Trends, Networks, and Critical

Thinking in the 21st Century

Quarter 3 – Module 1:
Fads vs. Trends
Trends, Networks, and Critical Thinking in the 21st Century – Grade 12
Alternative Delivery Mode
Quarter 3 – Module 1: Fads vs. Trends
First Edition, 2020

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Trends, Networks, and Critical
Thinking in the 21st Century
Quarter 3 – Module 1:
Fads vs. Trends
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners,
can continue your studies and learn while at home. Activities, questions,
directions, exercises, and discussions are carefully stated for you to understand
each lesson.

Each SLM is composed of different parts. Each part shall guide you step-by-
step as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in each

SLM. This will tell you if you need to proceed on completing this module or if you
need to ask your facilitator or your teacher’s assistance for better understanding of
the lesson. At the end of each module, you need to answer the post-test to self-
check your learning. Answer keys are provided for each activity and test. We trust
that you will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are also
provided to our facilitators and parents for strategies and reminders on how they
can best help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on any
part of this SLM. Use a separate sheet of paper in answering the exercises and
tests. And read the instructions carefully before performing each task.

If you have any questions in using this SLM or any difficulty in answering
the tasks in this module, do not hesitate to consult your teacher or facilitator.

Thank you.
 What I Need to Know

Fads and trends emerge everywhere. They occur in any given time and
context. How do they differ? How do they impact life?

The interplay between fads and trends issues a number of challenges in the
21st century. It is imperative to gain a keen analysis on this. This module will
present the differences between a fad and a trend and how anyone can spot,
accept, or reject them.

After going through this module, you should be able to:

1. differentiate a trend from a fad (HUMSS_MCT12-Ia-b-3);
2. give examples of a trend and a fad; and
3. explain the process on how to spot a trend (HUMSS_MCT12-Ia-b-2).

What I Know

Directions: Identify the following terms as FAD or TREND. Write your answers on a
separate sheet of paper.

1. 3-D printing - ______________

2. loombands - ______________
3. virtual pets - ______________
4. online banking - ______________
5. medical tourism - ______________
6. touch screen devices - ______________
7. candy crush app - ______________
8. fidget spinner - ______________
9. animated films - ______________
10. puka shell necklace - ______________
11. denim jeans - ______________
12. business process outsourcing - ______________
13. face app - ______________
14. powerbank - ______________
15. distance learning delivery mode - ______________
 Lesson

1 Fads vs. Trends

The 21st century is a deluge of overwhelming demands from a digital society;

hence, enormous trends have emerged. Global trends have been increasingly given
attention and anchored to socio-cultural, economic, and political dimensions.
Unconsciously, individuals like you do not realize that they have been into certain
trends.

What’s In

Directions: Answer the following questions. Write your answers on a separate sheet
of paper.

1. Are you fond of watching Korean Pop Artists or Korean Dramas? Why? Why
not?
2. Have you done a hip-hop? Rap?
3. Have you tried creating TikTok videos? Why? Why not?
4. Do you have electronic gadgets? Name them.
5. Who influenced your fashion, style and interest?
6. Why do you think these have become part of your lifestyle/culture/standards?

What’s New

Directions: The following are random words associated with fads and trends. Rank
by putting 1 as your most liked and 10 as your least liked in the blanks. Write your
answers on a separate sheet of paper.

1. cologne 7. denim jeans 13. smartphone

2. sports 8. online chatting 14. rubberband
3. malling 9. Monopod 15. facebook
4. cinemas 10. Instagram
5. haircut 11. Brick game
6. fashion 12. powerbank

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 What is It

Trend

Trend is something that covers almost all of human activities such as but
not limited to politics, beliefs, economics, lifestyle, social life and the like whether
the individuals or groups of people are aware of it or not. It is defined in various
ways depending on the orientation of these individuals or groups. In the fields of
arts, fashion and music for example, it is a prevailing style or preference such as
realism movement in art, emergence of the miniskirt, and popularity of certain
genre of music like jazz, classical and rock. Many of you must have had an
experience of listening or watching Video-Karaoke singers during festivities or
celebrations. You would notice that song selections are dependent of the singers.
Older singers tend to opt for older songs while younger singers opt for newer songs.
Why do you think so? Well, it is because their song selection was dependent on the
most prevailing genre of songs during their respective era or generation. The trend
toward portable music players, is another example which started with the invention
of big, heavy, portable “boom boxes” and transformed into personal CD players–
continuing to grow and change into the MP3 portable music player phenomenon
that we see today.
In the sphere of economics, trends may come as a general movement
registering statistical changes for a long period such as the increasing cost of living
and rate of unemployment. A typical example of this is the long prevailing
capitalistic mentality of people all throughout the world which in one way or
another dictates their economic movement. Why do you still pursue your studies
despite the difficulties brought about by the current pandemic? Well, most of you if
not all would say, “because I have a dream to fulfill. I want a good life, a good and
stable job, a career, etc.”
In politics, trends refer to a tendency, drift, or bend toward a certain stance,
thought, or policy as when democratic Southeast Asian countries favored
authoritarian governments at a certain point in their histories. Well, this will also
remind us of our own history when there was a point in our time when people felt
that their freedom and liberty were disregarded which brought them to a struggle to
regain it – the 1986 Edsa People Power Revolution, which eventually became a
kindling reminder of how the true spirit of democracy works. Other areas also
exhibit prevailing preference such as in sports (wearable devices that monitor
training performance), food (rise of oatmeal products, inclusion of moringa or
malunggay in food products), medicine (stem cell treatment), cosmetics (whitening
supplements), travel (paperless tickets and online check-in), manufacturing (3-D
printing), environmental management (home solar electric system). To sum up, a
trend is a pattern of behavior demonstrated by a big number of people within a
particular period.

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Here are some examples of trend:
 gadgets Fad
 teleserye
 social networking sites Trending ngayon sa YouTube ang…
 social advocacies Trending sa Twitter ang… Trending ngayon sa
 drone technology Facebook ang… You might get confused at these
headlines from the News and ask, “how can
 denim jeans
these be considered as trends based on the
 business process outsourcing above discussion?” This part now discusses fads
 online ticketing and how it differs from trends.
 cashless transactions A Fad is something, such as an interest
or fashion, that is very popular for a short time (Merriam– Webster’s Learner’s
Dictionary). A fad is a product that has little, if any, utility but is characterized by a
quick rise in sales and popularity followed by a quick decline in sales and
popularity. This quick up and down in sales is because fad products usually do not
satisfy a strong consumer need. Nevertheless, fads seldom completely die out with
some diehard followers remaining loyal. Now, if we will look back at the first
paragraph above, you will now see that those things which are advertised as
“trending” in YouTube, Twitter, Instagram, Facebook or any popular social media
platforms are not actually trends but are merely fads.

Here are some classic examples of fad.


 hula hoop  pet rock
 yo-yo  Friendster
 virtual pets  troll doll
 Frisbee  bucket challenge
 Pokémon Go  mannequin challenge
 Hello Kitty  “Gangnam Style” song
 Loomband  Tamagochi pets
 Candy Crush App  hoverboards
 iPod  fidget spinner
 kalyeserye

A fad is an intense but short-lived fashion. It is a widely– shared enthusiasm

for something, especially one that is short-lived. It is a temporary fashion, a craze,
interest, or activity that people follow enthusiastically, but lasts for a short period
of time.

How does a trend differ from a fad? To simply put it, a fad has a definite

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beginning and a definite end while a trend though has a certain beginning at a
certain point in time or history but, it evolves and changes as it continues to grow.
Every generation has its own set of fads. Do you now realize what are those?
Can you now recall some stories of what fads came and went during your time? It
will surely yield a very interesting list.

The table below summarizes the distinction between a fad and a trend
according to Arzadon et.al. (2018).

CATEGORIES FAD TREND

Notions of  the new things that we  the way we do things
Change currently do fade when
the perception of novelty
is gone
Behavior  intense  sustained behavior that turns
into lifestyle, mindset, and
values
Effects  coolness  meets needs, solves problems
 me-too mentality and issues
 starts with technology
Time and  appears suddenly  appears suddenly
Nature of  enormously popular  enormously popular
Growth  suddenly disappears  does not disappear
 unexplainable growth  gets stronger over time
 sticks around
Scope and  stays within one company  can across over many
Limitations  single brand/limited companies
brands  encompasses entire areas of
technologies

Now that you have understood the difference between fads and trends, I
think you are ready for a more interesting journey towards a new lesson which is
spotting a trend! Ready? Let’s go!

Spotting a Trend

Someone or something starts or causes a trend. A person who

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starts a trend is called trendsetter. The individual’s act or the event has attracted
attention, earned acceptance, and created strong interest and influence on people
whose number keeps increasing as days go by. The act or event is something
different from what is currently going on and it becomes “the next big thing”. It
demonstrates an accelerated spread among various sectors and areas and creates a
deep and wide scope of influence on people, sectors, and the environment. It leads
to change. (Urgel, 2017)
Let us put it this way, in 1986, the Philippines became very popular to the
world because of the Edsa People Power Revolution which, as described by
historians, a perfect example of a successful peaceful revolution. However, if we will
still go a few more decades back, similar peaceful revolution has also become very
popular in India by the leadership of Mohandas (Mahatma) Gandhi which
eventually brought India’s independence in 1947. What could have been that trend
which developed and evolved overtime? Well, obviously those are freedom and
democracy in which we may consider Gandhi as the trendsetter in India, while the
1986 Edsa People Power may be attributed to the assassination of the late Benigno
Aquino Jr.
According to futurists (a futurist is one who studies and predicts the future,
especially based on current trends.) Rehn and Lindkvist (2013), trendspotting
refers to the study of trends and the way they develop and affect society. According
to them, this should be differentiated from cool- hunting which is a hunt for those
things that will become popular before they are popular. Trend analysis is based
on trendspotting but it extends this into developing future scenarios and so they
say that to follow a trend, one must not only be conscious of what is currently
happening but be wise enough to predict the future. (Urgel, 2017)
Arzadon et.al. (2018) mentioned that trends and fads are sometimes used
interchangeably, and they are both important for organizations and people to keep
abreast with the changing environment. However, it is also important to distinguish
the difference between trends and fads to deepen our understanding of survival
and adaptability. As members of society, we should know how fads and trends to
create changes in our society. Certain fads and trends are created by dominant
cultures catering to their own interests. As students, you should be able to analyze
how to respond to the issues and challenges brought about by these changes.

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 What’s More

Directions: Identify if the statements/situations given in the first column pertain to

a trend or a fad. Provide your reason/s on the third column. The first one has been
done for you. Write your answers on a separate sheet of paper.

Trend or
Statements Reasons
Fad
Example: More kids love playing Fad Loombands came up, sales went
with loombands up but only for a while and then
went down and children became
less interested and so they
almost disappeared as quickly
as they arrive.
1. Yaya Dub (Maine Mendoza) used    
dubsmash and got so popular
overnight. Dubsmash is a mobile
app that creates short selfie
videos dubbed with famous
sounds.
2. High fructose corn syrup is    
present in fruit juices, cakes, ice
cream, sweets, and chocolates,
and was found to be the culprit
for obesity and diabetes.
3. More and more youth of today    
are fond of using high-tech
gadgets like tablets and
smartphones.
4. More people around the globe are    
engaged in the mobile app
TikTok.
5. The “Trumpets” dance challenge
and the mannequin challenge
which went viral on television
and social media were practiced
by people of all walks of life.
 

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 What I Have Learned

Directions: Apply what you have learned from this module. Fill in the missing
words to complete the paragraph. Choose your answers from the words in the box

fad trends futurist trendsetter trending trendspotter

below.
John was a 4th year student of Philosophy at the University of San Carlos in
Cebu City. One day, as he was about to go to the university, he came across a
young boy playing a yo-yo. As he further looked around, he saw few more kids
playing the toy and several street vendors nearby selling them. He was wondering
that maybe that toy was at its 1.___________ times since it won’t last anyway, and,
he was right. In fact, in just a few weeks’ time, it faded.
While John was in his class on Modern Philosophy, his professor was
discussing about how Karl Marx have influenced those people who upheld the
latter’s communist ideologies. This made Karl Marx a 2.____________ since he
started a trend which remained existing and evolving event to the present. Towards
the end of the class, John’s professor gave them an assignment. They were asked to
spot the existence of the Marxist ideologies to some known current world leaders.
This somehow makes John a 3.____________ since his task was to find the lineage of
the Marxist ideologies. Not only that, he will also act as a 4.____________ since he
will try to study the development and possible evolution of Marxism in the world to
come. Such a great task isn’t it? Although it is going to be a very tedious task for
John to do, he believed that he would be able to learn so much about it. Anyway,
this is what 5.____________ are, they may have been developed at some point in
time, but they remain alive, existing, developing and continue to evolve.

What I Can Do

Directions: Kindly fill up the Circle of Trends. Write your answers on a separate
sheet of paper.
1. In portion A, write one emerging trend.
2. In portion B, write the things about that trend.
3. In portion C, write the things that can be done with that trend.
4. In portion D, write a concrete thing that you can actually do with that trend.

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 Assessment

Reflect on the ways in which your own life as a student has changed as a result of
the trends we have today. Start from your earliest memories as a student. Have you
accepted all these changes that happened in your life? Or are there areas where
you would have preferred things to stay the same?

Additional Activities

Directions: Choose one among the following situations that you think may remain a
trend after five (5) years? Why? Write your answer on a separate sheet of paper.

1. continuous implementation of the different distance learning modalities even

after the pandemic
2. compulsory COVID-19 vaccination
3. continuous adaptation of lifestyle in the “new normal” such as health and
safety protocols and other activities like online shopping and virtual
gatherings

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 12
Adapted from: Tuazon, Jenny
RUBRICS FOR ESSAY
What I Know: What’s In: What’s New: What’s More:
TREND Students’ answers Students’ answers Students’ answers
FAD may vary. may vary. may vary.
FAD
TREND
TREND
TREND
FAD
FAD
TREND
FAD
TREND
TREND
FAD
TREND
TREND
What I Have What’s I Can Do: Assessment: What’s I Can Do:
Learned: Students’ answers Identification: Students’ answers
fad may vary. 1. T may vary.
trendsetter 2. F
trendspotter 3. T
futurist 4. F
trends 5. F
6. F
7. T
8. T
9. T
10. F
11. F
12. F
13. F
14. F
15. T
Essay:
Students’ answers
may vary.
Answer Key
 CONTENT
The presence of ideas developed
through facts, examples,
anecdotes, reasons and/or
explanations
Substantial, specific, and/or
5 illustrative content demonstrating
strong development and
sophisticated ideas
Sufficiently developed content
4 with adequate elaboration or
explanation
Limited content with
3 inadequate elaboration or
explanation
STYLE/ CONVENTIONS
The choice, use and arrangement of words
and sentence structures that create tone
and voice
Precise, illustrative use of a variety of
words and sentence structures to create
consistent writer’s voice and tone
appropriate to audience
Generic use of a variety of words and
sentence structures that may or may
not create writer’s voice and tone
appropriate to audience
Limited word choice and control of
sentence structures that inhibit voice
and tone

2 Superficial and/or minimal Minimal variety in word choice and

content minimal control of sentence structures

2-Point Rubric- Short Response

2 Points The response has sufficient number of relevant facts, definitions,
concrete details, and/or other information according to the
requirements of the prompt.
1 Point The response has some relevant facts, definitions, concrete
details, and/or other information according to the requirements of
the prompt.
0 Point The response is totally inaccurate.

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References

Arzadon, M., Romerosa, P. and Zarate, M., 2018. Trends, Networks, and Critical
Thinking. 1st ed. Quezon City, Manila: Vibal Group, Inc., p.7.

Benson, Faith. 2019. "ACE Short Response Rubric".

https://www.teacherspayteachers.com/Product/ACE-short-response-
rubric-2280621.

DepEd (2020). K to 12 Most Essential Learning Competencies.

Mangiduyos, Gladys P. 2017. Trends, Networks, and Critical Thinking in the 21st
Century. 1st ed. Sampaloc, Manila: Rex Publishing.

Muscat, Francois. 2016. "Differences Between Impactful Mobile Marketing Trends

& Fleeting Fads". https://www.wsiworld.com/blog/the-difference-between-
impactful-mobile-trends-and-fleeting-fads.

Rehn, A. and Lindkvist, M., 2013. Trendspotting- The Basics. [online] Docplayer.net.
Available at: <https://docplayer.net/57165747-Trendspotting-the-basics-
alf-rehn-and-magnus-lindkvist.html> [Accessed 23 January 2021].

Tuazon, Jenny. 2013. "Rubrics for Essay".

http://https;//www.slideshare.net/jennytuazon01630/rubrics-in-essay.

Urgel, Elizabeth. 2017. Trends, Networks, and Critical Thinking in the 21st Century
Culture. 1st ed. Makati City, Philippines: DIWA Learning Systems Inc.

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For inquiries or feedback, please write or call:

Department of Education – Region III,

Schools Division of Bataan - Curriculum Implementation Division
Learning Resources Management and Development Section (LRMDS)

Provincial Capitol Compound, Balanga City, Bataan

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Email Address: bataan@deped.gov.ph

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