They are growing by acquiring a massive level of customer and stakeholders bases.

During the year of

2018-2019, they have served around 30 lakh customers. The transaction has been upsurged in the e-
commerce platform 300-400 crores BDT in each month. The changes have been possible because of
Evaly’s inception to the market.

They are growing by strong alliances with different brands. They made equity strategic alliances with lots
of brands for which they are availing the competitive edges in the market. They are leveraging the
economies of scale for the help of alliances. They have huge volume of sales which they cannot make
happened without being allied with the brands because they need to supply the products with the
minimum cost. Also, they use the different distribution channels of others.

What are the issues noticeable they are experiencing?

They are encountering problems with their organizational functioning sectors. Customer complaints are
not being solved proper way and timely manner. They decisions are not made on time. They lack of
human resources in their organization.

They are having problems with their delivery system. Generally. While purchasing online people are
craving for rapid delivery. In that case we have seen that there are two types of buyers one is time-rich
and the other is time-poor buyers. For the time rich buyers, they may claim that they are okay with their
delivery system but they are focusing on the time-poor buyers.

They are having issues with their Cash on delivery system. Actually, their payment was not possible
without bank and MFS but with the sheer complaints they introduced COD system which is yet to be the
effective.

So this is basically the present scenario of the Evaly e-ecommerce platform. Now, I will be forming the
overall marketing strategies for them which may overlap some of their present strategies but in terms of
resolving the present crisis and make a sustainable marketing plan for long term business is our
objective of making marketing strategy at this point.