Bundl - 50 Corporate Ventures

50
Corporate
Ventures
Launched in-house from scratch.
Over the past years, the acceleration towards digital
Corporations has rapidly evolved customer behaviour, driving exciting

technologies, and unlocking new flexible payment
around the
models to improve the user experience.
All these factors combined created the perfect
world are opportunity for entrepreneurs and intrapreneurs to

explore new markets in search of growth. However,
disrupting from
traditional corporate processes tend to hinder the
speed and flexibility needed to capitalise on it.
the inside out. Leading enterprises from all over the world are turning
to corporate venturing as a tool to catalyse growth.
They’re leveraging their corporate assets and applying
successful startup methodologies to create lean & agile
businesses.
Vincent Wauters Leyash Pillay

Venture Partnership Lead
We’ve highlighted 50 inspiring Corporate Ventures from

Head of Content
different industries to illustrate the widespread adoption
EMAIL LINKEDIN EMAIL LINKEDIN of this approach and its possible applications in your
company.
Trend analysis
50 Corporate Ventures
5 years 90% 100%

Average age of digital-led business ventures built from
corporate ventures. models. scratch by corporate.
USA 39
Country with most corporates developed
represented with 25 ventures that live close to
corporate ventures. the parent’s core offering.
Key insights
A growing number of Corporations are using the The creation of exclusive Digital assistance
corporates are experimenting “everyone-is-a-creator” communities is a new tool throughout the customer
with D2C, resulting in a loss trend to connect with new for corporations to deepen journey offers corporates
of market share for the customers. new customer relationships. new feedback loops.
“middleman”.
New technologies are being Existing corporate offerings are Technology and knowledge
used to explore the future of being simplified using new previously reserved for
various industries, even those channels with a focus on experts is being democratised
far outside the corporation’s personalisation. on a corporate scale.
core.
Corporate ventures per country
The 50 Corporate Ventures
#01
By
Headquarters Proximity to core

California, U.S.A. Far
Industry Flagship product

Restaurant POS & guest manager
Founded Employees
2011 201-500
CAKE by Sysco is a restaurant technology platform that

seamlessly integrates front and back end restaurant
operations. It combines hardware and software to make
restaurants more profitable, easy to manage and ready for the
new normal.
Key Takeaway
50 Corporate Startups
Sysco traditionally supply fresh ingredients to restaurants, so
this shift to servicing the front of house offers them an
opportunity to expand their relationship in a meaningful way
with existing customers. Website
Read blog
#02
By

Berlin, Germany Close

Mobility Car sharing service
Founded Employees
2008 501-1000
Share Now (previously Car2go), is a car rental service with no

rental offices or return stations. The whole process can be
done through an easy-to-use app. Users are charged by the
minute, with hourly and daily rates available.
Key Takeaway
Daimler exploited the trend of the sharing economy and the
shift towards less ownership, whilst still remaining a provider of
mobility solutions.
Website
LinkedIn
Read blog
#03
By

Oslo, Norway Close

Banking Mobile payment solution
Founded Employees
2018 201-500
Vipps is a mobile payments app that can be used to transfer

money or pay for products and services. It enables businesses
to collect their fees in a secure and efficient way. Today, it’s one
of the most downloaded apps in Norway.
Key Takeaway
DNB responded to the the growing threat of fintech startups
offering user-centric services. Vipps takes the threat head-on
with a secret weapon: their existing customer base, which
provided the perfect platform to scale.
Website
LinkedIn
Read blog
#04
By

Amsterdam, NL Close

Banking SME digital lending services
Founded Employees
2017 11-50
New10 is a fintech startup that enables SMEs and

entrepreneurs to get loans online. Loans range from EUR 5,000
to EUR 1 million and users can find out if they qualify within 15
minutes.
Key Takeaway
New10 is a great example of how analysing the entire
customer journey across customer sets can reveal needs
which can be serviced with existing industry knowledge and
expertise.
Website
LinkedIn
Read blog
#05
By

Ontario, Canada Close

E-commerce Local shopping app
Founded Employees
2020 50
The Shop app enables customers to discover local stores, get

customised recommendations, track purchases in real-time,
and make payments at lightning speed. It provides a more
user-friendly and intuitive online shopping experience for
Shopify customers.
Key Takeaway
Ecosystem thinking is providing large companies new
perspectives on their environment. Shopify found a way, with
Shop, to provide value to more than one player in the
ecosystem at the same time: retailers and consumers. Website
Read blog
#06
By

Chicago, U.S.A. Far

Food & Beverages Beer fermentation system
Founded Employees
2016 2-10
With Vessi, home-brewers can go from pitching yeast to

pouring their beer in as little as 7 days. The sealed,
pressurised, and temperature-controlled tank produces great-
tasting beer time and time again.
Key Takeaway
Beer is not part of Whirlpool’s core offering, yet Vessi was a
way to tap into a new market within the home sphere- which is
their core market.
Website
LinkedIn
Read blog
#07
By

Berlin, Germany Far

Mobility Multimodal mobility app
Founded Employees
2019 2-10
Created under the slogan “Loyal to the way you move”, RYDES
is a travel engagement platform that enables users to gain
rewards while they move around the city. Users are rewarded
every time they travel by bus, intercity rail, e-scooter, taxi and
even when they ride a bike.
Key Takeaway
Lufthansa sought to extend their customer journey beyond the
airport and into the cities they connect. There was also no
need to invest in the physical vehicles as there were existing
companies providing those services - they simply connected Website
them.
Read blog
#08
By

Rotterdam, NL Close

Energy Loyalty program
Founded Employees
2018 2-10
Tankey is a customer loyalty program that groups multiple fuel

partners under one umbrella. Users are rewarded with
discounts every time they fuel-up at a partner station. No old-
fashioned punch cards or points required!
Key Takeaway
Essent used the trend of digital loyalty programs as way to
enter a new consumer market. They’ve also pulled on their
existing relationships to form partnerships that give power to
their program and expand its reach.
Website
LinkedIn
Read blog
#09
By

New York, U.S.A. Close

Entertainment SVOD platform
Founded Employees
2019 1001-5000
Disney+ is a subscription video streaming service backed by

the Walt Disney Company. The platform features original
content as well as films and TV series produced by Walt Disney
Studios and Walt Disney Television.
Key Takeaway
Going D2C is a game-changer for Disney Media. They
repurposed their own, and old, products through a channel
that had proven its value through a competitor. All they needed
to do was place everything customers liked of theirs in one
place accessible at any time. Website
Read blog
#10
By

Singapore Close

Banking Youth banking service
Founded Employees
2011 300
FRANK is a banking platform and service developed

specifically for the youth market. Each “traditional” product like
a savings account is structured and designed with the needs of
young people, including digital tools to assist savings and
budgeting goals.
Key Takeaway
OCBC sought to reinvent how banking was perceived by a
growing and empowered youth market. It offered them the
opportunity to redesign and modernise financial products and
services without quaking their existing audience’s needs and Website
loyalty. LinkedIn
More Info
#11
By


Healthcare Biodata tracking
Founded Employees
2012 51-200
Evidation Health is a learning engine that gathers data through

smartphones, wearables, and medical devices. The data
gathered, makes it possible to understand real-life indicators of
health quality and disease progression outride the clinic walls.
Key Takeaway
GE used their existing knowledge and network as a leader in
healthtech (B2B) to create a cutting-edge service. Evidation
offers an opportunity to experiment and break legacy
structures around personal health data.
Website
LinkedIn
Read blog
#12
By

Brussels, Belgium Far

Mobility Multimodal mobility app
Founded Employees
2018 11-50
Skipr is a multimodal mobility service that enables

professionals to plan, book, and pay for their transport.
Companies can subscribe to get travel discounts for their
employees and the app delivers each user’s travel expenses in
one handy invoice.
Key Takeaway
Multimodality is a growing behaviour of city-dwelling
consumers. D’leteren’s choice to create Skipr broadens their
foothold in mobility with a fluid end-to-end user experience.
Website
LinkedIn
#13
By


Entertainment SVOD platform
Founded Employees
2019 201-500
Peacock is an SVOD service with 3 subscription plans: free,

premium, and premium ad-free. The offering features a variety
of TV shows, movies, and original series, along with news
updates and on-demand content.
Key Takeaway
Peacock enables Comcast to repurpose older assets through
new revenue channels. Going D2C was a great way to reach
new audiences and gain valuable customer data about viewer
preferences to build upon their digital transformation.
Website
Read blog
#14
By

Antwerp, Belgium Close

Retail Social fashion app
Founded Employees
2018 2-10
Avail is a social shopping app that brings together individuals

with a visionary sense of style. Users can curate items from a
selection of fashion forward, independent brands featured on
the platform. The app is currently available for android and iOS.
Key Takeaway
The rise of exclusive communities of creative curators offered
Torfs an innovative way to monetise this trend. They, in turn,
have created a system that can create new micro-stores in the
platform.
Website
LinkedIn
#15
By

London, UK Close

Banking Forex transfer service
Founded Employees
2020 75
PagoFX is a low-cost international money transfer service

created by Santander in an easy-to-use app. It allows clients to
make instant transfers based on real-time rates. PagoFX plans
to expand the service to SMEs.
Key Takeaway
PagoFX allows the Santander bank to offer its consumers the
best of two worlds: bank-level security and trust combined
with the price competitiveness, convenience and user
experience of a modern fintech solution.
Website
LinkedIn
#16
By

Seoul, South Korea Far

Apparel Smart belt
Founded Employees
2016 11-50
Welt (as in “wellness belt”), is made of Italian leather and uses

embedded sensors to do things like count your steps, track
changes in your waistline and reduce your fall risk - all through
an easy-to-use app.
Key Takeaway
Welt partnered up with multiple governmental institutions to
boost the adoption and implementation of digital therapeutics
in Korea. They believe that success comes from strategising
like pharma companies, executing like tech companies, and Website
building a culture like gaming companies.
Read blog
#17
By

New York, U.S.A Close

Food & Beverages Snack delivery service
Founded Employees
2020 50-200
PantryShop enables users to order snack kits with PepsiCo

products like SunChips, Quaker Oats, Gatorade and Tropicana.
Free shipping is standard, and purchases are mobile optimised
to provide a seamless and convenient customer experience.
Key Takeaway
Pepsico noticed their customers couldn’t access their products
when the pandemic started and created a way to go directly to
them. The D2C model offered them a quick way to meet their
customers due to its low-resource structure.
Website
More Info
#18
By


Internet Idea sharing service
Founded Employees
2020 10-50
Much like Pinterest, Google Keen enables users to curate and

share the content they love. You can add links, invite friends,
and follow other people’s interesting “Keens”. The app uses
machine learning to help users find new content based on their
saved items.
Key Takeaway
Creative curator communities like the ones on Keen, provide
valuable data on the needs and preferences of different target
audiences, which Google can use across their product set.
Website
More Info
#19
By

Toronto, Ontario Far

Automotive Car maintenance
Founded Employees
2017 11-50
The Drive app helps Canadian users stay up-to-date on their

car maintenance, book service appointments and receive
exclusive offers. It also provides document storage, for
insurance papers, receipts and even a copy of your license.
Key Takeaway
The data created by the Drive app indirectly has an impact on
RBC's insurance payout costs in the long run. This now forms
another input for their assessment and predictive risk models.
Website
LinkedIn
#20
By

Singapore Far

Hydro technology Smart aquaculture system
Founded Employees
2018 11-50
AquaEasy is an AI-based solution that helps shrimp farmers

reduce the costs and risks of farming. It uses sensors, software
and analytics to maintain water quality, increase yields and
boost profits in a sustainable manner.
Key Takeaway
Bosch owns a plethora of patented technologies, that can be
used for applications that live outside their core. Leveraging
their existing networks and technical expertise they were able
to service a niche need, which now provides a platform to
expand into any other market. Website
More Info
#21
By


Real Estate Real estate investment
platform
Founded Employees
2019 350
City Builder is a free platform designed to help entrepreneurs

and community representatives invest in projects that make
communities more inclusive and equitable, using repurposed
data.
Key Takeaway
Citi’s existing connections with entrepreneurs, commercial
leaders, and real estate developers drives this startup’s
effectiveness to create investment opportunities. Citi is also
able to inspire their users to foster sustainable, inclusive
communities where everyone can thrive.
Website
More Info
#22
By


Beauty Customised hair colouring
Founded Employees
2019 11-50
color&co is a D2C hair colour brand that connects

professionals with customers via live video chat. Each 5-10
minute session is used to create a customised, at-home hair
colour, which is then delivered directly to the customer’s door.
Key Takeaway
Besides creating a D2C channel for L'Oreal, color&co also
brings expert treatments to the consumer. Under the slogan
"We believe that everyone deserves professional hair colour
expertise & individual attention, even if they can't get to the
salon”, they’re democratising the secrets of hair colouring.
Website
More Info
#23
By


Beauty Personalised skincare device
Founded Employees
2020 11-50
Perso is a unique AI-powered device for personalised at-home

skincare. The device comes with an app that helps create
tailored skincare, foundation and lipstick formulas to meet a
wide range of needs.
Key Takeaway
L'Oréal is leveraging advanced technology to create smart
beauty products and services that answer the needs of their
consumers. The product offers a high level of personalisation
and precision, making it appealing to a wide range of Website
customers.
More Info
#24
By

Sydney, Australia Close

Business Management Services
Founded Employees
2020 2-10
Backr is a task-based app designed to help first-time business

owners navigate the process of starting a business. The
service provides small businesses with customised “to-do”
lists covering everything from registrations, to invoice creation
and more.
Key Takeaway
Backr breaks down the challenges related to starting a new
business. This creates an atmosphere of trust and partnership
between the user and the Commonwealth bank.
Website
More Info
#24
By

Sydney, Australia Close

Real estate Home-buying assistant
Founded Employees
2020 11-50
Home-in makes buying a home simpler, with a support team to

guide you through the entire process. The service provides a
personalised digital experience, that takes users from contract
review to settlement in a few easy steps.
Key Takeaway
Home-in becomes a personal buying companion for those who
are trying to buy a house. Built around a digital platform and
Commonwealth bank’s financial expertise, Home-in brings
their users closer to their dream home.
Website
More Info
#25
By

Antwerp, Belgium Far

Entertainment Free-roam VR Park
Founded Employees
2018 11-50
The Park Playground is a free-roam virtual reality venue

targeted to the everyday consumer, from families to pro-
gamers. This entertainment playground promotes bonding
group activities in a world that reacts to the players’ every
move.
Key Takeaway
With The Park, Telenet aims to occupy a solid market position
in one of the upcoming entertainment verticals, VR. The Park
has expanded to several locations in Belgium and the
Netherlands and is helping Telenet accelerate growth in a new Website
market.
Read case
Find out how we created
the future of
entertainment with The
Park Playground.
SEE FULL CASE STUDY
A venture by:
#26
By

Amsterdam, NL Close

Fashion Digital showroom
Founded Employees
2017 11-50
Hatch's digital showroom SaaS solution enables companies to

boost wholesale experiences, improve their time to market,
gather valuable insights and operate more sustainably.
Key Takeaway
Hatch’s technology started from creating a digital showroom to
solve the pains & constrains of their sales squad. Under the
protection of the parent company, Hatch was able to grow and
leverage the company’s internal sales divisions to perfect and
scale the product before spinning off and offering services
Website
externally.
Read blog
#27
By

Tokyo, Japan Close

Consumer electronics App-enabled IOT modules
Founded Employees
2015 11-50
MESH is a platform that enables you to explore the world of

IoT by adding sensors or peripheral blocks to everyday
objects. Launched as an in-house startup at Sony, Mesh
successfully landed a part of its funding through Indiegogo.
Key Takeaway
Sony made a big transformation in recent years. They formed a
new business unit focused on fast-tracking new projects that
aren’t focused on their existing businesses. This allows Sony’s
employees to seek external crowd funding. MESH was one of
Website
the first to get necessary validation results to pursue the
project.
More Info
Read blog
#28
By

California, U.S.A. Close

Gaming Pokémon GO
Founded Employees
2011 501-1000
Niantic is an AR technology company that creates engaging

digital journeys in the real world. Their portfolio includes games
like Ingress, Pokémon GO, and Harry Potter: Wizards Unite.
Niantic was created to play around and explore Google maps'
capabilities and opportunities.
Key Takeaway
Niantic was originally set up as an "autonomous business
unit". Once they were deemed ready, Google let them
accelerate their growth by becoming an independent company,
which helped them align closely with investors and partners in Website
the entertainment space.
Read blog
#29
By

Minnesota, U.S.A. Close

Retail Department Store
Founded Employees
1962 10,000+
Target is a leading department store retailer in the United

States and is part of the S&P 500 Index. As an independent
retailer, Target was able to grow beyond its parent company
and become the successful business it is today.
Key Takeaway
Target was originally created as a channel to target lower
income audiences through discount stores. Eventually
everyone started shopping there and they outgrew their parent
company.
Website
Read blog
#30
By


Music HumOn App
Founded Employees
2016 2-10
HumOn is a mobile AI app that listens to the user’s vocal

sounds and creates a song from the input. The idea came from
Cooljamm, an internal startup from Samsung’s in-house
incubator C-Lab. Cooljamm officially spun off in 2016, after its
seed-funding stage.
Key Takeaway
HumOn uses machine learning technology to launch Samsung
into the ‘Everyone-is-a-creator’ trend. Using HumOn, Samsung
hopes to build a tight brand community of creators using
Samsung devices to post their jingles on social media. Website
Read blog
#31
By

Amsterdam, NL Close

Food & Beverages Craft beer platform
Founded Employees
2016 51-200
Beerwulf is an online platform designed by and dedicated to

beer enthusiasts. Their mission is to make a wide variety of
craft and speciality beers accessible to everyone.
Key Takeaway
When it came to the growing craft beer market, Heineken
decided to facilitate the trend instead of fighting it. Beerwulf
became a D2C platform where home brewers can offer their
creation to the public using Heineken’s infrastructure and
reach. It also provides Heineken with insights about the
different preferences of their beer enthusiasts.
Website
Read blog
#32
By

Texas, U.S.A. Close

IT & Robotics Automated inspection drones
Founded Employees
2017 11-50
Avitas Systems provides inspection and risk assessment

solutions for various industries, including power, oil and gas
using drones. Their cloud-based platform supports the full
end-to-end inspection management process.
Key Takeaway
GE Ventures launched Avitas Systems because they saw a
need for the inspection services industry to start offering
cutting-edge technologies. Drawing from their vast pools of
robotics, enterprise software, artificial intelligence, and
database technology, Avitas was able to grow strong as a GE Website
Venture.
LinkedIn
#33
By


Insurance Haven Term Policy
Founded Employees
2013 51-200
Haven Life offers high-quality, affordable life insurance online,

packaged in a beautifully designed and convenient package.
They use research and consumer feedback to build simpler
and more enjoyable customer experiences.
Key Takeaway
Haven Life eliminates the hassles of shopping for insurance
and offers term life insurance policies online. Their strength
comes from its simple offering and easy-to-use platform. The
company was ranked #2 in U.S. News’ Best Life Insurance
companies of 2021. Website
Read blog
#34
By


Software Content design app
Founded Employees
2016 500-1000
Adobe Spark is a free online and mobile design app that

enables users to create beautiful images, videos, and web
pages. It combines three separate adobe design apps: Spark
Page, Spark Post, and Spark Video.
Key Takeaway
Adobe Spark simplifies Adobe’s creative tools by enabling
creators to access a platform where they can share their
content on their favourite applications. Adobe allows Spark to
combine elements of their tools on one platform. The result is Website
an easy-to-use, end-to-end tool for mobile creators.
Read blog
#35
By

Michigan, U.S.A Close

Food & Beverages Protein smoothie bowls
Founded Employees
2018 1001-5000
Joyböl is a just-add-milk (or water), granola smoothie bowl

with a boost of breakfast protein. It combines layers of smooth
and crunchy textures from healthy ingredients like fruits, nuts,
and seeds.
Key Takeaway
Following food trends through social media platforms,
Kellogg’s saw value in targeting millennials. Joybol is trying to
take advantage of both the desk-fasting habit and the long-
term behaviour of busy, on-the-go consumers.
Website
More Info
#36
By


HR On-demand staffing platform
Founded Employees
2014 51-200
Wonolo is an on-demand staffing platform that enables

business owners to schedule hourly or daily jobs in minutes.
Available staff specialities include events, warehousing,
deliveries, merchandising and admin roles.
Key Takeaway
Tapping into Coca-Cola’s resources, Wonolo managed to gain
a firsthand experience of the struggles of their target market.
With those learnings, they built a very low-budget MVP and
reached out to Coca-Cola’s partners to pitch to key executives
Website
in operations, HR, and legal. This methodology has helped
them develop the product with feedback from real customers
and access a large pool of potential customers. Read blog
#37
By

Texas, U.S.A. Close

Mattress Bed-in-a-Box solution
Founded Employees
2017 11-50
Tulo is a convenient, online, bed-in-box service that makes

deliveries right to your door. Customers can choose from the
startup’s soft, medium or firm options and have the mattress
delivered in as little as two days.
Key Takeaway
Tulo has leveraged Mattress Firm’s assets to operate in a
leaner way, with a better customer experience tailored towards
a younger market. their existing market knowledge created the
perfect shortcut to compete with big players like Casper.
Website
Read blog
#38
By

Amsterdam, NL Close

Finance Bookkeeping app
Founded Employees
2015 11-50
Tellow makes bookkeeping simple, giving entrepreneurs more

time to grow their business. The app automatically processes
scanned invoices, notifies users when payments are made and
provides a clear overview of things like expected VAT and
outstanding fees.
Key Takeaway
After doing interviews with a lot of SME’s for a different idea, the
Rabobank Moonshot team came to the conclusion that there was
one big pain that entrepreneurs and freelancers had, bookkeeping.
Using Rabobank’s network of clients, they were able to test and Website
perfect their idea through close collaboration with their future
customers.
Read blog
#39
By

Ohio, U.S.A. Close

Energy Energy management solution
Founded Employees
2015 501-1000
GE Current combines LED lighting with digital networks to

increase productivity and energy efficiency. Their advanced
lighting and intelligent controls can be used to automate a
variety of spaces, including industrial facilities, offices,
greenhouses and even entire cities.
Key Takeaway
GE Current reduces costs by simplifying energy and providing
improved efficiency. They bring together GE’s LED, Solar,
Energy Storage and Electric Vehicle businesses as a one-stop-
shop for early customers like Walgreens, JPMorgan Chase, Website
Hilton Worldwide and others.
Read blog
#40
By


Banking Couples savings app
Founded Employees
2017 11-50
Unlike other savings and investments apps, Twine was

designed for couples. It facilitates saving for shared goals by
enabling users to contribute separately but track progress
together. Users can choose between building an investment
portfolio or cash savings.
Key Takeaway
Twine has become an example of how a healthy relationship
between startup and parent company can flourish. John
Hancock offers financial support and corporate resources while
Twine serves as a source for out-of-the-box thinking and new Website
technologies. Together they explore the new markets that
emerge in the fintech industry.
Read blog
#41
By

Colorado, U.S.A. Close

Telecom Digital Carrier Service
Founded Employees
2018 51-200
Visible is a low-cost phone service with no physical stores, no

annual contracts, and no foot-long bills. It offers unlimited
data, minutes, and messaging services for a flat fee of $40 a
month.
Key Takeaway
Through research and co-creation with customers, Verizon
created a straight-forward plan, no hidden fees, and no long-term
contracts through a D2C channel. Despite having created a
potential competitor, Visible helps Verizon more accurately meet
client demand with a direct, transparent experience. Website
Read blog
#42
By

Sint-Niklaas, Belgium Close

Home Customised organisers
Founded Employees
2018 11-50
Orgalux helps customers keep things tidy with customised

organisers and kitchen aids. It offers a variety of solutions to
keep homes neat, so you have time for the things that really
matter.
Key Takeaway
Orgalux leverages Van Hoecke’s B2B assets and connections
to offer a B2C service that is focused around personalisation
and creating a unique customer experience. Through Orgalux,
Van Hoecke was able to open up new markets and go straight
to the end consumer.
Website
More Info
#43
By

U.S.A. Close

Banking Virtual banking assistant
Founded Employees
2017 11-50
Eno helps Capital One customers monitor their accounts and

automatically sends text notifications about any unusual
activity. It can also create virtual card numbers to help protect
your credit card account online.
Key Takeaway
Capital One enhanced its current offering through the security
capabilities of Eno. It was important to build Eno in-house on a
platform that deeply understands financial services terms and
the needs of their customers. This enabled Eno to deliver the
best possible experience.
Website
More Info
#44
By

Tennessee, U.S.A. Close

Courier SenseAware ID sensor
Founded Employees
2009 xyz
SenseAware is a multi-modal tracking solution that provides

real-time location and integrity monitoring of your packages.
Shipments can be tracked from your mobile device, and you
can customise predefined actions for eventual occurrences.
Key Takeaway
Coming from internal innovations within FedEx, SenseAware
had the opportunity to improve and test within the enormous
supply chain of their parent company. They also benefited from
being able to tap into the large network that the FedEx brand
has and expand into other industries. Website
More Info
#45
By

Ohio, U.S.A. Close

Laundry On-demand laundry service
Founded Employees
2013 51-200
Tide Cleaners provides 24/7 dry cleaning and laundry on

demand. Users can place an order through the mobile app and
drop off their clothes in one of the lockers across the US.
Key Takeaway
After revolutionising the laundry detergent market with the
launch of Tide Pods in 2012, P&G continued to innovate
through the Tide brand. Through Tide Cleaners, P&G learned
more about how their consumers do their laundry, and
Website
capitalised on the accelerating lifestyle of the younger
generations.
LinkedIn
#46
By

London, U.K. Close

Blockchain Alternative water heating
Founded Employees
2020 1-10
Heata is a distributed cloud compute network. Instead of

constructing huge, inefficient data centres, they distribute their
servers securely in consumer’s homes and use the residual
heat to heat their water.
Key Takeaway
Heata began as an innovation project within British Gas. They
asked themselves: “How can we help people living in fuel
poverty?” Leveraging the British Gas network and engineering
expertise, they are now in the process of testing the initial
network and are preparing to launch their product in 2022. Website
LinkedIn
#47
By

London, U.K. Close

Food & Beverages Food delivery
Founded Employees
2020 25-50
Heinz to Home offers customers a variety of food bundles with

Heinz products delivered directly to their door. Customers can
opt for a subscription to ensure their favourite Heinz products
are always in their kitchen.
Key Takeaway
If your customers can’t get to your products due to unforeseen
circumstances, find ways to get your products to the customer.
Heinz to Home offers consumers another way to purchase the
products they love, delivered right to their door.
Website
More Info
#48
By

Milwaukee, U.S.A. Close

Mobility eBicycle
Founded Employees
2020 17
Serial 1 is an electric bicycle manufacturer powered by the

famous Harley Davidson Motor Cycles. They offer 4 premium
models with pedal assist to inspire and encourage people to
shift to cleaner forms of mobility.
Key Takeaway
Serial 1 Cycle Company spun out of Harley-Davidson as an
independent e-bike brand, but it still benefits from a
partnership with the long-running motorcycle maker. Through
Harley Davidson, they get access to resources and
manufacturing know-how from a larger and more established Website
company.
More Info
#50
By

Bucharest, Romania Far

Retail Deal finder
Founded Employees
2020 30
DealWise is a shopping app that collects the best offers from

users’ favourite brands to help them shop smarter, and
ultimately save money. After a successful launch in Romania,
gaining 100.000 users, ING has decided to roll out their startup
across Europe starting in Germany.
Key Takeaway
Dealwise is a great example of how lean validation can create
new opportunities. The ING Bazar platform in Romania,
enabled the DealWise team to validate the shopping deals on
Website
offer with a target audience group.
More Info
Get an in-depth
examination of how
reached success.
DOWNLOAD FREE REPORT
Wrap-Up
The ventures listed here have helped their parent
companies enter and scale into new markets in
search of growth.
Corporate This low-risk exploration of digital solutions and

consumer trends helped diversify their revenues
business sources – which counteracts volatile market shifts.  

 
building is the The opportunity exists for all corporations to

employ this innovation strategy for one simple,
new organic powerful reason: they all have existing assets that
can be leveraged in new ways with the startup
growth. methodology.
This is the decade of corporate venturing, all

the signs are pointing towards it.
We can guide you through the  
Inspired to business building process and
help your company reach new
build or markets.
improve your Feel free to reach out and  

start the conversation.
own corporate
startup?
Thomas Van Halewyck
Co-founder and managing  
partner at Bundl
EMAIL LINKEDIN

Bundl - 50 Corporate Ventures

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50

Corporations has rapidly evolved customer behaviour, driving exciting

All these factors combined created the perfect

world are opportunity for entrepreneurs and intrapreneurs to

Vincent Wauters Leyash Pillay

We’ve highlighted 50 inspiring Corporate Ventures from

5 years 90% 100%

Headquarters Proximity to core

Industry Flagship product

CAKE by Sysco is a restaurant technology platform that

Headquarters Proximity to core

Industry Flagship product

Share Now (previously Car2go), is a car rental service with no

Headquarters Proximity to core

Industry Flagship product

Vipps is a mobile payments app that can be used to transfer

Headquarters Proximity to core

Industry Flagship product

New10 is a fintech startup that enables SMEs and

Headquarters Proximity to core

Industry Flagship product

The Shop app enables customers to discover local stores, get

Headquarters Proximity to core

Industry Flagship product

With Vessi, home-brewers can go from pitching yeast to

Headquarters Proximity to core

Industry Flagship product

Headquarters Proximity to core

Industry Flagship product

Tankey is a customer loyalty program that groups multiple fuel

Headquarters Proximity to core

Industry Flagship product

Disney+ is a subscription video streaming service backed by

Headquarters Proximity to core

Industry Flagship product

FRANK is a banking platform and service developed

Headquarters Proximity to core

Industry Flagship product

Evidation Health is a learning engine that gathers data through

Headquarters Proximity to core

Industry Flagship product

Skipr is a multimodal mobility service that enables

Headquarters Proximity to core

Industry Flagship product

Peacock is an SVOD service with 3 subscription plans: free,

Headquarters Proximity to core

Industry Flagship product

Avail is a social shopping app that brings together individuals

Headquarters Proximity to core

Industry Flagship product

PagoFX is a low-cost international money transfer service

Headquarters Proximity to core

Industry Flagship product

Welt (as in “wellness belt”), is made of Italian leather and uses

Headquarters Proximity to core

Industry Flagship product

PantryShop enables users to order snack kits with PepsiCo

Headquarters Proximity to core

Industry Flagship product

Much like Pinterest, Google Keen enables users to curate and

Headquarters Proximity to core

Industry Flagship product

The Drive app helps Canadian users stay up-to-date on their