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Using Information Technology To Achieve Management Innovation Uso de Tecnologías de La Información para Lograr Innovación Organizativa
Using Information Technology To Achieve Management Innovation Uso de Tecnologías de La Información para Lograr Innovación Organizativa
Using Information Technology To Achieve Management Innovation Uso de Tecnologías de La Información para Lograr Innovación Organizativa
www.emeraldinsight.com/1012-8255.htm
ARLA
32,1 Using information technology to
achieve management innovation
20 Uso de tecnologías de la
Received 16 February 2016
Revised 14 June 2016
información para lograr
11 September 2016
25 January 2017
27 July 2017
innovación organizativa
19 August 2017
Accepted 25 November 2017 Julia Nieves
Department of Economic and Management,
University of Las Palmas de Gran Canaria,
Las Palmas de Gran Canaria, Spain, and
Javier Osorio
Department of Economy and Business Management,
Facultad de Economia Empresa y Turismo,
Universidad de Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Spain
Abstract
Purpose – The purpose of this paper is to assess the relationship between information technology (IT) use
and management innovation through the mediator role of knowledge-based resources.
Design/methodology/approach – The paper presents empirical evidence from a survey of 109 companies
that run hotel establishments in the Spanish territory. A model of relationships is proposed and tested
through a system of structural equations.
Findings – The use of IT favors the development of organizational knowledge and the ability to integrate
this knowledge. Moreover, a positive and direct relationship was found between IT use and management
innovation, and indirectly through organizational knowledge and knowledge integration capability.
Research limitations/implications – The designed questionnaire did not include any questions related to
specific IT tools that could contribute to better knowledge management practices in hospitality organizations,
but rather generic questions about IT use. The large number of IT tools that can potentially support
knowledge management practices in hospitality companies would make the questionnaire unwieldy for its
target respondents.
Originality/value – This paper sheds light on a topic that has hardly been studied in the services literature.
Specifically, it addresses the way organizations can facilitate management innovation through the use of IT,
while considering the mediator role of knowledge-based resources.
Keywords Information technology use, Management innovation, Organizational knowledge,
Knowledge integration capability, Hotel industry
Paper type Research paper
Resumen
Objetivo – El objetivo de este estudio es evaluar la relación entre el uso de las tecnologías de la información
(TIC) y la innovación organizativa a través del papel mediador de los recursos basados en el conocimiento.
Metodología – El trabajo presenta evidencia empírica a partir de una encuesta realizada a 109 empresas que
Academia Revista gestionan establecimientos hoteleros en todo el territorio español. Un modelo de relaciones se propone y testa
Latinoamericana de mediante un sistema de ecuaciones estructurales.
Administración
Vol. 32 No. 1, 2019 Resultados – El uso de TIC favorece el desarrollo del conocimiento organizacional y la capacidad para
pp. 20-39 integrar dicho conocimiento. Además, se encontró una relación directa y positiva entre el uso de TIC y la
© Emerald Publishing Limited
1012-8255 innovación organizativa, así como una relación mediada por el conocimiento organizacional y la capacidad de
DOI 10.1108/ARLA-02-2016-0037 integración del conocimiento.
Implicaciones/limitaciones – El cuestionario diseñado no incluyó preguntas relacionadas con Using
herramientas de TIC específicas que pudieran contribuir a mejores prácticas de gestión del conocimiento
en empresas de alojamiento turístico, sino preguntas genéricas sobre el uso de TIC. El gran número de information
herramientas de TIC que potencialmente pueden apoyar las prácticas de gestión del conocimiento en las technology
empresas de alojamiento, complicaría la cumplimentación del cuestionario por parte de los encuestados.
Originalidad/valor – Este estudio amplía el conocimiento sobre un tema escasamente estudiado en la
literatura de servicios. En concreto, se aborda la forma en que las organizaciones pueden facilitar la
innovación organizativa a través del uso de TIC considerando, simultáneamente, el papel mediador de los
recursos basados en el conocimiento. 21
Palabras clave Uso de TIC, Innovación organizativa, Conocimiento organizativo, Capacidad de
integración del conocimiento, Industria hotelera
Tipo de papel Trabajo de investigación
1. Introduction
Technological innovation has traditionally received attention from researchers (Volberda
et al., 2013). For years, studies have focused mainly on the development of new products
(product innovation) and new production techniques (process innovation) (Tether, 2003).
This theoretical framework does not consider all the possible manifestations of innovation;
therefore, it underestimates the innovative potential of services companies (Gallouj, 2002;
Souto, 2015). However, in recent years, researchers have incorporated non-technological
forms into the study of innovation, such as marketing innovation, business model
innovation and management innovation (Armbruster et al., 2008; Gallego et al., 2013).
According to the Oslo Manual, “Non-technological innovation covers all innovation
activities which are excluded from technological innovation. This means it includes all the
innovation activities of firms which do not related to the introduction of a technologically
new or substantially changed good or service, or to the use of a technologically new or
substantially changed process” (OECD/Eurostat, 2005, p. 88). The empirical research related
to non-technological forms of innovation is still in the embryonic stage, as little is known
about its specific drivers and correlates (Černe et al., 2013).
Within the categorization of non-technological innovations, scholars have shown a
growing interest in understanding how management innovation is developed and
implemented (Meuer, 2014). This paper focuses on management innovation and, specifically,
how certain knowledge resources favor it. Management innovation consists of (Volberda
et al., 2013, p. 3): “changes in the way management work is done, involving a departure from
traditional processes (i.e. what managers do as part of their jobs); in practices (i.e. the
routines that turn ideas into actionable tools); in structure (i.e. the way responsibility is
allocated); and in techniques (i.e. the procedures used to accomplish a specific task or goal).”
There are discrepancies in the criteria used to define the novelty of an innovation
(Damanpour and Aravind, 2012). Most researchers argue that for a management technique
to be considered innovative, it is enough for it to be new in the organization where it is
implemented (Mol and Birkinshaw, 2009). However, some scholars argue that the innovation
must be novel not only in the organization, but also in the sector (Hamel, 2006).
Management innovations can arise without a special infrastructure, and they are
idiosyncratic and relatively intangible, characteristics that can make them a source of
competitive advantage (Mol and Birkinshaw, 2009; Vaccaro et al., 2012). This type of
innovation is an internal process of the company, and it generally leads to unique and
distinctive actions of the adopting organization (Damanpour and Gopalakrishnan, 2001;
Hecker and Ganter, 2013). In addition, the knowledge involved in management innovations
has an important tacit component that impedes its comprehension and assimilation by
external agents (Hecker and Ganter, 2013). These characteristics limit the possibility that
these innovations can be imitated or replicated by other organizations (Černe et al., 2013;
Volberda et al., 2013). Thus, whereas in the area of services, product innovations can easily
ARLA be imitated (Hjalager, 2010), the internal, complex and ambiguous nature of management
32,1 innovations impedes imitation, providing greater possibilities of achieving competitive
advantage (Mol and Birkinshaw, 2009). Therefore, innovations in organizational practices,
policies and structures are especially important for service activities (Gallego et al., 2013;
Parga-Dans et al., 2013; Van der Aa and Elfring, 2002). However, compared to the
manufacturing sector, the service sector is considered less advanced with regard to the
22 introduction of management innovations (Hellström et al., 2015).
This paper extends and adds knowledge to previous empirical research carried out
mainly in other economic sectors. Using samples that include a broad range of industries,
different authors show that management innovation is a result of employees’ qualifications
and the external search for new knowledge (Mol and Birkinshaw, 2009), the organizational
memory and learning capability (Camison and Villar-Lopez, 2014), leadership behaviors
(Vaccaro et al., 2012), the exchange of knowledge (Černe et al., 2013), a commitment-based
HR system (Ceylan, 2013), intensity of competition (Hecker and Ganter, 2013) and
technological innovation (Cerne et al., 2015). The study by Lin et al. (2016), carried out
exclusively in manufacturing companies, reveals the antecedent role of dynamic capabilities
in management innovation. In service companies, Chang (2016) found that management
innovation is determined by multilevel transformational leadership. Specifically, in studies
carried out in the hospitality sector, Orfila-Sintes and Mattsson (2009) suggested that
management innovation would increase with more university employees and training,
Nieves and Segarra-Ciprés (2015) showed that human capital and external relationships
favor management innovation and Qin et al. (2015) found that these innovations arise from
the company’s idiosyncratic collective mindset.
Regarding the role of information technology (IT) use in management innovation, the
study by Cerne et al. (2015) in companies belonging to different economic sectors shows that
IT systems development and use partially mediate the relationship between knowledge
exchange and management innovation. As far as we know, no empirical study has evaluated
the role IT use plays as a driver of management innovations in hospitality companies.
The purpose of this paper is to advance the state of knowledge by providing empirical
evidence regarding the role IT use plays in the adoption of management innovations in
companies that run hotel establishments. Specifically, it addresses the way organizations
can use IT to facilitate management innovation through the mediator role of organizational
knowledge and the knowledge integration capability. Furthermore, it provides a response to
one of the suggestions for future research proposed by Okumus (2013a), which is to study,
by collecting data from organizations, how they facilitate knowledge management practices
by using IT tools leading to innovation. In addition, this study attempts to take a closer look
at the findings of Lievrouw and Finn (2009), who pointed out that knowledge exchange can
contribute to management innovation through the use of IT systems that allow members of
organizations to communicate and share ideas quickly and efficiently.
The literature on IT is quite extensive and linked to a large number of organizational
variables that have awarded it a relevant role within the area of management. This study
will also show the contribution of IT to the development of what is currently considered a
core challenge for firms in trying to successfully compete, that is, management innovation.
Moreover, attention should be paid to something that favored the strong development of IT
in the 1980s, the fact that numerous authors justified its strategic nature (e.g. Jackson, 1989;
Neo, 1988; Porter and Millar, 1985; Wightman, 1987). The common thread in their
publications consisted of theoretical arguments about the way IT use could lead to
achieving competitive advantage in firms. These seminal studies, although lacking a
contrasted theoretical base to support the theses, had a strong impact on management
decisions about investing in this technology. Over the years, papers have provided empirical
support for the strategic nature of IT (Gimenez et al., 2015; Moliner-Velázquez et al., 2015;
Sirirak et al., 2011). This study makes a contribution in this direction by justifying that, both Using
directly and indirectly, IT use positively influences management innovation. As a corollary, information
we can defend the strategic role of IT based on studies linking management innovation to technology
achieving competitive advantage in organizations (e.g. Camison and Villar-Lopez, 2014;
Damanpour and Aravind, 2012; Ganter and Hecker, 2013; Vaccaro et al., 2012).
This paper is organized in the following way. The second section presents the theoretical
background and hypothesis development. The following sections describe the methodology 23
and results of the empirical study carried out. The final sections provide the discussion,
conclusions, implications of the paper and highlight its limitations.
26 3. Methodology
3.1 Sample
The methodological procedure consisted of a cross-sectional survey using a
self-administered questionnaire. In order to choose appropriate respondents in coherence
with the hypothesis to be contrasted, it was considered that the proposed model should be
tested in a single industry to avoid bias due to heterogeneity among respondents working in
different industries. Another criterion was that companies within the industry should have a
considerable weight in the national economy to make the results more robust. With these
premises in mind, the tourist hotel lodging industry emerged as a candidate to test the
model. The tourist hotel lodging industry is made up of a set of homogenous companies in
terms of the nature of their production and competitive environment (Martínez-Ros and
Orfila-Sintes, 2009). In addition, its economic importance contributes to further
extrapolating the outputs of the tested relationships (Ordanini and Parasuraman, 2011).
Furthermore, the geographical setting for our analysis is also solid, given that Spain is the
second tourist destination in Europe and the third worldwide, with a total of 68m visitors in
2015 (World Tourism Organization, 2016).
The target population consists of tourist hotel lodging firms with a staff of 50 employees
or more that operate establishments with three or more stars in the Spanish territory. The
reason for selecting only hotels that run establishments with three or more stars is that they
are more suitable for testing the proposed model. Firms that manage higher category hotels
present greater professionalization and are concerned with implementing innovation
activities in order to maintain a level of quality that allows them to continue in their
category (Pikkemaat and Peters, 2005). Moreover, companies with less than 50 employees
were excluded from the population to eliminate the possibility of including very small
organizations that do not have formal information systems.
The data for the hospitality firms were obtained from the 2011 Hostelmarket Annual
Report on hotels, restaurants, tourism and leisure. After refining the information in the
Organizational
knowledge
IT_1 H1 H3
IT_4 H2 H4
Knowledge
integration
capability
Figure 1.
Proposed model Control variable:
IC_2 IC_3 IC_4 IC_5 Firm Size
database, the final population was composed of a total of 523 firms. In this study, the Using
decision was made to study all of the sampling units by sending the questionnaire to all of information
the companies that made up the population. technology
The data collection process was carried out between September 2011 and March 2012.
During this period, companies in the population were contacted up to six times both by
e-mail (four messages) and by normal post (two notices). The questionnaire was directed to
general managers of the firms that made up the population. When the data collection 27
process ended, a total of 112 questionnaires had been received, of which 109 were considered
valid. This corresponds to a response rate of 20.8 percent. The professional and
demographic variables contained in the questionnaire show that the majority of the people
surveyed perform general management functions and have at least ten years of experience
in the company and a high education level.
3.2 Measures
The phase of selecting the items and scales began with an exhaustive literature review that made
it possible to identify the different existing measurement instruments related to the proposed
research model. These measures were submitted to a pre-test with five professionals from the
sector being studied, in order to guarantee that all respondents understood the questionnaire
correctly. All the variables were measured using Likert-type scales. Informants were asked to
indicate their degree of agreement with the items on a scale ranging from 1 ¼ completely
disagree to 7 ¼ completely agree (Table AI). IT system use was measured by adapting the scale
proposed by Youndt and Snell (2004). The purpose of this scale is to reflect the existence of
adequate technological infrastructures that favor, in theory, the exchange, transfer and collection
of knowledge dispersed throughout the organization. To measure organizational knowledge, we
adapted the scale developed by Akgün et al. (2008), which refers to the degree of knowledge and
experience related to the organization’s specific routines, processes and activities. The scale to
measure knowledge integration capability was adapted from the study by Pavlou and El Sawy
(2011), and it is designed to measure the company’s capacity to integrate individual knowledge in
a collective system. Finally, management innovation was measured on the basis of the
established in the Oslo Manual (OECD/Eurostat, 2005).
This study statistically controlled the effect of firm size, measured by means of
the logarithmic transformation of the number of employees. There is no consensus in the
literature about the relationship between firm size and management innovation. Some
authors suggest that the limited flexibility that characterizes large companies can keep them
from adopting new management practices (Wu, 2010; Vaccaro, 2010). However, Mol and
Birkinshaw (2009) argued that large companies are more likely to introduce new
organizational practices, given that they have more resources, including knowledge about
management practices and processes. The study by Kimberly and Evanisko (1981) showed
that firm size is positively associated with organizational innovation. Moreover, Volberda
et al. (2013) pointed out that large firms have been shown to be more ingenious than small
ones, but their need to introduce management innovations is also greater. Specifically, the
study by Orfila-Sintes and Mattsson (2009) finds that firm size is positively related to the
introduction of management innovations in hospitality companies. Therefore, we expect to
find a positive relationship between firm size and management innovation.
0.24
Organizational
knowledge
0.66 R 2: 0.48
Information Management
0.52
technology innovation
0.33
Knowledge 0.51
integration Figure 2.
capability Emergent model
ARLA consequently, the development of organizational knowledge. Moreover, IT use allows
32,1 individual knowledge to become a collective and integrated system.
The data show, furthermore, that the integration capability favors the introduction of
management innovation. The literature points out that management innovation is a process
that results from the way different individuals think, interpret, act or interact (McCabe,
2000; Mothe and Nguyen-Thi, 2013). Therefore, it must be considered as a product of a
30 supra-individual action, where it is fundamental to integrate the knowledge of different
individuals within the organization.
In contrast to what was hypothesized, organizational knowledge does not have a direct
influence on management innovation, although it does have an indirect effect. This result can be
explained by the fact that the mere presence of expertise, as well as the diversity and complexity
of organizational knowledge, does not necessarily have an influence on management innovation,
but it does when it is socially integrated (Vaccaro, 2010; Maurer et al., 2011).
In addition, the results show two non-hypothesized relationships that present theoretical
rationality. On the one hand, organizational knowledge determines the integration capability; on
the other, the use of IT has, in addition to the indirect effect, a direct influence on management
innovation. The relationship between organizational knowledge and integration capability is
consistent with a trend of the resource-based view represented by authors such as Ketchen et al.
(2007), Wang et al. (2009) and Wei and Wang (2011). These authors state that, although certain
resources are vital for obtaining competitive advantages, they do not directly influence the
organizational results. In agreement with these proposals, valuable resources allow companies to
perform better strategic actions that can ultimately improve organizational performance.
Following this line of research, the findings of the study seem to show that performance is
basically explained by what the company is capable of doing with its set of resources, rather than
by the stock of resources it has. Specifically, it shows that organizational knowledge influences
management innovation because it favors the company’s ability to develop its integration
capability. The direct significant relationship between IT use and management innovation is
consistent with results found by other researchers. McDermott (1999) presented the view of IT as
the means to generate a global knowledge that would lead to higher levels of effectiveness and
efficiency. More recently, Haragdon (2008), King (2006), Standing and Kiniti (2011) and Wagner
(2004) reported examples of IT applications with direct effects on managerial innovations.
6. Implications
This study makes a contribution to the growing body of literature on management
innovation. From an academic perspective, it makes the novel contribution of clarifying the
way in which IT use contributes to achieving competitive advantages in organizations. The
bibliography on the incidence of IT in obtaining competitive advantages is extensive, but it
lacks empirical support to explain how this relationship is produced. This study could
contribute to reducing this gap by showing that IT use, both directly and through its role as
a facilitator of knowledge integration, positively contributes to developing management
innovations. This intermediate step is supported by findings from numerous studies
showing that management innovation is a source of competitive advantage. Furthermore,
the results show that the relationship between IT development in service firms and
management innovation performance is more strongly pronounced when the company has a
greater knowledge integration capability of its organizational knowledge.
Novel practical implications can be drawn from this study on management innovation
for service companies and, more specifically, for hospitality firms. It shows a clear path
between the need to justify IT investments and the achievement of management innovation.
From the perspective of the link between IT use and knowledge management, previous
research revealed that a number of IT tools can be used to support knowledge management.
Okumus (2013b) cited database systems and groupware, among others; Sher and Lee (2004)
justified the validity of ERP systems, e-mail and online knowledge search technologies; and Using
Gronau (2002) showed the usefulness of document management systems and other information
communication and retrieval tools. The tendency has traditionally been that investing in IT technology
only makes sense in knowledge-intensive services companies, relegating IT to a secondary
role in non-knowledge-intensive services companies. The findings from this study
contradict this prejudice, showing that IT can assist in integrating knowledge, thus leading
to management innovations. In addition, when IT facilitates information access and 31
exchange, it is in itself an engine that drives the development of management innovations.
In addition, the study suggests that, by investing in IT development and use, hotel
companies can reach higher levels of basic skills in performing organizational tasks and
activities (organizational knowledge). The results found in this study shed light on the direct
and indirect relationship between IT use and management innovation, which indicates the
potential of developing this technology in hotel firms. As a final step, the positive
relationship established in the literature between management innovation and superior firm
performance (Camison and Villar-Lopez, 2014; Damanpour and Aravind, 2012; Ganter and
Hecker, 2013) provides strong backing for managers of these types of companies who want
to obtain support from their boards of directors to increase the levels of investment in IT
tools that can facilitate knowledge management practices.
7. Limitations
In evaluating the contributions of this study, it is important to take into account some
limitations that can lead to future lines of research. One limitation is related to the scale used to
measure IT use, given that, although it was based on the scale proposed by Youndt and Snell
(2004), the questionnaire has a general nature and does not mention technologies that are
specifically useful for knowledge management. The large number of tools that would have to
be included in the questionnaire to reflect the entire range of technologies that can contribute
to better knowledge management practices in hospitality organizations would make it
unwieldy and difficult for its target population, mainly general managers of hotel firms, to
complete. Therefore, the questions in the IT sections were worded in a general fashion.
However, because the overall questionnaire was designed to respond to different questions
related to knowledge management and management innovation, it was considered that the
questions in this section would be interpreted within the general context of the questionnaire.
The results from the pre-test of the questionnaire applied to five hotel firm managers support
this idea. A second limitation is related to the use of the key informant technique, although an
attempt was made to mitigate the possible perceptual bias by assuring, to some degree,
the reliability of the responses. Thus, the informants have considerable experience in both the
sector and the company, and they occupy positions of responsibility, allowing them a more
global vision of the organization. Moreover, the management innovation measurement
scale was developed based on what is presented in the third edition of the Oslo Manual
(OECD/Eurostat, 2005), where this type of innovation is included for the first time. The
Manual expressly states that this is a new concept of an experimental nature, although it has
been successfully tested in other countries. Future editions of the Oslo Manual, in addition to
emergent research about the concept of management innovation, can refine the measurement
scale for this type of innovation. Another limitation of the study is related to generalizing the
conclusions. The services sector is made up of a set of activities with quite different
characteristics, and this reduces the possibility of generalizing the results obtained. However,
we can extrapolate the results to the setting of the population under study; that is, companies
dedicated to operating hotel establishments with more than 50 employees and at least three
stars. Therefore, it would be interesting to apply the model in other services firms and carry
out comparative studies among them. Finally, although the indices show that the model fits
the data well, the ideal sample size should be somewhat larger when testing SEM models.
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ARLA Appendix
32,1
Factor Std.
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