creative process journal.

sophie tan 21849

Week One
choosing the brand

after some initial research, my group

(Natasha, Nikita and Brenda) and
I agreed on Minor Miracles. one
of them came across MM after
discovering the founder Dawn Bey’s
old portfolio. Personally, I was
interested in the brand because of
their unconventional patterns and
bright colours; they seemed like they
had many stories to tell. the theme
and colours also set the brand apart
from previous Singaporean brands
i came across, which were more
minimalistic and functional.
Week Two
about the brand

Minor Miracles (written as MM hereafter) is a print

and textile brand that sells fashion and lifestyle
items. Founded by Dawn Bey, they launched
in october 2019. minor miracles believes in an
original brand for an original - all the prints on
their products are one of a kind. none of them
are identical. although the products are cut from
the same fabric, they are differentiated by the
its unique print placement. all of minor miracles’
prints are designed in-house. according to dawn
bey, the brand can be described as unique,
colourful, vibrant, quirky and has a personality.
their target market is women between the ages
of 25-55.
4P’s of MM Product & Price

Womenswear Kidswear for girls,

tops $98 - 118 tops $68

dresses $138 - 188 jackets $98
shorts $88 - 118 skorts $68
pants $138 dresses $78
skirts $128 - 138
jumpsuits $168
jackets $208 - 238

Accessories Lifestyle

scrunchies $4 laptop case $48

bucket hat $48 plant holder $28
bag $48 pouch $14
zip case $48 tissue holder $14
scarf $78
 Place

Random House 87
MM Studio Jalan Kelabu
Asap

Millennia Walk
Pop-up stores at
Culture Cartel
events
Design Orchard

#02 - K03
First MM Store
Funan
 Brand Presence
Promotion

Facebook --- 165 likes

Regular updates, less brand
presence compared to their
instagram page

Instagram --- 2512 followers

stronger brand presence compared to

Facebook page. updates more often and
includes exclusive content in their highlights
 Promotion

Brand collaboration
with local florists @
bloomroomsg and
@_petalfoo_. Bouquets
were wrapped in
MM wrapping paper
in conjunction with
Valentine’s Day.

Posts content such as

the designers’ behind
the scenes of their new
collection and explains
the inspiration for their Curated a series called
2nd collection - #MyMiracle where they
MM.2: New Horizon. “highlight women that
have dared to be brave
and different.”
Interview with Dawn Bey
1. What is Minor Miracles about?
Minor miracles is a print and textile brand. MM
designs prints for every collection and design their
clothes in-house. Every collection has new prints
and everything is cut randomly so everyone gets a
unique piece.

2. Describe your brand in 5 words.

Unique, colourful, vibrant, quirky, has a personality
(when talking about the kind of personality mm
has): someone who has her own opinion/pov,
stepping away from a cookie cutter look. For
silhouettes, they intentionally try to make sure the
prints are different so that when customers buy
their items they personally feel affiliated to it. They
don’t want to go for the regular model look when
shooting; they look for real people. They don’t
want super skinny professional models and they
want people who lead real lives. She mentions
fashion has created a warped sense of beauty, and
they want to show a more diverse image.
3. What inspired you to start a brand with this
identity?
Dawn Bey has always loved prints. She self-taught
herself to make prints. She started this because she
felt a gap in the market. Seeing what Our Second
Nature did with prints, she felt that it was a time
when people were more open to prints. Before this,
she felt that Singaporeans were more muted, going
for simple cuts. Her first collection started very
small to test out the market. The reaction has been
positive so far, so it tells her that perhaps it’s the
right time to pursue this.

4. What was the inspiration behind the label’s

name?
She got the name from her husband. He came up
with the name during their wedding preparations.
a minor miracle it is that I can fit into them!” Dawn
Bey likes the idea of irony. She likes spreading
positivity, (which is what her brand is about) so
miracles are always good, but what is a minor mir-
acle? She wanted it to be a contradictory statement
where people would ask, “is there such a thing as
a major or minor miracle?”
5. Reasons behind the launch of Mini Miracles col-
lection/ focusing on working moms? (Flexible)
It was partly a business move, because it’s CNY
season. She first released it in October and
planned to run it until February. CNY was right
around the corner, so she figured that mums would
want to shop for their kids clothes. She also had
an intern who had experience with kids collections,
which contributed to the pattern making for Mini
Miracles. It twins the parents to the kids, but they
changed the cut and fabric so the kids also have
their own personality, giving it a “same same but
different” look.
However, she doesn’t plan to keep the collection
as people don’t know MM for kids clothes. Kids
are good for using scrap materials but she plans to
push through with womenswear first.
6. What is your goal for the brand in the next 5
years, and how do you plan to achieve that? (vi-
sion and mission)
Get more brand presence (instagram followers,
edm list). She feels that she needs to do more pop-
ups and more visibility so people know more about
MM. They need to know where they can purchase
the products. They’re trying to enter international
markets as Singapore is a small market and retail
isn’t doing so well here, so overseas markets create
more opportunities.

7. You mentioned that you are inspired by social

issues in your fashion designing process. Where
do you go for inspiration when working on a new
design/ textile?
Sometimes it comes from things happening in her
life. Her first collection came from her wedding;
that’s also how the brand was born.
While preparing for her wedding, she found a flo-
ral arrangement that she was inspired by. The first
collection was called new wave, in the sense that
she wanted to be a new wave print designer (the
florist she was inspired by created “new wave”
floral arrangements). ------
From a wave, she transited into a horizon. She was
inspired by someone’s work in where the horizon
can look similar in different parts of the world. She
had to figure out what to do with her bridesmaids’
dresses, and she needed to cater to a range of
sizes. She designed fabric for each of them and
let them tailor it to however they wished. That way
they get involved in the process, and there’s life
to the clothes after the wedding, rather than it just
being a regular bridesmaid’s dress. People gave
positive and encouraging feedback, so Dawn Bey
figured it was very doable to start up a business.
Because she bases a lot of her work on originality,
she has an advantage in terms of individuality.

She also gets inspired when she’s triggered by her

thoughts. The moment she feels a sense of ten-
sion within her, she feels it’s a good starting point
because from there a lot of questions start to arise
that she can delve into. It doesn’t necessarily mean
the collection would be directly related to it, but it
acts as a good starting point.
8. Who do you see wearing your clothes and how
do you want them to feel when wearing them?

It’s important that MM designs for 25-55 year

olds. They’re currently in the age of comfort with
everyone being interested in street wear. But for
Dawn Bey personally, as she grows older as a
woman, she knew she wanted to dress women of
all ages. She always went shopping with her mum
and found joy when she came across a shop where
they could bond and she wanted to do that with
her own brand. MM intentionally cuts a lot of their
clothes wider at the hips to accomodate how wom-
en change over time. They also make a lot of their
clothes high waisted for comfort. It’s more than get-
ting inspiration from real women, but also dressing
real women and addressing the problems they will
encounter in their daily life. Women are always on
the go and multitasking, and would want to look
chic while feeling comfortable as they go about
their day moving from one place to another.
9. How does your personal values and beliefs af-
fect what the brand stands for?
As she’s personally a positive person, she wants
her space and brand to reflect the same. She feels
like she’s attracted to vibrant colours as it makes
her happy. She feels that when you’re in the pres-
ence of happy things, it’ll eventually rub off on you
and she wanted to b able to create a space where
people could come and remember that there are
good things in life despite all the negativity in the
media nowadays.

10. What makes you different from other brands?

(USP)
She doesn’t really see OSN as her competitor (as
people have mentioned), as everyone has their
own style. MM tries to speak from their own voice
and tries to be more personal. She says that,
“When you constantly look at other people, you
forget what you should be.” She tries not to look
around too much. She definitely does look to learn
and how to improve themselves. She tries to ensure
a lot of original content and makes it as personal
as possible. KEEP IT REAL.
11. What is your top selling product?
Surprisingly, the kimono jacket. And the jumpsuit.
The things that MM personally felt very strong
about were the things that sold the best. As a team,
they try to brainstorm together until they come up
with their dream product.

12. Why did you choose to diversify into home

and lifestyle products?
Because there's a huge market for that. In terms
of accessories, it’s because Dawn Bey didn’t want
MM to be just a fashion brand, as it is a print and
textile brand at the end of the day. She didn’t
want people to box MM into being a fashion
brand so venturing into other home and lifestyle
pushed the boundaries. Because it’s a print, it
could literally be printed on anything. For things
like laptop cases and tissue pouches, they were
items that the team felt was missing in their lives
and wanted their audience to own things that they
could use in their lives, rather than just dressing
people.
Random House Garage Sale

19 January ---
We met Dawn Bey and inter-
viewed her at the Garage Sale
she hosted at her studio. Group
went on Sunday afternoon and
browsed the brands and studio
before interviewing Dawn.
It took awhile to form the interview questions as
I felt like we had a lot to ask since she was just
starting out. We realised that Random House
was hosting a garage sale and figured it would
be the best time to get an interview with Dawn.
We also considered if we should interview the
customers at the sale as part of the research
but decided against it and to obtain research
using an online survey instead. We agreed that
it would be more effective as respondents could
answer in their own time and there would be a
bigger reach with it being online.

When I first met Dawn, I thought she was very

friendly and open as she was willing to do the
interview with her right there and then. She re-
sponded quite comprehensively and provided a
lot of helpful information for us to move on with
our research. During the interview, she stated
that Minor Miracles was a print and textile label
and that stood out to me as I had always per-
ceived them as a fashion brand.
Week Three
With Adrian
Brenda consulted with Adrian about our current
progress. She asked about how we should
approach the fact that Dawn labelled herself as
a print and textile label. Since consumers seem to
perceive MM as a fashion label instead, Adrian
suggested that we could ask them for their opinion
in our survey. He also advised for us to think about
how we want to align MM and what we feel is best
for the brand. If we were to tap into the lifestyle
part of the MM brand, maybe we could offer a
workshop for customers to experience making
prints?

Our group began forming the structure of our

survey and the questions we wanted to include.
The survey took much longer than expected as
we were unsure of which questions we wanted to
include. We had to filter through many of them as
we wanted a broad database but didn’t want the
form to be so lengthy.
Sending the Survey

We consulted Chris on
our survey structure
and content a few
times before sending
it out. All 4 of us
shared the link on
our Instagram stories.
We also personally
DMed some of Minor
Miracles followers to
partake in the survey
to get a better grasp
of the Minor Miracles
target market. There
were some who replied
but most of them didn’t.
With Jazmin

A day after we sent out the survey, we had

consultation with Jazmin. She suggested just
sticking with the current reputation that MM has
as a fashion brand as it would be easier. She also
suggested utilising KOLS that have worked with
products or brands with similar brand values so
that we could tap into that KOLs market.

After a week of responses, we weren’t really

getting promising answers. Many of the
respondents didn’t know of MM, and they didn’t
seem to like or appreciate its designs and colours
of the clothes. many of them also voiced that they
wouldn’t purchase MM products.
Week Four
Take Two?

Natasha consulted Adrian and a guest speaker we

had that week about doing a face to face survey.
We planned to find out more information on why
people wouldn’t buy MM products. We wanted to
ask them with samples of MM fabric swatches. We
planned to target people who didnt know of the
brand and wouldn’t buy from them. The group had
a Skype call to dicuss the questions we wanted to
ask and where we would host the survey. We also
collected fabric swatches from Dawn Bey.

week 4 post survey

 Week Five

week 5 moving forward

With Chris and Li Quan
When consulting with Chris and Li Quan, they said
it was unnecessary to the face to face survey. They
guided us in the forming stages of our concept and
Li Quan recommended we make our campaign
concept along the lines of appreciating the little
joys in life as MM is a very positive and bright
brand. Dawn’s decision to release products such
as laptop cases and plant holders shows that she’s
trying to spread positivity in every aspect of life.
From this point, we decided to move on from the
data collection phase.

From the survey data, we realised there were

2 challenges that could be tackled --- lack of
brand awareness and peoples perception
towards bold prints.

week 5 moving forward

Starting Point
We gathered as a
group after class to
brainstorm potential
campaign ideas. We
threw many ideas
back and forth from
nostalgia, to DIY
events, to incorporating
more of the lifestyle
side of MM. We
wanted the idea of
a workshop as part
of our plan, so I did
some research on what
similar brands (Our
Second Nature) did as
workshops and events A previous workshop OSN hosted --- a trail
that they had in the calligraphy workshop. attendees could create
past. their own wax seal and customise their own
botanical hangtag and with a personalised
quote.

week 5 moving forward

 A kids workshop --- a little coffee
experience. A coffee making workshop
for little children, where they learned
about coffee and made art using coffee
paint. Kids went home with a babycino. I
thought it was cute and MM was able to
do something along these lines because
of their Minor Miracles collection, a
kidswear collection.

Pop-up event at The Glasshouse. OSN

hosted an event in honour of their new
collection. It was for OSN customers to
come and enjoy company and shop.
Included exclusive menu items, an
interactive activity by the brand and a
calligrapher was hired to make custom
made notebooks.

week 5 moving forward

 Week Six

week 6 getting there

Forming Ideas
As a group we began contributing ideas to
different parts of the campaign. After a lot of
research, we decided to make the campaign
very interactive with the consumer target
audience in order to supposedly build brand
awareness. The campaign would tentatively be
carried out in the following manner:

1. The campaign would begin with a ‘model

scouting’ competition, similar to the Marc Jacobs
one. Customers and Instagram users can join the
MM model scout contest by posting pictures of
themselves or with their friends using a hashtag.

2. The group also finalised the decision on

revamping the website as we felt the current one
was too cluttered and messy.

3. A workshop to help customers be more open

to bold prints by a few select KOLs.

4. Social media posts and livestreams to follow

up on the workshop.

week 6 getting there

 Tentative timeline of our campaign

I had a Skype call with Natasha and Nikita and

we discussed the influencers we wanted to host
the workshop as well as basic PR kit ideas. We
considered @aarikalee, @peonyandherself and @
joshtruly. When we consulted with Jazmin before
this, she proposed that we film the styling workshop
to post online as IGTV content so that people who
didnt attend the workshop could still get the tips
and styling guides. We also thought of conveying
size inclusivity in our campaign but we couldn’t as
MM sizes only ranged from S --- L.

week 6 getting there

 Week Seven

week 7 Initial concept

Initial Concept
By now, some of the components of our
campaign had been confirmed. For the PR Kit
we thought of including a MM clothing item, a
notebook, a key and a sweet. It was supposed
to have a “how to” feel to it. We wanted the
editorial shoot to be less cluttered and include
more vibrant colours. The models will have fun
poses to reflect MM’s brand identity.

week 7 Initial concept

For our campaign video, we did
some research and Brenda had come
across Nike’s Better For It campaign.
i came across Gisele’s campaign
for Under Armour. It had an intense
and serious theme to it but it was
empowering and addressed people’s
perceptions of Gisele. I thought this
was relatable to what we wanted
to convey with this campaign. We
wanted our campaign theme to light
hearted and honest humour with an
empowering tone that would engage
female consumers.

The next idea would be to relaunch

the website with a cleaner and more
sophisticated lookbook as well as
360 video to show the movement of
the clothing.
In terms of the worlshop, we settled on a styling
workshop conducted by a few micro/ nano
influencers. They will address the issue of having
confidence to wear prints. A door gift will be
given to all attendees that consists of an exclusive
MM scarf. This would hopefully reframe the
customer mindset that prints are intimidating and
scary. I came across 3 of these influencers and
we all liked their overall style and personality.
They are @aarikalee, @camira.asrori and
@rachsuen.

After the workshop, clips of the event will be

posted on IGTV as style guides. the target
audience would be able to gain insight and
knowledge on how to style prints even though
they didn’t attend the workshop. The KOLs will
also do livestreams on the MM Instagram page,
showing their collections and getting to know
more about the brand. Through this, MM will be
able to tap in to the KOLs audience.
Week Eight
Formative Presentation
We presented our Formative to Chris, Li Quan
and Jazmin. Good news! They liked the direction
and ideas of our campaign but we had one
problem - WE DIDN’T HAVE A CONCEPT.
Although we had message to push through
(confidence), we did not have a concept to push
with.
Beginning Concepts
After realising we didn’t have a concept, we
started thinking of previous consultations with
Chris and Li Quan. We thought of using the
concept of embracing the little joys in life as that
is what Dawn seems to be doing with her brand.
brenda proposed a concept: inspired by women
who are full of positivity, enjoy embracing the
little things in life and firmly stand for something
while not allowing others opinions to affect her
way of living.
Week Nine
Consultation with lecturers
Based on our previous campaign video ideas,
the lecturers thought that the Nike and Gisele
campaign videos were too serious for MM as
it is a very bright and positive brand. Because
of that, the campaign video should be joyful
and upbeat. We liked the idea of inner thoughts
popping up so Jazmin suggested using chat
bubbles instead to make it more fun.
Brainstorming
Building on Jazmin’s suggestion, I thought of a
storyline idea where a woman is going about her
bustling daily life and grey chat bubbles pop up
along the way with negative judgements. she then
“taps” on it and it becomes colourful and they’ve
transformed to positive thoughts. This would convey
the concept of the woman on the go that Dawn
Bey had mentioned in the interview as well as the
little joys in life as she goes about her day.

But...
The concept required outdoor shooting and we
were looking to do a studio shoot instead.

Thoughts + Reflection
I thought the Nike and Gisele videos were good inspiration
as it tackles the inner argument we have with ourselves about
things we are doubtful of or struggle with. I felt that consumers
had a similar experience when thinking of wearing bold prints.
The ads were also empowering and that was something we
wanted to convey in our campaign as well.
Week Ten
Finally!
The group met up to discuss concepts again as we
really needed to finalise it. Time does not wait for
you and we had been thinking for over a week.
Brenda showed us Desigual campaign videos and
we really liked it.

Nikita proposed a tagline that she thought of which

was Be Bold, Be Loud, Be Proud. she explained
that the campaign could talk about different
women having the confidence to overcome
challenges in their life.
Proposed Concept
There would be 3 different women:

First --- a working mom who is

thriving at both aspects of work and
motherhood To-Do List
Second --- a younger woman who is a 1. Choose a photographer
secret painter and is finally confident
enough to show her work 2. Look for models

Third ---- a woman weighing herself 3. Request to loan garments

on the scale and walking off from MM
confidently
4. References for Hair and
Makeup for the shoot
We booked a studio for about 5
hours for test shoot. The studio we
booked was MacPherson Studios @
MacPherson MRT. Happy that we
finally had a concrete campaign
concept, there were several things on
the to-do list.
With Chris and LQ
Li Quan replied us quite swiftly and he approved
of the concept! He said it worked better than the
previous concepts we had proposed in earlier
consultations.
To-Do Done
1. Messaged Dawn to
ask if we could loan
her sample items --- yes
with a $30 deposit fee
per item borrowed
Thoughts + Reflection 2. Came up with looks
for the 3 women
I really liked the Desigual campaign videos --- it
was colourful and bright, it was fun, the models
were more relaxed and carefree. I thought it was
a good starting point for our campaign as it tied
together with the bold and colourful identity of
MM.

I thought Nikita’s idea was great. It was catchy,

reflected MM’s concepts AND we could shoot it at
a studio which is what we originally wanted.
Test Shoot
Nikita was the photographer. Natasha, Brenda
and I were the test models for the 3 characters.
I was the mother, Brenda was the artist and
Natasha was the body confident woman. We
pictured the mother with a toddler but since none
of us have one, I used a soft toy as replacement.

In my opinion, the test shoot went quite smoothly.

The studio was relatively easy to find. I brought
the sample clothing items and accessories. The
studio took awhile to set up as it was our first
time at this place but the owner was friendly and
helpful. Hair and makeup went quite smoothly as
we tested techniques and colours from references
Natasha found.

During the shoot, we tested lighting, angles and

poses. it took us awhile to test poses as we had
to figure out which pose would be most effective
in embodying the character we were trying to
portray. we also experimented with different
coloured backgrounds.
 Thoughts + Reflection

Post Shoot
Nikita and Brenda tried editing the
pictures with different colours and
elements in the background. It looked
brighter and more fun but it also
looked a bit too young and kiddish
for MM and its target audience.

After some thought and discussion

and experimenting with the 3rd
character, we agreed to change it to
someone who is not so flexible and
wanting to try yoga, being daring
enough to try it out.
Week Eleven
With Chris and LQ
The edited pictures and test shoot shots were sent
to Chris and LQ via email. LQ replied saying the
lookbook shots were nice. He pushed us to find a
toddler to shoot as using a soft toy makes it look
really childish. He also advised us to play with
different angles to find one where sophisticated
poses work the best.

Let’s get down to Business

Now it was time to prepare for the real shoot.

I suggested asking Ann Sophie to model

for us since she has a baby son. Her being
our coursemate also made it easier to make
arrangements. With no other options, we asked
her and she agreed! However, she had limited
time slots because of her son Henry so the group
discussed the flow of shoot day to accommodate
the both of them.
Proposed Schedule

To-Do List
1. Look for poses references

2. Get props (paint, yoga mat)

3. Finalise models

4. Natasha had to ask for

videography equipment from friend

5. Make shoot playlist

Our models
Natasha came up with a script for the voiceover
for our video and she tried asking her friend to
model but she was unavailable. the friend then
suggested wei qi. she was interested thankfully.
as we needed a last model, Natasha asked Wei
Qi if she had a friend who would be interested in
modelling as well and Monishya came on board.

Continuing preparation
We requested for paint cans for the painter
character on a Facebook page called Art Don’t
Throw, where people would post their unwanted
art supplies for others who might need it. Nikita
also sent in model references and we discussed
hair and makeup references as well.
Week Twelve
With Just Chris now online now because of
covid-19 (via hangouts)

We met at Nikita’s house for group consultation.

-- When talking about our test shoot, he stated

that we look too young and teenager-y. We
needed to look more mature and sophisticated
since MM is catered towards working women.

-- Suggested taking mood and lifestyle shots for

our Instagram page (for IMC later on)

-- When we informed him who our models were,

he thought they were too young. We told him we
would try to make them look more mature with
makeup

-- He also mentioned our test shoot angles had

a lot of variety, so much so that it felt like the
shots existed in separate shoots. More cohesive,
more similar, stick to few. The poses and angles
adopted also contributed to us looking younger

-- analysed our model references, he advised us

for the baby shots to not make it look like a baby
shoot.
The Real Thing
We managed to set up quite easily this time due
to our test shoot. Ann Sophie arrived first with
her son Henry. He was pretty easy going! He
really liked baby shark. Devon also came to help
us with our videography. He and Nikita took
quite awhile to set up the camera while Brenda,
Natasha and I went to set up clothes, hair and
makeup and props.

We experimented with different poses based

off our references and did the 360 video too.
The individual shoot actually took up some time.
Ann Sophie shot until 11am. Monishya and Wei
Qi arrived around that time and we took group
shots until around 12:30pm.

It was a bit challenging to figure out poses

for Wei Qi as we wanted to convey the yoga
concept of her character but didn’t want to make
it too literal. All 3 of them recorded voiceovers
for us as well. Monishya was a little nervous
then.
With Jazmin Also online now because
of covid-19 (via zoom)

We showed her the press release for the

campaign that Brenda drafted. She gave
pointers about the title, the arrangement of
content and asked us to include quotes from
Dawn Bey. She said that “whatever you put in a
press release should be what you want the media
to relay to customers.”

Afterwards, we conducted a group call to split

the IMC work. I opted to do draft the invitation
and the EDM.
Week Thirteen
Group Skype Call
Called to discuss PR kit ideas, and Natasha
showed us her drafts for the name card. While
brainstorming for PR kits, I suggested having
a pop up pr kit because it was fun and had
the element of surprise. Natasha sent some
references of a transparent film slot, so that once
you removed the film the background would
be empty. she related it to the concept of life is
boring without prints. I was on board with that
idea. I proposed a box with drawers for the PR
kit. Each drawer would contain one item and
each drawer would be one part of the “Be Bold,
Be Loud, Be Proud” phrase for our campaign.
Invitation draft
I sent a few options of invitations that I designed
and we as a group collectively liked the 1st one.
Brenda said it reminded her of a Polaroid. We
took turns showing our design drafts and giving
feedback.
Week Fourteen
With Chris
I showed him my EDM and invitation drafts. He
gave feedback:

-- The EDM looks too stiff, try to make it more

vibrant and playful

-- Reference Paula Scher for design inspiration for

EDM and invite

-- The positioning of the caption NEW WAVE on

the campaign pictures can be played around
with; distortion or make it like a flag and play
with arrangement of letters

-- Remember to build Instagram feed

With Jazmin
We proposed our PR Kit idea and she seemed
on board with it. When Natasha mentioned a
little notebook as part of the items included, she
suggested giving a little matching stationery set,
similar to Kikki.k. I showed her my designs for
the invitation and EDM. Both of them were for
the styling workshop, and she mentioned that it
was weird for both of it to be for the same event.
In response, I changed the invite to an invitation
to the launch party for the press. After the call,
we discussed what to do for the rest of the IMC. I
opted to do social media.
Group feedback
Nikita sent campaign video edits - i said i liked it!
i asked if the background music could be slightly
softer when the voiceover was playing to hear
their voices better. I thought Monishya’s footage
in the video was a bit too fast for me.

I created 2 sets of Instagram profiles and

Natasha said the first looks more cohesive
but Brenda stated the 2nd looekd more fun - i
combined both layouts.

I also began trying to create the Instagram

stories.
Week Fifteen
With Chris
-- He asked me to reference Aldo campaigns for
my invite and edm; to make it more dynamic

-- Mentioned the IG Stories were too flat and

boring; suggested making gifs to make it more
interactive

-- Suggested making an Instagram filter for MM

Group feedback
-- I edited the invite to make it for the launch
party; Nikita thought the information provided
was too lengthy so i tried to filter out as much
information as possible

-- I created the KOL Instagram posts and MM

Facebook page.

-- I also madede gifs for Instagram posts – but

nikita pointed out chris meant words moving
rather than images so I had to redo them
More group feedback
I made 2 instagram filters: one was a
background and one was a face filter. I tried
making a flower crown filter but failed and it
looked more like a headband instead.

I also made some Instagram stories but the

pictures and font were a bit too squashed.
Thoughts + Reflection - Designing Social Media
It was harder than I expected. A lot more
thought and detail is put into creating social
media posts and it could get very time consuming
at times as I had to keep exporting over and
over again when I had to re-edit them. I did
tend to feel discouraged at times and I felt
stuck designing the invite and EDM. Thankfully,
Natasha and Nikita helped to edit and tweak it a
little. But this was an interesting experience! And
I have gained some extra skills on Photoshop
and Illustrator. It was also really fun designing
the Instagram filters.
Week Sixteen

Final
Product