E-commerce marketing

strategies-A inclusive guide for

growth

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 What is E-Commerce marketing
•Ecommerce is the meaning of growth.
• It is the market by driving sales by raising awareness about an online store's brand and product offerings.
•That means whenever you buy and sell something on the internet then you get involved in ecommerce.
•It is currently one of the most important aspects of the Internet to emerge.

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 History of Ecommerce
One of the most popular and interesting activities on the Web is shopping.
You can shop anytime and anywhere. The history of commerce initially
introduced about 40 years ago and, to this day, continues to grow with new
technologies, innovations, and thousands of businesses entering the online
market each year. Electronic Data Interchanges and Teleshopping in the
1970s paved the way for the modern day commerce store. One of the
first ecommerce transactions was made back in 1982, and today, it is
growing by as much as 25% year by year. Ecommerce expert Gary
Hoover’s research and shows that just in the last 14 years, the growth
of ecommerce companies has skyrocketed across the board. In 1994 the
internet began to advance popularity in general public. The great number
of business companies in the United States and Western Europe
represented their services on the World Wide Web in 2000.

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 E-commerce timeline
1969
The first major ecommerce company, CompuServe, is founded.
1979
Michael Aldrich invents electronic shopping.
1982
Boston Computer Exchange launches as one of the first ecommerce platforms.
1992
Book Stacks Unlimited launches as one of the first online marketplaces for books.
1994
Netscape launches Netscape Navigator, an early web browser, making it easier for users to
browse online.
1995
Amazon and eBay launch.
1998
PayPal launches as an online payment system.

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 1999
Alibaba.com launches.
2000
Google launches Ad Words as an online search advertising tool.
2005
Amazon launches Amazon Prime with expedited, flat-fee shipping for members.
2005
Sty, an online marketplace for handmade and vintage goods launches.
2009
Big Commerce launches as an online storefront platform.
2009
Square, Inc. is founded.
2011
Google Wallet launches as an online payment system.

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 2011
Face book launches sponsored stories as a form of early advertising.
2011
Stripe launches.
2014
Apple Pay launches as a form of mobile payment.
2014
Jet.com launches.
2017
Integra shippable posts are introduced.
2017
Cyber Monday sales exceed $6.5B.

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 Ecommerce marketing divided into two general initiatives
Driving website traffic.
Optimizing the user experience to convert more shoppers.

Both marketing strategies are used for growing your online business, and they should be
treated as equally indispensable.

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 There are three way of e-commerce

Online retailing.
Electronics markets.
Online auctions.

Online retailing: - It is the process of customers to allow searching, select and purchases the products,
services and any kind of information over the Internet.

Electronics markets: - Enabling purchases is the system of Electronics market, through bids to buy; sales,
through offers to sell; and short-term trades generally in the form of financial or obligation swaps

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 Online auctions: - An online auction is an auction which is held over the internet. The seller
sells the product or service to the person who bids the highest price. For sellers, online
auctions open up new sales channels for new products and offer buyers favorable purchasing
conditions.
And it also supported by electronic business.

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 TYPES OF E-COMMERCE
There are six basic types of e-commerce:-
B2B (Business to business), it means one business sells directly to another business.
B2C (Business to consumer), it means a business sells directly to consumer.
C2C (Consumer to consumer), it means one consumer is selling to another via auction or social media.
C2C (Consumer to Consumer), it means markets provide an innovative way to allow customers to interact
with each other.

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 C2B (Consumer to Business), it means ecommerce business model in which consumers can offer
products and services to companies, and the companies pay the consumers.

B2A (Business to Administration), the category are covers all transactions and carried out
between businesses or government bodies using the Internet as a medium.

C2A (Consumer to Administration), Using the services of consumers can post concerns, request
feedback, or information directly from their local governments and authorities.

Online shopping is the great form of ecommerce and also online banking is technically acceptable in ecommerce.

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 Marketing Channels
Here we have listed down a number of channels that relate to commerce and contain
links to other channels as well , which will lead to success in one channel will very likely
be beneficial for another one as well.

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 Here is the list of marketing channels:-
1. (PPC)Pay-per-click advertising:-The model of internet marketing
in which advertisers pay a fee each time one of their ads is clicked.
There ads will appear above or below non-paid organic search
results, with higher bids earning the No.1 position. It also known as
cost per click (cap). It is commonly associated by first-tier search
engines, known as Google Ad Words and Microsoft Bing Ads. It also
important to keep attracting new customers to your website. If you
have strong traffic at the moment you probably have great search
engine optimisation. By investing in some pay-per-click marketing,
you can give your business a great encourage. PPC is a great
business investment and it is one of the best ways to spend some of
your marketing budget thanks to its excellent return on investment.

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 2. (SEM)Search engine marketing:-It
was the strategy of digital marketing also used
to increase the visibility of a website in SERP.
SEM is the biggest online advertising channel in
Ecommerce.

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 3. (SEO) Search engine optimization: -
SEO is the process of improving the
visibility of a website on organic search
engine result pages (SERPs).SEO is the
acronym for Search Engine
Optimization and it is used for make
your websites rank high position in
Google. Having an e-commerce
website without SEO is leaving cash on
the table and plenty of it. Doesn’t matter
if your company is big or small, a
bootstrapped start-up or a Fortune 500
firms you need SEO to maximize your e-
commerce website’s profitability.

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 4. Display advertising: - Display advertising is
also known as banner ad. It refers to sidebars
and other predominantly-visual advertisements
that appear on other websites. It is a form of
online paid advertising that is typically a
designed image. The main motive of display
advertising is to deliver general advertisements
and brand messages to the site visitors.

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 5. Affiliate marketing: - It was based on performance
marketing program. This marketing is one of the oldest
forms of marketing. Wherein you refer someone to any
online product and when that person buys the product
based on your recommendation, you receive a
commission. Receiving a set commission for referred
sales, affiliate marketers typically have a loyal following
or receive traffic from some of the above channels.

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 6. Email marketing:-Email marketing is the act of
sending commercial message, to a group of
people by using mail, it means every mail sent to
potential or current customer could be
considered email marketing. Email marketing is
the key to Ecommerce success. In other words, if
your ecommerce business hasn't taken the time
to adopt email marketing, then you're leaving
money on the table.

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 Ecommerce strategy to grow your business
An ecommerce strategy is describing the overarching actions of ambition and key decisions or
principles to realise the ambition.

•Target the right customers and market(s)

•Conduct a situational analysis
•Develop a pricing and positioning strategy
•Optimize your distribution and plan
•Identify your goals and objectives
•Construct a conversion strategy
•Explore joint ventures and partnerships
•Detail a strategy for increasing orders
•Deploy a referral strategy

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 Discover the power of multi-channel ecommerce marketing best practices and their effects on
conversion funnels. Selling on eBay, Facebook and Amazon has never been more accessible
or simple to implement for an online store.

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 Examples of top ecommerce marketing companies
1 Digital Agency. Warby Parker

Ever lane ASOS

Americaneagle.com. TOMS

Greats Birchbox

BORN Group Inc Leesa

ModCloth Dollar Shave Club

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