Professional Documents
Culture Documents
1b. HMSI C. Profile 2018
1b. HMSI C. Profile 2018
2018
Page 2
CONTENTS
- Ocean 3.257.483 km ²
4. Climate Tropical
5. Religion Islam, Protestant, Catholic, Buddhist, Hindu, Confucian
Crude Oil, Wood, Gas, Brass, Tin, Bauxite, Copper, Coal,
6. Resources
Gold, Silver, Crude palm, Rubber
Age Total
0 – 14 70.097
15 – 64 174.375
0 - 14
27%
15 - 64
67%
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
*source : bps.go.id
Page 7
4. SOUTHEAST ASIA GENERAL INFORMATION
GDP
Population Density GDP (nominal) (nominal) per
Country Area (km2) HDI (2015) Capital
(2016) (/km2) USD (2017)* capita
USD (2017)
Source : Wikipedia
Page 8
I HMSI PROFILE
Page 9
1. CORPORATE MISSION
6. Line of Business Main Dealer of HINO Brand Vehicle & Spare Parts in Indonesia
Page 11
3. MAIN LOCATION
45km
Medan
Service, Partscenter
(Jun.‘13~)
NAD
No.ofEmployee:25persons Banjarmasin
PartsDEPO Balikpapan
No.ofEmployee:4persons 3S(Feb.‘13~)
No.ofEmployee:43 persons
Surabaya
PartsDEPO
NTB NTT
(Sep.‘12~)
JATAKEHeadOffice No.ofEmployee:3persons
Page 13
5. MANAGEMENT
Alex Sutisna Yuichi Naito Hiroo Kayanoki Takayuki Tsuchida Santiko Wardoyo
Mr. IRWAN B
EO SALES PLANNING
PRODUCT LINE UP
Period 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 - 2015-
2017 2018
2014 2016
LINE UP Second Hand Truck EURO 2
Launch New
TOTAL TOTAL
TOTAL Dutro Total
300 SERIES TOTAL 25 31 33
34 VARIANT 23 VARIANT 23 VARIANT
START (4 TOTAL 5 TOTAL 12 VARIANT VARIANT VARIAN VARIANT
TYPE) VARIANT T
TOTAL
TOTAL TOTAL
500 SERIES 38
67* VARIANT 67 VARIANT
9 VARIANT TOTAL 11 VARIANT TOTAL 12 VARIANT TOTAL 18 VARIANT VARIANT
TYPE
*Source :
-2005-2012 Gaikindo (Wholesales Basis)
-2013 Gaikindo (Retail Sales Basis)
Page 22
2. HINO SALES
Hino Indonesia Retail Sales
40,000
15,000 4
13,448
10,000 8,197 11,594
5,578 4,373 24,657 a c 6,4013 6,145 d
5,000
1 2,258 3,522 2,874 b 4,363
387 462 245 883 1,068 1,311 2,802 787 3,191 3,436
3,037 4,193
-
298 1,831 2,288 1,068
526 177 671 1,255 784 325
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Year
Hino Indonesia Condition : Global Condition :
a. Construction of the new plant postpone e. Introduction of Hino New Dutro (2010). 1. Gulf War (1991) 5. 2013 Achievement
due to economic crisis (1997).
2. Asia Currency Crisis 6. President Election
b. Construction of new plant restarted with f. Began exporting Hino Dutro to Vietnam (1997) (2015)
capacity 10.000 unit/year (2002). and CKD Hino Dutro units to Malaysia (2011).
3. Fuel Price 7. Government
c. New model “Dutro”, smaller truck with g. Began exporting CBU Hino Dutro products Increment (2005) Infrastucture &
GVW < 10T (Light Duty Truck) was launched to Bolivia and Haiti (2012). recovery of Mining
(2002). (2017)
d. Introduction of Hino Line up with euro II 4. Economic Crisis *Source : Business Plan
Engine Trucks and Bus also CNG Bus (2007). “Lehman Shock”
(2008)
Page 23
3. HISTORICAL MARKET, SALES & SHARE MOVEMENT
60% 160,000
40%
100,118
100,000
93,447
81,537 82,288
34%
31% 32%
30% 80,000
27% 71,975
25%
23% 24%
60,451
19% 21% 21% 60,000
20%
16% 17%
16% 18% 17%
16%
14% 14% 15% 40,000
12%
10%
8% 8% 16,942 20,000
2% 3% 3% 2% 3% 3%
3% 1% 2%
0% 1% 1% 0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
TOTAL HINO NISSAN UD MITSUBISHI ISUZU TOYOTA
Page 24
4. CAT2 MARKET, SALES & SHARE
70.0% 120,000
111,174 111,820
62.4%
60.0% 59.8% 60.4%
97,277 96,083 58.1% 100,000
55.4%
55.3% 54.8%
53.3% 53.2%
54.1%
50.0% 50.0%
79,883
80,000
60,000
54,507
30.0% 48,410
20.7% 40,000
19.5% 21.6%
20.0% 17.7% 18.4% 19.8% 20.1%
16.2% 18.2% 19.0% 19.2%
16.3% 17.3% 17.8%
17.1% 17.1% 16.2% 16.9%
15.9%
14.3% 13.4% 11.5%
13.0%
10.9% 20,000
10.0% 9.5% 10.5%
9.1%
9.0% 11,229
7.0% 8.9%
5.2%
2.6% 2.4%
0.0% 0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
TOTAL HINO MITSUBISHI TOYOTA ISUZU
6W TRUCK
4W Truck %
3,000 35.0%
6W Truck
14,000 25.0% 6W Bus
12,000 400 50.0%
20.0% 45.0%
10,000 40.0%
300
15.0% 35.0%
8,000 30.0%
200 25.0%
6,000 10.0% 20.0%
15.0%
4,000 100
10.0%
5.0% 5.0%
2,000
0 0.0%
Sales
0 0.0% 2009201020112012201320142015201620172018 Share
Sales
*Source : Gaikindo
Page 26
6. CAT3 MARKET, SALES & SHARE
70.0% 40,000
60.1% 61.7%
60.0%
60.0%59.2%
34,972
59.1% 60.3% 60.2% 60.3% 61.1%
35,000
55.6% 55.9%32,503
30,000
50.0% 27,809
25,835
25,000
23,895
40.0%
20,235
20,000
17,606 17,468
30.0% 15,984
25.2% 15,000
23.6% 22.6% 22.6%
12,041 21.9%
20.0% 19.5%
17.9%
17.8% 10,000
14.5% 16.3% 15.5%
15.1%
15.1% 12.4% 12.0%
10.7% 10.3% 14.0% 11.8% 5,71311.4%
10.0% 9.0%
8.4% 10.7% 9.9% 10.0%
9.3% 5,000
6.5% 2.9%
1.5% 2.3% 3.9%
0.8% 0.4%
0.0% 0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
TOTAL HINO NISSAN UD MITSUBISHI ISUZU
4x2
6,000 80.0% 6x2 *Source : Gaikindo
17 outlets Papua
RS
PAPUA
7.5 %
RS 3 outlets
7.5 %
RS
SUMATERA 0.2 %
44 outlets MALUKU
4 outlets
RS
18.2% RS NTB NTT
JAWA BALI, NUSA TENGGARA
63 outlets 66.5%
9 outlets
Area Dealer Branch Sub Dealer Total
Java, Bali, & NTB 17 49 6 72
Sumatera 12 32 0 44
Kalimantan 6 12 0 18
Sulawesi & Maluku 6 15 0 21
Papua 1 2 0 3
TOTAL 42 110 6 158
Service outlet
147 147
(include contracted shop)
DLR Bay 466 466
Parts outlet 3073 3108
Work Force
Nengmey Pratama Malut Maluku
YTD ’17 YTD ’18
Number of sales staff
1089 1115
and manager
RANGER 108 108
DUTRO 371 391
MIX 610 616 * Until Feb 2018
Duta Cemerlang Motor
Number of mechanics 800 813
Page 32
3. SALESMAN/MECHANIC IMPROVEMENT – 1.1
TRAINING ACTIVITIES – HINO SALES SCHOOL (HSS)
BILLBOARD
HINO BRAND,
DUTRO,
MARKET HINO BRAND,
RANGER, BUS
DUTRO DUTRO &
& PARTS
DUTRO & RANGER RANGER
RADIO
NEWSPAPERS & TV COMERCIAL
MAGAZINES
2
After Service
Support Maintain & improve
3 the value of
Customer- commercial vehicles
Oriented
Support daily concerns activities
of customer business
Page 39
TOTAL SUPPORT - 1
What is CCM activity?
Continuous contact throughout the lifetime of the truck.
After
3 years *Ask condition
*Offer new truck
After
*Offer overhaul
1 years
*Ask condition
*Offer periodic check
* Offer Driving lecture /
*Ask condition After
review / assessment
- Quality defect? 1 month
*Stock recommendation
- Need technical advice? for spare parts
- Offer driving advice? 5,000km
*Ask condition
*Introduce PIC *Offer 1K 5K free
*Explain Warranty 1,000km
inspection
*PDI *Support if any defect
*Driving instruction Delivery
Page 40
TOTAL SUPPORT – 2.1
Supporting customer’s operation
1) Consulting on service & parts operation
Service Software of Parts warehouse operation
Parts for Fleet
Operation
Manual for
Fleet
C
C C C C
Coordinator Customers Coordinator
C C
Including :
1. Free Oil : 3. Free Filter :
- Machine Oil - Oil Filter
- Differential Oil - Solar Filter
- transmission Oil - Air Filter
2. Free Fluid : 4. Free Air Dryer
- Brake Fluid
- Power Steering Fluid
- Clutch Fluid
Page 44
TOTAL SUPPORT – 4 (AFTER SALES SUPPORT)
Service car
Provide Service Car in each dealer
V OTHER ACTIVITIES
Page 46
Sales Activities
Dutro 4x4
Soft Launching RN 285 Matic
Mobil Belajar for Kandank Jurank Doank Free Lips Surgery Scholarship for SMK Purwakarta
Page 52
Hino Customers
THANK YOU