2019 March 17

v 2.8

LIST101
2019 © All rights reserved
ok,
raphics
THE SOCIAL MEDIA INDUSTRY IS A
USD 50 BILLION MARKET IN 2018
PROBLEM
The largest platform, Facebook, is losing users in key demographics

According to a new eMarketer report,

Facebook expects a 5.8% decline in the age
18-24 user base in the U.S. this year.

“Facebook will lose 2 million users under 25

this year, eMarketer estimates.
Not all of those users are migrating to
Instagram, also owned by Facebook. “
- USA Today, Jessica Guynn, Feb 2018

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CHALLENGES

Failings of Existing Social Media Networks

News feeds gets flooded with ads

Censorship
Inability to reach followers organically
Lack of privacy
Growing social gap between content
creators and content consumers
Inability for users to monetise

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VALUE PROPOSITION
LIST101 offers a private, secure
and censorship-free platform

Revolutionary “social game” concept

Democratic Point System
Money Awards for users
50/50 revenue split with users
Decentralized storage
P2P-encrypted messaging
EOS blockchain technology
Utility Token Eco-system

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END USER USPs
LIST101 introduces a brand-new
game-like experience where you can:

See who’s most popular in every city, state and country around the world.
Compare yourself to your friends on the local and global popularity lists.
The higher your rank on the lists, the higher your weekly payouts.
Decide who gets to be popular by liking, super-liking or disliking other
users’ content.
Wield influence power over your friends as you earn new Title Badges
and go from “Follower” over “Mentor” to “Illuminati” - and beyond!
Connect your Facebook and Instagram accounts to convert your 

reach/engagement and boost your starting rank.
Communicate privately with the ability to charge tokens for your replies.
Earn AMINGO Tokens with real value simply by sharing content.
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MEET THE TOKENS

LIST101’s “dual-coin” system is the backbone of the eco system.

Both tokens are based on the ERC-20 blockchain.

The LIST101 SECURITY TOKENS (LST) will serve as

an investment asset with dividends.

The AMINGO UTILITY COINS (AMG) will serve as a

currency for services within the LIST101 app and with
our Retail Partners.

In addition the AMINGOs will function as reward coins in the

Community Incentive Program.

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THE ECO-SYSTEM
Illustration of how AMG Coins flow in and out of the LIST101 platform and how the market participants are incentivized to keep the tokens in circulation.

Buying ad campaigns at LIST101.

Eligible for a discounted rate if paying in
AMINGO.
AMG / USD
LIST101 EXCHANGE
Retail Partner Program

FIAT AMINGO Product

• Clothing & Fashion (USD) Coins Voucher
• Airline & Travel
• Fitness, wellness & health
• Restaurants, clubs & venues
• Furniture & Design LIST101 Sponsored
AMG / USD • Etc.
EXCHANGE Platform AMINGO LIST101 User
Tokens
Receiving AMG, USD or vouchers
Can use the AMINGOs to purchase
from Retail Partners and splitting
goods from LIST101 Retail Partners
revenue with users by paying out
or exchange them at a supported
50% of the value in AMG coins
coin exchange.
AMINGO (AMINGOs).
Coins

Users has incentive to buy exclusive

products directly from our Retail Partners Premium in-app services that users can
due to a discounted rate when using AMG. pay for with AMG.

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AIM:

WE AIM TO RAISE $21M

THROUGH THE SALE OF LST SECURITY TOKENS.

THIS WILL FINANCE OUR

OPERATIONS AND EXPANSION
UNTIL WE BECOME CASH POSITIVE IN 2021 Q3.
WE OFFER BONUSES FOR EARLY BIRDS AND ON INVESTMENTS LARGER THAN 30 BTC OR 1000 ETH.

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TOKEN SALE OFFERING

LST
100M 60% = 60M LST Tokens
LIST101 Security Tokens Issued 60 % available for token sale.

Distribution of LST Tokens

USD
21M 13 % Crypto Investors 60%
Community Rewards 12%
Max Crowd Sale (Hard Cap) 15 % 12 % LIST101 Company 15%
Founders 13%

Airdrops Crowd Sale Pricing Token Sale End Date

Underlying Technology 25 AMG Coins 1 LST = USD 0.30 August 15th 2019
ERC-20 blockchain for every 1 LST Early Bird and Whale or when sold out
bonuses offered

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SALE PHASES

Private sale: Pre-sale: Public sale, phase 1: Public sale, phase 2:

LST Token price: LST Token price: LST Token price: LST Token price:
June 1 $ 0.30 June 15 $ 0.30 June 30 $ 0.30 July 15 $ 0.40

Early Bird Bonus: Early Bird Bonus: Early Bird Bonus: Early Bird Bonus:
15% additional tokens 15% additional tokens 5% additional tokens No

Whale Bonus*: Whale Bonus*: Whale Bonus*: Whale Bonus*:

25% additional tokens* 25% additional tokens* 25% additional tokens* 25% additional tokens*

Available to: Available to: Available to: Available to:

Select investors Select investors Public Public

Period: Period: Period: Period:

June 1-14 June 15-29 June 30 - July 14 July 15 - August 15

Public sale ends on August 15, 2019, 1PM CET or when sold out.
All remaining tokens that were not sold (and were eligible) in the crowd sale will be burned automatically in the EOS smart contract.
Airdrops of 25 AMG Coins for every 1 LST Token bought.

* Whale Bonus: Eligible on investments of minimum 15 BTC or 500 ETH.

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BUDGET
Expenses Financial projection
Operational Costs App Earnings Users Liquidity

20.000.000 US$

LIST101 becomes cash flow positive

17.500.000 US$ Q4, 2019
For detailed projections, see White Paper p.43-58
35 % 15.000.000 US$

30 % 12.500.000 US$

10.000.000 US$

20 %
15 %
7.500.000 US$

5.000.000 US$

2.500.000 US$

Development 30%
Sales & Marketing 35% 0 US$

Management & Legal 20%

Running Operations 15% -2.500.000 US$
March 2019

April 2019

May 2019

July 2019

August 2019

September 2019

October 2019

November 2019

December 2019

January 2020

February 2020

March 2020

April 2020

May 2020

June 2020

2020 Q2

2020 Q3

2020 Q4

2021 Q2

2021 Q3

2021 Q4

2022 Q1
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 FUNDING STAGES
STO/ICO $5M $10M $15M $21M

ALREADY PRIVATE PRE & PUBLIC

FUNDED SALE SALE

The seed funding The private sale target is In the public STO/ICO we target $16M. This funding will provide:
of $2.5M was $5M.
used to develop ✓ Financing of operations throughout 2019
and launch the The first funds coming in from
beta version of the token sale will be used to: ✓ Get LIST101 to the point where it becomes cash positive
the app and test it
thoroughly in the ✓ Marketing of the public ✓ Implementation of blockchain technologies
Danish market. sale.
✓ Implementation of advertising- and revenue features
✓ Launching the Android
beta-version. ✓ Final releases of iOS, Android and Web versions

✓ Implementation of new, ✓ Team expansion and continuous development

traffic driving features
✓ Global launch

✓ Global PR and marketing activities

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WHAT WE’VE ACHIEVED SO FAR
Raised €2M initial funding from family,
friends and angel investors.
50,000 hours spent on development.
Beta version of iOS app launched in test
market (Denmark). Available through the
Apple App Store.
Proof of concept: 10,000+ users registered
in first few months.
Expected beta launch of Android 2019 Q1.
WHAT LIES AHEAD
STO/ICO - Security Token and Utility Coin
offering. (We’re at this point now).
Full blockchain integration.
Implementation of 6 new revenue driving
features.
Release of final versions for iOS, Android
and Web.
Global roll-out and continuous
development of innovative features.
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 Beta test of
LIST101
Android App.

The LIST101
Security Token
A team of 12 (LST) is created
developers is and offered in pre-
assembled sale to crypto International
and investors. launch of

ROAD MAP
Test launch
development Official launch of LIST101 iOS
of LIST101
of iOS app the LIST101 and Android
iOS app.
initiated. Android app. apps.

2015 Q2 2016 Q2 2017 Q3 2018 Q1 2018 Q2 2019 Q3 2019 Q1-Q3 2019 Q3 2019 Q4

Founder, Robert Official beta Further

Hintze, launch of LIST101 expansion into
Development LIST101's new territories.
conceptualizes iOS app in the backend
LIST101 and of Android first market. USA and Asia.
app initiated. architecture is
raises funds from rewritten to
a group of 10 Launch party in support
angel investors Copenhagen, Blockchain
to start Denmark. technology at its
developing the core.
app.

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TEAM
Robert Hintze, CEO & Founder
Holds a degree in Marketing from the Danish Interactive Media and
Marketing Academy.
20+ years of experience with concept and business development,
marketing and roll-out strategy. Robert is a passionate advocate for the
disruption and decentralization of governmental and corporate powers.
Robert founded the dating phenomenon BeautifulPeople.com in 2001
and grew it to a global success with 15 offices around the world.
Kasper Hjorth, COO & Creative Director
Holds a degree in Digital Design from the Danish Interactive Media
and Marketing Academy.
20+ years of experience with UX-centered brand building, corporate
identity and communication. Kasper spends his spare time studying
Mutual Credit Systems and barter-based economies.
Kasper Co-founded the dating phenomenon BeautifulPeople.com in
2001 and grew it to a global success with 15 offices around the world.
Søren Markersen, CTO
Holds a Master in Computer Science from the DTU (Technical
University of Denmark).
20+ years of experience with software development, backend
architecture as well as system and Blockchain integration.
Michelle Dejonghe, CFO
With 15+ years of experience as accountant, financial controller and
strategic planner, Michelle is our precious President of Paperwork :-)
Ulrik Nørklit, CSO & Head of Commercial Strategy
Holds a degree in Business and Management.
15+ years of experience in international charity and fundraising with
an exceptional
business network.
Raghuram Baha, Advisor
CEO at NetObjex Inc based in Southern California. Teacher at MIT.
Formerly with Yahoo, Infospace, PwC, and with 3 successful startup
exits. Wharton MBA in Finance, MS in Computer Science from RPI,
published author and speaker at IoT Congress, Google IO, and
more. Current focus areas: Decentralized computing, Distributed
ledgers, IoT, Cryptocurrencies.
Brad O’Hara, Advisor
Crypto enthusiast with a B.S. in Mechanical Engineering from NCSU
and an M.S. in Business Analytics from NYU Stern.
Big Data Analysis and Project Management experience in technical
Engineering projects such as power plant construction, power
transformer design and pharmaceutical manufacturing.
A true believer in crypto and blockchain technology, Brad is excited
to help push the ecosystem forward.
Anton Romanov, iOS Tech Lead
Along with a Master degree in software engineering Anton has 10+
years of experience in app development, from cross-platform map
rendering engines to mobile social media applications. Xcode/Swift
expert with an eye for detail and passion for frontend development.
Juan Antonio Castellanos López, System Architect and Team Lead
15+ years of experience with software development in different
sectors worldwide. An expert in Global Distribution Systems and
Internet Banking Security. Work experience from Italy, India,
Denmark, Germany and France. Certified by Microsoft, Cisco and
Google. Passion for blockchain tech and backend architectures.  thriving social media communities.
Vladimir Vlasiuk, System Architect and Backend Senior Developer
Holds a Master degree in Mechatronics, Robotics and Automation
Engineering. A strong analytical mindset has served Vladimir well in
his 8+ years as a full-stack software developer. His major passions
are software engineering and cryptography.
Adrian G. Jorge, Full Stack Developer
Computer Science Engineer, specialized in computing Big Data,
Machine Learning and Artificial Intelligence. Degree from
Universidad de Malaga. Certified as SCRUM Manager at Expert
Level. 3+ years of experience with Oracle's technologies,
development of cross-platform mobile applications and multiple
web's technologies.
José María Cano, Senior Software Developer
20+ years experience in software development, both at front and
back-end architecture, working with many different programming
languages and multiple technologies. 
Wide expertise at application development for mobile devices, since
old J2ME until latest native development.
Stig Abildsø, Investor & Advisor
As an exceptional IT entrepreneur with a number of successful exits
and ICOs under his belt, Stig is a recognized Danish business
entrepreneur and a valued investor and advisor to LIST101
Pernille Lotus, Investor & Advisor
Often referred to as the “Queen of Influencer Marketing”, Pernille has
built one of Scandinavia’s leading influencer marketing agencies
SMAC Agency, representing some of the most prominent, online
superstars of our time. Pernille is an expert in the mechanics behind
Lars-Christian Brask, Board member & politician
Career in international finance and professional board member and
chairman of a number of high profile companies. Experience
includes: Director of institutional Client Division at Merrill Lynch;
Partner, MD, Europe and head of Capital Markets at Bank of
America; Founder & CEO of investment bank Brask & Co Ltd.;
Director Key Client & Business Development at UBS Wealth
Management
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THANK YOU

LST & AMG token sale website with short explainer-video

Get more info here www.list101global.com/tokensale

White Paper
www.list101global.com/tokensale/LIST101_AMINGO_Whitepaper.pdf

The concept of LIST101

www.list101global.com

LIST101 FAQ
www.list101global.com/faq

Facebook page
www.facebook.com/list101/

Direct email enquiries

tokensale@list101global.com

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