Submitted to

Madam sidra huma

Submitted by

Isma wajid

Reg #

512_fss/mscmcf15
Code of ethics and critical analysis of violation by Pakistani media

Media ethics

Media ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards
of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers
many varied and highly controversial topics, ranging from war journalism to Benetton advertising.

Core assumption

Core assumption of ethics and laws of Islamic republic of Pakistan is that, as Pakistan is the only country
which comes into being on the base of Islam. According to the wording of Quid_e_azam “Pakistan will try be
the labor try to practice Islamic system”.

Code of conduct for Pakistani media 2002

No program shall be aired which:

 Passes derogatory remarks about any religion or sect community or uses visuals or words.
 Contain anything pornographic obscene or indecent or is likely to corrupt or injure the public
morality.
 Containing abusing comment that when taken in context, tend to or is likely to expose any
individual group or class.
 Bring into contempt Pakistan and its people or tends to undermine its integrity or solidarity as
an independent and sovereign country.
 Promote aids or abets any offence which is cognizable under the applicable laws.
 Denigrates men or women through the depiction in any manner of the figure in such a way as
to have the effect of being indecent if derogatory.
 Denigrates children.
 Anything which tends to glorify crime and criminals.
 Contain material which may be determined relations of Pakistan with other countries.
 Contain material which is against ideology of Pakistan or Islamic values.

The main areas of entertainment industry are

 Film
 Drama
 Music
 Stage/ theater
 Fashion
Fashion industry in Pakistan

Pakistan Fashion Design Council based in Lahore organizes Fashion Week and Fashion Pakistan
based in Karachi organizes fashion shows in that city Pakistan’s first fashion week, held in November
2009.

Violation of Fashion industry

Dresses

Destroying new generation

Misrepresentation of male
Stage dramas

Punjabi stage drama is one of the major cultural

aspects of our culture. We had an audience that come
to stage for a healthy entertainment

dramas like ‘janam janam ki maili chadar’ which broke

the record for the longest run stage play and we had
artists of the caliber of Umer Sharif doing theatre which
not only provided entertainment but also possessed the
ability to educate and spread awareness amongst the
masses.

Now a days it has become a place for the adult dance and I can’t find a better word for Juggat
Bazi. First we had a drama that had a story and entertainment but now it has nothing in it.

Stage of today promote obscene or indecent or is likely to deprave, corrupt or injure the public
morality

Language which is used in stage dramas are vulgar and indecent.

Inviting gestures' and exposing dressing are become the trade mark of stage now a days.

The content is strictly adult and not a family entertainment by any standards.

Film
 Film in Pakistan

• Pakistan produced its first feature film,Teri Yaad on 7 August, 1948, premièring at the Parbhat
Theatre in Lahore.

• Golden age(Ayub Khan)

• Pakistan saw the introduction of first colour films. Some that share the status of being firsts
are Munshi Dil's Azra in early 1960s, Zahir Raihan's Sangam (first full-length coloured film)
released on 23 April 1964, and Mala (first coloured cinemascope film).

• Pakistan produced many memorable movies

• Pakistani cinema from its glory days fell to depths of irrevocable decline in the 90’s despite
recent efforts to resuscitate it, it is next to impossible to restore it to what it once was…

• the CBFC recently allowed import of foreign films to be showcased in local cinemas after due
censorship. This brings us to the point of discussion… what exactly are the censorship policies
pertaining to the Paki-cinema?

• Volition by Film industry

. Pakistan’s first R-rated movie was ‘Zinda Lash’ a horror movie starring
the legendary Nadeem

First adult rated film was ‘Neela Parbat’ released in 1969 which marked
the end of the golden era of Pakistani cinema.

Pakistani local productions are completely violating the first and foremost
rule of CBFC i.e. glorifying crime and criminals etc. Pakistani films are
producing status sensitivity among viewers and hence increasing crime rate.
Also promoting vulgarity
 Foreign productions which are being shown on Pakistani cinemas is hurting national interests.

Pakistani films Contains dialogues, songs, speeches, dances, jokes or gesture which are
obviously vulgar obscene or indecent.

As CBFC has allowed foreign films to show case which are undermining our concepts of Islam.

Not only foreign productions local productions are also doing so.

Damaging foreign relations

Some steps by censor board and

viewpoints

 Banning Bin Laden

 If Donald Duck is not a threat, why is Hanuman?
 Say no to Mathira: Ban vulgarity not art
 No stupid, banning Indian films will not help Pakistani films
 Agent Vinod: Another sign of Pak-India tensions?

Drama in Pakistan

During the decades of the 1970s, 1980s and 1990s, PTV dramas and teleplays were considered as
the best in the Indian subcontinent.

Ethical Violation by Drama industry

Men are shown as authoritative and decision makers whereas the woman is shown as stupid
and unable to take decisions.

The dramas are far from depicting the reality. There is too much foreign and Indian impact on
our culture
Dramas left negative impact on our society such as hatred, jealousy, greed and revenge.
These behaviors entered our houses and females of our country were largely affected.

substandard plays also influenced the fashion sense of our

people.

Major content of to days drama is vulgar and indecent.

Dramas are promoting religious sect and ethnic discrimination.

Language which is mostly used is abusive and taunting.

Mostly plots of drama is based on undermine some specific groups or societies.

Drams plays a big role in producing violence and sensationalism

Violates cultural values.

Although dramas are never caught going against ideology of Pakistan but mostly found
indirectly hurting public sentiments .

Dramas are violating public and organizational laws.

Although its good to highlight social issues in dramas but when it comes to women and childes
drama producers should have to be more careful and moderate.

Many dramas are highlighting drift in foreign relation of Pakistan.

 Ethical violation by Advertisement

Critical Analysis

Entertainment on television is presently confined to unoriginal productions which vary from

soaps to sitcoms and music shows; all of which lack inventiveness. If the present trend
continues we will lose market for home grown talent.

Entertainment on television is presently confined to unoriginal productions which vary from

soaps to sitcoms and music shows; all of which lack inventiveness. If the present trend
continues we will lose market for home grown talent.

Pakistan is a cultural hub, a conglomerate of ancient arts, cultural values and talented
individuals. The entertainment media needs to open up to new ideas and creativeness, youth
should be given a chance to come forward and the audience needs to make intelligent
choices. Focus should be on content rather than quantity; target audience surveys should be
conducted to meet public demand yet at the same time molding this demand to higher
standards, only then can the media entertainment industry can serve both facets of its purpose
i.e. entertainment with a purpose.