Part 3: Target Market and Customer-related issues

1. Maybe able to identify

It is not difficult to identification of target market for the proposed new
venture.  GameForce's target audience is small and medium businesses. 
Since GameForce provides products, especially game marketing,
GameForce joint ventures do not have difficulty identifying target
markets. 

2. Can create
Compare with current competitors - traditional marketing, then:
According to a statistic, every day the world has to access more than 5000
different communication messages, making the creative problem in the
advertising industry increasingly difficult.  At the same time, more than
98% of marketing content is non-interactive.  This means that only the
proactive stuffing from the brand makes the customer bored with
advertising and the cost of marketing is too high.  For potential
competitors, GameForce focuses on product differentiation. 

3. Moderate
Because GameForce customers are businesses, the purchasing power of
the customer depends on the needs of the business. 

4. High
The products GameForce creates deliver marketing content that uses
game-specific elements and interactions that increase the effectiveness of
brands' advertising.  In addition, the game provides software tools to
design games with high quality and easily compatible with different
marketing platforms. 

5. High
Meanwhile, the growth potential of target market is quite high due to the
trend of the growing gaming marketing market