Professional Documents
Culture Documents
Chapter I
Chapter I
Chapter I
Chapter I
Introduction
Retail is the sale of goods to end users, not for resale, but for use and consumption
by the purchaser. Retail involves the sale of merchandise from a single point of purchase
directly to a customer who intends to use that product. The single point of purchase could
mobile phone. The retail transaction is at the end of the chain. Manufacturers sell large
quantities of products to retailers, and retailers attempt to sell those same quantities of
running a retailing business and its effect to the society and economy. Even give ideas
and innovative decisions to future entrepreneurs that co-relate with retailing businesses.
The researchers chosen to make this study to gather information and interpreting them so
they can be read by future business enthusiast to put up this type of business because in
our country businesses like these are more common these days. The purpose of the study
is to have ideas from present business owners particularly in the field of retailing on how
they maintain, innovate, develop, and sustain n their businesses in regards with the
Philippine retail industry booming: The Philippine retail industry is anticipated to account
for a fifth of the country’s overall economic output in the next decade. According to
infrastructure group KGLI Asia CEO/group investment director Mark Williams, the
positive growth is being driven by a business process outsourcing (BPO) industry that is
projected to reach 8.4 million by 2030. Total offshore remittance is growing at about 11
percent annually. Quoting an AT Kearney report, Williams says Asia Pacific has four of
the five top countries in the Global Retail Destination Index (GRDI), thanks to a
combination of large populations and high growth. The Philippines has the second-
highest time pressure score, just after Vietnam, indicating an urgency to enter the country
and capture growth opportunities. “Indeed, activities have been brisk in recent years,”
says the report. The latest entrants include Canadian F&B brand Tim Hortons,
Singaporean F&B brands Baker & Cook and Plank Sourdough Pizza, and Hong Kong
store Isetan teaming up with Federal Land to build a mixed-used complex on an 11ha site
next to Grand Hyatt Tower in Taguig City. It will be Isetan Mitsukoshi’s first store in the
Retail is a term which covers a vast range of business types and models. Some of
the different types of retail store include: (1) Convenience store – a small to medium
grocery and convenience shop usually operating near residential areas.(2) Speciality store
for low-margin / high-volume sales.(4) Discount store – a small, medium or large shop
which sources end-of-run stock or branded goods to sell at heavily discounted prices.(5)
Department store – a large store with a range of goods and services, divided into
private business.(6) Warehouse / direct retailer – a medium to large store, usually off the
high street, stocking goods directly from manufacturer or with costs of another step in
supply chain removed. (7) Online store - selling directly to customers through an e-
commerce website. Picking the right product types is important. You’ll need to have a
good sense of the local market – the customer demand, the existing businesses trading in
prospective client falls under the retail category or not. It is important to know such
because first, retail trade is reserved for Filipino citizens, and second, under certain strict
conditions foreign participation may be allowed but a huge capitalization is attached to it.
Before the year 2000, Philippine retail business activity was governed by the Retail Trade
Nationals. However, on 27 March 2000, Congress saw the light and realized of the
possible influx of foreign investors should the retail be liberalized. Hence, the enactment
of the new Retail Trade Liberalization Act which aims to promote consumer welfare by
attracting, promoting and welcoming productive investment that will bring down price
for the Filipino consumer, create more jobs, promote tourism, assist small manufacturers,
stimulate economic growth and enable Philippine goods and services to become globally
competitive through the liberalization of the retail trade sector. Now what really is a retail
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trade business activity? It basically covers any act, occupation, or calling of habitually
selling direct to the general public merchandise, commodities, or goods for consumption.
In other words, all activities that pertain to all habitual acts of selling direct to the general
public of any merchandise or goods. The law does not mean, however, that retail trade is
completely liberal. It just paved the way for both Filipinos and foreign investor to exploit
the retail industry under certain conditions”. Atty. Grace R. Pangilinan (2012)
There's a saying in retail that the "customer is always right". While this motto is
often relevant for retailers and other business owners alike, letting customers call all the
shouts won't make a retailer successful. And while every merchant is different and every
store has its own demands and goals, the following habits are repeatedly observed among
many successful retailers. There are five habits that a successful retailer must have: (1)
Habit One: Prioritizing is Key. (2) Habit Two: Letting Go Is a Must. (3) Habit Three:
Training Staff is Vital. (4) Habit Four: Knowing the Competition is a Priority. (5) Habit
Five: Shifting Store Inventory is "Okay". Finally, successful retailers typically have one
more thing in common... and that is the acceptance that they can't run their stores alone.
For some, this means hiring great people to effectively manage all the necessary
operations of their stores. For others, this means investing in outside consultants, service
providers or companies that can aid their retail stores in a variety of ways that the store
owner alone cannot. For all, however, it means willingly investing in people and
companies to help their stores achieve success. And on a final note, each of these habits
wouldn't exist without the willingness to accept change. Recognizing that retail is always
evolving and that consumers are, as well, can help retailers stay competitive and relevant
This study aims to know the effects of retailing businesses in Capas, Tarlac. It
This study aims to be beneficial and have a major role on some economic parties
or individuality. The following will benefit from the study being made:
Capas, Tarlac area so the study will give them an idea about the best and the different
Government. The government has a big role in the economic growth of the
country so from this study they can have an idea about the fast growing enterprise of
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retailing and will give them information about the struggles of putting up and managing
Teachers. The education department too will have a benefit from this study
specially the teachers that have subjects connected to business education because of the
unraveling information that the study will reveal about the true story behind successful
Future Researchers. The ideas of future minds can be inserted or added to the
research so it will be clearer and much more relevant to the public. This research will
help the future researchers to have some background of the topic and serve as a related
study to their own research. Also, this research will also serve as a reference in future
studies.
Conceptual Framework
Figure 1.1
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Assumptions
2. Some historical preferences or views of older studies about this topic will
have an effect to this study and the study hopefully updates those early
3. There is a chance of having the business that is being interrogated will not
cooperate, the researchers will not force the owners in providing information
If this research will be successful it will deeply explain the true story behind
merchandising and retailing businesses. The true meaning, nature and characteristics of a
The businesses in the present have very little knowledge of what is the real
technique or strategy to acquire true success; by using this study we are collecting data or
testimonies from successful businesses in terms of retailing and disseminating the data to
the relevant and important information on how to truly run a successful business.
Hopefully the objectives of the researchers are met and without hindrances and obstacles
This research aims to narrow the scope of the study and limits the subject. This
Capas, Tarlac area specifically those which have a retailing type of selling. Also the
researchers will only include the businesses that are very successful, famous and have
The research has a broad term and has some different outcomes but the
researchers have placed some guidelines to prevent shifting of the idea in the study and to
The research only aims to have knowledge about the successfulness of the
retailing business in Capas, Tarlac area only so the information is more relevant to the
stated location. The questions that are asked to the owners or the person involved will be
only about the topic nothing more, nothing less. The researchers will definitely not force
the business owner or the person involved to give the specific information that is being
asked if the person who is being interrogated will voluntarily say that said information.
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Definition of Terms
-is the activity of promoting the sale of goods, especially by their presentation in retail
outlets.
-the action or business of promoting and selling products or services, including market
companies.
-the wealth and resources of a country or region, especially in terms of the production and