Evidence 6: Segmentation “Describing Potential

Clients” 1

Evidence 6: Segmentation “Describing Potential Clients”

Roxana Alandete Perez

Servicio Nacional de Aprendizaje SENA

Negociación Internacional

Ficha: 1413097

Cartagena, 2017
Evidence 6: Segmentation “Describing Potential
Clients” 2

Introducción

The following evidence is of vital importance, where we will address a series of questions and
answers that will help us to reflect and make the best decisions about the products we buy and
how to design our products to be acquired by our customers.
Evidence 6: Segmentation “Describing Potential
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1. Answer the following questions in English

 Where do you usually buy your cleaning products?

I usually buy cleaning products in supermarkets and in them I find the right savings to my expectations
and gives me greater confidence in their quality and diversity of products.

 Do you consider yourself as a neat person? Why?

If I consider myself a clean person, because I use the necessary elements and make an efficient use of
them, not only as my intimacy but I help with the average environment in the non-pollution and
recycling of the elements used.

 Do you feel satisfied with the cleaning products you buy? Why?

Yes, because you give me the necessary conditions to implement them in my home, I also buy
these items in places that give me confidence in quality and hygiene.

 What kind of cleaning product would you like it to be improved? Why?

Washing soap slab, because there should be one that meets the expectations of all customers, one that
leaves a pleasant aroma, remove grease and be economical.

 Mention 5 cleaning product brands you consider as the best ones

 Ariel
 Vanish
 Dove
 Gillette
 Oral –B

 Which are the most important aspects to be taken into account to choose a
cleaning product brand?
The ones I have in mind are:

 The utility of the product that I am going to acquire.

 The product packaging.
 Your labeling.
 Its composition.
 Warnings and expiration date
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 Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.

Cepillo de dientes clear 10, It is a modern brush that allows for the best grip, deep cleaning and soft
bristles.

 Economic price.
 Easy to use.
 Visible labeling.
 Bright colors in the dark.
 Oft bristles.
 Non-toxic.
 Easy to carry and store.
 Back tongue cleaner.
 Easy to find.
 Deep cleaning.

2. Describe in English the type of population to which the product or service is intended to be
projected, according to the country already selected.

The country chosen is Canada - North America, with a population of approximately 36,155,487
inhabitants and a population density of 3.3 Inhabitants per square kilometer, it is among the lowest in
the world. The most densely populated part of the country is the Quebec City area and the Windsor
Corridor (located in southern Quebec and Ontario) on the shore of the Great Lakes and the St. Lawrence
River.

Its frequency of use is very relevant since figures show the great export and import boom, being thus its
frequent use and with a greater demand of the coffee in all its presentations.

Canada imports about 2 million coffee sacks a year. By weight, this accounted for 115.7 million kg of
green coffee in 1996. The structure of the coffee market in Canada is a reflection of the world market: it
is controlled by Phillip Morris, Sara Lee, Procter and Gamble and Nestlé.
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3. Based on the population described above, prepare a survey in English to be applied

to this population.

1. What is your frequency of coffee consumption?

Once a day _________________________
Twice perday _______________________
Three times a day ____________________
More than three times a day____________

2. From what age do you consume coffee?

8 - 13 years _________________________
13 - 18 years ________________________
18 - 23 years ________________________
From 23 onwards ____________________

3. How do you prefer to consume coffee?

Hot _______________________________
Cold ______________________________
Another way. Which? ________________

4. At what time of day do you consume coffee?

Day ______________________________
Late ______________________________
Night _____________________________
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5. What feature do you enjoy most at the time of consumption?

To Rome __________________________
Flavor ____________________________
Appearance ________________________
Other. Which? ______________________

6. Through which medium would you like to receive information about coffee?
Radio _____________________________
TV _______________________________
Newspaper _________________________
Internet ____________________________
Other Which? _______________________

7. What type of coffee do you regularly consume?

Instant ____________________________
Coffee maker _______________________
Ground ____________________________
Other Which? _______________________

8. Where do you prefer to buy the product?

Stores _____________________________
Supermarkets _______________________
Internet ____________________________
Others Which? ______________________