CHAPTER 

I SUMMARY OF THE PROJECT1.1

 NAME OF THE FIRM 

The business will carry the name BUBBLE TEA HAVEN. It isthe shop that offers quality standard product. The

word „bubble

 tea

definitely connotes its natural meaning pertaining to afruit or milk tea that contains polyphones, which are
naturallyoccurring compounds that act as antioxidants.

1.2

LOCATION OF THE FIRM BUBBLE TEA HAVEN

will be strategically located at Guimba.This location is expected to be an effective location becausethere will be no
competitors that offers the same product andservices which the establishment shall cater. The location isnear in
market where many people visit, wander and purchase whichare exactly sixty-four (64) barangays.

1.3

 VISION

Our vision is to help create the best tasting teas that

marked as one of the shop‟s highly reputable market that could

attract visitors within the region as well as from other places.

1.4

 MISSION

Our mission is to help create a different milk tea drinkingexperience that would leave customers satisfied and
lookingforward to more. Moreover, the business aims to go on extra milein giving its clients the ultimate revitalizing
stay by offeringluscious milk or fruit tea beverages providing efficient andfriendly service a midst, a clean and cozy
environment.

1.5

 
SUMMARY OF THE FINDINGS

1.5.1 MANAGEMENT ASPECT

BUBBLE TEA HAVEN will obtain through required capitalthrough the contribution of the owners of the business.
Thebest type of organization appropriate for the business ispartnership. Partnership is a type of business.

1.5.2 MARKETING ASPECT

Marketing strategies like local fliers, tarpaulins, banners andpre-opening promos are appropriate for advertising the
business in themarket.

1.5.3 TECHNICAL ASPECT

The proposed business will require a fully built building with anarea of 40 square meters. Materials and other supplies
will beobtained from the manufacturers which we have selected.

1.5.4 FINANCIAL ASPECT

The amount of the 450,000 is substantially enough to put up theproposed project of Bubble Tea Haven. Based on the
projection asdepicted by the financial statements the proposed project is kindproductivity on profitable undertaking.

 1.5.5 SOCIO-ECONOMIC ASPECT

The Bubble tea Haven is under small business which creates impactto the society. First to the customers to fill their
satisfaction,second is to the government for paying taxes and lastly to theproposed business because it generates
employees.

4.2 DEMAND and SUPPLY ANALYSIS

Since the proposed business will be born at Guimbba‟s market the

researcher conducted a market survey, analysis and gatheredinformation.Based on the National Statistic office of
Municipality of Guimba, theestimated populations of the said place from January 2011 to January2012 are

109,308

and also according to the Guimba‟s Market

Organization

94%

of the total estimated population are going in the

Guimba‟s Market for annually.

 Formula:Estimated Population X percentage = Prospective Customers Annually109,308 X 94% =

102,750
ProspectiveCustomersno of peoplesayingyesPercentage willing
to buyEstimated demand (Annually)102,750 277 40% 1320

As the result of the survey conducted, 278 respondents are

affirmatively saying „yes‟ indicating that they

drink varieties oftea. Whereas 40% has shown willingness to buy bubble tea from theproposed business

4.2 DEMAND and SUPPLY ANALYSIS

Since the proposed business will be born at Guimbba‟s market the

researcher conducted a market survey, analysis and gatheredinformation.Based on the National Statistic office of
Municipality of Guimba, theestimated populations of the said place from January 2011 to January2012 are

109,308

and also according to the Guimba‟s Market

Organization

94%

of the total estimated population are going in the

Guimba‟s Market for annually.

 Formula:Estimated Population X percentage = Prospective Customers Annually109,308 X 94% =

102,750

ProspectiveCustomersno of peoplesayingyesPercentage willing
to buyEstimated demand (Annually)102,750 277 40% 1320

As the result of the survey conducted, 278 respondents are

affirmatively saying „yes‟ indicating that they

drink varieties oftea. Whereas 40% has shown willingness to buy bubble tea from theproposed business

4.3 GAP ANALYSIS

Estimated demand (Annually)ProspectiveCustomersGAP1320 102,750 101,430

Note: GAP AnalysisFormula: Estimated Demand Annually

Estimated Population = GAPThus, 1320

102,750 = 101,4304.4 Annually Customers

GAP MarketShare AnnuallyCustomers101,430 20% 20,286

Note:

The researchers‟ Assuming Market share in the

proposedbusiness is 20%

To get the monthly customers, simply multiply the GAP fromthe assuming market share.

Bubble Tea Haven | Feasibility Study17

CHAPTER V TECHNICAL STUDY

Technical aspect of the feasibility study explains the technicalanalysis including product production process, furniture
and fixtures,machineries and equipment. Location including plant lay out, vicinity map,raw materials and utilities.

CHAPTER VI FINANCIAL ASPECT6.1. Assumptions underlying Projections

1. Sales of products will increase by 10% per annum2. Purchases will increase by 10% per annum3. Salary will
increase 10% per annum4. Depreciation of machines will be computed by usingstraight line method5. Electricity will
increase by 10% per annum6. Water expense will increase by 10%per annum7. Communication expense incremental
is 10% per annum8. No incremental on Rental Fee9. Miscellaneous expense will increase by 10% per annum

CHAPTER VI SOCIO-ECONOMIC STUDY

The business named BUBBLE TEA HAVEN can be categories under a small business. Bubble Tea Haven create an
impact to its target market and to the government by paying regular taxes, choice of the product on the part of the
customers and generate employees from out of school youth and other resident of the prospective place of the
business. The proposed business will be offering different delight of tea mixing, and this product will give a
refreshing taste to the customers and the objectives of the business are strategically centered on 3criteria:

to create strong consumer awareness towards a completely new bubble tea Heaven

to establish a wide brand recognition through the capture of market shares in the functional drinks segment, and;

to become the top market leader.

Even thought there a lot of business being built or some business using some innovation to their products and some
are successful now a days, we may also overcome what they did by serving our market better foe our products
through discipline and hard work.