Hotels
Hotels&&&
Resorts
Resorts Worldwide,
Worldwide,
Inc. Date March Sheet No
1
All Rights
All Rights Reserved.
PROPRIETARY
May not be
notbe reproduced
bereproduced oror
distributed
without
without written
written
Scale as indicated
t. 212.695.5700
f. 212.695.1699 Exterior Sign Standards - Metric permission
permissionof
Starwood Hotels
StarwoodHotels
Hotels&& Resorts
Resorts
& Worldwide,
Resorts Worldwide,
Worldwide, Inc.Inc.
Inc. By A. Y.
NOTE: “FOUR POINTS” LETTERS:
ALWAYS USE ARTWORK FOR BRAND 1.5 mm TH. FABRICATED ALUMINUM LETTERS
PROVIDED ON REG DOCUMENT CENTER WITH RETURNS OF VARYING DEPTHS
FILENAME: HorizontalLogo_2011.eps INTERNALLY ILLUMINATED WITH HIGH DENSITY
WHITE LEDS BY GE GELCORE OR SLOAN.
LETTERS MOUNT 15 mm CLEAR OF WALL.
A
“FOUR POINTS” LETTER FACES
INTERNALLY ILLUMINATED ON DARK-COLORED WALLS:
CHANNEL LETTERS 5 mm TH. CLEAR ACRYLIC WITH 3M SCOTCHCAL
“DARK WASH”. SEE SHEET “INTRO 1” FOR
COLOR STANDARDS AND PAINT REFERENCES.
D “FOUR POINTS” LETTER FACES

ON LIGHT-COLORED WALLS:
LAMINATE CLEAR ACRYLIC FACES WITH
B PERFORATED WINDOW FILM AS MANUFAC-
TURED BY AVERY, LG, 3M OR FLEXCON,
F
PRINTED “DARK WASH“ WITH EXTERIOR GRADE
G OUTDOOR INKS. FOR ADDITIONAL LONGEVITY
PROVIDE CLEAR PROTECTIVE OVERLAM WHERE
APPROPRIATE TO CLIMATE.
E
NOTE:
REMOVE EXISTING SIGNAGE, REDISTRIBUTE
A SCALE: NTS
N
ELECTRICAL SUPPLY AS REQUIRED, AND
C REFINISH EXISTING WALL TO MATCH
SURROUNDING COLOR AS REQUIRED.
DEPTH DEPTH PINWHEEL SYMBOL:

VARIES VARIES 5 mm TH. CLEAR ACRYLIC FACES LAMINATED
SEE CHART SEE CHART FIRST SURFACE EACH ELEMENT WITH CUSTOM
115 115 3M SCOTCHCAL COLORS PER SHEET “INTRO 1”.
mm mm
LETTER HT. 100 100
mm mm WHITE LEDS BY GE GELCORE OR SLOAN. PAINT
LETTER DEPTH LETTER DEPTH
A B C D E F G AREA “FOUR POINTS” “BY SHERATON” ILLUMINATION RETURNS AND TRIM CAPS TO MATCH CUSTOM
SCOTCHCAL FACE COLORS. FOR STANDARDS
MIN. TRANS- TRANS-
SIZE 4895 mm 921 mm 2060 mm 500 mm 209 mm 320 mm 198 mm 4.5 m2 100 mm 50 mm LED
FORMER FORMER
AND PAINT REFERENCES SEE SHEET “INTRO 1”.
7344 mm 1382 mm 3090 mm 750 mm 314 mm 480 mm 297 mm 10.2 m2 100 mm 50 mm LED “BY SHERATON” LETTERS – FACE-LIT:
2 1.5 mm TH. FABRICATED ALUMINUM LETTERS
9792 mm 1843 mm 4120 mm 1000 mm 420 mm 640 mm 396 mm 18.1 m 150 mm 75 mm LED
WITH RETURNS OF VARYING DEPTHS
D= LED D= LED INTERNALLY ILLUMINATED WITH HIGH DENSITY
12240 mm 2304 mm 5150 mm 1250 mm 524 mm 800 mm 495 mm 28.2 m2 175 mm 90 mm NEON OR LED 750 mm STRIP 750 mm STRIP WHITE LEDS BY GE GELCORE OR SLOAN.
14687 mm 2764 mm 6180 mm 1500 mm 628 mm 960 mm 594 mm 40.6 m2 200 mm 100 mm NEON OR LED FACES ARE 5 mm TH. CLEAR ACRYLIC.
LAMINATE LETTER FACES WITH 3M SCOTCHCAL
NEW SIGN DIMENSIONS B= B=
“DARK WASH”. FOR STANDARDS AND PAINT
65 mm 90 REFERENCES SEE SHEET “INTRO 1”. MOUNT
NOTE: ALL TRANSFORMERS TO BE SELF-CONTAINED NOTE 1: * HALO ILLUMINATION G= G= mm 15 mm CLEAR FROM WALL.
297 mm 50 mm 297 mm 50 mm
WITHIN INDIVIDUAL LETTERS OR BEHIND MOUNTING NOTE 2: DO NOT MIX NEON *HALO LIT “BY SHERATON” LETTERS:
TRANS- TRANS-
FASCIA. PROJECTING RACEWAYS NOT ACCEPTABLE. AND LED ILLUMINATION FORMER
USE HALO LIT REVERSE LETTERS
FORMER ONLY WHERE TRANSFORMERS WILL
IN THE SAME SIGN E= E= HALO-LIT NOT FIT IN LETTERS OR CANNOT
LED BE MOUNTED BEHIND FASCIA.
CHANNEL
STRIP 1.5 mm TH. FABRICATED ALUMINUM LETTERS
LETTERS
WITH FACES PAINTED “NATURAL WHITE” MAP
#42.202. RETURNS PAINTED “DARK WASH”.
HALO ILLUMINATION: HIGH DENSITY WHITE
B STACKED LOGO - SECTION
SCALE: NTS
B STACKED LOGO - SECTION
SCALE: NTS
LEDS BY GE GELCORE OR SLOAN.
MOUNT LETTERS 40 mm CLEAR FROM WALL.

February
April 15,2011
March15,15,20142012
Horizontal - Wall Mounted Channel Letters Standards
© 2012 Starwood
2011Starwood Hotels
Hotels&&&
Resorts
Resorts Worldwide,
Worldwide,
Inc. Date Sheet No
2
Rights
AllRights
All Reserved.
PROPRIETARY
May not be
notbe reproduced
bereproduced oror
distributed
without
without written
written
Scale as indicated
t. 212.695.5700
permission
Starwood Hotels
StarwoodHotels
Hotels&& Resorts
Resorts
& Worldwide,
Resorts Worldwide,
Worldwide, Inc.Inc.
Inc. By A. Y.
NOTE:
ALWAYS USE ARTWORK
FOR BRAND PROVIDED ON
REG DOCUMENT CENTER
FILENAME:
HorizontalLogo_2011.eps
“FOUR POINTS” LETTERS:

1.5 mm TH. FABRICATED ALUMINUM
LETTERS WITH 150 mm DEEP RETURNS,
INTERNALLY ILLUMINATED WITH
HIGH DENSITY WHITE LEDS BY
GE GELCORE OR SLOAN
FACES:
5 mm TH. CLEAR ACRYLIC WITH
3M SCOTHCAL TRANSLUCENT WHITE
FILM #3630-20 ON FIRST SURFACE.
LETTERS MOUNT 15 mm CLEAR OF WALL.
100 mm
FOR RETURN AND TRIM CAP COLOR
STANDARDS AND PAINT REFERENCES
SEE SHEET “INTRO 1”.
A CANOPY LETTERS - PLAN
SCALE: NTS
NOTE:
USE DIGITAL ART PROVIDED FOR LAYOUT
OF LETTERS AND PINWHEEL SYMBOL
* SEE CHART ON
SHEET 2 FOR “BY SHERATON” LETTERS:
DIMENSIONS 1.5 mm TH. FABRICATED ALUMINUM
A* LETTERS 75 mm DEEP, WITH
FACES PAINTED “NATURAL WHITE”
PPG/MAP #42.202
INTERNALLY
FOR RETURN AND TRIM CAP COLOR
ILLUMINATED
STANDARDS AND PAINT REFERENCES
CHANNEL LETTERS
SEE SHEET “INTRO 1”.
D* PIN MOUNTED ON
THE CANNOPY
LED HALO LIT (HIGH DENSITY WHITE
LEDS BY GE GELCORE OR SLOAN)
REVERSE CHANNEL LETTERS MOUNTED
ALWAYS KEEP THIS 40 mm CLEAR FROM WALL .
G* DISTANCE PER
PROPORTIONS OF PINWHEEL SYMBOL:
ALIGN
THE HORIZONTAL 5 mm TH. CLEAR ACRYLIC FACES
E* FORMAT LOGO. LAMINATED FIRST SURFACE
DO NOT INCREASE EACH ELEMENT WITH CUSTOM
OR REDUCE. 3M SCOTCHCAL COLORS
PER SHEET “INTRO 1”.

PORTE COCHERE HALO-LIT HIGH DENSITY WHITE LEDS BY
B CANOPY LETTERS - ELEVATION
SCALE: NTS OR CANOPY FACE CHANNEL LETTERS GE GELCORE OR SLOAN.
MOUNTED ON
CANOPY FASCIA PAINT RETURNS AND TRIM CAPS
TO MATCH CUSTOM SCOTCHCAL
FACE COLORS. FOR COLOR
STANDARDS AND PAINT
REFERENCES SEE SHEET “INTRO 1”.

April
March15,15,2014
Canopy Signs Standards
2011 Starwood
StarwoodHotels
3
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale as indicated
t. 212.695.5700
NOTE:
ALWAYS USE ARTWORK
REG DOCUMENT CENTER
THE TYPEFACE
NEWS GOTHIC MEDIUM
MUST BE LOADED
IN YOUR SYSTEM
4500 mm 4500 mm
TO SET DIRECTIONAL
400 mm MESSAGE COPY
90 mm TYP. 90 mm TYP.
200 mm 200 mm USE TEMPLATE PROVIDED

WITH NON-OUTLINED
CHARACTERS TO CUSTOMIZE
150 mm 150 mm TEXT FOR SITE SPECIFIC
TYP. TYP. LOCATION NAME
FILENAME:
StackedEntrySign_Met2011.eps
3510 mm 3510 mm CABINETS:

4500 mm 4500 mm PROVIDE EXTRUDED ALUMINUM
350 mm AND 440 mm DEEP "FRAME-
LESS" FLEXFACE CABINETS WITH FULL
BLEED TENSION FRAME AND COVER
(NO.2085 & 2095) AS MANUFACTURED
BY SIGN COMP, GRAND RAPIDS, MI.
90 90 COLOR:
mm mm FOR COLOR STANDARDS AND PAINT
Königshof Königshof
900 mm 900 mm (NOTE : CABINETS AND FACES MUST
BOTH BE SAME COLOR).
10000 mm
FACES:
20 m2 LOCATION NAME PROVIDE PANAFLEX REINFORCED
CABINET 900 mm
TRANSLUCENT VINYL FABRIC, PAINT
BACKGROUND FIELD WITH MATTHEWS
TIE BOND 74-777SP ADHESIVE UNDER-
COAT AND ONE OF THE FOUR FIELD
9350 mm COLORS, FOR COLOR STANDARDS,
PAINT REFERENCES AND ALTERNATIVE
1800 mm CUSTOM VINYL COLORS SEE SHEET
“INTRO 1”.
LAMINATE CLEAR TEXT AREAS WITH

TRANSLUCENT WHITE SCOTCHCAL
LAMINATE FIRST SURFACE OF CLEAR

THIRD PARTY LED SCREEN TRANSLUCENT AREAS OF THE PINWHEEL
SIGN CABINET (TO INCORPORATE WITH THE FOUR CUSTOM SCOTCHCAL
LOCATION SPECIFIC COLORS PER SHEET “INTRO 1”.
MESSAGES/GRAPHICS
AND THIRD PARTY ILLUMINATION:
INFORMATION –
SIGN WHITE FLUORESCENT LAMPS
FOLLOW TEMPLATE
TO BE PROVIDED
BY BRAND MANAGER)
A 10 m PYLON - ELEVATION
SCALE: 1:50 B 10 m PYLON WITH READER BOARD - ELEVATION
SCALE: 1:50 C 10 m PYLON - SIDE VIEW
SCALE: 1:50

April 15,15,
2014
10 m Entrance Sign Standards
2011 Starwood
StarwoodHotels
Resorts Worldwide,Inc. Inc. Date March 2011 Sheet No
4
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale 1:50
t. 212.695.5700
StarwoodHotels
NOTE: CABINETS:
ALWAYS USE ARTWORK PROVIDE EXTRUDED ALUMINUM
FOR BRAND PROVIDED ON 350 mm DEEP "FRAMELESS"
REG DOCUMENT CENTER CABINETS WITH FULL BLEED
TENSION FRAME AND COVER
THE TYPEFACE TREBUCHET (NO.2085 & 2095) AS
MS REGULAR MUST BE MANUFACTURED BY SIGN COMP,
LOADED IN YOUR SYSTEM GRAND RAPIDS, MI.
TO SET DIRECTIONAL
MESSAGE COPY COLOR:
FOR COLOR STANDARDS AND PAINT
USE TEMPLATE PROVIDED REFERENCES SEE SHEET “INTRO 1”.
WITH NON-OUTLINED (NOTE : CABINETS AND FACES MUST
CHARACTERS TO CUSTOMIZE BOTH BE SAME COLOR).
TEXT FOR SITE SPECIFIC
LOCATION NAME FACES:
Königshof PROVIDE PANAFLEX REINFORCED
FILENAME: TRANSLUCENT VINYL FABRIC, PAINT
10.2 m2 StackedEntrySign_Met2011.eps BACKGROUND FIELD WITH MATTHEWS
70 mm
E TYP. 150 mm 350 mm
TIE BOND 74-777SP ADHESIVE UNDER-
A 6.5 m PYLON - (SINGLE LINE LOCATION)
SCALE: 1:50
TYP. CABINET
COAT AND ONE OF THE FOUR FIELD
3200 mm 350 mm COLORS, FOR COLOR STANDARDS,
CABINET PAINT REFERENCES AND ALTERNATIVE
300
mm CUSTOM VINYL COLORS SEE SHEET
“INTRO 1”.

TRANSLUCENT WHITE SCOTCHCAL
1625 mm 150 FILM #3630-20 ON FIRST SURFACE.
C.H. mm
TYP.
2496 mm TRANSLUCENT AREAS OF THE PINWHEEL
WITH THE FOUR CUSTOM SCOTCHCAL
COLORS PER SHEET “INTRO 1”.
245 mm C.H. 3200 mm
ALTERNATIVE CABINET & FACES:
3 mm TH. AND 300 mm DEEP FABRICATED
70 ALUMINUM CABINET AND 3 mm TH
mm
Panoramahaus ROUTED ALUMINUM FACES WITH FLUSH
Dornbirn
215 mm C.H.
Königshof 640 mm PUSH THRU BACKED UP COPY, INTER-
NALLY ILLUMINATED WITH SIGN WHITE
6500 mm
FLUORESCENT LAMPS
MESSAGE CL
ALIGN
TEXT TEXT AREA
TYPE FONT:
OF PANELS 750 mm
TREBUCHET MS ILLUMINATION:
WITH SHALL NOT AND LOGOS
REGULAR
LOGO EXCEED SIGN WHITE FLUORESCENT LAMPS
WIDTH OF
LOGO, RULE
LOGO
AND ARROWS
PER ARTWORK
640 mm
SUPPLIED
640 mm
1150 mm
B 6.5 m PYLON - (DOUBLE LINE LOCATION)

SCALE: 1:50
C 6.5 m PYLON WITH OPTIONAL PANELS - ELEVATION
SCALE: 1:50
D
6.5 m PYLON - SIDE VIEW
SCALE: 1:50
E 6.5 m PYLON - SECTION
SCALE: 1:50

April
March15,15,2014
6.5 m Entrance Sign Standards
2011 Starwood
StarwoodHotels
5
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale 1:50
t. 212.695.5700
NOTE:
ALWAYS USE ARTWORK
REG DOCUMENT CENTER
THE TYPEFACE
NEWS GOTHIC MEDIUM
MUST BE LOADED
IN YOUR SYSTEM
TO SET SITE SPECIFIC
LOCATION NAME
USE TEMPLATE PROVIDED

WITH NON-OUTLINED
CHARACTERS TO CUSTOMIZE
2000 mm 300 mm LOCATION NAME
40 mm TYP.
FILENAME:
100 mm StackedEntrySign_Met2011.eps
CABINETS:
325 mm 3 mm TH. AND 300 mm DEEP
C.H. FABRICATED ALUMINUM CABINET
SIGN WHITE FLUORESCENT LAMPS
1560 mm
COLORS:
2000 mm PAINT CABINET ONE OF THE FOUR
APPROVED FIELD COLORS. FOR CABINET
155 mm C.H. COLOR STANDARDS AND PAINT
(NOTE: CABINETS AND FACES MUST
2500 mm 2500 mm BOTH BE SAME COLOR).
40
mm
FACES:
135 mm C.H. Calgary Airport 400 mm 3 mm CLEAR ACRYLIC WITH
3M SCOTHCAL TRANSLUCENT WHITE
4 m2
BY SHERATON LETTERS:
500 mm 6 mm TH. TRANSPARENT ACRYLIC
LETTERS WITH FACES AND REAR
SURFACES LAMINATED WITH 3M
SCOTHCAL TRANSLUCENT WHITE
A VERTICAL GROUND PYLON - ELEVATION
SCALE: 1:25
B SIDE VIEW
SCALE: 1:25 PINWHEEL SYMBOL:
1/4” TH. CLEAR ACRYLIC FACES
LAMINATED FIRST SURFACE EACH
ELEMENT WITH CUSTOM SCOTCHCAL
COLORS PER SHEET “INTRO 1”.

April 15,15,
2014
Vertical Ground Pylon Standards
suite 1202 Title Starwood Hotels 2014 Starwood
© 2011 StarwoodHotels
Hotels&&Resorts
ResortsWorldwide,
Worldwide,Inc. Inc. Date March 2011 Sheet No
6
All Rights
Rights Reserved.
CONFIDENTIAL& & PROPRIETARY
PROPRIETARY – –
new york ny 10001 Four Points By Sheraton May not bebe reproduced
reproducedorordistributed
distributedwithout written
without written
Scale 1:25
t. 212.695.5700
permission ofStarwood
StarwoodHotels
NOTE:
ALWAYS USE ARTWORK
REG DOCUMENT CENTER
THE TYPEFACE
NEWS GOTHIC MEDIUM
25 mm MUST BE LOADED
300 mm IN YOUR SYSTEM
100 mm TO SET SITE SPECIFIC
3500 mm
LOCATION NAME

WITH NON-OUTLINED
305 mm CHARACTERS TO CUSTOMIZE
C.H.
800 mm
LOCATION NAME
13 mm C.H. 1160 mm
FILENAME:
25 HorizontalEntrySign_Met2011.eps
1610 mm mm
13 mm C.H.
Königshof 335 mm CABINETS:
3 mm TH. AND 300 mm DEEP
FABRICATED ALUMINUM CABINET
ALIGN “P”, “B” &
LOCATION NAME 4 m2 INTERNALLY ILLUMINATED WITH
450 mm SIGN WHITE FLUORESCENT LAMPS
COLORS:
PAINT CABINET ONE OF THE FOUR
A HORIZONTAL GROUND PYLON - ELEVATION
SCALE: 1:25
B SIDE VIEW
SCALE: 1:25
COLOR STANDARDS AND PAINT
25 mm FACES:
300 mm
3 mm CLEAR ACRYLIC WITH
100 mm
3500 mm 3M SCOTHCAL TRANSLUCENT WHITE
BY SHERATON LETTERS:
6 mm TH. TRANSPARENT ACRYLIC
305 mm
C.H. LETTERS WITH FACES AND REAR
800 mm SURFACES LAMINATED WITH 3M
SCOTHCAL TRANSLUCENT WHITE
13 mm C.H. 1160 mm FILM #3630-20 ON FIRST SURFACE.
25 PINWHEEL SYMBOL:
1610 mm mm
1/4” TH. CLEAR ACRYLIC FACES
13 mm C.H.
Panoramahaus 335 mm LAMINATED FIRST SURFACE EACH
Dornbirn ELEMENT WITH CUSTOM SCOTCHCAL
ALIGN “P”, “B” & COLORS PER SHEET “INTRO 1”.
LOCATION NAME
450 mm
C HORIZONTAL GROUND PYLON (LONG LOCATION NAME) - ELEVATION

SCALE: 1:25
D SIDE VIEW
SCALE: 1:25

April 15,
15,2014
Horizontal Ground Pylon Standards
suite 1202 Title Starwood Hotels © 2014 Starwood
© 2011 Hotels
Starwood & Resorts
Hotels Worldwide,
& Resorts Inc. Inc.
Worldwide, Date March 2011 Sheet No
7
All Rights CONFIDENTIAL
Reserved. CONFIDENTIAL& PROPRIETARY –
& PROPRIETARY –
new york ny 10001 Four Points By Sheraton MayMaynot not
be reproduced or distributed
be reproduced without
or distributed writtenwritten
without
Scale 1/2” 1’-0”
t. 212.695.5700
f. 212.695.1699 Exterior Sign Standards - Metric permission of Starwood
permission Hotels
of Starwood & Resorts
Hotels Worldwide,
& Resorts Inc. Inc.
Worldwide, By A. Y.
NOTE:
LAYOUT FOR LOCATIONS ALWAYS USE ARTWORK
PREFERRED LAYOUT WITH SIGN SURFACE AREA FOR BRAND PROVIDED ON
REG DOCUMENT CENTER
RESTRICTIONS
580 cm FILENAME: StackedLogo_2011.eps
630 cm
120 cm
CABINETS:
INTERNALLY ILLUMINATD SIGN BOX
WITH FRAMELESS FLEXFACE ON
100 cm BOTH SIDES
100 cm INSTALL EXTRUDED A LUMINUM
490 cm RETRO BODY (NO. 2040) AND FLAT
BLEED RETRO FRAME AND COVER
580 cm
(NO. 2104 AND 2121) WITH FRAME
BRACE (NO. 5359) AS REQUIRED, ALL
47 cm AS MANUFACTURED BY SIGN COMP,
47 cm GRAND RAPIDS, MI.
FLEXFACE:
30.9 m2 PROVIDE PANAFLEX REINFORCED
TRANSLUCENT VINYL FABRIC
PAINT BACKGROUND FIELD WITH
33.6 m2 MATTHEWS TIE BOND 74-777SP
ADHESIVE UNDERCOAT AND ONE OF
THE FOUR FIELD COLORS, FOR COLOR
STANDARDS, PAINT REFERENCES
AND ALTERNATIVE CUSTOM VINYL
COLORS SEE SHEET “INTRO 1”.

20 m 20 m TRANSLUCENT WHITE SCOTCHCAL

TRANSLUCENT AREAS OF THE
PINWHEEL WITH THE FOUR CUSTOM
SCOTCHCAL COLORS PER SHEET
“INTRO 1”.
SUPPORT POST(S):
PAINT POSTS ONE OF THE TWO
APPROVED SUPPORT STRUCTURE
COLORS. FOR COLOR STANDARDS
AND PAINT REFERENCES SEE SHEET
“INTRO 1”.
ILLUMINATION:
HIGH OUTPUT DAYLIGHT WHITE
FLUORESCENT
A HIGHWAY PYLON - ELEVATION

SCALE: 1:100
B HIGHWAY PYLON - ELEVATION
SCALE: 1:100
C HIGHWAY PYLON - SIDE VIEW
SCALE: 1:100

April 15,15,
2014
Highway Pylon Replacement Standards
2011 Starwood
StarwoodHotels
Resorts Worldwide,Inc. Inc. Date March 2011 Sheet No
8
All Rights
RightsReserved.
not be
bereproduced
distributed written
without written
Scale 1:100
t. 212.695.5700
StarwoodHotels
CABINETS AND FACES: FOUR POINTS LOGO: NOTE:
ILLUMINATED CABINETS: FACES: PINWHEEL SYMBOL: NON-ILLUMINATED ALWAYS USE ARTWORK
6 mm TH. CLEAR ACRYLIC FABRICATED ALUMINUM CABINET DIGITALLY CUT FROM EXTERIOR
150 mm DEEP FABRICATED 3 mm TH. 3 mm ROUTED ALUMINUM BACKED
(PREFERRED ALUMINUM CABINET INTERNALLY UP WITH CLEAR ACRYLIC WITH 3M LAMINATED FIRST SURFACE GRADE VINYL FOR BRAND PROVIDED ON
COLORS: LOGO TEXT AND 3 mm THICK RULE: REG DOCUMENT CENTER
WHEREVER ILLUMINATED WITH SIGN WHITE SCOTHCAL TRANSLUCENT WHITE EACH ELEMENT WITH CUSTOM
PAINT CABINET ONE OF THE FOUR FIELD WHITE FILENAME:
POSSIBLE) FLUORESCENT LAMPS FILM #3630-20 ON FIRST SURFACE. 3M SCOTCHCAL COLORS PER
COLORS, FOR COLOR STANDARDS AND PINWHEEL ELEMENTS TO MATCH 2PostDir_Met2011.eps
SHEET “INTRO 1”.
PAINT REFERENCES SEE SHEET “INTRO 1”. FOUR POINTS LIGHT BLUE, FOUR
COLORS: “FOUR POINTS”, THE TYPEFACE
INTERNALLY ILLUMINATED WITH (NOTE : CABINETS AND FACES MUST POINTS BLUE, FOUR POINTS RED,
PAINT CABINET ONE OF THE FOUR FIELD “BY SHERATON” LETTERS, NEWS GOTHIC MEDIUM
FLUORESCENT LAMPS. BOTH BE SAME COLOR). AND FOUR POINTS GREEN. REFER TO
COLORS, FOR COLOR STANDARDS AND DIRECTIONAL TEXT AND MUST BE LOADED
PAINT SUPPORTS AND CONNECTORS SHEET “INTRO 1” FOR DETAILED
PAINT REFERENCES SEE SHEET “INTRO 1”. WHITE RULE: IN YOUR SYSTEM
ONE OF THE TWO APPROVED COLORS, COLOR SPECS.
(NOTE : CABINETS AND FACES MUST 6 mm TH. CLEAR ACRYLIC TO SET DIRECTIONAL
FOR COLOR STANDARDS AND PAINT
BOTH BE SAME COLOR). LAMINATED FIRST SURFACE WITH MESSAGE COPY
PAINT SUPPORTS AND CONNECTORS 3M SCOTHCAL TRANSLUCENT WHITE
ONE OF THE TWO APPROVED COLORS, FILM #3630-20 ON FIRST SURFACE. IMPORTANT NOTE:
FOR COLOR STANDARDS AND PAINT MESSAGE TEXT SHOWN
REFERENCES SEE SHEET “INTRO 1”. 5mm 5mm IS ILLUSTRATIVE ONLY.
TYP. 50 mm TYP. 50 mm TEXT VARIES PER LOCATION.
800 mm 150 800 mm 100

80 80 mm 80 80 mm
mm mm mm mm
50 mm 50 mm
57 mm 57 mm
280 280
mm mm
5mm 5mm
WHITE 50 mm WHITE 50 mm
RULE RULE
65mm 65mm
65mm
C.H.TYP.
110mmTYP.
Restaurant 800 mm
65mm
C.H.TYP.
110mmTYP.
Restaurant 800 mm
BASELINE
TO BASELINE Parking BASELINE
TO BASELINE Parking
Meeting Space Meeting Space
Pool 1400 mm Pool 1400 mm
ALIGN ALIGN
ARROWS ARROWS
AND RULE AND RULE
600 mm 600 mm
MIN. MIN.
ILLUMINATED - NON-ILLUMINATED -
A ILLUMINATED DIRECTIONAL - ELEVATION
SCALE: 1:10
B SIDE VIEW
SCALE: 1:10
C NON-ILLUMINATED DIRECTIONAL - ELEVATION
SCALE: 1:10
D SIDE VIEW
SCALE: 1:10

April 15,15,
2014
Double-Post Directional Standards
Hotels&&Resorts
ResortsWorldwide,
9
All Rights
Rights Reserved.
PROPRIETARY – –
without written
Scale 1:10
t. 212.695.5700
StarwoodHotels
LAYOUTS FOR ON-SITE DOUBLE-POST DIRECTIONAL SIGNS
NOTE:
ALWAYS USE ARTWORK
FOR 1-, 2- & 3-LINE MESSAGE FOR MESSAGES WITH AROWS LAYOUTS SHOWN ON THIS SHEET
LAYOUTS USE THE SMALLER POINTING LEFT AND STRAIGHT, ARE FOR NON-ILLUMINATED SIGNS
REG DOCUMENT CENTER
PANEL SIZE (1000mm x 710mm). AS WELL AS MESSAGES WITH WITH THE WHITE RULE CONTINUOUS
MIXED ARROWS POINTING IN ACROSS WIDTH OF THE SIGN PANEL.
FOR 4-LINE MESSAGE LAYOUT THE TYPEFACE
ALL DIRECTIONS USE THE FLUSH
USE THE LARGER PANEL SIZE NEWS GOTHIC MEDIUM
LEFT LAYOUT AS SHOWN ON THE WHITE RULE ON ILLUMINATED
(1000mm x 820mm). MUST BE LOADED
THIS SHEET. SIGNS IS SHORTER AND ENDS
IN YOUR SYSTEM
FLUSH WITH THE FOUR POINTS LOGO
MESSAGE TEXT SHOWN FOR MESSAGES WITH ARROWS TO SET DIRECTIONAL
ON EITHER SIDE. (SEE DRAWING
IS ILLUSTRATIVE ONLY. POINTING RIGHT AND STRAIGHT MESSAGE COPY
“A” ON “SHEET 10”.)
TEXT IS SITE SPECIFIC AND USE THE FLUSH RIGHT LAYOUT
VARIES PER LOCATION. AS SHOWN ON SHEET “INTRO 5” USE TEMPLATE PROVIDED
IN THE INTRODUCTION SECTION WITH NON-OUTLINED
OF THIS DOCUMENT. CHARACTERS TO
CUSTOMIZE TEXT
FOR SITE SPECIFIC
DIRECTIONAL MESSAGE
FILENAME:
2PostDir_Met2011.eps
800 mm
80 80
mm mm
50 mm
57 mm
280
mm
5mm
WHITE 50 mm
RULE
65mm
65mm
C.H.TYP.
110mmTYP.
Restaurant 800 mm
Restaurant Restaurant Restaurant
BASELINE
TO BASELINE Parking Parking Parking
Meeting Space Meeting Space
Pool
ALIGN
ARROWS
AND RULE
A ILLUMINATED SIGN FACE - 1 MESSAGE

SCALE: 1:10
B ILLUMINATED SIGN FACE - 2 MESSAGES
SCALE: 1:10
C ILLUMINATED SIGN FACE - 3 MESSAGES
SCALE: 1:10
D ILLUMINATED SIGN FACE - 4 MESSAGES
SCALE: 1:10

April 15,15,
2014
Directional Layout Standards
Hotels&&Resorts
ResortsWorldwide,
10
All Rights
Rights Reserved.
PROPRIETARY – –
without written
Scale 1:10
t. 212.695.5700
StarwoodHotels
NOTE:
ILLUMINATED CABINETS: FACES: PINWHEEL SYMBOL: NON-ILLUMINATED CABINETS AND FACES: FOUR POINTS LOGO: ALWAYS USE ARTWORK
150 mm DEEP FABRICATED 3 mm TH. 3 mm ROUTED ALUMINUM BACKED 6 mm TH. CLEAR ACRYLIC FABRICATED ALUMINUM CABINET DIGITALLY CUT FROM EXTERIOR BILINGUAL TEXT COLOR: FOR BRAND PROVIDED ON
(PREFERRED ALUMINUM CABINET INTERNALLY UP WITH CLEAR ACRYLIC WITH 3M LAMINATED FIRST SURFACE GRADE VINYL REG DOCUMENT CENTER.
WHEREVER ILLUMINATED WITH SIGN WHITE SCOTHCAL TRANSLUCENT WHITE EACH ELEMENT WITH CUSTOM COLORS: LOGO TEXT AND 3 mm THICK RULE: Use “Four Points FILENAME:
POSSIBLE) FLUORESCENT LAMPS FILM #3630-20 ON FIRST SURFACE. 3M SCOTCHCAL COLORS PER PAINT CABINET ONE OF THE FOUR FIELD WHITE Light Beige” for BL_2PostDir1_Met2011.eps
SHEET “INTRO 1”. COLORS, FOR COLOR STANDARDS AND PINWHEEL ELEMENTS TO MATCH
PAINT REFERENCES SEE SHEET “INTRO 1”. FOUR POINTS LIGHT BLUE, FOUR
English message text
COLORS: “FOUR POINTS”, THE TYPEFACE
PAINT CABINET ONE OF THE FOUR FIELD “BY SHERATON” LETTERS, INTERNALLY ILLUMINATED WITH (NOTE : CABINETS AND FACES MUST POINTS BLUE, FOUR POINTS RED, on bilingual signs. NEWS GOTHIC MEDIUM
COLORS, FOR COLOR STANDARDS AND DIRECTIONAL TEXT AND FLUORESCENT LAMPS. BOTH BE SAME COLOR). AND FOUR POINTS GREEN. REFER TO See page “Intro 1” for MUST BE LOADED
PAINT REFERENCES SEE SHEET “INTRO 1”. WHITE RULE: PAINT SUPPORTS AND CONNECTORS SHEET “INTRO 1” FOR DETAILED complete color specs. IN YOUR SYSTEM
(NOTE : CABINETS AND FACES MUST 6 mm TH. CLEAR ACRYLIC ONE OF THE TWO APPROVED COLORS, COLOR SPECS. TO SET DIRECTIONAL
BOTH BE SAME COLOR). LAMINATED FIRST SURFACE WITH FOR COLOR STANDARDS AND PAINT MESSAGE COPY
PAINT SUPPORTS AND CONNECTORS 3M SCOTHCAL TRANSLUCENT WHITE REFERENCES SEE SHEET “INTRO 1”.
ONE OF THE TWO APPROVED COLORS, FILM #3630-20 ON FIRST SURFACE. IMPORTANT NOTE:
FOR COLOR STANDARDS AND PAINT MESSAGE TEXT SHOWN
REFERENCES SEE SHEET “INTRO 1”. IS ILLUSTRATIVE ONLY.
TEXT VARIES PER
5 mm 5 mm LOCATION.
TYP. TYP.
50 mm 50 mm
1050 mm 1050 mm
60 mm 60 mm
C.H. C.H.
285 285
mm mm
45 mm 45 mm
65 mm
C.H.TYP.
102 mm TYP.
Restaurante 65 mm
C.H.TYP.
102 mm TYP.
Ресторан
BASELINE
TO BASELINE Restaurant 1050
BASELINE
150 mm TYP. mm 150 mm TYP. mm
BASELINE BASELINE
TO BASELINE
Estacionamiento TO BASELINE
Парковка
Parking 1500
mm
Parking 1500
mm
Club de la Salud Фитнес Центр

Fitness Center Fitness Center
TEXT AREA TEXT AREA
SHALL NOT SHALL NOT
EXCEED EXCEED
ALIGN WIDTH OF WIDTH OF
ARROWS LOGO LOGO
WITH RULE 450 mm 450 mm
A ILLUMINATED DIRECTIONAL WITH ROMAN ALPHABETS (SPANISH)

SCALE: 1:10
B NON-ILLUMINATED DIRECTIONAL WITH NON-ROMAN ALPHABETS (RUSSIAN)
SCALE: 1:10

April
March15,15,2014
Bilingual Double-Post Directional Sign
2011 Starwood
StarwoodHotels
Hotels&&Resorts
Resorts Worldwide,
Worldwide, Inc. Inc. Date 2011 Sheet No
11
All Rights
RightsReserved.
not be
bereproduced
distributed without
without written
written
Scale 1:10
t. 212.695.5700
f. 212.695.1699 Bilingual Sign Standards - Metric permission
StarwoodHotels
Hotels& & Resorts
Resorts Worldwide,
Worldwide, Inc.Inc. By A. Y.
NOTE:
IMPORTANT NOTE: BILINGUAL TEXT COLOR: ALWAYS USE ARTWORK
MESSAGE TEXT SHOWN FOR BRAND PROVIDED ON
IS ILLUSTRATIVE ONLY. Use “Four Points REG DOCUMENT CENTER.
TEXT VARIES PER LOCATION. Light Beige” for
English message text FILENAME:
BL_2PostDir2_Met2011.eps
on bilingual signs.
See page “Intro 1” for THE TYPEFACE NEWS GOTHIC
complete color specs. MEDIUM MUST BE LOADED
IN YOUR SYSTEM TO SET
DIRECTIONAL MESSAGE COPY
5 mm 5 mm
TYP. TYP.
50 mm 50 mm
1050 mm 1050 mm
60 mm 60 mm
C.H. C.H.
285 285
mm mm
45 mm 45 mm
65 mm 65 mm
C.H.TYP. 餐廳 C.H.TYP.
102 mm TYP. 102 mm TYP.
BASELINE
BASELINE
150 mm TYP. mm 150 mm TYP. mm
BASELINE BASELINE
TO BASELINE TO BASELINE
停車場
Parking 1500
mm
Parking 1500
mm
健身中心
Fitness Center Fitness Center
TEXT AREA TEXT AREA
SHALL NOT SHALL NOT
ALIGN EXCEED EXCEED
ARROWS WIDTH OF WIDTH OF ALIGN
WITH RULE LOGO LOGO ARROWS
450 mm WITH RULE 450 mm
A ILLUMINATED DIRECTIONAL WITH NON-ROMAN ALPHABETS (CHINESE)

SCALE: 1:10
B ILLUMINATED DIRECTIONAL WITH NON-ROMAN ALPHABETS (ARABIC)
SCALE: 1:10

April 15,15,
2014
Hotels&&Resorts
ResortsWorldwide,
12
All Rights
Rights Reserved.
PROPRIETARY – –
without written
Scale 1:10
t. 212.695.5700
f. 212.695.1699 Bilingual Sign Standards - Metric permission of
StarwoodHotels
IMPORTANT NOTE: NOTE:
MESSAGE TEXT SHOWN WHEN THERE ARE ONLY BILINGUAL TEXT COLOR: ALWAYS USE ARTWORK
IS ILLUSTRATIVE ONLY. FOR BRAND PROVIDED ON
TEXT VARIES PER LOCATION.
2 DIRECTIONAL MESSAGES Use “Four Points REG DOCUMENT CENTER
USE THE LAYOUT BELOW Light Beige” for
WITH THE 2 ITEMS EQUALLY English message text
FILENAME:
BL_2PostDir3_Met2011.eps
SPACED WITHIN THE MESSAGE on bilingual signs.
PORTION OF SIGN PANEL See page “Intro 1” for THE TYPEFACE
NEWS GOTHIC MEDIUM
complete color specs.
MUST BE LOADED
IN YOUR SYSTEM
TO SET DIRECTIONAL
MESSAGE COPY
1050 mm
60 mm
C.H.
285
mm
65 mm EQUAL
C.H.TYP.
102 mm TYP.
BASELINE
TO BASELINE Ресторан 1050
餐廳
150 mm TYP.
BASELINE
TO BASELINE
Restaurant mm
Restaurant Restaurant
EQUAL
Фитнес Центр 健身中心

Fitness Center Fitness Center Fitness Center
EQUAL
TEXT AREA TEXT AREA TEXT AREA

SHALL NOT SHALL NOT SHALL NOT
EXCEED ALIGN EXCEED EXCEED
ALIGN WIDTH OF WIDTH OF WIDTH OF ALIGN
ARROWS
ARROWS LOGO LOGO LOGO ARROWS
WITH RULE
WITH RULE WITH RULE
A ILLUMINATED DIRECTIONAL WITH NON-ROMAN ALPHABETS (CHINESE)

SCALE: 1:10
B ILLUMINATED DIRECTIONAL WITH NON-ROMAN ALPHABETS (ARABIC)
SCALE: 1:10
C NON-ILLUMINATED DIRECTIONAL WITH NON-ROMAN ALPHABETS (RUSSIAN)
SCALE: 1:10

April 15,15,
2014
Hotels&&Resorts
ResortsWorldwide,
13
All Rights
Rights Reserved.
PROPRIETARY – –
without written
Scale 1:10
t. 212.695.5700
StarwoodHotels
NOTE: NOTE:
OVERALL SIGN PANEL WIDTH
CAN BE INCREASED IF REQUIRED
ALWAYS USE ARTWORK
PER SITE-SPECIFIC MESSAGE LENGTHS FOR BRAND PROVIDED ON
REG DOCUMENT CENTER
THE TYPEFACE
NEWS GOTHIC MEDIUM
MUST BE LOADED
IN YOUR SYSTEM
TO SET DIRECTIONAL
MESSAGE COPY

WITH NON-OUTLINED
CHARACTERS TO
CUSTOMIZE TEXT
FOR SITE SPECIFIC
DIRECTIONAL MESSAGE
FILENAME:
1PostDir_Met2011.eps
2" CABINETS AND FACES:

1'-10" 4" 3 mm TH. AND 100 mm DEEP
FABRICATED ALUMINUM CABINET
2" C.H. COLORS:

1'-10" REFERENCES SEE SHEET “INTRO 1”.
2 1/2" C.H. Restaurant FOUR POINTS LOGO:
MESSAGE DIGITALLY CUT FROM EXTERIOR
TYPE FONT: GRADE VINYL
NEWS GOTHIC
MEDIUM TEXT AREA LOGO TEXT AND 3 mm THICK RULE:
3'-10"
SHALL NOT WHITE
LOGO, RULE EXCEED
AND ARROWS WIDTH OF
PER ARTWORK LOGO PINWHEEL ELEMENTS TO MATCH
SUPPLIED FOUR POINTS LIGHT BLUE, FOUR
2'-0" POINTS BLUE, FOUR POINTS RED,
AND FOUR POINTS GREEN. REFER TO
SHEET “INTRO 1” FOR DETAILED
COLOR SPECS.
A SMALL DIRECTIONAL - ELEVATION

SCALE: 1:10
B SMALL DIRECTIONAL - SIDE VIEW
SCALE: 1:10

April 15,15,
2014
Single-Post Directional Standards
Hotels&&Resorts
ResortsWorldwide,
14
All Rights
Rights Reserved.
PROPRIETARY – –
without written
Scale 1:10
t. 212.695.5700
StarwoodHotels
NOTE:
BILINGUAL TEXT COLOR: ALWAYS USE ARTWORK
Use “Four Points REG DOCUMENT CENTER
Light Beige” for
THE TYPEFACE
English message text NEWS GOTHIC MEDIUM
on bilingual signs. MUST BE LOADED
See page “Intro 1” for IN YOUR SYSTEM
TO SET DIRECTIONAL
complete color specs.
MESSAGE COPY

WITH NON-OUTLINED
CHARACTERS TO
CUSTOMIZE TEXT
FOR SITE SPECIFIC
DIRECTIONAL MESSAGE
50 mm FILENAME:
650 mm 100 mm BL_1PostDir_Met2011.eps
50 mm 50 mm
CABINETS AND FACES:
3 mm TH. AND 100 mm DEEP
50 mm FABRICATED ALUMINUM CABINET
COLORS:
650 mm REFERENCES SEE SHEET “INTRO 1”.
Club de la Salud 55 mm
FOUR POINTS LOGO:
90 mm
Fitness Center DIGITALLY CUT FROM EXTERIOR
GRADE VINYL
1250 mm
LOGO TEXT AND 3 mm THICK RULE:
WHITE
PINWHEEL ELEMENTS TO MATCH

FOUR POINTS LIGHT BLUE, FOUR
POINTS BLUE, FOUR POINTS RED,
ALIGN AND FOUR POINTS GREEN. REFER TO
TEXT & SHEET “INTRO 1” FOR DETAILED
ARROW COLOR SPECS.
600 mm
A SMALL DIRECTIONAL - ELEVATION

SCALE: 1:10
B SMALL DIRECTIONAL - SIDE VIEW
SCALE: 1:10

Hotels&&Resorts
ResortsWorldwide,
Worldwide,Inc. Inc.
Bilingual Single-Post Directional Signs Date April
March 15,15,
2014
2011 Sheet No
15
All Rights
Rights Reserved.
PROPRIETARY – –
new york ny 10001 Four Points By Sheraton Scale 1:10
with Roman Alphabets
t. 212.695.5700 May not bebe reproduced
without written
StarwoodHotels
NOTE:
BILINGUAL TEXT COLOR: ALWAYS USE ARTWORK
Use “Four Points REG DOCUMENT CENTER
Light Beige” for
THE TYPEFACE
English message text NEWS GOTHIC MEDIUM
on bilingual signs. MUST BE LOADED
See page “Intro 1” for IN YOUR SYSTEM
TO SET DIRECTIONAL
complete color specs. MESSAGE COPY

WITH NON-OUTLINED
CHARACTERS TO
CUSTOMIZE TEXT
FOR SITE SPECIFIC
DIRECTIONAL MESSAGE
FILENAME:
BL_1PostDir_Met2011.eps
50 mm 50 mm 50 mm
650 mm 650 mm 650 mm
50 mm 50 mm 50 mm 50 mm 50 mm 50 mm
50 mm 50 mm 50 mm
650 mm 650 mm 650 mm
Парковка 55 mm 55 mm 停車場 55 mm
90 mm 90 mm 90 mm
Parking Parking Parking
ALIGN ALIGN ALIGN

TEXT & TEXT & TEXT &
ARROW ARROW ARROW
600 mm 600 mm 600 mm
A SMALL DIRECTIONAL - RUSSIAN

SCALE: 1:10
B SMALL DIRECTIONAL - ARABIC
SCALE: 1:10
C SMALL DIRECTIONAL - CHINESE
SCALE: 1:10

Hotels&&Resorts
ResortsWorldwide,
Worldwide,Inc. Inc.
Bilingual Single-Post Directional Signs Date April
March 15,15,
2014
2011 Sheet No
16
All Rights
Rights Reserved.
PROPRIETARY – –
new york ny 10001 Four Points By Sheraton Scale 1:10
with Non-Roman Alphabets
t. 212.695.5700 May not bebe reproduced
without written
StarwoodHotels
NOTE TO THE USER OF THESE NOTE:
DISCLAIMERS:
ALWAYS USE ARTWORK
Please note that each state may FOR BRAND PROVIDED ON
have specific statutes or common REG DOCUMENT CENTER
law principles which would
require particular language. THE TYPEFACE
Before using the universal NEWS GOTHIC MEDIUM
language provided on this sheet, MUST BE LOADED
you may wish to check your IN YOUR SYSTEM
state statutes for any specific TO SET MESSAGE COPY
requirements.
When in doubt, check it out. 100 mm USE TEMPLATE PROVIDED
560 mm WITH NON-OUTLINED
CHARACTERS TO
CUSTOMIZE TEXT
FOR SITE SPECIFIC
MESSAGES
FILENAME:
ParkDisclosure_Met2011.eps
SELF-PARK NOTICE VALET-PARK NOTICE “VALET-PARK NOTICE”

THIS CONTRACT LIMITS OUR LIABILITY. THIS CONTRACT LIMITS OUR LIABILITY. AND CABINETS AND FACES:
MESSAGE IF YOU CHOOSE TO PARK HERE YOU ACCEPT IF YOU CHOOSE TO PARK HERE YOU ACCEPT “SELF-PARK NOTICE” 3 mm TH. AND 100 mm DEEP
TYPE FONT: THE TERMS THAT ARE PRINTED ON THIS SIGN. THE TERMS THAT ARE PRINTED ON THIS SIGN. DIGITALLY CUT FROM FABRICATED ALUMINUM CABINET
NEWS GOTHIC You agree to use this parking facility at your sole risk.
We are granting you only a license to park; no bailment is
If you choose to use this parking facility or our valet services,
as partial consideration for such use, (a) you assume all risk of EXTERIOR GRADE
MEDIUM created. The owners and operators of this parking facility are not
liable, under any circumstances whatsoever (including their
loss or damage arising from using this parking facility or our
valet services, and (b) you waive all claims against the owners REFLECTIVE COLORS:
negligence or the negligence of their employees), for loss or
damage to your vehicle or its contents. The parking attendant, if 1000 mm
and operators of this parking facility for loss or damage to your
vehicle and its contents (including loss or damage caused by our
WHITE VINYL PAINT CABINET ONE OF THE FOUR
LOGO, RULE any, is on duty for collection of fees only and does not ensure negligence or the negligence or our employees). If your vehicle or FIELD COLORS, FOR COLOR
AND TEXT
the security of your vehicle or its contents. its contents are damaged or destroyed while in our possession
YOU AGREE TO INSPECT YOUR VEHICLE AND NOTIFY

and control (for example, while your vehicle is parked in our lot REMAINING STANDARDS AND PAINT
PER ARTWORK A PARKING ATTENDANT OF ANY DAMAGE BEFORE
or is being driven by a valet), we are not liable for your loss, even
if your loss is caused by our negligence or the negligence of our DISCLOSURE TEXT REFERENCES SEE SHEET “INTRO 1”.
SUPPLIED YOU LEAVE THE PREMISES. IF YOU DO NOT PROVIDE employee. No employee or agent may alter or enlarge our liability
hereunder. EXTERIOR GRADE (NOTE : CABINETS AND FACES MUST
SUCH WRITTEN NOTICE, IT SHALL BE IRREFUTABLY
PRESUMED THAT THE DAMAGE OCCURRED WHILE YOU AGREE TO INSPECT YOUR VEHICLE AND NOTIFY OPAQUE BOTH BE SAME COLOR).
YOUR VEHICLE WAS OUTSIDE OUR CONTROL AND A PARKING ATTENDANT OF ANY DAMAGE BEFORE WHITE VINYL PAINT SUPPORTS AND CONNECTORS
NOT ON OUR PROPERTY. YOU LEAVE THE PREMISES. IF YOU DO NOT PROVIDE
SUCH WRITTEN NOTICE, IT SHALL BE IRREFUTABLY ONE OF THE TWO APPROVED
Please remove all valuables and lock PRESUMED THAT THE DAMAGE OCCURRED WHILE
1600 mm COLORS, FOR COLOR STANDARDS
your vehicle. YOUR VEHICLE WAS OUTSIDE OUR CONTROL AND
NOT ON OUR PROPERTY.
AND PAINT REFERENCES SEE SHEET
“INTRO 1”.
Please remove all valuables and lock
your vehicle.
FOUR POINTS LOGO:

ALIGN LOGO DIGITALLY CUT FROM EXTERIOR
WITH TEXT GRADE VINYL.
LOGO TEXT AND 3 mm THICK RULE:
MATTE WHITE.
TEXT AREA PINWHEEL ELEMENTS TO MATCH
SHALL NOT FOUR POINTS LIGHT BLUE, FOUR
EXCEED POINTS BLUE, FOUR POINTS RED,
600 mm WIDTH OF AND FOUR POINTS GREEN. REFER TO
LOGO SHEET “INTRO 1” FOR DETAILED
COLOR FILM SPECS.
“SELF-PARK NOTICE” AND

“VALET-PARK NOTICE”
DIGITALLY CUT FROM EXTERIOR
GRADE REFLECTIVE WHITE VINYL:
3M SCOTCHLITE REFLECTIVE
SHEETING WHITE # 510-10
REMAINING DISCLOSURE TEXT:

A SELF-PARK PROVISION - ELEVATION
SCALE : 1:10
B VALET-PARK PROVISION - ELEVATION
SCALE : 1:10
C SIDE VIEW
SCALE : 1:10 DIGITALLY CUT FROM EXTERIOR
GRADE OPAQUE WHITE VINYL:
3M SCOTCHCAL FILM MATTE WHITE
# 7725-20

April 15,15,
2014
Parking Disclosure Sign Standards
Hotels&&Resorts
ResortsWorldwide,
17
All Rights
Rights Reserved.
PROPRIETARY – –
without written
Scale 1:10
t. 212.695.5700
StarwoodHotels
NOTE:
ALWAYS USE ARTWORK
REG DOCUMENT CENTER
THE TYPEFACE
NEWS GOTHIC MEDIUM
400 mm MUST BE LOADED
IN YOUR SYSTEM
TO SET MESSAGE COPY

WITH NON-OUTLINED
CHARACTERS TO
C CUSTOMIZE TEXT
50 mm
25 mm NYLON SPACER FOR SITE SPECIFIC
LOCATION NAME
B
FILENAME:
400 mm Plaque_Met2011.eps
25 mm
12 mm
PANEL:
15 mm THICK POLISHED #7
165 mm B ENTRY PLAQUE - SECTION
SCALE: 1:5
STAINLESS STEEL PANEL
WITH CHAMFERED EDGES
16 mm
C.H. ZAGREB ALL AROUND, ACID ETCHED
MIN. 1 mm WITH TEXT PAINT
65 mm
FILLED “DARK WASH”.
PAINT FILL PIN WHEEL:

ALL CAPS LOCATION NAME FOUR POINTS LIGHT BLUE,
FOUR POINTS BLUE,
A ENTRY PLAQUE
SCALE: 1:5
(ALWAYS CENTERED)
FOUR POINTS RED, AND
FOUR POINTS GREEN.
REFER TO SHEET “INTRO 1”
FOR DETAILED COLOR SPECS
BLIND STUD MOUNT:

ON THREADED STAINLESS
CL STEEL 10mm - 20 STUDS INTO
6 mm
ZAGREB ZAGREB
PREDRILLED HOLES FILLED
6 mm WITH EPOXY ADHESIVE.
45˚ MIN. 120 mm

BEVEL
150 cm
ABOVE
SIDEWALK
C ENTRY PLAQUE - SECTION
SCALE: 1:1
D ENTRY PLAQUE - ELEVATION

SCALE: 1:25

April 15,15,
2014
Entry Plaque Standards
Hotels&&Resorts
ResortsWorldwide,
18
All Rights
Rights Reserved.
PROPRIETARY – –
without written
Scale as indicated
t. 212.695.5700
StarwoodHotels
IMPORTANT NOTE: NOTE:
ALWAYS USE ARTWORK
STACKED FORMAT LOGO FOR BRAND PROVIDED ON
IS THE PREFERRED FORMAT. REG DOCUMENT CENTER
WHERE OVERALL HEIGHT FILENAMES:

StackedLogo_Met2011.eps
IS LIMITED HORIZONTAL
HorizontalLogo_Met2011.eps
FORMAT LOGO CAN BE
USED TO MAINTAIN CANOPY AND AWNING:
SUFFICIENT WATERPROOF, FIRE-RESISTANT
CHARACTER HEIGHT. AWNING MATERIAL PER BRANDS
AND COLORS LISTED BELOW
COLOR:
DARK WASH:
WEATHERTYTE®
SLATE BLUE #WT 76 SLT
STRETCHER OR:
AT BOTTOM HERCULITE® NATURA™
EDGE OF MIDNIGHT BLUE #NT7712
AWNING OR:
312 TAUPE:
312 SUNBRELLA®
BEIGE CLARITY #83020-0000
OR:
HERCULITE® NATURA™
BURLYWOOD #NT7738
OR:
ADDRESS # ADDRESS # REFER TO SHEET INTRO 1 TO
WHERE WHERE E WINDOW AWNING - STACKED LOGO- ISOMETRIC
SCALE: NTS MATCH FOUR POINTS DARK WASH
REQUIRED REQUIRED AND FOUR POINTS TAUPE.
LOGO:
SUPPORT STRUCTURE SUPPORT STRUCTURE SILKSCREEN LOGO TEXT WHITE &
SHOULD MATCH SHOULD MATCH PINWHEEL ELEMENTS TO MATCH
ENTRANCE FINISHES ENTRANCE FINISHES FOUR POINTS LIGHT BLUE, FOUR
POINTS BLUE, FOUR POINTS RED,
AND FOUR POINTS GREEN.
REFER TO SHEET “INTRO 1” FOR
DETAILED COLOR SPECS.
A CANOPY - STACKED LOGO

SCALE: NTS C CANOPY - HORIZONTAL LOGO
SCALE: NTS
“B”
“B” “B”
STRETCHER
“B” AT BOTTOM
HEIGHT OF EDGE OF
CANOPY HEIGHT OF
SIDE AWNING
CANOPY
SIDE
“B” “B”
“B” “B”
B CANOPY - STACKED LOGO - SIDE VIEW

SCALE: NTS D CANOPY - HORIZONTAL LOGO - SIDE VIEW
SCALE: NTS
F WINDOW AWNING - HORIZONTAL LOGO- ISOMETRIC

SCALE: NTS

April 15,
15,2014
Canopy & Awning Standards
suite 1202 Title Starwood Hotels ©©2011
2014Starwood
Starwood Hotels
Hotels && Resorts
ResortsWorldwide,
Worldwide,Inc.
Inc. Date March 2011 Sheet No
19
AllRights
Reserved. CONFIDENTIAL
CONFIDENTIAL&&PROPRIETARY
PROPRIETARY ––
May notbe
be reproduced
reproduced or
or distributed
distributedwithout
withoutwritten
written
Scale as indicated
t. 212.695.5700
permission of Starwood
Starwood Hotels
Hotels&&Resorts
ResortsWorldwide,
Worldwide, Inc.Inc. By A. Y.
Manual Disclaimer
This manual and all materials, procedures and systems herein contained or depicted (the “Manual”) have been
developed by, and are the sole and exclusive property of Starwood Hotels & Resorts Worldwide, Inc.
(“Starwood”), One StarPoint, Stamford, Connecticut 06902.
The content herein may be protected by patent, trademark, trade secret, copyright, or other proprietary rights
and laws, and is the private and confidential property of Starwood. The contents contain proprietary trade
secrets that are private and confidential property of Starwood. Unauthorized use, disclosure, or reproduction of
any kind of any material contained in this Manual is expressly prohibited. The contents hereof are to be
returned immediately upon termination of any relationship or agreement giving user authorization to possess or
use such information or materials. Any unauthorized or illegal use shall subject the user to all remedies, both
legal and equitable, available to Starwood.
These documents are intended to serve as a starting point for complete design to be performed by licensed
professionals. They have been prepared with the sole purpose of conveying the brand benchmark for this
particular product only. The architect, engineer, designer or any other design professional of record is
responsible for compliance with any and all laws or regulations of any type or description governing the
proposed construction.
This manual may be altered, amended or supplemented by Starwood in its sole discretion from time to time. It
is your responsibility to familiarize yourself with the contents of the Manual and to keep yourself apprised of
any and all updates to it on www.regdocumentcenter.com.
In the event of any inconsistency or conflict between a provision in this Manual and any federal, provincial,
state or local statute, regulation, order or other law, such law will supersede the conflicting or inconsistent
provision(s) of this Manual in all properties subject to that law. All owners/developers should seek independent
legal counsel for advice concerning application of and compliance with any applicable law.
CONFIDENTIAL & PROPRIETARY – May not be reproduced, disclosed or distributed without the express written permission of
Starwood Hotels & Resorts Worldwide, Inc.

Four Points by Sheraton Bilingual Exterior Signage Standards 4.15.2014

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Four Points by Sheraton Bilingual Exterior Signage Standards 4.15.2014

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Bilingual Exterior Signage

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APRIL 15, 2014

CONFIDENTIAL & PROPRIETARY – May not be reproduced or distributed (297 T ON A3 O READ

INTRODUCTION TO THE STANDARDS

Basics: Logo, Color Palette........................Intro 1

Basics: Bilingual Fonts...............................Intro 2

Sign Type Reference Sheet .....................Intro 15

EXTERIOR SIGN TYPES

Stacked - Wall Mounted Channel Letters ........1

K W ITH 10 m Entrance Sign ..............................................4

150 west 30th street

2. Color Palette In lieu of Four Points Light Blue, Blue,

Cabinet 3M 3M All Akzo Nobel codes listed are registered

3. Font Fax: 770-242-5099

Please see next page.

150 west 30th street

B. Fonts for Non-Roman Alphabets

150 west 30th street

The type of exterior signs used at Four

Pool PRESUMED THAT THE DAMAGE OCCURRED WHILE

CHICAGO DOWNTOWN Please remove all valuables and lock

White face* “Dark Wash” face*

Not to scale Not to scale

*See page INTRO 4 for clarification on face color

150 west 30th street

Wall signs are ALWAYS individual dimen- Format Color Palette

Where this is impossible a wiring chase

See the Color Palette section on

“B” DARK WASH

150 west 30th street

ALWAYS use the horizontal format for Color Palette

The "BY SHERATON" letters mount 1" from the

OPTIONAL Spec for Letter Faces when

Light-colored Face Film detail

150 west 30th street

Format Location Name in Roman Alphabets Location name is displayed in a

Location name aligns with “B”

150 west 30th street

Location Name in Non-Roman Alphabets

• ALWAYS position local language above

Location name aligns with “B” 3.9 X

Languages such as Arabic and

Location names align with “B”

Location name aligns with the logo

150 west 30th street

PREFERRED color for third party logos is WHITE

White Plains Ft Walton Beach

When all white is not possible as logo color,

150 west 30th street

Color Palette Color Combinations

ALL SIGNS AT A SINGLE PROPERTY MUST BE

Refer to sheet INTRO 1 for detailed color specs. Düsseldorf Zürich

Four Points Four Points

Support Structure Colors

Four Points Four Points Four Points

150 west 30th street

Format Location Name in Roman Alphabets Location Name in Non-Roman Alphabets

The English translation is set in News Gothic

The only time when a non-Roman location name

MIN. 45 cm Align logo and

Single-line short location name

Align logo and 上海 大寧 C.H. is 1/4

Panoramahaus C.H. is 1/4

Align logo and 上海大寧 C.H. is 1/4

16 mm C.H. MÜNCHEN 16 mm C.H. 上海大寧