Company profile

T.K. Maxx is the most famous, leading and the largest fashion and apparel departmental store with chains and outlets across
the Europe
One of the most *
Was launched in 1994 in the Uk and Ireland and expanded into Europe, opening stores in Germany, Poland, Austria and
Netherlands
We deliver an ever-changing selection of brand name and designer products at prices up to 60% less than the initial price

Strengths:
1. A chain with more than 1000 stores in more than 5 different countries
2. The price levels in the stores is comparatively on the lower side
3. The online store has been expanding over the years
4. The store has excellent presence and strong focus on customer service

Weaknesses:
1. The customer service is not seen as the best in these stores
2. People find it contradictory that designer clothes are sold in bulk
3. Many of these department stores have a few categories

Titlu- S- Strengths

w-weakness

o-opportunities

t-threats

The Strengths The TJX has the following strengths:

• TJX is one of the best brand names across the globe which produces exceptional products

• The company has a strong and an expert workforce

• The company’s revenue generation is also excellent

• Good annual sales

• Strong market share and position

• Product portfolio: jewelry, furniture, fashion, beauty and house ware products

• Internationally recognized apparel company

• Excellent customer rewards

• Provides services in more than seven countries with over 3000 departmental stores

• Excellent brand awareness

Tkmaxx provides stores across the globe with high quality products at designer prices
They’re offering the best combination of outlets