AHSANULLAH University of Science and Technology

Business Plan

Name of Business: সু ন্দরবন মধু ঘর

Submitted To
Mr. Md. Shak FORID
Assistant Professor
School of Business

Submitted By
Name: ESHMAM SHAHID

Student ID: 170202047

Year: 3rd year

Semester: 2nd

Course No: BBA 325

Course Name: Entrepreneurship Development

Executive Summary
For starting a new business, I needed to think about what its legal corporate structure and what its name will
be. After analyzing the market opportunities, I came up with a Business plan to sell Honey. However, I
started a Business. I have a shop and a Facebook to promote our business.

My Target market are the senior citizen People of the society who prefer honey and knows the benefits of
honey. My Business name is সু ন্দরবন মধু ঘর. This Business has large profit margin in compared to others. The
initial startup cost is slightly profuse due to the accessories and equipment needed to make my business.
However, after the setup the monthly run charge is underwhelming.

The unit price of সু ন্দরবন মধু ঘর is approximately 150-200 taka if I purchase from direct MOUYAL .We sell
only honey and People of all ages like honey, there are rare people who does not like honey .But all honey is
not 100% natural and pure. Our product is 100% natural and tasty.We don’t think our profit .We believe that
if we satisfy our customer by our product then It is very profitable. Now a days we try to collect all seasonal
honey so that our customers are benefitted. We have Facebook page where everyone can see our Honey and
get easily.Our honey is better than any other commercial honey and comparative low price.

My Business Plan

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Table of Contents

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1. Mission and Objective........................................................................................6
1.1 The Quick Pitch.................................................................................................................................................6
1.2 The Problem.....................................................................................................................................................6
1.3 The Solution.....................................................................................................................................................6
1.4 Keys to Success.................................................................................................................................................6

2 Our Team & Organization.................................................................................7

2.1 Mission Statement...........................................................................................................................................7
2.2 Management & Team.......................................................................................................................................7
2.3 Company Goals and Objectives........................................................................................................................8
2.4 Legal and Permits.............................................................................................................................................8
2.5 Size of Business................................................................................................................................................8

3 Products & Services..........................................................................................8

4 Market Analysis...............................................................................................10
4.1 Market Summary............................................................................................................................................10
4.2 Target Market segment Strategy....................................................................................................................10
4.3 Customers......................................................................................................................................................10
4.4 Competition....................................................................................................................................................11
4.5 SWOT Analysis................................................................................................................................................12
4.6 Marketing mix:...............................................................................................................................................13

5 Strategy & Implementation............................................................................15

5.1 Marketing Strategy.........................................................................................................................................15
5.2 Revenue Model..............................................................................................................................................15
5.3 Distribution channel.......................................................................................................................................15

6 Financial Plan & Projections...........................................................................16

6.1 Start-up Expenses & Funding.........................................................................................................................16
6.2 12-Month Sales Forecast................................................................................................................................17

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 .............................17
6.3 3-Year Sales Forecast......................................................................................................................................18

...................................................18
6.4 1-Year Monthly Sales Forecast - 2 Products...................................................................................................19
6.5 3-Year Sales Forecast......................................................................................................................................20
6.6 3-Year Profit and Loss.....................................................................................................................................21
6.7 Balance Sheet.................................................................................................................................................22
6.8 Cash Flow Projection......................................................................................................................................23
6.9 Budget............................................................................................................................................................24
6.10 Break-Even Analysis........................................................................................................................................25

1. Mission and Objective

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 1.1 The Quick Pitch

সু ন্দরবন মধু ঘর sells various kind of fresh Honey in Bangladesh.

1.2 The Problem

My recent problem is customer needs specific types of honey which is not available all the time. This is a
common problem in our country because there is no end of people desire. Their need is changing day by day
that’s why there is a problem. I want to try to fulfill my customers demand. So we try to collect various kind
of flowers honey so that they chose what they want

1.3 The Solution

We mainly focus on customers demand. My business try to collect all types of honey which is needed by
customer. Sometimes there is short of honey because there is sex seasons in our country and seasonal honey
is not available in another seasons. So we try to store seasonal honey in bottle so that we fulfill our customers
need.

1.4 Keys to Success

Some main steps that will needed for my Business:

In the aspects of Bangladesh, honey is produced by two ways. One is naturally that’s not by culture, but
another one is cultured in a certain type of wooden box by apiculture APIS CERANA and APIS MELIFERA
The main areas of natural honey production in Bangladesh are the SUNDARBAN ,Hilly areas, and
MADHUPUR .

1. We Collect fresh and natural honey so that customer get best honey form us

2. We try to collect all types of flowers honey for our customers demand.

3. We have a Facebook page and we update our various types of honey in our page.

4. We try to serve best quality of honey so that our customer get benefitted and healthier.

5. We have a shop also. So that those people who are not connect in online they can easily get our honey.

6. Our honey is comparatively low prices so that all kinds of people get it.

7. At last we always touch with our customers and give them updates about our products.

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Honey as a natural product, is very important in human nutrition and human health. Bees are important for
maintaining the ecosystem in the pollination process. The market has a high demand for Copper honey. We
try to best to give the raw honey for our customers.

2 Our Team & Organization

2.1 Mission Statement

We're on a mission to safeguard and sustain honeybees, for the livelihood of bee kind and humankind alike.

2.2 Management & Team

My friend is working with me. His name is LABIB RAHMAM and he is very experienced. I have some
experience about some small type of business. We recently join in the market and our business in new. So we
try to get in the market competition and touch to customers mind. Our hard work and our working
performance make us Success in the market.I need to hire an experienced manager and a key advisor.

Professional and Advisory Support

Board of Directors ESHMAM SHAHID
Management Advisory Board LABIB RAHMAN
Attorney No
Accountant No
Insurance Agent No
Banker No
Consultant(s) No
Mentors and Key Advisors Mir RATUL

2.3 Company Goals and Objectives

1. Reduce ongoing business expense

2. Create a new product.

3. Find new opportunities for networking

4. Revamp my business plan

5. Increase profit margin.

6. Increase efficiency.

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7. Capture a bigger market share.

8. Provide better customer service.

2.4 Legal and Permits

Our business has a legal permits .Any business firm has to comply with specific legal issue in that country
where they want to start. Our business had done the license from the local authority for both online and
offline markets. So have permission to run our business

2.5 Size of Business

Initially, we are two friends, started with a little amount of capital and medium range of size. But day by its
increasing. Now the increase of market share the business processing has been expanding

3 Products & Services

My Product is raw honey. Our organization name is সু ন্দরবন মধু ঘর
Honey is a supersaturated solution of sugar made by bees. Honeybees (APIS MELIFERA) collect a liquid
secretion from flowers, called nectar, and take this back to their hives. At the hive, honeybees add enzymes
to the nectar, and place it in wax cells where it ripens to form honey. During ripening, the enzymes convert
sucrose (a type of sugar in the nectar) into glucose and fructose (other types of sugars).

All honeys kill bacteria and help wounds to heal.This is because they are very acidic, have a high sugar
content, and naturally produce an antibacterial molecule called hydrogen peroxide.

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We collect various kind of flowers honey like LITHI flowers, KHOLISA flowers honey and so on.
The style of the honey, the academic level and occupation (salary) were the most Characteristics that
influence the honey consumption attitude .The Fogeys with youngsters stressed the good health of the
merchandise, and that they area unit continuously trying to find the honeys with the most effective price-
value rate, and for the natural product. The consumption can be raised in all teams upon a step-down. The
well-educated cluster is willing to do new Products if they'll get enough data regarding. Our honey is very
beneficial for health and mind. We collect raw honey so that people of all ages enjoy it and get healthier. We
mainly focus on customers demand, we supply product according to their need. We have a shop also where
we store our honey and sell it directly. In our Facebook page we receive order and then send our product via
Courier service. All time we give fresh raw honey for our customers.

4 Market Analysis
Market research or analysis is a process that links the consumer, customer, and public to the marketer
through information in order to identify marketing opportunities and problems, evaluate marketing actions
and judge the performance of marketing strategies .The market research process outlines the information

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required, designs the method for collecting information, manages the data collection process, analyzes the
results, and Communications the findings to marketers.

4.1 Market Summary

Marketing is the process of creating a relationship between customers and marketers, who are creating value,
promote respective products in order to selling and earning profits. Marketing is working as a bridge between
the gap of customers and sellers.

Our Business organization name is সু ন্দরবন মধু ঘর .This is not so big. We only sells honey and day by day it
becomes very popular and demandable in the market. People of all ages like honey and they really want fresh
honey for their need. So our product is very much demanded in the market
4.2 Target Market segment Strategy

The business has chosen the senior citizens people, and three sub-groups that are most likely to use our
products. We would be focusing on the teenagers customers. Woman are our explicit target customers.
Moreover we try to capture all kinds of people in the market and we focus on older audience because they
know the benefits of our product

4.3 Customers

All Ages people are my customers. My most target customers are:

1. Women (around the age of 30-60): MY product is very popular among them people because they know
honey is very essential for health.
2. Senior Citizens likes honey very much
3. Teen-agers are very fond of honey
সু ন্দরবন মধু ঘর Will be popular among fans and guests at winter season because honey keeps body warm in the
cold seasons. These are the positive tangible and intangible attributes which has helps our business to attain
its desired goal and objectives

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 Market Analysis
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0 Young
Yearpeople
1 Senior citizen
Year 2 Families

4.4 Competition

There are many Commercial honey company in the market. So Competition is there and day by day it is
increasing. Many Honey businessman are my competitors. They also sells same product. Above two dozen
local and foreign honey brands are competing fiercely to grab the country’s huge honey market, as nearly
70% of the market is still controlled by quality imported honey, said market operators.
In case of that we direct collect honey from MOUYAL and it is very fresh and raw, on the other hand other
commercial honey is not as good as our product. There are many commercial honey in the market and it is
not 100% natural but we give customer 100% natural honey.

4.5 SWOT Analysis

The SWOT analysis means analyzing strengths, weaknesses, opportunities and threats. Strengths and
opportunities help any company to attain its desired goal and objectives. In contrast, weakness and threats
make it difficult for any company to attain its desired goal and objectives.

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Strengths:
1. Reasonable price.
2. Unique product selection
3. Wide selection of honey from a variety of seven plants and flowers.
4. Honey has positive environmental benefits.
5. We have close relationship with customers

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Weaknesses:
1. Threatened bee source.
2. Colony collapse disorder
3. Limited differentiation for the honey itself
4. Lack of customer awareness about product benefits.

Opportunities:
1. Expand product line.
2. Increase awareness of local honey
3. Connect with local crafters in the area.
4. Expand distribution of honey include new retailers

Threats:
1. Many widely known competitors.
2. Land restrictions
3. Limited differentiation in the honey itself
4. Cost of producing wax is high.
4.6 Marketing mix:

Marketing mix of সু ন্দরবন মধু ঘর covers the 4Ps (product, price, place and promotion) in our marketing
strategy

1. Product:

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Our product is Honey. Our honey is produced locally and comes in eight variety .Some times more
depending on the seasons in which bees are depending. The honey is then bottled and sold in a standard size
bottle.

2. Price:
The unit price of honey has risen steadily over the past decade.
Our price list:
*Seasonal honey 1 bottle (1kg) 800 taka
*KHALISA flowers honey 1 bottle (2kg) 1500 taka and 1 kg bottle 800 taka
*LITHI flowers Honey 1 bottle (1kg) 950 taka
*KALOZIRAS honey 1 bottle 700 taka

3. Place:
We have a shop where we sells our honey and collect our honey .Our shop name is সু ন্দরবন মধু ঘর. Our shop
located in MYMENSINGH city. The people who are not connected in online can easily get our product in
our shop. The shop is in the center of the city our shop is visible to all.

4. Promotion:
We have a Facebook page to promote our Business. We posted our business leaflet so that people know
about our products.

5 Strategy & Implementation

5.1 Marketing Strategy

The সু ন্দরবন মধু ঘর has been using global trade approach

Mailing: We will persuade customers by providing the collected mail addresses. Customers can easily
connect by mailing.
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Facebook Boosting Advertising: This is a very effective and efficient channel to make our actual and
potential customers aware regarding present and upcoming offers. There will make high visibility in this
community that it operates in.
Phone call: The preceding customers who has already had experienced our offers. We receive our
permanent customers in phone call.

5.2 Revenue Model

The revenue completely depends upon our price structure. We are selling Honey by online marketing and
also in store. We sell our honey in our shop also .These are the source of earning profit for my business

5.3 Distribution channel

In the preliminary stage, we will distribute the products with our sole distribution channel. When our market
will unfold out, we will distribute our merchandise via dealers. We will set our own outlets in few core
market position. When we will go for mass marketing, we will supply our product nationwide through
dealers. Our product honey is always available in our shop and we send our product via courier service.

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6 Financial Plan & Projections

6.1 Start-up Expenses & Funding

Start-up
Start-up
Expenses
Expenses Start-up Expenses
Fixed Costs
Legal and Permits 5,000.00৳
Stationery and Supplies - ৳
Insurance - ৳
Rent 5,000.00৳
Offi ce Equipment and designing 20,000.00৳
Website Development 12,000.00৳
Facebook boosting Advertisements 5,000.00৳
Brochures - ৳
Total Fixed Costs 47,000.00৳
Average Monthly Costs
Rent - ৳
Utilities 6,000.00৳
Salaries / Wages 8,000.00৳
Total Average Monthly Costs 14,000.00৳
x Number of Months: 6
Total Monthly Costs 84,000.00৳
Total Startup Expenses 1,31,000.00৳

Start-up Assets
Owner Funding
Owner 1 Cash 60,000.00৳
Owner 2 Cash - ৳
Other
Total Owner Funding 60,000.00৳
Loans
Bank Loan 1 - ৳
Bank Loan 2 - ৳
Other
Total Loans - ৳
Other
Grant 1 - ৳
Grant 2 - ৳
Other 5,000.00৳
Total Other Funding 5,000.00৳
Total Start-up Assets 65,000.00৳

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 6.2 12-Month Sales Forecast

Product Product Product Product Product Product Product Product Product Product Product Product Product
Honey 5,000 10,000 15,000 20,000 20,000 22,000 25,000 26,000 28,000 30,000 32,000 34,000
Total 5,000 10,000 15,000 20,000 20,000 22,000 25,000 26,000 28,000 30,000 32,000 34,000
6.3 3-
Year Sales Forecast
Number of Sales Year 1 Year 2 Year 3
Honey 200 250 350
Total 200 250 350

Unit Price Year 1 Year 2 Year 3

Honey $150 $200 $300
Total $150 $200 $300

Unit Cost of Sales Year 1 Year 2 Year 3

Honey $100 $150 $200
Total $100 $150 $200

Total Sales Year 1 Year 2 Year 3

Honey $30,000 $50,000 $1,05,000
Total $30,000 $50,000 $1,05,000

Total Costs Year 1 Year 2 Year 3

Honey $20,000 $37,500 $70,000
Total $20,000 $37,500 $70,000

TOTAL NET SALES Year 1 Year 2 Year 3

Honey $10,000 $12,500 $35,000
Total $10,000 $12,500 $35,000

6.4 1-Year Monthly Sales Forecast - 2 Products

First Month: 16/1/2016

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Units Sold Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Total Units Sold
Honey 600 600 600 600 600 600 700 750 800 850 900 950 8550

Unit Price Avg Unit Price

Honey $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00

Sales Grow th Rate Avg Grow th Rate

Honey 0% 0% 0% 0% 0% 0% 17% 7% 7% 6% 6% 6% 4%

Revenue Total Revenue

Honey $90,000 $90,000 $90,000 $90,000 $90,000 $90,000 $1,05,000 $1,12,500 $1,20,000 $1,27,500 $1,35,000 $1,42,500 $12,82,500
Total Revenue $90,000 $90,000 $90,000 $90,000 $90,000 $90,000 $1,05,000 $1,12,500 $1,20,000 $1,27,500 $1,35,000 $1,42,500 $12,82,500

Unit COGS Avg COGS

Honey $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00

Margin Per Unit Avg Margin

Honey $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00

Gross Profit Total

Honey $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $35,000 $37,500 $40,000 $42,500 $45,000 $47,500 $4,27,500
Total Gross Profit $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $35,000 $37,500 $40,000 $42,500 $45,000 $47,500 $4,27,500

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 6.5 3-Year Sales Forecast

Year 1 Year 2 Year 3 Yr 2 vs Yr 1 Yr 3 vs Yr 2

Total Units Sold % Change
Honey 8550 9000 9050 5% 1%

Avg Unit Price Difference

Honey $150.00 $200.00 $300.00 $50.00 $100.00

Avg Sales Grow th Rate Difference

Honey 4% 5% 6% 1% 1%

Total Revenue Difference

Honey $12,82,500 $18,00,000 $27,15,000 $5,17,500 $9,15,000
Total Revenue $12,82,500 $18,00,000 $27,15,000 $5,17,500 $9,15,000

Avg Unit COGS Difference

Honey $100.00 $150.00 $200.00 $50.00 $50.00

Avg Margin Per Unit Difference

Honey $50.00 $50.00 $100.00 $0.00 $50.00

Total Gross Profit Difference

Honey $4,27,500 $4,50,000 $9,05,000 $22,500 $4,55,000
Total Gross Profit $4,27,500 $4,50,000 $9,05,000 $22,500 $4,55,000

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 6.6 3-Year Profit and Loss

INCOME 1st year % of OI 2nd year % of OI 3rd year % of OI

Operating Income
Honey $9,15,000 100.0% $18,00,000 100.0% $27,15,000 100.0%
Total Operating Income (OI) $9,15,000 100.0% $18,00,000 100.0% $27,15,000 100.0%
Non-Operating Income
Interest Income $0 $0 $0
Rental Income $0 $0 $0
Gifts Received $0 $0 $0
Donations $0 $0 $0
Total Non-Operating Income $0 $0 $0
Total INCOME $9,15,000 100.0% $18,00,000 100.0% $27,15,000 100.0%
EXPENSES
Operating Expenses
Accounting and Legal $1,00,000 10.9% $1,20,000 6.7% $1,50,000 5.5%
Advertising $50,000 5.5% $55,000 3.1% $60,000 2.2%
Depreciation $25,000 2.7% $27,000 1.5% $28,000 1.0%
Dues and Subscriptions $10,000 1.1% $1,00,000 5.6% $13,000 0.5%
Insurance - - -
Interest Expense $70,000 7.7% $75,000 4.2% $80,000 2.9%
Maintenance and Repairs $1,00,000 10.9% $2,00,000 11.1% $2,50,000 9.2%
Offi ce Supplies $1,50,000 16.4% $2,20,000 12.2% $2,50,000 9.2%
Payroll Expenses $3,678 0.4% $1,50,000 8.3% $6,000 0.2%
Postage $50,000 5.5% $1,00,000 5.6% $90,000 3.3%
Rent $6,000 0.7% $44,050 2.4% $8,000 0.3%
Research and Development $70,000 7.7% $1,50,000 8.3% $1,00,000 3.7%
Salaries and Wages $5,000 0.5% $8,000 0.4% $10,000 0.4%
Taxes and Licenses $20,000 2.2% $50,000 2.8% $26,000 1.0%
Telephone $500 0.1% $15,650 0.9% $700 0.0%
Travel $1,200 0.1% $1,500 0.1% $1,800 0.1%
Utilities $60,000 6.6% $2,50,000 13.9% $2,70,000 9.9%
Web Hosting and Domains $60,000 6.6% $70,000 3.9% $80,000 2.9%
Total Operating Expenses $7,81,378 85.4% $16,36,200 90.9% $14,23,500 52.4%
Non-Recurring Expenses
Furniture, Equipment & Software $0 - $0 - $0 -
Gifts Given - - -
Total Non-Recurring Expenses $0 - $0 - $0 -
Total EXPENSES $7,81,378 85.4% $16,36,200 90.9% $14,23,500 52.4%
Net Income Before Taxes $1,33,622 $1,63,800 $12,91,500
Income Tax Expense
NET INCOME $1,33,622 $1,63,800 $12,91,500
Owner Distributions / Dividends $15,000 $18,000 $20,000
Adjustment to Retained Earnings $1,18,622 $1,45,800 $12,71,500

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 6.7 Balance Sheet
Assets 1st year 2nd year
Current Assets
Cash $72,800 $2,56,850
Accounts receivable $3,000 $5,000
Inventory $4,800 $9,000
Prepaid expenses $0 $0
others $70,000 $80,000
Total current assets $1,50,600 $3,50,850
Fixed (Long-Term) Assets
Long-term investments $0
Property, plant, and equipment $50,000 $65,000
(Less accumulated depreciation) -$2,200 -$3,300
Intangible assets
Total fixed assets $47,800 $61,700
Other Assets
Deferred income tax
Other(Startup expense) $1,31,000
Total Other Assets $1,31,000 $0
Total Assets $3,29,400 $4,12,550

Liabilities and Owner's Equity

Current Liabilities
Accounts payable $3,600 $6,750
Short-term loans
Income taxes payable $0 $0
Accrued salaries and wages $0 $0
Unearned revenue
Current portion of long-term debt
Total current liabilities $3,600 $6,750
Long-Term Liabilities
Long-term debt $1,50,000 $2,00,000
Deferred income tax
Total long-term liabilities $1,50,000 $2,00,000
Owner's Equity
Owner's investment $7,178
paid up capital $50,000 $60,000
Retained earnings $1,18,622 $1,45,800
Total owner's equity $1,75,800 $2,05,800
Total Liabilities and Owner's Equity $3,29,400 $4,12,550
{42}
Common Financial Ratios
Debt Ratio (Total Liabilities / Total Assets) 0.47 0.50
Current Ratio (Current Assets / Current Liabilities) 41.83 51.98
Working Capital (Current Assets - Current Liabilities) 1,47,000 3,44,100
Assets-to-Equity Ratio (Total Assets / Owner's Equity) 1.87 2.00
Debt-to-Equity Ratio (Total Liabilities / Owner's Equity) 0.87 1.00

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 6.8 Cash Flow Projection

CASH BALANCE 1st year 2nd year 3rd year

Date Ending 3/9/2015 3/9/2016 3/9/2017
Cash at Beginning of Period $65,000 $72,800 $2,56,850
Cash at End of Period $72,800 $2,56,850 $5,56,950

CASH INFLOWS 1st year 2nd year 3rd year

Cash from Operations
Receipts from Customers $27,000 $45,000 $94,500
Others $70,000 $80,000 $1,00,000
Total Cash from Operations $97,000 $1,25,000 $1,94,500
Cash from Financing
Issuance of Stock
Borrowing $1,50,000 $2,00,000 $2,20,000
Total Cash from Financing $1,50,000 $2,00,000 $2,20,000
Cash from Investing
Sale of Property and Equipment $0 $0 $0

Additional investment $50,000 $60,000 $67,000

Total Cash from Investing $50,000 $60,000 $67,000
Total Cash Inflows $2,97,000 $3,85,000 $4,81,500

CASH OUTFLOWS 1st year 2nd year 3rd year

Operations
Wages $5,000 $8,000 $10,000
Inventory Purchases(85%) $20,400 $38,250 $71,400
General Operating Expenses $0 $0 $0
Interest $70,000 $75,000 $80,000
Income Taxes $0 $0 $0
Total Outflows from Operations $95,400 $1,21,250 $1,61,400
Financing
Repayment of Loans
Repurchase of Stocks
Dividends Paid $15,000 $18,000 $20,000
Total Outflows from Financing $15,000 $18,000 $20,000
Investing
Purchase of Property and Equipment $47,800 $61,700 $0
Making Loans to Other Entities
Purchase of other preliminary assets $1,31,000 $0 $0
Total Outflows from Investing $1,78,800 $61,700 $0
Total Cash Outflows $2,89,200 $2,00,950 $1,81,400

NET CASH FLOW $7,800 $1,84,050 $3,00,100

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6.9 Budget

INCOME Actual Budget Difference

Operating Income
Honey $9,15,000 $10,00,000 -$85,000
Total Operating Income $9,15,000 $10,00,000 -$85,000
Non-Operating Income
Interest Income $0
Rental Income $0
Gifts Received $0
Donations $0
Total Non-Operating Income $0 $0 $0
Total INCOME $9,15,000 $10,00,000 -$85,000
EXPENSES
Operating Expenses
Accounting and Legal $1,00,000 $1,50,000 -$50,000
Advertising $50,000 $50,000 $0
Depreciation $25,000 $50,000 -$25,000
Dues and Subscriptions $10,000 $50,000 -$40,000
Insurance $50,000 -$50,000
Interest Expense $70,000 $1,00,000 -$30,000
Maintenance and Repairs $1,00,000 $1,50,000 -$50,000
Offi ce Supplies $1,50,000 $50,000 $1,00,000
Payroll Expenses $3,678 $5,000 -$1,322
Postage $50,000 $20,000 $30,000
Rent $6,000 $10,000 -$4,000
Research and Development $70,000 $50,000 $20,000
Salaries and Wages $5,000 $5,000 $0
Taxes and Licenses $20,000 $25,000 -$5,000
Telephone $500 $1,000 -$500
Travel $1,200 $5,000 -$3,800
Utilities $60,000 $50,000 $10,000
Web Hosting and Domains $60,000 $50,000 $10,000
Total Operating Expenses $7,81,378 $8,71,000 -$89,622
Non-Recurring Expenses
Furniture, Equipment and Software $10,000 -$10,000
Gifts Given $0
Total Non-Recurring Expenses $0 $10,000 -$10,000
Total EXPENSES $7,81,378 $8,81,000 -$99,622
Net Income Before Taxes $1,33,622 $1,19,000 $14,622
Income Tax Expense $0
NET INCOME $1,33,622 $1,19,000 $14,622

CONFIDENTIAL Page 25
6.10 Break-Even Analysis

Selling Price (per unit) $150.00

FIXED COSTS
Advertising $50,000.00
Accounting
Insurance
Manufacturing $20,000.00
Payroll $3,678.00
Rent $6,000.00
Supplies $1,50,000.00
Taxes
Utilities $60,000.00
Other (specify)
Total Fixed Costs $2,89,678.00

VARIABLE COSTS Per Unit

Variable Costs based on dollar amount per unit
Cost of Goods Sold $100.00
Direct Labor $0.00
Overhead $0.00
Other (specify)
Total $100.00

Variable Costs based on percentage per unit

Commissions 5.00%
Other (specify)
Total 0

Total Variable Cost per Unit $107.50

Contribution Margin per Unit $42.50
Contribution Margin Ratio 28.33%

Break-Even Point
Break-Even Units 6,816 units
Break-Even Sales $10,22,392.94

CONFIDENTIAL Page 26