STRATEGY CANVAS

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Price Convenience Service Product Quality Accommodation Service
Consistency

Pharmacia Medcare Generics Pharmacy

 Figure 1. Strategy Canvas

Category of Pharmacia Medcare

 Pricing – Pharmacia MedCare offers a lower price for it product but the efficacy is just
the same with the other competitors.
 Convenience - it has its priority lane for elders which make it more convenient for them
not to spend much time in line.
 Service - The service of PharmaMedcare is absolutely commendable especially their
workers is educating their consumers about the proper intake of their medicines. They
are also willing for some consultation about the right drugs that suits for a certain case.
 Product quality - their products are just effective as the other pharma store that offers a
higher price for their products. Also their expiration dates are very far from the time you
bought the product.
 Accommodation - their employees are accommodating in terms of being nice and polite
to their customers. They answers some of the inquiries of their consumers. Service
consistency - their service have been really consistent. Especially they have special lanes
for senior citizens. Knowing that it is harder for them to stay longer on the lane.

“ERRC GRID OF PHARMACIA MEDCARE”

 Eliminate
 Do not sell products that has no
relation on improving health.
 Avoid hiring incompetent workers.
 Avoid job discrimination.
Raise
 Daily checking on the expiration dates
of the products.
 Uplift the reputation of both
employees and companies.
 increase their salaries and benefits

Reduce Create
 Work load of pharmacist  Make discount cards for senior
 Too much stress on workers. citizens.
 Congestion on workplace.  Special lanes for persons with
disabilities.
 public- private collaboration

Table 1. ERRC grid of PHARMACIA MEDCARE

Chart Title
6

0
Category 1 Category 2 Category 3 Category 4

Series 1 Series 2 Series 3