Mullen Lowe U.S. (We are different kind of beast) McCann World group Publicis Groupe Dentsu (Japan)
The 06 Best Marketing Books to Read
Icarus Deception by Seth Godin
Hooked: How to Build Habit-Forming Products by Nir Eyal Influence: The Psychology of Persuasion by Robert Cialdini How Brands Become Icons by Douglas B. Holt The Undoing Project by Michael Lewis Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
The Best advertising Books to Read
Presentation Zen – Garr Reynolds. ...
Zag – Marty Neumeier. ... ReWork – Jason Fried and David H. ... Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. ... Positioning: The Battle for Your Mind – Ries & Trout. ... Built to Last: Successful Habits of Visionary Companies. ... Ogilvy on Advertising.