As Evaly is an existing e-commerce platform, it requires to analyze its present condition because of

reaching out to the idea of which areas to improve and which strategies to adopt for sustaining the

business.

At present time Evaly has encountered many issues which should be tackled with outstanding knack

because when any business fall in such crisis either they can seek opportunities or they can deviate to

other ways. The recent issue of Evaly can give be the biggest opportunity for them to change some of

their strategies as they have the huge loyal customers and they redesign some of their tactics. What has

been observed is that they are in their need of growth stage and they need a stable position in the

market now. I will be discussing the present scenario of the business first, then I will make a marketing

plan of it spotting existing strategies and forming or suggesting some strategies to adopt in the current

situation.

How are the things they maintain at present for their growth?

Evaly is successfully expanding their entire market demand. They are achieving huge customers by

offering Cashback offers and discounts in the high-end products that others competitors cannot follow

like them. With that the customers have set their mind with the greatest trust on this platforms. As a

result, Evaly is now having an influx of new customers. Besides, they are reaching out to the people of

the whole country by their expansion. They ensure the higher usage of their customers by their

exceptional lucrative offers such as Cyclone Offer, Thunderstorm offers and different occasional offers.

They are growing with their extra-ordinarily innovative services along with experiences. In the e-

commerce industry of Bangladesh, people never habituated with buying cars, bikes and such high tech

and the luxurious products from the e-commerce platform because they do not rely on them. Daraz has

been doing their business for a long time but people cannot trust even buying a higher price phone from
this platform as this platform becomes failure to achieve that trustworthiness of customers. On the

other hand, Evaly is making it happen with its innovative services.