McDonald's in Vietnam

Presented in more than 118 countries with a chain of 35,000 restaurants on all
continents, every day, McDonald's worldwide serves more than 70 million
consumers, not only ensuring to bring them delicious, safe and hygienic meals.
but also to satisfy them with the service of McDonald's.

Grasping the needs of Vietnamese consumers today, we want to serve fast but
hygienic, nutritious meals with professional service, McDonald's is committed to
making you satisfied with Our worldwide famous product lines include Big Mac,
Chicken McNuggets, Egg McMuffin. Not only famous for delicious food,
McDonald's is also known for its chain of standards of Quality, Service, Hygiene
and Value.
McDonald’s Products (Product Mix)
As a food service business, McDonald’s has a product mix composed mainly of
food and beverage products. This element of the marketing mix covers the
various organizational outputs (goods and services) that the company provides to
its target markets. McDonald’s product mix has the following main product lines:

 Regular Menu
o Extra Value Meal
o Burgers
o Fried chicken
o Drinks
o Dessert
o Happy meals
o Snacks
o Rice
o Combo

 Breakfast Menu
o Meal EVM
o Muffin
o Water
o Dessert
o Happy meals
o Snacks

 McCafe
o Hot drinks
o Ice drink
o Fruit ice blended
o Dessert
o Tea drinks
o Ice blended drinks
Among the 4Ps, products are a fundamental determinant of McDonald’s brand
and corporate image. The company is primarily known for its burgers. However,
the business gradually expands its product mix. At present, customers can
purchase other products like chicken and fish, desserts, and breakfast
meals. McDonald’s generic strategy and intensive growth strategies influence the
product lines included in this element of the marketing mix. In diversifying its
product lines, the company satisfies market demand, improves its revenues, and
spreads risk in its business. In terms of risk, a more diverse product mix reduces
the company’s dependence on just one or a few market segments. This element
of McDonald’s marketing mix indicates that the firm innovates new products to
attract more customers and improve its business stability.

The Origin
At McDonald's, we believe that good food comes from a selection of ingredients.
That's why we always focus on our ingredients and are committed to bringing you
the most delicious and delicious meals .

100% imported beef

A delicious slice of beef sandwiched in our burger is made with 100% Australian
beef. You will enjoy the soft, creamy aroma from the best cuts of the high quality
meat. We only season with salt and pepper to preserve the natural sweetness of
the meat.

World famous delicious taste

Our world-famous French Fries is made from premium Russet Burbank potato and
fried with 100% vegetable oil. You can also order your fries without salt when
ordering with the restaurant staff.

Especially with fresh Vietnamese green flavor

Cultivated exclusively on a farm in Dalat, fresh green vegetable buds are delivered
daily to McDonald's, to bring you the best quality and freshest meal.
Delicious soft top

For Chicken McNuggets and other delicious Mcdonald deep-fried chicken dishes,
we only use low-fat, high-protein chicken, carefully tested and rigorously selected
from safe sources to ensure that you will always enjoy the same rich, unique taste
in any store at any given time.

Fillet premium

Because we only source premium white fish, living on the waters off the Atlantic
and Pacific seas for the famous Filet-O-Fish. With this type of catch, we ensure the
ingredients are not depleted, so you can enjoy the same delicious fish flavor for
decades to come.

100% clean, high quality eggs

100% HIGH QUALITY CHICKEN EGG Eggs from farms in Tay Ninh are carefully
selected, through strict cleaning and preservation process, delivered to the
kitchen of each McDonald's restaurant to ensure taste and highest nutritional
quality!

English muffin cake

Born in the UK more than 100 years ago, English muffin (English Muffin) is one of
the main dishes of a European breakfast. The McDonald's muffin, after being
baked, will have a crisp crust and a soft, chewy crust, topped with a layer of butter
to add flavor.
Hash brown potato chips

Formed by slices of Russel potatoes chopped and fried into cakes. An

indispensable part of the breakfast menu, McDonald's famous Hash Brown is
always loved by the crispy golden outer layer and the soft inside.

Bacon Canada

With thin round slices of lean pork, Canadian bacon combines the shape and
softness like a slice of cold meat, but with the signature sweet aroma of bacon!
Supplier

Quality raw material requirements

All McDonald's restaurants take only the best from selected vendors. These
suppliers are required to adhere to stringent standards for the preparation of
quality and hygienic food ingredients.

We understand that the best food can only be made from the highest quality food
ingredients. McDonald's maintains a strict quality control policy on all ingredients,
from vegetables to livestock, including pigs, cows and chickens.

Vegetables

- Regularly check freshness and quality

- Get the right amount of fertilizer and use only approved pesticides
- Regularly check the concentration of bacteria
Animal husbandry

- Farms are kept very clean, well-lit, well-ventilated, and temperature

controlled
- Food should be kept in feeders to avoid contamination
- Regularly check the concentration of bacteria
- From livestock to transporting, only trained personnel can be authorized to
perform these tasks

Require strict procedures

Strict and stringent procedures are followed for the best quality products. Strict
supervision in each step of the process will ensure freshness and food hygiene
and safety.

Quality control
- Only the freshest ingredients are used.
- The temperature and time are strictly controlled throughout the production
process.
- Compliance with microbiological standards.
- Effective Hazard Analysis and Critical Program.
Control Point (HACCP) and Good Manufacturing Practice (GMP) are applied and
all staff are trained

Process
All McDonald's products, from selection of ingredients to preparation and
preparation, adhere to quality standards of food safety. Procedures are carefully
and meticulously monitored to ensure that the food we serve is delicious with the
best quality.

Special McDonald's menu items from around the

world that VN can try to be more attractive
McSpicy Paneer, India
A cheeseburger like no other, the McSpicy Paneer found at McDonald’s in India
contains a crispy patty made with paneer, a cheese popular in Indian cooking. It’s
accompanied by creamy tandoori sauce and lettuce.
Ebi Burger, Hong Kong

At McDonald’s Hong Kong, seafood burgers are the main attraction. These
golden Ebi Burgers contain crisp and juicy shrimp patties. They can also come with
a breaded fish fillet or pineapple.

Corn Pie, Thailand

A sweet treat for McDonald’s fans in Thailand is the Corn Pie which comes in the
signature apple pie shell, but is stuffed with a sweet, salty and creamy corn filling.
First sold here, it soon became popular with South Koreans visiting Thailand and
was subsequently launched in South Korea for a period of time.
 Cheesy Eggdesal, Philippines

The Cheesy Eggdesal breakfast sandwich from McDonald’s Philippines, it

features a fluffy, folded egg, with melted cheese in the middle, in a soft, toasted
bun.

Panzerotti, Italy

Head to McDonald’s in Italy and you can get warm, cheesy, tomato-ey Panzerotti.

We think these little pastries are genius and would make a perfect pre-burger
appetiser.
 Bulgogi Burger, South Korea

This pork burger is found on McDonald’s menus in South Korea. The Bulgogi

Burger is a pork patty covered in sweet, sticky bulgogi sauce, plus a little lettuce
and mayo. You can also get it as a double or with an egg in it.

Mango McFlurry, Malaysia

This fruity McFlurry at McDonald’s Malaysia combines the best of both worlds.

Sweet, juicy mango and chocolatey Oreo bits, swirled into vanilla ice cream.
 Thai Green Curry Chicken Burger, Malaysia

A recent addition at McDonald’s Malaysia is the Thai Green Curry Chicken Burger.
Crispy chicken is topped with plenty of Thai green curry sauce and vegetable slaw,
and served in an oblong bun.

Poutine, Canada

As if McDonald’s fries weren’t good enough, McDonald’s Canada has elevated

them by serving them in a version of poutine, the country's much-loved dish. The
menu item sees the fries topped with cheese curds and rich gravy, and served in a
cardboard box. Grab a fork and dig in.
 Taro Pie, China

You might think golden, crunchy Apple Pie is central to a McDonald’s dessert
menu, but not in China. Instead they have Taro Pie and Pineapple Pie. Taro is a
starchy vegetable and people say the texture inside the pie is similar to mashed
potatoes, except it’s sweet and brightly coloured.
Big Brekkie Burger, Australia

Lucky Australians can get their hands on something called a Big Brekkie Burger
from McDonald’s. The breakfast behemoth features a beef patty, hash brown,
egg, bacon, melted cheese and barbecue sauce in a toasted sesame seed bun, and
is available until 10.30am. Sadly, there's nothing like it anywhere else.
 Chocolate salami, Italy

If you haven’t heard of salame al cioccolato, or chocolate salami, it’s similar to

fridge cake – crushed biscuits are stirred into melted chocolate then moulded and
set into a sausage shape. Usually made by home cooks at Christmas, you can get a
couple of slices from McCafés in Italy for a sweet pick-me-up.

Chicken McDo with McSpaghetti, Philippines

McDo.ph/Facebook

A classic McDonald’s menu choice in the Philippines is Chicken McDo with

McSpaghetti. The order consists of one piece of crispy chicken served with
spaghetti in a minced beef and tomato sauce, topped with cheese. It’s an unusual
food combination but we wouldn’t say no to it.
 Kaprao Crispy Chicken, Thailand

McThai/Facebook

McDonald’s isn’t known for its curries but if you happen to be at the Golden
Arches in Thailand, check out the Kaprao Crispy Chicken dish. It’s fried chicken in
a sweet and spicy sauce, served with rice. Hungry customers can add a fried egg
for an extra 10 baht (32c/26p).

Matcha Red Bean Layer Cake, Hong Kong

It’s not just the savoury McDonald’s items that vary around the world. McCafés
have a range of differing sweet treats too, such as this Matcha Red Bean Layer
Cake in Hong Kong outposts. The mille crêpe cake (which roughly translates as
thousand pancake cake) is made with layers of matcha pancakes, matcha cream
and red beans.