CHRONOLOGICAL RESUME 

Burair Abbas 
136/B Mumtazabad 
Multan, Pakistan 
(+92) 310-4718892 
Linkedin: 
Burairabbask23@gmail.com  https://www.linkedin.com/in/bu
rair-abbas-k/ 

EXPERIENCE  SKILLS 

​ igital Marketing Internship 

Softlogix, Multan​ — D Certified in Digital Marketing 
June 2019 - October 2019  (SEO, SEM) (SMM). 

Social Media Marketing 

(​Social CRM, Personal Branding, 
EDUCATION 
Social Media Advertising, Small 
Business Marketing, Digital 
Bahauddin Zakariya University​, ​Multan — B
​ S  Trends, Internet Trends​). 
October 2019 - Present 
Media Buyer. 
Program: BS Accounting & Finance  
CGPA: 3.27 

Punjab Group of Collages, ​Multan — I​ ntermediate  AWARDS 

August 2016 - May 2018 
Google Digital Garage 
Program: F.Sc Pre-Engineering 
Percentage: 79%  Certificate  

Social Media Certified 

The Educators School, ​Multan — M
​ atric  (​HubSpot Academy)  
September 2003 - March 2016 
Certified in Social Media 
Subjects: Computer Science, Physics, Maths 
Percentage 89%  Marketing (SMM) 
 
“Formal Education makes you living, Self Education makes you fortune.”  Google Ads Display 
Certification 

IAB Digital Marketing and 

LANGUAGES 
Media Foundations 
English  Certification​. 
Urdu  Advanced Social Media 
  Strategy Training and 
Certification 

 
FUNCTIONAL RESUME 

Burair Abbas 
136/B Mumtazabad 
Multan, Pakistan 
(+92) 310-4718892 
Linkedin: 
Burairabbask23@gmail.com  https://www.linkedin.com/in/bu
rair-abbas-k/ 

EXPERIENCE  SKILLS 

​ igital Marketing Internship 

Softlogix, Multan​ — D Certified in Digital Marketing 
June 2019 - October 2019  (SEO, SEM) (SMM). 

Responsible for working with the sales and marketing terms to maximize  Social Media Marketing 
activation and retention metrics. 
(​Social CRM, Personal Branding, 
Social Media Advertising, Small 
Business Marketing, Digital 
SPECIFICATION 
  Trends, Internet Trends​). 
● Developing & implementing digital customer acquisition 
Media Buyer. 
campaigns. 
● Establishing and growing various online marketing channels/ 
platforms through advertisement. 
● Optimising landing pages, websites plug-ins and page content.  AWARDS 

Google Digital Garage 

EDUCATION  Certificate  

Social Media Certified 

Bahauddin Zakariya University​, ​Multan — B
​ S  (​HubSpot Academy)  
October 2019 - Present 
Certified in Social Media 
Program: BS Accounting & Finance  
CGPA: 3.27  Marketing (SMM) 

Google Ads Display 

Punjab Group of Collages, ​Multan — I​ ntermediate  Certification 
August 2016 - May 2018 
IAB Digital Marketing and 
Program: F.Sc Pre-Engineering 
Percentage: 79%  Media Foundations 
Certification​. 
The Educators School, ​Multan — M
​ atric  Advanced Social Media 
September 2003 - March 2016  Strategy Training and 
Subjects: Computer Science, Physics, Maths  Certification 
Percentage 89% 
 
“Formal Education makes you living, Self Education makes you fortune.” 
  LANGUAGES 
English 
 
Urdu 
 

 
COMBINATION RESUME 

Burair Abbas 
136/B Mumtazabad 
Multan, Pakistan 
(+92) 310-4718892 
Linkedin: 
Burairabbask23@gmail.com  https://www.linkedin.com/in/bu
rair-abbas-k/ 

EXPERIENCE  SKILLS 

​ igital Marketing Internship 

Softlogix, Multan​ — D Certified in Digital Marketing 
June 2019 - October 2019  (SEO, SEM) (SMM). 

Responsible for working with the sales and marketing terms to maximize  Social Media Marketing 
activation and retention metrics. 
(​Social CRM, Personal Branding, 
Social Media Advertising, Small 
Business Marketing, Digital 
KEY SKILLS & COMPETENCIES 
  Trends, Internet Trends​). 
● Managing SEO activity, PPC and Affiliate networks. 
Media Buyer. 
● Integrating marketing campaigns and marketing objectives. 
● Optimising Google Adwords, Facebook/Instagram and Snapchat 
ads and Linkedin marketing. 
AWARDS 

EDUCATION  Google Digital Garage 

Certificate  
Bahauddin Zakariya University​, ​Multan — B
​ S  Social Media Certified 
October 2019 - Present  (​HubSpot Academy)  
Program: BS Accounting & Finance  
Certified in Social Media 
CGPA: 3.27 
Marketing (SMM) 

Punjab Group of Collages, ​Multan — I​ ntermediate  Google Ads Display 

August 2016 - May 2018  Certification 
Program: F.Sc Pre-Engineering 
IAB Digital Marketing and 
Percentage: 79% 
Media Foundations 
Certification​. 
The Educators School, ​Multan — M
​ atric 
September 2003 - March 2016  Advanced Social Media 
Subjects: Computer Science, Physics, Maths  Strategy Training and 
Percentage 89%  Certification 
 
“Formal Education makes you living, Self Education makes you fortune.” 
 
LANGUAGES 
English 

Urdu 

 
Prospecting Letter 
Burair Abbas 
136/B Mumtazabad 
Multan, Pakistan 
(+92) 456-7890 
burairabbask23@gmail.com 

4th September 2020 

Jordan 
CEO, Affluent.co 
East Carleton, Norwich,
NR14 8HT​, UK 

Dear Mr. Jordan, 

My name is Burair, first of all, you have a beautiful website - but are you not doing any digital marketing?

I was just checking out your website and noticed you don’t currently have a Facebook pixel installed…

This means that you’re losing money on every single one of your website visitors because you’re unable to
retarget them and turn them into paying customers!

And being in the real estate niche, you and I both know even a single customer can turn into a HEFTY
payday!

I’d be more than happy to show you how to set this up ​completely for free​, it would only take 15 minutes of
your time.

Schedule a free call with me if you’re interested in not missing out on all the money that comes with a
correctly installed Facebook pixel and retargeting campaign!

Sincerely, 

Burair Abbas 

 
 

Job Application 
Burair Abbas 
136/B Mumtazabad 
Multan, Pakistan 
(+92) 456-7890 
burairabbask23@gmail.com 

5th September 2020 

Dan Peña 
CEO, Realtor Inc. 
422 Richards St #170,
Vancouver, BC, Canada  

Dear Mr. Dan, 

I’ve been doing Social Media for the last three years and I specialize in helping companies and
entrepreneurs growing their Facebook fan page. And in the last three years alone, I have helped dozens of
clients in over ten different industries. And on average, I’ve been able to help my clients to really increase
their engagement and grow their fan page by three to five hundred percent in less than six months. And
that’s what I’m passionate about.

My real strength is my ability to truly understand what your audience wants. I pride myself on my reputation
for creating engaging and compelling content that I know your audience loves and wants to share.

What I’m looking for is a company that I could add value to, that I could produce a positive return on
investment for. Where I could join a strong team. Is this what your company is looking for?

Do let me know if you’re interested in it or not, because I want this to be a two way communication, so in
any case let me know..

Sincerely, 

Burair Abbas 

 
 

Networking Letter 
Burair Abbas 
136/B Mumtazabad 
Multan, Pakistan 
(+92) 456-7890 
burairabbask23@gmail.com 

6th September 2020 

Chandler 
COO, MrBeast.com 
422 Richards St #170,
Vancouver, BC, Canada  

Dear Mr. Chandler, 

I noticed you're connected to Jimmy Donaldson on LinkedIn. He's working at Shopmrbeast.com

and I've been thinking about applying for a position as a Marketing Manager there!

I would love to chat with him to get some insight into the company and what the role is like.

If you're comfortable with it, would you mind connecting me to him? Let me know how I can reach
him and also, do suggest some of yours personal advice.

Thanks, 

Burair Abbas