Business Plan Report: Versemble

BUSINESS PLAN REPORT
Versemble
Submitted by:
NAME ROLL NUMBER

Aditi Choudhary TY BBA-F003
Kartik Bindal TY BBA-B023
Saksham Agrawal TY BBA-C033
Siddhant Jain TY BBA-B038
Soumya Agarwaal TY BBA-F027
2020 Business plan | Versemble

— INDEX —
Serial Content Page Number
Number
I. Executive Summary 3
II. Industry Analysis 5
III. The Company 10
IV. Product 11
V. Market Opportunity 28
VI. Competition Survey 35
VII. Strategy and Implementation Tools 37
VIII. Marketing Plan 40
IX. Customer Relationship Management 47
X. Legalities 49
XI. Financial Plan 52
XII. Business Expansion Plan 59
XIII. Exit Strategy 62
XIV. Conclusion 63
XV. Annexures 64

— INDEX FOR TABLES —
Table 1: Comparing costs for each type of jacket 12
Table 2: Suppliers of Fabrics 14
Table 3: VRIO Analysis 22
Table 4: Analysis of Versemble with organised and unorganised sector 38
Table 5: Marketing Plan for first 6 months 42
Table 6: Marketing Plan for next six months 43
Table 7: Marketing Plan for 2 years 44
Table 8: Project Cost of Versemble 53
Table 9: Shares held by each person 54
Table 10: Share of each source pf revenue 55
Table 11: Monthly and Annual Salary of Management Team 56
Table 12: Monthly and Annual Salary of Employees 56
Table 13: Income Statement of Versemble 58
Table 14: Balance Sheet of Versemble 59
Table 15: Cash Flow Statement of Versemble 60
Table 16: Product wise break-even of Versemble 60
Table 17:Company break-even point 61
— INDEX FOR FIGURES —

Figure 1: The growth of Indian Textile Industry 5
Figure 2: The Export contribution of the Indian Textile Industry 6
Figure 3: Five Forces Analysis 8
Figure 4: Warehouse of Versemble 14
Figure 5:Dyeing process of textile 15
Figure 6: Assembly line followed by Versemble 17
Figure 7: Customer Decision Making process 18
Figure 8: Value Chain/Model 20
Figure 9: SWOT Analysis of Versemble 38
Figure 10:Paid Owned Earned Media (POEM) 44
Figure 11: % source of revenue 55
Figure 12: Ansoff Matrix 61

— ACKNOWLEDGEMENT —
A business plan is the development of a business idea in its raw form
to a full proof blueprint. It is a great opportunity not only to develop
entrepreneurship skills, but also to get exposure through practical
application of all the theoretical knowledge gained in our course. For
providing such a beautiful opportunity, we would firstly like to thank
our Dean, Mrs. Sangita Kher.
Making a business plan can be a tedious task with a lot of
complications. Such complications vary from legalities to financials.
For the same, we would like to thank our professors and mentors,
namely
• Ms. Yamini Chandra
• Mr. Akshay Damani
• Mr. Sunny Oswal
They have been a constant help and have provided us with all the
guidance one could ask for at every stage of the business plan.
We would also like to thank our faculty in general, for their constant
support of our plan. The journey right from conception to conclusion
was one that would not have been possible but for their support and
guidance.  
2020 Business plan | Versemble Page 1

— CERTIFICATE OF ORIGINALITY —
This is to certify that the Business Plan ‘Versemble’ is submitted by:
NAME SIGNATURE
Aditi Choudhary
Kartik Bindal
Saksham Agrawal
Siddhant Jain
Soumya Agarwaal
We hereby declare that this submission is our own work and that, to the best
of our knowledge and belief, it contains no material previously published or
written by another person nor material which to a substantial extent has been
accepted for the award of any degree or diploma of a university or other
institute of higher learning, except where the due acknowledgment is made in
the text.
We also declare that the intellectual content of this project is the product of
our own work, even if we may have received assistance from others on style,
presentation and language expression.

— I. Executive Summary—
Too hot one minute, too cold the next. Anyone who’s engaged in classroom
warfare over the air conditioning can tell you that trying to keep everyone
happy is impossible. Traditionally, we pile on textiles in winter months to
capture this energy, then switch to more breathable material in warmer, more
humid conditions so we can release the heat. But in modern world one might
routinely transition from a sweaty commute to an air-conditioned office every
day.
But what if we all wore clothing that adjusted as per our requirement, rather
than having to fiddle with the temperature dial or wearing clothes according to
the outside temperature?
We introduce to you, Versemble: the all-weather jacket that adjusts according

to our body temperature!
The one-base-layer garment can keep you comfortable in a wide range of

temperatures and winder range of activities. The jacket acts as a heat
regulating switch which works depending on your level of thermal discomfort.
The clothingof the jacket is designed in such a way that it will automatically
change to the external stimuli by placing thermal responsive Phase Change
Material with the textile to accomplish the task.
The entire definition of the jacket has undergone a rapid overhaul in recent
years. Earlier, jackets were favoured mostly in the winter season, but the
category now enjoys demand throughout the year. While they are considered
a necessity in the winter, they pretty much serve the purpose of a fashion
statement in other seasons. The rise of the ‘Casualisation trend’ has also
benefited the category in recent years hence making the all-weather jacket the
need of the hour and at the same time makes our jacket stand apart from
other jackets because of its temperature sensitive feature.
When it comes to our product, we offer different variety for different

customer needs ranging from Denim jackets to Leather jackets with the
feature of our speciality: temperature sensitive feature!
Our product covers the need of everyone irrespective of their age and gender.
We wish to always keep our customer needs in mind as well as the
expectations of the end users to be satisfied. A focus on market research is
integral to our activities to keep pace with the times and achieve excellence.
Business model canvas:

—II. Industry Analysis—
II.i. INDUSTRY OVERVIEW
Being the second largest producer of textiles in the world, India constitutes for
24% of the world’s spindle capacity and 8% of global rotor capacity. The textile
segment is one of the oldest industries in Indian economics pre-existing since
several centuries. Copious availability of raw materials, like cotton, silk, jute,
wool, along with, skilled labour has made India a sourcing hub for textiles. The
textile industry is the second largest provider of employment, following
agriculture, giving direct employment to over 45 million people.
The Indian Textile Industry is diverse in nature, with the hand-spun and hand-
woven textiles sectors at one end, and the capital-intensive worldly mills
sector at the other end. The industry was estimated at around $170 billion in
2017 and is expected to reach a staggering $223 billion by 2021. It contributed
to over 14% to the industry output of India in 2018-19 and 5% to the GDP. The
production of raw cotton in India is estimated to have reached 33.7 million
bales in FY19.
Figure1: The growth of Indian Textile Industry
The major reasons why this industry will grow are:

Worldwide increased demand for Indian textiles and clothing
Reduction on custom duties on imported textile equipment

Reduction on govt constraints on the transfer of the used capital goods
Lesser cost of the used equipment
The sector has seen a spurt in investments during the past 5 years and overall
(including dyeing and printing) captivated Foreign Direct Investment (FDI)
valued at $3.19 billion between April 2000- June 2019. It also contributed 15%
to the export revenue of India in 2018-19 and, in various types as shown
below:
Figure 2: The Export contribution of the Indian Textile Industry
II.ii. PESTLE ANALYSIS
Political Factors:
The most likely problem in a democracy is the stableness of politics. The

reservation for the creation of MSMEs, passed with the intent to lift up the
small level companies in the country led to a sizeable fragmentation that
hugely impacted the competitiveness of the industry.
The government has brought down the import responsibilities on capital

equipment, which offers foreign investors to set up production houses in India,
thus eradicating the constraints of foreign investments earlier being held out
of textile and attire production.
Other issues such as various taxes and excise imbalances due to the
diversification into 36 state governments and union territories have been
eradicated post the implementation of GST in place of VAT.
Economic Factors:
The textile industry is influenced largely by economic factors such as per capita
income, national income, and availability of natural resources, resource
mobilization, infrastructure, capital formation, and exploitation of natural
resources, employment generation, and industrial development. With huge
value additions at every step, textile industry undoubtedly provides one of the
most important necessities of people.
The textile industry is the second-largest employment provider in the country.

Employment is generated at every step from cultivation of cotton, jute, wool,
etc till the final production of apparel.
With the huge demand for Indian fabric, with its ethnic, earthly coloured, and
many textures, the textile sector accounts for nearly 14% of overall Index of
Industrial Production (IIP), and 5% to the Gross Domestic Product (GDP).
Socio-Cultural Factors:
The variations in the lifestyles of people affects the increasing demand of the
apparels along with the needs in different demographics across the nation.
Music has had an impressive impact on apparels. The clothes famous
musicians wear can have a massive impact on the industry and fans, and
people wish to follow up with the trends.
Technological Factors:
One of the most crucial factors of the industry is technology. The major
problems regarding technology include:
Structural weakness in handling and weaving
Fragmented garment industry
Technologically backward textile control sector

Inadequate training facilities in textile sector
Inadequate capacity of the local textile machinery production sector
At present, the textile business is beginning a generous re-direction towards

other than clothing segments of textile sector, which is frequently called as
technical textiles.
Legal Factors:
Legal environment plays a fundamental role in textile industry. Regulations

relating to professional licensing, factory administration, industrial disputes,
monopoly control, and foreign exchange regulation are types of legal business
environment in India. Government has set up strong labour laws and
regulations, which remain relatively unfavourable to the investors. The
liberalization being transported in the 1990's also ushered in a new era for
India's textile industry. It resulted in the relaxation of many of the constraints
recently enforced on the textile sector.
Environmental Factors:
Environment security and preservation is responsibility of the textile industry.

THE FEDERAL GOVERNMENT of India is focused on the preservation of
ecological balance. Pollution free technology and recycling of professional
wastes and effluents has turned into a corporate concern now. Legislative
steps have been used for this purpose.
II.iii. FIVE FORCES ANALYSIS
Figure 3: Five Forces Analysis

Threat of New Entrants:
Low barriers in the domestic market

High economies of scale
Capital requirements to establish a regional or national level operations
are high
High capital requirements are not an issue for international players,
hence their entry in the market is inevitable
Threat of new entrants is moderate
Bargaining Power of Suppliers:
High availability of cotton

Low cost of labour
Differentiation of input is pretty low
Presence of substitutes for raw materials such as polyester, lycra, etc are
present
Importance of volume to suppliers is very high
Cost relative to total purchase in industry is low
Bargaining power of suppliers is low
Bargaining Power of Buyers:
High demand for apparels and home textiles in American and European
markets.
Product differences and brand identity are quite high
Buyer concentration is low
Buyer information is high
Ability to integrate backwards is low
Bargaining power of buyers is low
Threat of Substitutes:
Competition from low cost producing countries like Pakistan and

Bangladesh
Overseas buyers shift to ‘alternative sources’ impacts incremental
volume off-takes

Threat of substitution from the garments provided by the unorganized
sector is high
Degree of Rivalry:
Fixed costs are very high

Product differences are high
Brand identity is high
Exit barriers are also high for national level operations
Degree of rivalry is very high
—III. The Company —

III. i. COMPANY OVERVIEW:
Versemble is a new company that provides all weather jackets that adjusts to
the customers body temperature to keep them warm/cold.
III. ii. VISION STATEMENT:
We aim to attain customer satisfaction through sourcing, manufacturing and

distributing affordable jackets without compromising on the quality and build
strong customer relationships by serving them with integrity and dedication.
III. iii. MISSION STATEMENT:
To manufacture world class products of outstanding quality that inspires and

connects with our customers to put their best selves forward every day.
III. iv. MANAGEMENT TEAM:
Aditi Choudhary: Chief Executive Officer (CEO)
Our CEO is responsible for making major decisions, communicating and

managing the resources of Versemble to achieve the company’s short term
and long-term goals.
Kartik Bindal: Chief Financial Officer (CFO)

Our Finance and Accounting head has managed all monetary transactions and
activities taking place in the business operation. He is responsible for preparing
quarterly and yearly budgets, monitor and interpret cash flows, allocate
resources, manage Versemble’s financial accounting and produce accurate
financial reports to specific deadlines.
Saksham Agrawal: Chief Research Officer (CRO)
Our CRO is responsible for all the research that supports Versemble’s short
term and long-term goals. He handles the research work and project behind
every product to ensure its success in the real world.
Siddhant Jain: Chief Operations Officer (COO)
Our COO oversees Versemble’s business operations. He ensures our company

has effective day to day operational and financial procedures in place to drive
the company to extensive and sustainable growth.
Soumya Agarwaal: Chief Marketing Officer (CMO)
Our CMO is responsible for planning, developing, implementing and

monitoring the overall business marketing strategy for Versemble. Her duties
also include market research, pricing, product marketing, marketing
communications, advertising and public relations.
—IV. PRODUCT:—
IV. i. OUR OFFERINGS:
The all-weather jacket is a jacket which is a one-base-layer garment that can

keep you comfortable in a wider range of temperatures and wider range of
activities. It acts as a heat regulating switch which works depending on your
level of thermal discomfort. The clothing of the jacket is designed in such a way
that it will automatically change to the external stimuli by placing thermal
responsive Phase Change Material with the textile to accomplish the task.
We have provided a wide range of products for the customers to choose from
ranging from denim jackets to leather jackets all at extremely affordable prices
for the customers to choose from. Here’s a snapshot of our product offering
from the website:

Product Versemble Price (in Rs.) Competitor average pricing (in Rs.)
Track Jacket 1700 2200
Leather Jacket 2000 2600
Denim Jacket 2000 2400
Hooded Jacket 1700 2000
Table 1: Comparing costs for each type of jacket
Comparing the cost of our products with that of competitor brands, we have
kept our costing lower than the average costs of the best brands. Something to
note here is that our prices are not only lower than the average competitor
prices but also have PCM features than no other product offers, hence having
a competitive advantage and scope to increase prices in the near future.
IV. ii. DETAILS OF THE PRODUCT:
PHASE CHANGE MATERIAL (PCM):
Phase Change Material (PCM) is kind of a heat storage material which is a

substance which releases/absorbs sufficient energy at phase transition to
provide useful heat/cooling. Generally, the transition will be from one of the
first two fundamental states of matter- solid and liquid - to the other.
PCMs in the form of microcapsules can be incorporated within fibres or foams

or may be coated onto fabrics. PCM induced fabrics adapt to the wearer in
order to try to maintain optimum body temperature. When the environmental
temperature reaches the PCM melting point, the physical state of PCM in the
fabric will change from solid to liquid, resulting in the absorption of heat; heat
is released when the temperature reaches the freezing point of the PCM.
PCM will perform the following way when incorporated with a textile:
• Cooling- by heat absorption
• Heating- by heat release
• Thermo regulating- resulting in combination of cooling and heating
HOW PCM WORKS IN TEXTILE:
The impact of phase-change materials (PCM) on intelligent thermal-protective

clothing has been investigated by Wang et. In the heating process, when the
PCM layer’s temperature increases above the PCM’s melting point that is, 28.0
°C, the PCM melts and transforms from solid to liquid. During this process, heat
or the thermal energy is absorbed and stored. After the PCM becomes liquid,
the temperature continually increases. When the PCM layer’s temperature
reaches 29.0 °C, the conductive fabrics power off. The temperature of the PCM
layer then starts to decrease. When the temperature of the PCM layer
decreases below 27.0 °C, the liquid PCM becomes solid hence releasing heat
energy. In this process, the PCM acts as a thermal buffer material by releasing
stored heat to keep the person warm. The electrical energy consumed by the
clothing assembly with PCM is about 30.9% less than that consumed by the
clothing assembly without PCM. Therefore concluded that a conductive fabric
can significantly increase the temperatures of the different layers of the
assembly and make the assembly warmer.
WHERE IS THE PRODUCT MANUFACTURED:
Our business and production will take place in Surat because the location is
known for its textile business.
Location of the plant: Kosamba, Surat.

Rent: Rs.85,000 per month
Built Up area: 10,000 sq. ft.
Carpet area: 9000 sq. ft.

Figure 4: Warehouse of Versemble
This area will be transformed into Versemble’s headquarters. The area will also have slabs
for spreading and cutting the fabric, 10 employees with 10 sewing machines to make the all-
weather jackets.
The Warehouse is 2km away from the Hospital, 3km away from the railway station and
50kms away from the airport.
HOW IS THE PRODUCT MANUFACTURED:
RESOURCES:
We first procure the cloth for each type of jacket from the market at the best
prices we can get. Following are the best deal we could get for textile
requirements:
Table 2: Suppliers of Fabrics
PRODUCT PRICE COMPANY ADDRESS

PVC Leather Rs. 69/meter Marvel Vinyls ltd. Surat
Cotton Denim Rs. 100/meter Priyam Knit Pvt. Ltd. Gujarat
Polyester Velour Rs. 50/meter Raghav Worldwide Ludhiana
Poly Cotton Fabric Rs. 75/meter Durga Enterprise Bhiwandi
We’ll be using the PCMs which change phases within a temperature range just
above and below human skin temperature for application in textiles. This
interesting property of PCMs would be useful for making protective textiles in
all-season. Fibre, fabric and foam with PCMs could store the heat body creates
then release it back to body, as it needs.

So, to obtain PCM, we’ve contacted CloudChem, a Chinese Company, to supply
us with liquid form of PCM. We discussed our idea with them and they said we
just have to tell them the Fabric we’re using for the jackets and they would test
the cloth in China and send the perfect liquid PCM for the particular cloth as
per our requirements.
HOW TO INCORPORATE PCMs IN TEXTILE:
Now that we have procured our raw materials, the next and most important
part is to dyeing of the textile and adding the Phase Change Material (PCM) to
the cloth. Dyeing in textile is a process in which colour is transferred to a
finished textile material to add permanent and long lasting colour.
Figure 5:Dyeing process of textile
Our dyeing process will be a little different from the usual dyeing process
because of PCM. Our dyeing process will have liquid pcm added too in the
colouring process. So this way when the cloth is being dyed, the fabric is also
getting pcm coating, hence two processes merged in one.
We’ll be outsourcing our dyeing process and pcm mixing from Saiyam Mills Pvt
ltd situated in Surat. They have been in this business for a long time and hence
its only logical to avail the services at lower costs than what it would cost us to
set up the machine and employ people.
Address: 244, GIDC Pandesara Rd, Shiv Nagar, Pandesaragam, Udhna, Surat,
Gujarat 394220
Owner: Deepak Jain
Cost: Rs. 15/meter

SPREADING, FORM LAYOUT AND CUTTING:
After the fabric is dyed and coated with PCM, it is transferred to the spreading
and cutting area of our facility. The fabric is first to cut into uniform plies and
then spread manually in preparation for the cutting process. The fabric is
spread to:
Allow operators to identify if there is any defect in the fabric,

Control the tension and slack of the fabric during cutting, and
Ensure each ply is accurately aligned on top of the others.
The number of plies in each spread is dependent on the fabric type, spreading
method, cutting equipment, and size of the garment order. Then the garment
patterns are laid out on top of the spread manually for cutting the fabric into
required patterns.
SEWING:
For Stitching or sewing, the cut pieces are bundled according to size, colour
and quantities. Our jackets will be sewn in an assembly line, that is, one
operator receives a bundle of cut fabric and repeatedly sews the same portion
of the jacket, passing on the completed portion to the next operator.
This process ensures quality since the person makes the same piece over and
over again and ensures no manufacturing defect. When needed, the garment
will be reworked or mended at designated sewing stations. This labour-
intensive process progressively transforms pieces of fabric into designer
garments.

Figure 6: Assembly line followed by Versemble
FUSING AND PRESSING:
Fusing and pressing are two processes which have the greatest influence on
the finished look of our jacket. Fusing creates the foundation and pressing put
the final seal of quality on the jacket. After the jacket is fully sewn and
assembled, it then goes to the ironing section of the facility for final pressing.
Each ironing station consists of an iron at a platform. The irons are similar
looking to residential models but have steam supplied by an on-site boiler. The
ladies control the steam with foot pedals and the steam is delivered via
overhead hoses directly to the iron.
PACKAGING:
In the last step of making a product market-ready, all weather jacket are then
folded, tagged, sized, and packaged according to customer specifications. Also,
the jackets are placed in protective plastic bags manually to ensure that it
remains clean and pressed during its transport to the customers.
The packaging process for Versemble jackets are outsourced Weepac Pvt Ltd
because doing it in house comes out to be expensive, hence outsourcing.
Address: Plot 237 - 238, Rd. 6 - E, Udhna Udhyog Nagar, Udhna, Surat, Gujarat
394210
CORPORATE SOCIAL RESPONSIBILITY:
Though Versemble is only a start-up, it’s beliefs and values are not limited
because of the financial constraints. For the spreading, cutting and sewing
process, we have planned on employing 10 women from Jan Sahas NGO and
Meer foundation who work for fight against sexual assault and acid attack
respectively. They have a donation campaign going on wherein we can donate
sewing machine to a woman who has been a victim of sexual assault to provide
them with a steady source of income. This way, Versemble not only donates
the sewing machine but also employees the women to support the cause.
IV. iii. CUSTOMER DECISION MAKING PROCESS:
The consumer behaviour may be determined by economic and psychological

factors and are influenced by environmental factors like social and cultural
values. The consumer decision making behaviour is a complex procedure and

involves everything starting from problem recognition to post-purchase
activities. Every consumer has different needs in their daily lives and these are
those needs which make them to make different decisions. Decisions can be
complex, comparing, evaluating, selecting as well as purchasing from a variety
of products depending upon the opinion of a consumer over a particular
product.
NEED RECOGNITION
INFORMATION SEARCH
EVALUATION OF
ALTERNATIVES
PURCHASE DECISION
POST PURCHASE
EVALUATION
Figure 7: Customer Decision making process
NEED RECOGNITION:
Need recognition takes place when the customer exactly determines their
requirements. They may feel that they are missing out on something and that
they need to fill in the void. Needs may be triggered by internal or external
stimuli. At this stage, the consumer recognises their need of a jacket that can
be worn all-round the year, without having to worry about the external
temperature.
INFORMATION SEARCH:
Consumers continue to obtain more and more information about

products/services that can fulfil their needs. Information can be gathered
through various sources:

Commercial sources: Advertisements, promotional campaigns, and sales
people of Versemble.
Personal sources: consumers discuss their needs with their friends,
family members, and other acquaintances. Here, someone may come up
with the recommendation of our product.
Public Sources: radio, newspapers, and magazines
Experiential Sources: the personal experience of a consumer of using a
certain brand. If the consumer is satisfied with the brand, then he will
opt for it again.
EVALUATION OF ALTERNATIVES:
This step includes assessing various alternatives that are accessible in the
market alongside the product lifecycle. Once determined of what can fulfil
their need, the consumers will begin searching out the best choice accessible.
This assessment can be based on various variables like quality, cost or any
other factor which are significant for them. They may look at costs or read
reviews and afterward select a product which fulfils their parameters the most.
PURCHASE DECISION:
At the point when all the above stages have been passed, the consumer has
now at last chose to settle on a buying choice. At this stage, the buyer has
assessed all facts and has come to a coherent end result, of purchasing a jacket
by Versemble, this decision is either founded on the impact from advertising
efforts or upon emotional associations or individual experiences or a mix of
both.
POST PURCHASE EVALUATION:
The purchase of the item is trailed by post-buy assessment which refers to

breaking down with respect to whether the item was valuable for the
consumers as per their expectations or not. This step is crucial for the sellers as
the buyers give feedbacks, which can be positive or negative. In case the
customer is satisfied with our product, they will spread good word of mouth
but if they are not satisfied with our product, they might give out bad ratings.
This also helps us to understand where we lack behind and how we can
improve.

IV. iv. VALUE CHAIN/MODEL:
A value chain is a set of activities that an organization carries out to create

value for its customers. Porter proposed a general-purpose value-chain that
companies can use to examine all of their activities, and see how they’re
connected. The way in which value chain activities are performed determines
costs and affects profits, so this tool can help us understand the sources of
value for our organization.
Figure 8: Value Chain/Model
PRIMARY ACTIVITIES:
Inbound Logistics: These are activities which involve maintaining

relationships with suppliers to carry out activities such as data
collection, receiving, storing, handling and dissemination of inputs.
Inputs in our case include the fabric, phase change material (pcm),
petroleum scours, softeners, threads, zippers, and many more items.
Operations: these are the ‘transformation activities’, which change

the inputs into outputs for the purpose of selling them to the
consumers. It includes activities such as designing, cutting, jacket
assembly, moulding and pressing, inspection.

Outbound Logistics: activities delivering our product to the
customers. So, they are collection, storage, and distribution systems.
They may be internal or external to our organization.
Marketing and Sales: to inform the buyers about our product and
persuading them to buy the product. We tell them about the benefits
we offer and this includes advertising, promotion of Versemble and
selection of channel, sales force management.
Services: activities carried out to maintain the value of our product to

our customers, after the purchase. We at Versemble believe in giving
utmost importance to keeping our customers content by providing
services at all stages.
SUPPORT ACTIVITIES:
Infrastructure: They are our company’s support systems, and the

functions that facilitate the maintenance of everyday operations. The
infrastructure activities at Versemble include accounting, legal,
administrative, and other general management activities.
Human Resource Management: Human resource is the most important

asset to a company. This stage includes activities involved in recruiting,
hiring, training, developing, compensating, laying off of personnel. At
Versemble, employees are hired differently according to the different
activities, since our activities range from procurement of raw materials,
to processing and distribution of the final output.
Technology Development: These are activities relating to managing and

processing information, minimising information technology costs,
staying up to date with the technology, and maintaining technological
excellence. We keep our website up to date with the features and
services.
Procurement: Finding vendors and negotiating the best suited prices

with them for the acquisition of inputs, or resources for our firm. For the

production of our jackets, we require a lot of inputs of varying costs so
we need to efficiently understand the procurement.
IV. v. VRIO ANALYSIS:
It is the tool used to analyse firm’s internal resources and capabilities to find
out if they can be a source of sustained competitive advantage. Developed by
J. B. Barney, it identifies four attributes that must be present in the resources
to have a competitive advantage.
Value: First and foremost, resources should be valuable. Resources are known
to be valuable if they facilitate the efficiency and effectiveness of a firm by
grabbing opportunities or by mitigating threats.
Rare: Resources must be rare. They are considered to be rare if they can be
acquired only by one or few companies. If they are abundant, we may not
attain competitive advantage of resources.
Inimitable: Rival companies may try to imitate valuable and rare resources,
which may lead us to lose out on our advantage. So, we must ensure that the
resources are inimitable.
Organization: A company needs to organize to use the resources to their full

capacity. For that we need to organize management systems, processes,
policies, organizational structure to be able to fully realize the potential of our
valuable, rare, and costly to imitate resources and capabilities.
Table 3: VRIO Analysis
RESOURCE VALUE RARITY INIMITATION ORGANISATION COMPETITIVE

ADVANTAGE
Human Yes No No Yes Partially
Resources
Customer Yes No No Yes Partially
Base
Simplicity Yes Yes Yes Yes Yes
of
Operations
Location Yes No No Yes Partially
and Nature
of input

Innovative Yes Yes No Yes Partially
sales mix
Brand Yes Yes Yes Yes Yes
recognition
IV. vi. APPLICATION & WEBSITE: Below is a snapshot of the homepage of the
website of Versemble where we have tried to incorporate every information
that makes us stand apart from our competitors, so that the first look the
customer gives to the site, he finds something new, something interesting! The
website is both laptop and phone optimised:

Our website has a contact us option right at the end to resolve any query. The
site not only shows the products we offer but also have blogs to attract others
to come and participate and know the latest fashion trends!

The website also has a direct link to our Instagram handle, hence shows our
latest posts. Here’s a snapshot of our Instagram handle:
INSTAGRAM HANDLE:

Our Instagram handle has been carefully crafted to provide a mix of both our
product and tips for our followers! Not only is the feed aesthetically pleasing to
the eyes, but also promotes:
The Jacket Collection
The Website
The Blogs
The need for All Weather Jacket
Every caption has use of hashtags to increase the reach of the posts by using
trending hashtags like:
#BackToMinimal
#WinterIsComing
#SummerLove
#StyleDiary
To have a closer look at the posts, you can refer to the above snapshot of the
website.
BLOGS:
To make our SEO game strong, we’ve written fashion blogs with trending
hashtags that engage the crowd and increase our chances of coming at the top
search lists on Google.
We got 97 views in one of our blogs which is a really good number for a new
website!

SHOPPING PAGE:
Our Shopping Page looks something like this (snapshot in the next page):
Size: Small, Medium, Large
Colour: Colour varies as per the jacket choice
Return Policy: You can return a product for up to 30 days from the date
you purchased it for store credit within 7 days. Any product
you return must be in the same condition you received it and in the
original packaging. If the return is due to an error on our part
(damaged/torn/defective product), we will first, try to undo the defect
and send out a replacement. If the defect is not rectified from our end
also, we will reimburse the invoice value as well as the shipping charge
you bear to return the package.
Order Cancellation: For prepaid orders, you may cancel an order within
24 hours of your purchase. The cancellation will be effective within 24
hours and a confirmation email will be sent immediately. As part of
usual business practice, if we receive a cancellation notice and the order
has not been packaged / shipped by us, we shall cancel the order and

refund the entire amount. We will not be able to cancel orders that have
already been processed and shipped out by us.
Shipping Policy: We offer free shipping within India on all products. We

pay for shipping, octroi and other taxes. You only pay the value of the
ordered product. We currently ship products only within India. You can
place orders from across the world, but delivery addresses are restricted
to India. We ensure that we deliver the orders the fastest and depending
on the location deliver most of the orders in 2 - 7 days.
Every product has its own personalised description with minimum 3 photos of
the Jacket from every angle to give customers a better understanding of our
products hence building their trust and confidence in the brand. With a total of
4 varieties, we hope to fulfil the customer’s needs and want and at the same
time take notes on how we can improve over time.
—V. Market Opportunity—

V. i. Market Overview:

Over the years, jackets have evolved parallel to the preferences of the modern
Indian consumer. In contrast to times gone by, modern jackets are bulk-free
and comfortable, with multi-utility features which make them the numero uno
choice among all winter wear categories. These practical features have been
successful in elevating the demand and popularity of jackets in recent years,
especially among young Millennials and Gen Z’er’s, now some of the largest
consumer forces across the world.
Even in the smaller towns and cities of India, consumption of jackets has
witnessed a sharp rise in recent years. Experts claim that with disposable
income and rising affluence in these geographies, consumers aren’t hesitant to
experiment with their fashion choices and step along with their peers from
metros and Tier I cities. This has resulted in increased spending on fashion.
Rise in demand for winter wear products among consumers is also due to an
increase in global warming conditions like temperatures dropping below zero
in many regions is attracting the demand for winter clothes to protect the
body from frostbite, changing fashion trends and frequent traveling by many
people to cooler places for vacation and work purpose are also driving the
global market over the forecast period. Rise in purchasing power of
consumers, along with demand for the premium and branded products across
different end users, drives the market.
Shrinking of cold period in many countries due to global warming is affecting

the sales of winter wear. People are mostly buying lighter version of winter
clothes since heavy winter season is shortening. Moreover, due to the
frequent change in trends, consumers are not ready to buy expensive clothes.
The unorganised sectors significantly dominate the market in many countries.
Whereas, due to growing demand for luxury products among various users,
various organised sectors have also invested and penetrated into this market.
Seeing all these factors, our all-weather jacket seems to be a favourable choice
for the customers since it has everything that they could possibly want from a
jacket, from style to comfort. To get a better understanding of the Market,
here are few of the subjects to look at which will be in comparison to normal
jackets since our product does not have a direct competition:
Size of the market:

• End user insights: Rise in population density index, along with growth in per
capita spending of the consumers, especially in developing country such as
India will uplift the sales of product in the market. Moreover, rise in product
innovations, along with introduction of smart technology in the winter wear
products like that of ours, will provided a huge growth opportunity for the
market.
• Domestic production: Textile and clothing sector is one of the oldest

industries in India. The textile industry is also one of the largest contributors
to India’s export with approximately 13.5 percent of total export amounting
42.24 billion dollars.
• Overall volume and value: The global winter wear market size was valued at
USD 268.3 billion in 2018 and is estimated to expand at a CAGR of 4.3% over
the forecast period with coats and jackets accounting for the largest share of
52.5% in 2018. The Indian textile industry is estimated around 108 billion
dollar and expected to reach 223 billion dollars by 2021.
• Number of companies in the market: There’s no direct competition for the

All-weather jacket in the Indian market. Though the product has close
substitutes in the market in the form of normal winter jackets or fashion
jackets, but they don’t cater to all the needs our product is offering to the
market.
• Geographical market: Winters for the past two years have been among the
warmest, during December to March, in North India that heavily impacts the
sales of winter clothing by almost 30%. Winter product lifecycle earlier used
to be between 45 and 60 days which, now, people have cut down to 30 days.
Hence reducing the demand of the product in this area. Geographically,
men's garments are largely produced in western and southern India while
production of ladies’ garments predominates in North India. Eastern section
of India specialises in children garments where in fact, these took their birth.
Market trends:
• Dominant trend: In the segment of jackets, sales is driven by its different

purposes such as trekking, bike riding, armours, tours, and travels with the
product being light and innovative. Technology or innovation has become a
dominant trend in today’s market which seeks for something new, something

different and that’s exactly what we have to offer in the Indian market, a
product they haven’t thought of and something that they need.
• How will this affect the business development: Our product being new in
the Indian market has both pros and cons. There is a definite need in the
market but at the same time the Indian market is unexplored and risky. But
since we are confident about our offerings to the customers, the market
trend will not only help our product differentiate from the competitor’s
product but also make a separate customer base of the product and increase
the revenue of our company.
Leading suppliers:
Brands like Benetton, Zodiac, Z3, Zara, Vero Moda, Calvin Klein, Diesel and
Tommy Hilfiger have experienced good sales growth in the country, while
names like Zara, Armani, Forever21 or Uniqlo appeal to the Indian audiences,
attracting higher per square foot sales compared to the departmental or
hypermarket stores. On the other hand, Indian companies like the Arvind
group, Madura Fashion and Lifestyle, Raymond Apparel, Trent Retail, Reliance
Retail and Future Group has launched their own fashion labels. All these
brands don’t have a focused production of jackets like that of ours so giving us
more time to focus on one product. With our product being light and durable
and having the ability to adjust with the customer’s body temperature hence
giving us the advantage to beat the competition.
Distribution channels:
• E-commerce has transformed the way business is done in India. The Indian e-
commerce market is expected to grow to US$ 200 billion by 2026 from US$
38.5 billion as of 2017. Much growth of the industry has been triggered by
increasing internet and smart phone penetration. So to tap such lucrative
platform, our product will be available on our website: Versemble. We also
have our social media handles that have a back link to our website. We will
focus on promoting our product through Instagram, wherein we maintain
our page to engage with customers, have influencers talk about our product
and use
• We will also have our products on big e-commerce sites like Amazon and
Flipkart where people can find all Versemble’s All-weather jacket collections.

This will increase our reach multiple times and make people aware about our
product not just through our promotion but also on big e-commerce sites.
Trade statistics:
• Indian import and export volume: Exports of clothing and textiles: 38.7
billion dollars; Imports of clothing: 5.41 billion dollars
• Value and historical trends: Immediately after the cessation of ATC

(Agreement on Textile and Clothing) in December 2004, limiting exports of
textiles and garments from India, there was a 25% spurt in exports of
garments in the following year. This has since slowed down to around 10%. A
number of supplying countries from Asia have come into existence, notably,
Bangladesh, Vietnam, Sri Lanka, Cambodia and Pakistan resulting in cut-
throat competition in the supply of popular varieties helping to bring down
prices. India has had to adopt innovative practices by upgrading the quality
of product in order to sustain (leave alone increase) her market share in the
world community.
V. ii. CUSTOMER OVERVIEW:
Understanding customers is the key to giving them good service. We must

know our customers so well to anticipate their needs and exceed their
expectations. The potential returns or rewards can be increase in customer
trust and loyalty towards your brand and bring in new business through
positive word of mouth recommendations. There are 3 main ways to
understand your customers better:
Put yourself in their shoes and try and look at your business from their point
of view:
To understand our customers, we took a hard look at the points of contacts

the customers had with our company.
The most common customer complaint is being kept waiting, hence we’ve
been quick while responding to our customers and delivering the product in
the promised time period which is between 2-7 days. As a small business, we
try to offer personal service and surpass a customer’s expectations hence
giving them a reason to talk about our great service.

We also observed the modern Indian consumer today is more inclined towards
branded winter wear products for they are influenced by commercial
advertisements, entertainment channels, movies, and considers them high
quality products. Hence, we have tried to focus on adopting various marketing
strategies such as product premiumisation, marketing campaign, events,
expanding digital presence to connect direct to customers. These factors are
likely to accelerate the growth of our product in the future.
Collect and analyse data in order to shed light on the customers buying
behaviour:
We conducted a survey to find the needs and wants of the customer. The
survey’s response is the only and most valuable information about our
potential customers that helps us understand their needs hence investigating
that data can tell us a lot. It helps us find the customers satisfaction level, help
retain them and allowing us to up-sell and cross-sell, hence increasing
profitability. So, we conducted a small survey to see if people felt there was a
need for the product and here are the results of the survey:
By this survey, we are able to comprehend that, around 70% of the sample
faces problems due to changing temperature. This tells us that there is a well-
established market for the product. This survey takes into account people from
various demographics and different age groups, which tells us that the scope is
extensive and reach is massive.

This is chart that shows the importance of a certain factor for customer on the
scale of 1 to 5 (1 being lowest and 5 being highest). By this we can conclude
that the rank wise preference of a customer is
1. Style
2. Colour
3. Comfort
4. Material
5. Thickness
6. Price
This helps us reach to a conclusion that people are indifferent towards price
and thickness of a jacket. so, even if the jacket is a little thick and slightly
overpriced people will still prefer it, if it matches their style requirement.
Most of the respondents preferred an all-season jacket over a regular jacket.

This helps us reaffirms our previous conclusion about the scope of the jacket
being fairly wide.

This pie chart shows that 56% of the people are willing to pay somewhere
between Rs 2000-4000. That’s why even after including the profit margin, the
product is priced at the range of Rs 1700-2000.
We no longer live in a world where brands can dictate trends and consumers
will wait to purchase what is made available to them. It is in fact, the other way
around –consumers today expect more than they have ever before, and they
want to be heard when it comes to product creation and market processes. In
line with this, we have exercised rigorous innovations in our product to cater
to today’s customers.
Some factors on which we decide our target audience are:
Gender Related Segments:
Clothing businesses generally have do a gender wise separation for tapping in

the markets since they have to market the products differently for the
different segments. For our product, we are trying to eliminate the need to
market the jacket gender wise, so our jacket’s designs are unisex, so that we
can target the entire range.
Geographic Segments:
Customer tastes and preferences vary across different regions or geographical

areas; it also depends upon the trends in that region. Our target segment
would be people who have to switch geographical areas throughout the day.
College students might experience cold weather on their way to college, and
then fluctuating temperatures inside their classes, Office goers, especially in
Mumbai, who travel by local trains travel in heat and sit for 8 hours in a fully

air conditioned office, so such people could wear the all-weather jacket
throughout the day, without having to take their jackets off or wear it again, as
per the temperature.
Lifestyle Segments:
Opinions play a huge role in what customers purchase. There are people who
follow the trend of wearing a casual jacket or a sweatshirt as a part of their
everyday fashion. These people can now have a range of jacket options which
they can wear comfortably in a hot or a cold weather.
Age Related Segments:
Age is a factor which determines a lot of factors such as product style, product
size, or the time to market the product. For instance, it would be wise to
promote new fashion lines just before a school or college year commences.
Since our product can provide utility to all ages (infants, teenagers, aged
people, etc can all wear the jacket all through the day), we have decided to tap
into the entire market by producing jackets of all sizes.
—VI. Competition Survey—

VI.i. OVERVIEW:
Versemble has a unique value proposition and companies have not yet
innovated into an all-weather jacket. Although there are jackets available
which can be used during winters and monsoon season, but the same jacket
cannot be worn during summers, and we aim to overcome this through our
product. So, there is no direct competitor to our brand, but we will look into
the closest competitors that we have.
VI.ii. UNORGANISED SECTOR:
The unorganised sector in the textiles industry is majorly about handlooms,

handicrafts and sericulture.
Vinayak Handicrafts: Based in Jaipur, Rajasthan, they offer traditional quilted

jackets, Indian quilted reversible jackets, and handmade ethnic jackets at an
average price of Rs 550. They have around 11-25 employees and deliver the
products in 3-15 days.

Lucky Handicraft: Also based in Jaipur, Rajasthan, they offer indigo and cotton
printed quilted jackets at an approximate price of Rs 595 per piece. Their
production capacity is 2000 per month and the deliver the products in 15-30
days after order.
VI.iii. ORGANISED SECTOR:
The organised sector for jackets is very competitive with huge brands reigning
the market. They enjoy huge market shares and customer loyalties.
Adidas: Adidas came up with TIRO-19, a kind of an all-weather jacket. It is a

versatile jacket made for wet-weather training. It is a football jacket with a
water-repellent layer with ventilation on the back and features a packable
hood and zip pockets.
Columbia: Columbia men’s Ascender Hooded Softshell Jacket is a lightweight

jacket for outdoor adventures. Lined with a soft micro fleece material, it can be
worn during spring or fall or as an extra layer when the customers need
warmth.
VI.iv. ANALYSIS:
FACTOR VERSEMBLE VINAYAK HANDICRAFTS ADIDAS

(Unorganised) (Organised)
PRODUCT S S S
PRICE S S W
QUALITY S S S
SELECTION S W S
SERVICE S S S
RELIABILITY S S S
STABILITY W W S
EXPERTISE S W S
COMPANY W W S
REPUTATION
LOCATION S S S
APPEARANCE S S S
SALES METHOD S W S
CREDIT POLICIES W W W
ADVERTISING S W S

IMAGE W W S
Table 4: Analysis of Versemble with organised and unorganised sector
—VII. Strategy & Implementation Tools—

VII.i. SWOT:
Figure 9: SWOT Analysis of Versemble
VII.ii. 5W1H:
5W1H is an abbreviation for a systematic set of questions to collect the

necessary information about an existing situation so as to identify the nature
of the problem and how to solve it.
What:
We are the manufacturers of a jacket which can be worn at all kinds of
weather, thus eliminating the need of buying different jackets for different
kinds of temperatures. We deliver our product pan India.
Why:
Through the survey we conducted, we found out that people buy different
jackets for different purposes and they would like to have one jacket that can
be worn all through the year or at all times of the day. So, we came up with
Versemble, wherein we will manufacture jackets including denims, hoodies,
leather jackets etc.
Who:
Our product caters to people of all age groups, lifestyles, and geographical
segments. This product can be utilised by everyone, especially people who
have to be in changing temperatures throughout the day.
When:
We aim to start our delivery operations by April 2021. Since it will be
favourable to calculate the yearly financials and our jacket is functional all year
long.
Where:
Initially we look forward to deliver to all parts of India, from wherever we get
the order. Once, we have established ourselves well, and believe that we can
expand our operations, we will start delivering internationally.
How:
We are using the technology of Phase Change Material (PCM), which
releases/absorbs adequate energy at phase transition to give out heat/cooling
as per the need. PCM stores and releases large amounts of energy by melting
and solidifying at the phase change temperature. We will dip the jacket fabric
into the PCM during the dying process which will induce its effect on the fabric.
VII.iii. POSITIONING STRATEGY:
With a huge target group, we aim to position ourselves as a brand which is

practical for everybody. We will position ourselves majorly based on
application and product process.
Since we have a unique value proposition, and other jacket brands usually
positioning themselves as a winter product, we have the opportunity to place
ourselves as a jacket brand which is functional all year long. This is our unique
selling point. We will introduce the new application of a known product, i.e.,
jackets.
Also, we will associate the product with a new technology which has not been
used in apparel before. We understood the problem of temperature variations
and brought about a product by using this technology, at an average price of
1700-2000 per jacket.

BRANDING:
BRAND NAME- VERSEMBLE
We have come up with the name ‘Versemble’ as it showcases the core of our
business. We are operating in the textiles and apparels industry and our
product is capable of adapting to different temperatures. Hence, we chose
‘Versemble’ which is a portmanteau or a combination of two words joint
together, i.e., Versatile Ensemble.
BRAND LOGO-
The logo of our brand justifies the USP of the product. It basically shows
various seasons displaying how the product is functional at all temperatures,
be it cool or hot. Customers can use our jackets at all kinds of places and it is
not just confined to cold places, so if they are travelling from a warm place to a
cold place, they have to carry a heavy jacket for the destination place but
instead they can simply wear this jacket throughout the journey without the
need of carrying another one!
TAGLINE-‘Where Fashion meets Technology’
VII.iv. UNIQUE SELLING PROPOSITION (USP):
The Unique Selling Proposition or USP of a product or a service is something

which makes our business different from everyone else in the market. The
clothing industry is savagely competitive, and thus it is very important for us to
have a good USP. We have recognised the issue of varying temperatures across
the day, so we came up with a jacket that is always wearable, irrespective of
outside temperature.

To put it simply, the jacket has characteristics of Phase change material that
trap the body heat of a person when the outside temperature is cold; and
during a hot weather, when one feels sweaty, it lets the body heat pass
through the cloth material.
It eradicates the hassle of taking off and putting on a jacket at different times,
along with minor inconveniences such as worrying about where to keep your
jacket when you feel like taking it off, or whether to wear a number of layers
when it’s cold.
—VIII. Marketing Plan—
7 P’s OF MARKETING:
Product: Versemble brings about all-weather jackets, which can be worn

throughout all seasons of the year at all times. We provide denim,
leather, track and hooded jackets to our customers.
Price: From our survey we concluded that customers are willing to pay
Rs 2000-4000 for our product so, our jackets range from Rs 1700-2000.
Place: We deliver our products to all parts of India from where ever we
get the orders through online platforms.
Promotion: Versemble is aiming to make a strong online presence, for

which we have introduced our websites to get orders, moreover, we
have collaborated with Amazon and will promote our brand through
Instagram, Google ads, influencers, bloggers, and other ATL, BTL, and
TTL activities. We will also come up with some advertising campaigns.
People: We offer direct communication with our customers through our

website chat facility or Instagram account. Apart from this our website
has a form where customers can fill in any query that they have, we look
into them and try to solve as many as we can. We also have a customer
care number and a website through which people can reach us

Process: Our entire process is very technical starting from the
acquisition of raw materials such as PCM, and other chemicals, fabrics,
zippers, etc to the production of the jacket. We begin by contacting
suppliers for the raw materials, then we produce the jackets, mould and
dye them accordingly, and then we distribute through our website and
other online platforms. During the dying process, we induce PCM into
the jackets. Payment can be done online on our website, and as for
amazon, they transfer money every 14 days, irrespective of cash on
delivery or online payment by the customers on Amazon.
Physical Evidence: Versemble will be set up in Surat, Gujarat and the

entire process will have activities which will require different machines,
for example, cutting, sewing, dying, stitching, etc.
MARKETING TIME-LINE:
6-MONTHS MARKETING PLAN:Aggressive Launch
SOURCE EXPENSE REACH CONVERTED TO

WEBSITE
Instagram Rs 15,850 for 30 days. 9,40,000- At 1%,
For 60 days i.e., approx. 24,00,000 9400-24,000
2 months= Rs 31700
Influencers Rs 1,00,000 9,00,000- At 1%,
and Bloggers 10,00,000 9000-10,000
Website Rs 30,000 3,00,000- At 2%,
expenses and 4,00,000 6,000-8,000
Google Ads
Bus campaign Rs 2,96,000 1,00,000- At 3%,
1,50,000 3000-4500
TOTAL PEOPLE 27,400-30,500
ON WEBSITE
Table 5: Marketing Plan for first 6 months
NEXT 6 MONTHS MARKETING PLAN: Passive-Aggressive marketing

WEBSITE
Instagram RS 15850 for 30 days 4,70,000- At 1%,
i.e., 1 month 12,00,000 4700-12000
Influencers Rs 50,000 3,00,000- At 1%,
and Bloggers 4,00,000 3000-4000
Website Rs 20,000 1,50,000- At 2%,
expenses and 2,00,000 3000-4000
Google Ads
Magazines Rs 1,50,000 16,00,000 At 1%,
16,000
ON WEBSITE
Table 6: Marketing Plan for next six months
BY 1 YEAR, TOTAL SPENT: Rs6,93,550(approx.)

TOTAL PEOPLE ON WEBSITE: 54,100-66,500
2 YEARS MARKETING PLAN:
Increasing the marketing budget by 4.1%, now we have approximately Rs

7,24,700 to spend. So, our comprehensive marketing plan for the next year:

WEBSITE
Instagram RS 15850 for 30 days 14,10,000- At 1%,
For 90 days 36,00,000 14,100-36,000
i.e., 3 months= Rs
47,550
Influencers Rs 1,50,000 12,00,000- At 1%,
and Bloggers 14,00,000 12000-14000
Website Rs 50,000 4,50,000- At 2%,
expenses and 6,00,000 9000-12,000
Google Ads
Magazines Rs 1,50,000 16,00,000 At 1%,
16,000
Expanding Rs 3,10,000 3,00,000- At 3%,
ATL, BTL, TTL 3,50,000 9000-10,500
campaigns
CRM, e-mail Rs 16,000 3,00,000- At 1%,
marketing 3,50,000 3000-3500
ON WEBSITE
Table 7: Marketing Plan for 2 years
IN THE NEXT YEAR, TOTAL SPENT: Rs 7,23,550 (Approx.)

TOTAL PEOPLE ON WEBSITE: 63,100-92,000
Assumption:
Since on an average, small companies have a conversion rate of around 2.5%

on social media and other online platforms, and big companies have a
conversion rate of around 5%, we have estimated a rate of 1-2% for our online
marketing platforms because we are a start-up and distributed our funds
according to each platform.
Offline campaigns, such as our bus campaign will have a demonstration for the
customers so we have estimated a slightly increased conversion rate at 3%, we
believe that if the customers feel the technology themselves, there are more
chances of them buying it. For this reason, and offline platforms being more
expensive than online ones, we have allocated more funds to offline
marketing.
VIII.i. ONLINE MARKETING:
Figure 10:Paid Owned Earned Media (POEM)
PAID MEDIA:

These are promotions from other parties, so when we pay to leverage the
third-party channel to promote our brand. This will include Google ads,
Sponsored influencers, and Instagram ads.
OWNED MEDIA:
These are communication channels that are totally within our organization’s
control. So, we leverage a channel that we create and control. This will include
our company’s website, Instagram handle, emails, and blogs.
EARNED MEDIA:
When other consumers, or other public shares our brand, or speak or discuss
about our product, these promotions are given by them voluntarily. This will
include ratings and reviews, Search Engine Optimization, and guest blogs.
ONLINE MARKETING:
Versemble is majorly focusing on advertising through online sources, since

initially we do not have an offline retail presence. Fortunately, we have seen a
constant growth in the viewers of our website as well as Instagram account.
So, we believe, that such online sources would efficiently build up awareness
about our brand and our products. Moreover, we have set aside a budget of
Rs2,50,000 for online promotions. A few of our online promotion sources are:
Instagram: We have created an Instagram account with the handle

@versemble. We are actively posting about the products on our
Instagram and coming up with polls and review sessions for our
followers. Through Instagram, we link our website so that people can go
through it and view our products. So here, we pay Instagram and in turn
they sponsor our posts so that more and more people know about us
and they can directly tap onto the post to purchase our products. We
believe that for one year, we can pay up to Rs 50,000 for Instagram
promotions for 13 weeks.
Website:We have made a website, which is versemble.com, wherein we

display our products and we also have blogs by famous bloggers along
with insights into the technology that we use for our production.

Influencers and bloggers:Since our product ventures into the fashion
world, we believe fashion influencers and bloggers would have a huge
impact on the younger people. So, we tied up with them to promote our
products on their sites and social medias. We will give out referrals to
influencers on Facebook and Instagram to spread awareness about our
brand and to reach out to as many people as we can. This will be costly if
we hire famous influencers to promote our product so, initially we will
join with not so big influencers, and we have a budget of 1-1.5 lakhs for
this.
Google ads:It is an online promotion platform, where we will pay Google

to display brief ads on our products, and list our brand among the top
brands.
VIII.ii. OFFLINE MARKETING:
Since we are not having any offline presence as such, so our offline marketing
would be a little less aggressive. Still it is important that we promote ourselves
so that we can reach to more and more people.
So, we have come up with offline campaigns and we will spend around Rs
4,46,000 on them since offline sources are more expensive than online sources
of promotion.
Offline campaigns:
We are thinking of coming up with a campaign where we give the customers a

demonstration of our product, so that they realise that they realise the need
recognition and see our product as the ultimate solution. We will do this by
making them wear our jacket at a low temperature and then asking them to
move to a place with a relatively higher temperature. For this we will hire an
air conditioned bus and keep the temperature low inside it, so people will wear
it first inside the bus and then they will move out of the bus wearing the same
jacket so that they feel the impact of the jacket in cold or warm climates. So
this campaign will be carried out across different parts of the country so, we
have estimated a cost of Rs 2,96,000 for it.

Magazines:
Magazines will promote our product to a huge set of customers. So, we have
thought of advertising with these magazines at a cost of Rs 1,50,000 for a page
advertisement. Following is our print advertisement for the magazine:
Because of monetary constraints, we have restricted our first year plan

(spending Rs. 6,96,200) but in the coming year when we have liquidity, our
Marketing and sales strategy will change accordingly and we’ve planned a fixed
increase of 4.1% increase in the marketing budget every year to use other tools
of promoting Versemble like having Newspaper advertisements, buy keywords
to have a stronger SEO, E-mail marketing, CRM, sponsoring events etc.
Apart from this we will also provide our flyers to newspaper vendors so that
they can put it in newspapers every day and dabbawalas so that they can
spread our flyers in offices etc. These are some ways to increase the awareness
for our brand and the products. We don’t expect a high return but with a
conversion rate of even 1% we will slowly make a strong customer base and
focus on retaining the customer base. Following is the flyer we’ll be giving out:

—IX. Customer Relationship Management—
Consumers today have specific requirements and expects brands to address

them precisely. Consumer behaviour has gone through a large change in the
last 10 years with changing trends and preferences and also due to a larger
choice available to them from both Indian and international brands. The shift
in consumer preferences from conventional towards newly arrived apparels,
along with attraction towards light weighted winter wear products, has fuelled
the garment industry. Hence it is important to cater to the needs and wants of
the customer to survive the competition. The ways in which we are going to
target our customers are:
Presales support:
Since our product is no ordinary product, full specifications ranging from the
type of material, colour, features, how our product is different from any other
product etc are provided on our website. We believe in supporting and
informing our customers with all the relevant information required about the
product before they invest their money in it. In case of further doubts before
making the purchase, the customer can contact us.

Reward system:
Rewarding our customers with a loyalty discount program. We can give out
reward cards, or a loyalty program to track customer rewards. Since we also
have blogs on our site where people can participate and add their thoughts,
we will give discounts to customers based on their contribution and
engagement in our blogs and performance and participation in Instagram
campaigns. We’ll also have season sales for all customers to boost our sales.
Following is the advertisement for the same:
Connect:
With technology, there are more ways to begin conversations with your
customers by using various online tools and social media outlets and create a
two-way conversation channel. To have a two-way conversation, we have a
chat bot feature on our website, email id, Instagram id where customers can
contact and connect with us.
After sales services:
Being connected to the customers also help solve their queries and give the
best after sales services. In case of difficulty in understanding how our product
is different from other jackets, the customers can contact us either through
submitting the query on our website or drop a text on our Instagram handle. In
case of any rare default from our side in our product, the customer can contact
us on the website. We have a Refund policy for all products where the
customer can return the product within 30 days from the day they purchased
the product. If it’s a default from our side, we send a new replacement for the
product and if it’s not a default, then the customer can return the product in
the same condition in return for store credits.
—X. Legalities—
We have formed a Limited Liability Partnership between 5 partners limited by
their capital Investment and need to be registered under the Ministry of
Corporate Affairs under the LLP Act 2008. We will also need to comply with
Indian Contract Act, 1872.
2 statements to be filed annually:

LLP Annual Return & Statement of Accounts and Solvency,
To register for LLP, we will need to obtain a PAN card from the Income
Tax Department and Open a Current Account.
As we qualify as a startup, we will also need to get registered under Startup

India Act.
We will also be registered as a MSME under MSMED Act to enjoy various

subsidies and benefits in terms of loans, taxation, and other schemes. Instead
of this we can also get UDYOG AADHAR REGISTRATION to enjoy various
subsidies and schemes.
All kinds of business start-ups need to get GST registration as our Annual
Turnover is more than 20 Lakh and we supply goods both intra-state and
online.
Other than this a lot of licenses and permits need to be taken in the name of
the firm like business licenses, state permit, Country licenses and State
permits.
Shop and Establishment License – Every start-up who is into trading practices
needs to get this license under Shop and Establishment Act.
IEC Registration – In our Expansion plan we plan to export our Jackets and thus
will need all the licenses required for exporting.

Also we need to pay fees like government fees, document and digital signature
cost and professional fees. All the documents need to be filled properly to
register the start-up.
Intellectual Property Right:
IPR are the rights given to persons over the creations of their minds. They
usually give the creator an exclusive right over the use of his/her creation for a
certain period of time.
Trademark:
We have created a unique logo and name for our product and we need to
trademark it. Cost for a trademark will be Rs. 4500.The name, address and
nationality of the applicant. If the applicant is a
partnership firm, the names of all the partners.
Also mention whether any minor is a partner. A list
of goods and/or services for which registration is
required. Many other documents need to be
submitted along with these.
Patents:
Patents allow the start-up to prevent competitors

from using their technology, which is a powerful feature that can grant unique
advantages in the marketplace.
We can take the help of the ‘Scheme for Start-ups Intellectual Property
Protection’(SIPP) under the Start-up India initiative. The scheme was set up to
nurture and mentor innovative and emerging technologies among start-ups
and help in the protection and commercialization of intellectual property. For
the effective implementation of the scheme, facilitators have been empanelled
by the Controller General of Patents, Trademarks and Design.
UTILITY PATENT:
A utility patent, also known as a “patent for invention,” prohibits other

individuals or companies from making, using, or selling the invention without
authorization. Firstly, we will need to buy a utility patent to protect the idea of

using the existing technology into fabrics and make a wearable jacket to
control body temperature.
From the marketing perspective including website development, sales and

insurance the following legalities need to be complied with:
• Registration of Domain name
• Attain a privacy policy – to prevent from being sued under section 43A
of Information Technology Act,2000 – penalties up to 5 crores
• Draft website terms and conditions- to restrict the liability of the

website
• Make a vendor’s agreement- well defined clauses and terms to deal

with problems like default in product, late delivery, lack in quality etc
and many other provisions which can be included keeping in mind the
business model.
• Obtain payment gateway- documents to be submitted:
1) Bank account in the name of business

2) PAN card of business
3) Certificate of incorporation
4) Memorandum of association
5) Articles of associations
6) Identity proof
7) Address proof
8) Website terms of use
9) Website privacy policy
• User agreement and data security- invest in Cyber Security in the

beginning
—XI. Financial Plan—

XI.i. PROJECT COST
Below attached is the Project Cost incurred by Versemble:
Table 8: Project Cost of Versemble
XI.ii. FUND RAISING and XI.iii. SHAREHOLDING PATTERN
The shareholding pattern will be decided based on the capital brought in by

each partner. The Pre-money valuation of the company is ₹60L, and the post-

money valuation will be ₹72L. The angel investor will bring in ₹12L for a
16.67% share in the company. The total shareholdings will be-
Name Role in company Capital brought in Shareholding %

Miss. Gera Angel Investor ₹12,00,000 16.67%
Aditi Choudhary CEO ₹12,00,000 16.67%
Kartik Bindal CFO ₹12,00,000 16.67%
Siddhant Jain COO ₹12,00,000 16.67%
Soumya Agarwaal CMO ₹12,00,000 16.66%
Saksham Agrawal CRO ₹12,00,000 16.66%
Total ₹72,00,000 100%
Table 9: Shares held by each person
XI.iv. REVENUE MODEL
The revenue model of a business describes how the business is going to earn
its revenue. As this is a manufacturing company, the sources of revenue are
restricted, but we still have figured out some ways (other than selling) to earn
more revenue.
The main source of revenue for the company will be by selling the products.
As this is product which has a wide market scope, we are planning to sell
this product through various means.
Online through our own website, this will help us gain credibility, and
will help us gain more traffic on our website which can used in cross
selling and up selling. We can provide customers with attractive offers, if
they buy from our website.
Online through different E-commerce websites like Flipkart, Amazon. By
this method we will be able to wider customer base and the people who
are reluctant to buy from a new website can also be lured into buying
the newly launched product.
We will star selling our products through offline multi brand retail stores
like, Shoppers Stop, Max, Pantaloons etc. We will start this in near
future, depending upon the demand of the product. These companies
charge a huge amount for selling through them, and we should have
enough margin available for it.

We will collaborate with different brands and do Co-Branding for our
product. By paying us some amount we will sell our product along with
their product. Ex- Bata selling shoes that matches with the jacket.
The other stream of revenue will be through advertisements done on our

website and through our blogs. We have made a great social media and
online presence, which will increase exponentially over time. This will help
us to reach to masses, and when people start visiting our website and start
reading our blogs, we can show ads of other complementary goods
company. Advertisements can be done of any company or product which is
not a competitor to our brand. Ex- Bloggers writing about accessories that
goes with the jacket, like scarf, watches.
Table 10: Share of each source pf revenue
Source of Revenue Medium % Share
Own website 5%
Online sales
E-Commerce website 70%
Offline Sales Multi-Brand retail outlet 20%

Advertisement
Own website 5%
and blogs
Total 100%
Sources of Revenue
5% 5%
20% Sales: Own website
Sales: E-Commerce website
Offline sales: Multi-Brand retail

70% outlet
Figure 11: % source of revenue

XI.v. SALARY
Management Salary:
As in the 1st and 2nd years the company is making losses and in the 3 rd year
even though the company is making profits but money is needed for capital
investment, the directors came to an agreement to not get paid for the first
three years. But from the 4TH year each of them will withdraw a salary of
30,000 per month amounting to 3,60,000 p.a.
Name Role in Company Salary Salary

(Monthly) (Annually)
Aditi Choudhary CEO Rs.30,000 Rs. 3,60,000
Kartik Bindal CFO Rs.30,000 Rs. 3,60,000
Siddhant Jain COO Rs.30,000 Rs. 3,60,000
Soumya Agarwaal CMO Rs.30,000 Rs. 3,60,000
Saksham Agrawal CIO Rs.30,000 Rs. 3,60,000
Total Rs.1,50,000 Rs. 18,00,000
Table 11: Monthly and Annual Salary of Management Team
Employees Salary:
The company will hire 15 employees for the smooth functioning of the
business. We would hire 1 Supervisor, 2 Designers, 10 Workers and 2
Watchmen.
Employees Salary Salary Total Salary

(Monthly) (Annually) (Annually)
10 (stitching) Rs.14000 Rs.168000 Rs.1680000
2(watchmen) Rs.10000 Rs.120000 Rs.240000
2(designers) Rs.20000 Rs.240000 Rs.480000
1(Supervisor) Rs.25000 Rs.300000 Rs.300000
Total Rs. 27,00,000
Table 12: Monthly and Annual Salary of Employees

XI.vi. BACK-UP
We need funds for the purpose of renting space for factory operations, buying
machinery and equipment, and to pay salaries to our employees. Our plan is to
raise funds through capital contribution of 12,00,000 rupees from each of the
Partners and the Angel Investor.
In the worst case scenario, if the Angel Investor is not available to us, then we
would raise funds through bank loan or crowd funding. We have done research
and found that we could secure a loan of 10,00,000 at 13.5% interest rate and
also we could raise funds via crowd funding from websites like Ketto, Asia’s
largest crowd funding website and Milaap, one of the biggest crowd funding
website of India. Both of these websites encourage new and innovative ideas
and raising funds from these websites is simple and quick.
So, in such a situation along with crowd funding or bank loan we as partners
would also need to increase our capital contribution to meet the required
expenses. We would reduce our capital investment if the required funds are
not available, rather than taking 10 machines we will start off with 5 and also
reduce our labour force. If required we will shift our business location to a less
expensive area where the rent is cheaper. We would reduce capital
expenditure in whichever way possible but we would not compromise on
marketing and promotion expenses as these expenses are very essential for
the product to sell and bring revenues to the company. So, if such a situation
arises starting off on a small scale would be done but marketing and
promotion will be in full swing.
XI.vii. TRAINING COST
We have spoken to Mr. Ashif Sheikh, the Director of the NGO Jan Sahas and
Ms. Geetika Hazari, the Director of Meer Foundation for collaborating with
them to hire victims of sexual assault and acid attack as employees for
stitching and making the jackets.
Since, we would need to provide them training for using the machines, we
have estimated to incur a cost of 1,00,000 rupees for training in the 1st year.
Then in the 3rd year we will be upgrading our machinery so that the
productivity levels increase and hence would again incur a cost of 1,00,000
rupees to conduct training and development programs.

XI.viii. INCOME STATEMENT
Table 13: Income Statement of Versemble
XI.ix. BALANCE SHEET

Table 14: Balance Sheet of Versemble
XI.x. CASH-FLOW STATEMENT

Table 15: Cash Flow Statement of Versemble
XI.xi. BREAK EVEN ANALYSIS
PRODUCT WISE:
Table 16: Product wise break-even of Versemble
COMPANY AS A WHOLE:

Table 17:Company break-even point
—XII. Business Expansion Plan—

We at Versemble are very ambitious and strive to grow and expand by leaps
and bounds in the future. With a modest start and good success in the market,
we are setting our eyes on various expansion strategies to exponentially
increase our profitability.
ANSOFF MATRIX:
Figure 12: Ansoff Matrix

With the help of this Ansoff Matrix, we will devise strategies for our future
growth and expansion of our business.
Market Penetration: It focuses on increasing sales of existing products to an

existing market. To take the example of Nike as they launched their Air
Jordan’s, a series of basketball shoes with Michael Jordan as their ambassador,
we also plan to launch a similar kind of Celebrity oriented fashion segment
with Ranveer Singh as our brand ambassador because he’s considered the
fashion icon of our country and has a great influence on the public especially
the youth. This would allow us to penetrate into the market and encourage
emotional buying from Ranveer Singh’s fans and followers.
Market Development: This strategy focuses on entering a new market using

existing products. We will develop our market reach in the following manner –
1. Initially we will start off our sales through online channels such as
Amazon, Flipkart, Myntra, etc. This will provide access to the wide range
of customers who use such online mediums. In addition to this we will
also sell from our own website www.versemble.com.
2. In the near future, we will also start selling through offline multi brand
Retail stores like Shoppers Stop, Pantaloons etc. This will give us access
to reach out to those segments of people who still prefer to shop offline
in retail stores.
3. Few years down the lane as we start making profits and make a good
name for ourselves in the market, we would collaborate with different
brands and do Co- Branding of our product. This will enable us to reach
and capture the markets of our Co-Branding partner.
4. Eventually, once when we have a good control and large market share in
the domestic market, we hope to expand into the foreign markets by
collaborating with international brands such as North face, Nike,
Reebok, etc. and become a globally recognized brand.

Product Development: It focuses on introducing new products to an existing
market. Along with market development to enhance our market and increase
our profitability, we would also in the future years expand our product line to
satisfy various needs of our customers. The following are the places were the
application of PCM in textile fields can be done-
1. Bedding and accessories: The PCM technology can even be used in

Bedding sheets and Quilts. When the body temperature rises, the
additional heat energy is absorbed by the PCM material and the body
cools down. When the body temperature drops, the stored energy is
released and the body is kept warm.
2. Medical Applications: As the phase change materials interact with the

microclimate around the human body, responding to fluctuations in
temperature which are caused by changes in activity levels and in the
external environment. Therefore, the textiles treated with PCM
microcapsules have potential applications in surgical apparel, patient
bedding materials, and products to regulate patient temperatures in
intensive care units.
Diversification: It focuses on entering into a new market with introduction of

new products. Our future plans are not only limited to increasing are market
and developing our product of using PCM fabric. We aspire to diversify the
uses of PCM technology in various other areas such as-
1. Shoes and accessories: PCMs can also be used in footwear, especially ski
boots, mountaineering boots, race car drivers’ boots etc. The phase
change technology reacts directly to changes in temperature of both the
exterior of the garment and the body. In the case of ski boots, the PCM
absorbs the heat when the feet generate excess heat, and send the
stored heat back to the cold spots if the feet get chilly and hence
keeping the feet comfortable. So, ski boots, footwear and golf shoes are
some of the products where PCM could be used.
2. Space: The phase change material technology can be used to develop

space suits and gloves to protect astronauts from the bitter cold when

working in space. Phase-change materials can be used to keep
astronauts comfortable at space.
3. Others: PCMs are used in automobile textile such as seat cover. PCM
treated fabric in headliners and seats can provide superior thermal
control. Helmets, fishing waders, firefighters’ suits, are some other
examples were PCM can be applied.
Apart from this, we also plan to establish our own production facility to
perform all the processes required for the product in-house and thereby take
advantage of economies of scale and increase profitability.
—XIII. Exit Strategy—
We will take into consideration both the possibilities of business in future

while planning an exit strategy.
In case of Failure:
Taking the pessimistic approach, if in case the business is not successful and is
on the verge of closing, we will have to first payoff to our creditors, if any, but
as our business mostly runs on a cash basis, we might not have that many
creditors. We will opt for complete liquidation as that will be the easiest and
quickest method for winding up.
We are not purchasing any huge/customized assets to produce our

goods, the machines that we are purchasing are easily resalable and do
not lose much of its value when sold 2nd hand. Ex- stitching machine,
computers, furniture etc.
We can sell our main idea that we will get patented to a bigger brand
which is also into ensemble business, like North face, Jack and Jones,
Adidas etc.
we can also sell our designs made by our designer team to jacket
manufacturing companies or fashion brands like Allen Solly, Being
human, Jack and Jones etc.
We will convert our website into a Fashion blogging website, by that, we
will still be able to promote other brands with the help of our website,
which will still have a great online presence, even though the products
are no longer available.
In case of success:
We are considering 2 scenarios-
A) If we see more growth potential in the business- Taking into

consideration an optimistic approach, if our business succeeds and we
are able to convert those predicted financials into actual figures then we
will continue with our expansion plan, and work on it with full efficiency
and dedication.
B) If we have fully utilised the potential and profit from the business in
the starting 5 years, and we do not see any further growth in business in
the coming 2 to 3 years, we will have to set ourselves free before the
business starts to make losses and we end up losing our capital and
everything we earned. For this, we can
Sell our stake to other larger companies- buyout

Any of the dissatisfied partners can sell their stake to other
partners or the firm can undertake new partner by mutual
consent.
—XIV. Conclusion—
We at Versemble, have come up with an all-weather jacket, which as the name

suggests can be worn during any season, to eliminate the problem of routine
temperature changes and the need to carry different jackets for different
purposes. This purpose justifies the name of brand ‘Versemble’ i.e., Versatile
Ensemble. We have used the PCM (Phase Change Material) technology for
maintaining a pleasant temperature, wherein the PCM stores and releases
sufficient energy at phase change to provide useful heat/cooling. PCM is
infused into the jacket material during the dyeing process. The manufacturing
process will be based in Kosamba, Surat, Gujarat.
Targeting people who switch geographical locations throughout the day, hence
facing constant temperature variations, such as students and office goers, we
will initially operate online through our website, social media platforms, and
partner online sites, and eventually move towards offline multi retail stores,
providing leather, denim, polyester jackets and hoodies, which come in all
colours and sizes.

With an initial capital investment of Rs 72,00,000, our main sources of revenue
will be sale of the jacket on our website, partner website, co-branding, and
advertisements on website. We believe that we can take this technology
forward and venture into more businesses with it and even operate
internationally.
—Annexures—
Survey questions:

Notes to account:

Insurance:

Cost of Warehouse:

PCM Vendor:

Cost of PVC Leather:
Cost of Cottom Demin:

Cost of Cotton Fabric:
Cost of Plain Polyester:

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BUSINESS PLAN REPORT

NAME ROLL NUMBER

2020 Business plan | Versemble

II. Industry Analysis 5

III. The Company 10

VI. Competition Survey 35

VII. Strategy and Implementation Tools 37

VIII. Marketing Plan 40

IX. Customer Relationship Management 47

XI. Financial Plan 52

XII. Business Expansion Plan 59

XIII. Exit Strategy 62

2020 Business plan | Versemble

— INDEX FOR FIGURES —

2020 Business plan | Versemble

2020 Business plan | Versemble Page 1

2020 Business plan | Versemble Page 2

We introduce to you, Versemble: the all-weather jacket that adjusts according

The one-base-layer garment can keep you comfortable in a wide range of

When it comes to our product, we offer different variety for different

2020 Business plan | Versemble Page 4

Figure1: The growth of Indian Textile Industry

The major reasons why this industry will grow are:

2020 Business plan | Versemble Page 5

Figure 2: The Export contribution of the Indian Textile Industry

II.ii. PESTLE ANALYSIS

The most likely problem in a democracy is the stableness of politics. The

The government has brought down the import responsibilities on capital

The textile industry is the second-largest employment provider in the country.

2020 Business plan | Versemble Page 7

At present, the textile business is beginning a generous re-direction towards

Legal environment plays a fundamental role in textile industry. Regulations

Environment security and preservation is responsibility of the textile industry.

Figure 3: Five Forces Analysis

2020 Business plan | Versemble Page 8

Low barriers in the domestic market

Bargaining Power of Suppliers:

High availability of cotton

Bargaining Power of Buyers:

Competition from low cost producing countries like Pakistan and

2020 Business plan | Versemble Page 9

Fixed costs are very high

—III. The Company —

III. ii. VISION STATEMENT:

We aim to attain customer satisfaction through sourcing, manufacturing and

III. iii. MISSION STATEMENT:

To manufacture world class products of outstanding quality that inspires and

III. iv. MANAGEMENT TEAM:

Aditi Choudhary: Chief Executive Officer (CEO)

Our CEO is responsible for making major decisions, communicating and

Kartik Bindal: Chief Financial Officer (CFO)

2020 Business plan | Versemble Page 10

Saksham Agrawal: Chief Research Officer (CRO)

Siddhant Jain: Chief Operations Officer (COO)

Our COO oversees Versemble’s business operations. He ensures our company

Soumya Agarwaal: Chief Marketing Officer (CMO)

Our CMO is responsible for planning, developing, implementing and

The all-weather jacket is a jacket which is a one-base-layer garment that can

2020 Business plan | Versemble Page 11

IV. ii. DETAILS OF THE PRODUCT:

PHASE CHANGE MATERIAL (PCM):

Phase Change Material (PCM) is kind of a heat storage material which is a