AGE OF STARTUPS

How corporate can adapt to the digital age

Rama Mamuaya
CEO DailySocial.id
 Corporate Startup
Environment Ecosystem
R&D spending overall
increased 11.4% in 2018,
to a record high of $782
billion.

#1 most spent related to 


Software & Internet
(16.5%)
$2.1 TPredicted investment in 

digital transformation spending 

by 2021

Source: IDC
Startup way.
Four Stages of Internal

Source: Microsoft Digital Transformation Report 2017

Digital Transformation 

Digital-first 

Maturity decision making

Collective and digital- Core business 


enabled experience model reinvented

Clusters of 
 Digital plan clarity and

digital activity prioritised
Digital strategy
articulated
Limited business impact Integrated
from digital
Digital still treated in Accelerated
conventional way

Incubated
Mobilized
85% 80% 81%
Solving business problem Improving efficiency.
Learning something new .
in new ways that can scale.

23x 6x 19x
More likely to 
 As likely to retain More likely to be 

acquire customers customers profitable
Behind every beautiful thing,
there’s some kind of pain.
Corporate must transform.
embrace the

startup way
Startup mindset.
culture.
Startup mindset.
data-driven.
experimental.
consumer-centric.
Startup culture.
high initiative.
transparency.
risk-tolerance.
speed.
the startup age
is the new age
Some people feel the rain. 

Others just get wet.
 Why is it hard for 

big companies to
innovate?

Because the cost of making a mistake is too high.

Startup way.
small team.
focused and agile.
fail fast, fail forward.
 Agile & focused teams

200% 75%
Average increase in velocity Increase innovation cycle
 Winning the digital race

Industry 4.0 & service 4.0

Business model innovation

Digital consumer journey


and engagement
Digital-enabled functions

Source: BCG Corporate Innovation Report 2018

successful corporate
innovation strategy.
unique & relevant.
achieve strategic goal.
autonomous.
 I define nothing.
I take each thing as it is,
without prior rules about
what it should be.
 Rethink:

People. Process. Product. Purpose. Profit

People.
Think consumer
Small teams
Autonomous
Transparent
People.
Think consumer
Small teams
Autonomous
Transparent
People.
Think consumer
Small teams
Autonomous
Transparent
People.
Think consumer
Small teams
Autonomous
Transparent
Process.
Agile
Responsive
Measure data
Fast-prototyping
Process.
Agile
Responsive
Measure data
Fast-prototyping
Process.
Agile
Responsive
Measure data
Fast-prototyping
Process.
Agile
Responsive
Measure data
Fast-prototyping
Product.
User experience
Design driven
Experiment driven
Ship Early Ship Often
Product.
User experience
Design driven
Experiment driven
Ship Early Ship Often
Product.
User experience
Design driven
Experiment driven
Ship Early Ship Often
Product.
User experience
Design driven
Experiment driven
Ship Early Ship Often
Purpose.
Problem solving
Collaborative
Sustainable
Community-driven
Purpose.
Problem solving
Collaborative
Sustainable
Community-driven
Purpose.
Problem solving
Collaborative
Sustainable
Community-driven
Purpose.
Problem solving
Collaborative
Sustainable
Community-driven
Profit.
Business model
P2P economy
Two sided market
Scalability
Profit.
Business model
P2P economy
Two sided market
Scalability
Profit.
Business model
P2P economy
Two sided market
Scalability
Profit.
Business model
P2P economy
Two sided market
Scalability
he not busy being born
is busy dying
Thank you

Rama Mamuaya
rama@dailysocial.id