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Response To Letter To DWV Mayor and Council by The Chairs of The WV Memorial Library Board and Library Foundation Board
Response To Letter To DWV Mayor and Council by The Chairs of The WV Memorial Library Board and Library Foundation Board
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March 4, 2011
List of Enclosures
to my letter to
Mayor and Council
4 March 2011
Details of my response to the letter to WV Mayor and Council “Summary of Findings for
Council regarding Library Expenditures” from the WV Memorial Library and WV
Memorial Library Foundation, 24 Jan 2011. The letter itself is Enclosure B.
The letter to WV Mayor and Council from the WV Memorial Library and WV Memorial
Library Foundation, 24 Jan 2011
1 of 1
March 4, 2011
1.0 Introduction
This is a detailed response to the letter dated “January 24, 2011” to “Mayor Goldsmith-
Jones and Council” from the Chair of the West Vancouver Memorial Library Board and
the Chair of the West Vancouver Memorial Library Foundation Board. All quotations
below are from this letter unless otherwise identified.
1. I am in the phone book, and as the only George Pajari in any phone book in Canada,
one merely need type my name into 411.ca or superpages.ca (no city or province
needed) to obtain my mailing address and phone number.
2. My name and address were accurately reported by the Municipal Clerk in the minutes
for the two Council meetings at which I spoke.
3. Several people, previously unknown to me, have called and written to congratulate me.
Global TV called me for an interview which was broadcast on February 18th. Amaz-
ing that they all could reach me and the Library, with all its research resources, could
not.
1 of 4
Analysis of WVM Library Foundation Fiscal Efficiency
Given the complexity of this matter, I have prepared a separate analysis of the WVMLF
efficiency (attached) that addresses the above claims. In summary, regardless of whether
one uses my original analysis (based on the figures from the Canada Revenue Agency) or
one uses the figures from the audited financial statements, the performance of the
WVMLF in 2009 was abysmal and far below the minimum expected by the CRA of
charitable organizations. Furthermore, when compared with other Library Foundations in
Canada on an apples-to-apples basis, the WVMLF ranked 16 out of 17.
I did not suggest the Foundation operated at a loss. What I said, exactly, was that in 2009
they “raised $127,000 but spent $134,000 on overhead” and “the WV Library Foundation
spent $7,000 more on overhead than they raised”. “Raised” means fundraised (through
donations; as opposed to earned from investments or from sales). As the attached analysis
shows, my statements are correct whether one takes the numbers from the CRA or the
Foundation's own audited financial reports.
Fabricating claims, and then showing the fabricated claims to be false, does not reflect
well upon the Library.
custom-made1
adjective ( also custom-built etc. )
On January 6th, I spoke with the manufacturer of the furniture and emailed him a photo of
the study carrels. He confirmed that the furniture was built to the customer's specifications
(from a combination of standard and custom-made components), with a design that was
cut2 into the custom-shaped end-panels also according to the customer's specifications. He
followed up with an email confirming that the units were custom
I stand by my assertion: the furniture was custom (i.e. not a standard catalogue item) with
a design (both the shape of the end panels and the pattern on them) specified to match the
pattern in the carpet. As if to illustrate the folly of such customization, the carpet the
panels were designed to match was replaced during a recent renovation with a different
design and so the carrels no longer match the floor covering.
1. From The Canadian Oxford Dictionary. Katherine Barber. Oxford University Press 2004.
Oxford Reference Online. Oxford University Press. <http://0-www.oxfordreference.com.cata-
logue.westvanlibrary.ca/views/ENTRY.html?subview=Main&entry=t150.e17098>
2. for clarity, the Canadian Oxford Dictionary, cited above, defines “engrave” as “inscribe, cut, or
carve”
I did not say that the investment management fees were a fundraising expense. I did use a
figure from the Canada Revenue Agency (CRA) that included all expenses for several
reasons:
1. the allocation of expenses for fundraising is typically not accurately reported so to
fairly compare the performance of different library foundations, I compared total funds
raised through donations to total overhead since those numbers are consistently and
accurately reported.
2. I could not compare the CRA figures to the Library Foundation's financials as the
Library Foundation did not respond to a written request for a copy of their annual
report and financials. And unlike some other foundations, they do not make this infor-
mation available on the web.
3. Even if one excludes investment fees, the Library Foundation's expenses (according to
their audited financial statements, not the CRA) were 93% of the total donations
(excluding investment income and profits from the Murchie coffee kiosk, which are
hardly donations).
Most guidelines for charities1 recommend that expenses ought not to exceed 35% of
donations. So even using the Library Foundation's own figures, their fundraising
efficiency in 2009 was abysmal.
No doubt. But there are 17 active library foundations in Canada and all would have had
the same challenges in 2009 yet if we compare how the other 16 performed, all but one
had a better ratio of total expenses to total donations that the WVML Foundation (see
attached).
Even if we think the problems in 2009 were localized to West Vancouver, the West
Vancouver Community Foundation's 2009 financials show they fundraised roughly seven
times more money that the Library while spending about half the amount on total
overhead than the Library.
9.0 Summary
When in a hole, stop digging. It would probably be prudent for the Library to stop trying
to defend the indefensible, especially by resorting to falsehoods, misrepresentations, and
twisting words out of shape (e.g. custom is not custom). The issue has received more
attention than it deserves and the handling of the matter does not reflect well on either the
Library or the Library Foundation. Admit that there have been problems and mistakes,
commit to doing better, and move on.
What a waste and how much more damage this has done to the Library and the Library
Foundation, damage that could have been avoided with a more measured and truthful
response by all to my original and subsequent comments.
That said, I have many more examples from the years when I was an observer at Library
Board meetings on behalf of a local ratepayer association and if the Library and
Foundation continue to bring up this matter, I should be only too pleased to go back into
my files.
It was gracious of the Mayor to apologize to me when it was shown her comments were
based on false information provided to her by the Library. I have not received an apology
from any of those associated with the Library who misinformed the Mayor or who have
made false statements to the public and the media.
Fundraising Efficiency of
the West Vancouver
Memorial Library
Foundation 2009
George Pajari
1.0 Introduction
Questions have been raised about the fundraising efficiency of the West Vancouver
Memorial Library Foundation. In response to my original claim that the Foundation's total
overhead expenses were more than the total donations, the Foundation has said that the
analysis “misrepresented the Foundation's financial performance substantially”, that “the
foundation did not operate at a loss…as suggested”, and that “Mr. Pajari's numbers …
were incorrect”.
This paper details the issues surrounding an analysis of a fundraising foundation such as
the West Vancouver Memorial Library Foundation, explains how the different analyses
have been derived, and how the performance of the Foundation compares on an absolute
as well as a relative basis.
It will show, in excruciating detail, that my numbers are correct, that they are derived from
those provided by the Foundation itself, and that they show that total overhead expenses
were more than total donations, which is what was my original claim.
After reviewing the details below, it is left to the reader to assess the truthfulness of the
statements made by the Library Foundation spokespersons quoted above.
2.0 History
In response to the West Vancouver Mayor’s denial of the truth of my comments related to
a questionable expenditure by the Library (during which she made reference to the
WVMLF), I brought up the issue of the Foundation's poor performance in 2009. Please
note, I did not bring up the Library Foundation, that was done by the Mayor when she was
1 of 6
The Problems of Analyzing a Fundraising Foundation
trying to discredit my original presentation. Once she raised the matter, however, I felt it
appropriate to put it into context.
Contrary to the allegations of the Chairs of the Library Board and the Foundation Board, I
did not say that the Foundation operated at a loss. Also, I was not commenting on “the
Foundation's [overall] financial performance”.
What I said, exactly, was that the Foundation “raised $127,000 but spent $134,000 on
overhead” and “the WV Library Foundation spent $7,000 more on overhead than they
raised”.
There have been many comments from those associated with the Library, both misquoting
me as well as contesting the accuracy and fairness of my numbers.
The word “raised” in this context means fundraised through donations, not generated
through investments (which did provide income so that the Foundation did not have an
overall loss for the year) or derived from art and coffee sales (which are not donations).
Broadly speaking, there are three types of charities (speaking from a fiscal perspective):
1. purely fundraising charities (e.g. The Canadian Cancer Society) that actively raise
money in support of charitable activities with the goal of spending all or substantially
all funds in the year they are received;
2. purely endowed foundations (e.g. the Canadian Beaverbrook Foundation) which is
created with a substantial endowment (usually from a philanthropic individual, family,
or corporation), possibly with subsequent additions from the same sources as origi-
nally funded the foundation. These charities do not do any fundraising and typically
receive no donations (other, as had been mentioned, from the founders). All revenue is
derived either from investment income from the endowment fund or from selling
assets bequeathed to the foundation and some of this revenue is spent on charitable
activities and some add to the value of the investment portfolio.
3. hybrid charities that perform both functions: actively raising funds as well as investing
an endowment fund. Revenue is therefore derived from both donations and from
investment income. In some years more money can be spent on overhead and charita-
ble activities than has been received in donations by using investment income and/or
depleting the endowment fund. The overhead expenses of such hybrid charities simi-
larly fall into two categories: those related to the operation of the foundation (i.e. man-
aging the investment portfolio) and those related to fundraising and ancillary expenses.
The ability to analyze the efficiency of each of these three types of charity (i.e. the amount
of money spent to raise a given amount of donations) varies:
1. Pure fundraising charities are very easy to analyze: one merely compares the costs
incurred by the charity not directly related to charitable activities with the amount of
money received in donations.
2. Pure endowed foundations need not be analyzed -- they do no fundraising.
3. Hybrid charities are difficult to analyze because these organizations rarely categorize
their costs into the two categories accurately (and, in fairness, it is very difficult to do
so accurately). This difficulty is often compounded by two complicating factors:
• The only source of financial information on all charities is from the Canada
Revenue Agency (CRA) and the information they collect from charities (the
T3010 return) does not provide line items to separate the costs associated
with managing the investment portfolio from other overhead items.
• Furthermore, although the CRA asks charities to break out their direct fund-
raising costs, many appear to ignore this requirement and report that 0% of
their overhead was attributable to fundraising costs when clearly this cannot
be the case. Indeed, the West Vancouver Library Foundation itself reported
to the CRA that in 2008 they spent $0 on fundraising yet raised $353,178. So
obviously the Foundations themselves do not report accurate information
showing the division of expenses between their investment side and their
fundraising side. So we are forced to compare foundations simply by com-
paring all expenses (which are much more likely to be accurate and compa-
rable) to all donations (which are accurately reported to the CRA).
When I approached the task of trying to analyze the fundraising performance of the
WVMLF I was faced with several challenges:
1. the WVMLF does not make its financial information public (it does not have its own
website, and unlike some other foundations such as the West Vancouver Community
Foundation and the Toronto Library Foundation, does not put its annual report or
financial report on the web);
2. the WVMLF did not respond to my written request for a copy of its financial report
(the copy which is appended and analyzed in the next section was leaked to me by
someone not affiliated with the WVMLF after I made my original comments);
3. the WVMLF does not accurately report its fundraising costs to the CRA (as mentioned
above) so the only accurate measure of the organization’s overhead available to me at
the time was the total amount spent on non-charitable activities as reported to the
CRA;
I did use a figure from the Canada Revenue Agency (CRA) that included all expenses for
several reasons:
1. the allocation of expenses for fundraising is typically not accurately reported so to
fairly compare the performance of different library foundations, I compared total funds
raised through donations to total overhead since these numbers are consistently and
accurately reported.
2. I could not compare the CRA figures to the Library Foundation's financials as the
Library Foundation did not respond to a written request for a copy of their annual
report and financials. And unlike some other foundations, they do not make this infor-
mation available on their website.
3. Even if one excludes investment fees, the Library Foundation's expenses (according to
their audited financial statements, not the CRA) were 93% of the total donations
(excluding investment income and profits from the Murchie coffee kiosk, which are
hardly a donation).
Most guidelines for charities recommend their expenses ought not to exceed 35% of their
donations1. So even using the Library Foundation's own figures, their fundraising
efficiency in 2009 was abysmal.
For example, look at 2008 -- Line 5020 “Fundraising Expenditures” $0! So they raised
over $350K but spent 0 -- norhing! -- doing so. I don't think so. In 2009 it appears that the
only costs they have included in “Total expenditures on fundraising” are the direct costs of
their direct-mail campaign -- none of the general office overhead or staff compensation
have been allocated to fundraising.
The complete 2009 Financial information from the CRA is attached but the salient
numbers are as follows:
CRA T3010
Line
Category Number Amount
Total eligible amount of all gifts for which the charity 4500 $ 59,414
issued tax receipts
Total non tax-receipted revenue from fundraising 4630 67,439
TOTAL FUNDRAISING 126,853
Total expenditures before gifts to qualified donees 4950 133,553
As you can see, the CRA figures are the basis for my claim:
1. See, for example, “Guidance on Fundraising by Registered Charities” by the Canada Revenue
Agency (http://www.cra-arc.gc.ca/chrts-gvng/chrts/plcy/cps/cps-028-eng.html)
The complete 2009 Audited Financial information from the Library Board is attached but
the salient numbers are as follows:
In one article, a member of the WVMLF board includes the Murchie’s Coffee sales and
proceeds from art sales to arrive at a revenue figure of 140,771 which results in a ratio of
79%.
6.0 Summary
It has been claimed by the WVML Foundation that the analysis based on the CRA figures
misrepresented the Foundation’s performance because it included the expenses associated
with their investments. As explained above, that is because the CRA does not break out
investment expenses separately.
The relevance of this point, however, is marginal: Even if we exclude investment expenses
(now that that information has been leaked to me), the fundraising ratio is still a dismal
93%.
The Foundation also claims that 2009 was “a difficult year in which to fundraise”. Yet, if
we compare the WVML Foundation’s performance using the 2009 CRA figures with the
17 other Library Foundations in Canada that are actively fundraising (attached), we find
the WVML Foundation ranks 16 out of 17 (only Bowen Island, with its $4,000 in
expenses but only $3,700 in donations performed worse).
Given that the Foundation has had its 2009 financial report since March of 2010 so the
dismal performance of the Foundation (spending 79% - 105%, depending on whose
analysis you use) of donations on overhead (when the benchmark set by the Canada
Revenue Agency is less than 35%) should not be a total surprise.
First time this has been raised? Hardly! As the attached extract from the WVML Board
minutes from 2000 show: “There were concerns expressed on growing expenses of the
Foundation operations.”3
1. Nicole Brown, Chair, West Vancouver Memorial Library Foundation, quoted in the North Shore
News, January 26, 2011 (http://www.nsnews.com/Library+foundation+numbers+black/
4170269/story.html)
2. Marcia Bergen, Chair, West Vancouver Memorial Library, quoted in Ibid.
3. Minutes of the West Vancouver Memorial Library Board, October 18, 2000, page. 6, item 7 (b)
(WVML Call Number R 027.4 WES v.4)
Please show figures to the nearest single dollar. See the Key Terms and
Definitions for a definition of the terms used.
Assets:
Inventories 4150
Liabilities:
Total revenue (add line 4500, 4510 to 4580, and 4600 4700 $ 608,061
to 4650)
Expenditures:
Advertising and promotion 4800
Travel and vehicle expenses 4810
Interest and bank charges 4820 $ 1,865
Licenses, memberships, and dues 4830
Total expenditures (add amount from line 4950 and the 5100 $ 934,410
amounts from lines 5050, 5060 and 5070)
Contact us
AUDITORS’ REPORT
FINANCIAL STATEMENTS
W E HAVE AUDITED THE STATEMENT OF FINANCIAL POSITION OF THE W EST VANCOUVER MEMORIAL LIBRARY
FOUNDATION AS AT DECEMBER 31, 2009 AND THE STATEMENTS OF OPERATIONS AND CHANGES IN NET
ASSETS FOR THE YEAR THEN ENDED. THESE FINANCIAL STATEMENTS ARE THE RESPONSIBILITY OF THE
FOUNDATION’S MANAGEMENT. OUR RESPONSIBILITY IS TO EXPRESS AN OPINION ON THESE FINANCIAL
STATEMENTS BASED ON OUR AUDIT .
EXCEPT AS EXPLAINED IN THE FOLLOWING PARAGRAPH, WE CONDUCTED OUR AUDIT IN ACCORDANCE WITH
CANADIAN GENERALLY ACCEPTED AUDITING STANDARDS. THOSE STANDARDS REQUIRE THAT WE PLAN AND
PERFORM AN AUDIT TO OBTAIN REASONABLE ASSURANCE AS TO WHETHER THE FINANCIAL STATEMENTS ARE
FREE FROM MATERIAL MISSTATEMENT . AN AUDIT INCLUDES EXAMINING, ON A TEST BASIS, EVIDENCE
SUPPORTING THE AMOUNTS AND DISCLOSURES IN THE FINANCIAL STATEMENTS. AN AUDIT ALSO INCLUDES
ASSESSING THE ACCOUNTING PRINCIPLES USED AND SIGNIFICANT ESTIMATES MADE BY MANAGEMENT, AS
WELL AS EVALUATING THE OVERALL FINANCIAL STATEMENT PRESENTATION.
IN COMMON WITH MANY CHARITABLE ORGANIZATIONS, THE F OUNDATION DERIVES REVENUE FROM
FUNDRAISING , THE COMPLETENESS OF WHICH IS NOT SUSCEPTIBLE TO SATISFACTORY AUDIT VERIFICATION.
ACCORDINGLY, OUR VERIFICATION OF THESE REVENUES W AS LIMITED TO THE AMOUNTS RECORDED IN THE
RECORDS OF THE FOUNDATION AND WE WERE NOT ABLE TO DETERMINE WHETHER ANY ADJUSTMENTS MIGHT
BE NECESSARY TO FUNDRAISING REVENUE, EXCESS OF REVENUE OVER EXPENDITURES, ASSETS, AND EQUITY.
IN OUR OPINION, EXCEPT FOR THE EFFECT OF ADJUSTMENTS, IF ANY, WHICH WE MIGHT HAVE DETERMINED TO
BE NECESSARY HAD WE BEEN ABLE TO SATISFY OURSELVES CONCERNING THE COMPLETENESS OF THE
FUNDRAISING REVENUE REFERRED TO IN THE PRECEDING PARAGRAPH, THESE FINANCIAL STATEMENTS
PRESENT FAIRLY, IN ALL MATERIAL RESPECTS, THE FINANCIAL POSITION OF THE FOUNDATION AS AT
DECEMBER 31, 2009, AND THE RESULTS OF ITS OPERATIONS AND THE CHANGES IN ITS NET ASSETS FOR THE
YEAR THEN ENDED IN ACCORDANCE WITH CANADIAN GENERALLY ACCEPTED ACCOUNTING PRINCIPLES
APPLIED ON A BASIS CONSISTENT WITH THAT OF THE PRECEDING YEAR.
CURRENT
CASH $ 23,988 206,300
ACCOUNTS RECEIVABLE - 23,699
PREPAID EXPENSES - 4,278
GST RECOVERABLE 1,739 6,797
25,727 241,074
$ 2,982,251 3,294,162
LIABILITIES
CURRENT
ACCOUNTS PAYABLE $ 3,385 2,866
NET ASSETS
NET ASSETS RESTRICTED BY SPECIFIC BEQUESTS 5 1,705,271 1,879,683
NET ASSETS RESTRICTED FOR ENDOWMENT PURPOSES 5 1,138,179 1,024,369
LIBRARY FUNDS 5, 8 65,937 59,114
UNRESTRICTED NET ASSETS 5 69,479 328,130
2,978,866 3,291,296
$ 2,982,251 3,294,162
REVENUES
DONATIONS $ 58,814 68,039 - 13,918 140,771 353,178
EXPENSES
FUNDRAISING 19,220 46,746 - - 65,966 62,440
ADMINISTRATIVE:
OFFICE & GENERAL 34,610 - - - 34,610 21,752
PROFESSIONAL FEES 5,092 - - - 5,092 3,513
INSURANCE 1,358 - - - 1,358 1,359
AMORTIZATION 4,824 - - - 4,824 4,730
45,884 46,746 - - 45,884 31,354
65,104 46,746 - - 111,850 93,794
NET REVENUE FROM OPERATIONS (6,290) 21,293 - 13,918 28,921 259,384
NET ASSETS UNRESTRICTED: 328,130 75,897 404,027 56,017 (1,813) (388,752) 69,479
1. NATURE OF OPERATIONS
THE FOUNDATION WAS CONSTITUTED UNDER THE SOCIETY ACT OF BRITISH COLUMBIA ON JULY 24,
1986. THE PURPOSES OF THE FOUNDATION ARE GENERALLY:
(a) TO FACILITATE AND FUND THE PROVISION OF MATERIALS AND SERVICES SUITABLE FOR A PUBLIC
LIBRARY IN THE MUNICIPALITY OF W EST VANCOUVER; AND,
(b) TO RECEIVE, INVEST , AND ADMINISTER BEQUESTS, ENDOWMENTS, TRUSTS, AND OTHER FINANCIAL
PROGRAMS AND INVESTMENTS, THE PURPOSE OF W HICH IS TO FUND THE ACTIVITIES OF THE W EST
VANCOUVER MEMORIAL LIBRARY.
(c) THE FOUNDATION IS NOT SUBJECT TO INCOME TAX PURSUANT TO THE INCOME TAX ACT (CANADA).
REVENUES AND EXPENDITURES ARE ACCOUNTED FOR ON THE ACCRUAL BASIS EXCEPT FOR
DONATIONS, WHICH ARE RECORDED WHEN RECEIVED.
THE MEMORIAL LIBRARY FOUNDATION OF W EST VANCOUVER BENEFITS FROM DONATED SERVICES
RECEIVED IN THE FORM OF VOLUNTEER TIME FOR VARIOUS COMMITTEES AND CERTAIN OTHER
SERVICES. THE VALUE OF DONATED SERVICES IS NOT RECOGNIZED IN THESE FINANCIAL
STATEMENTS.
CAPITAL ASSETS ARE RECORDED AT COST . THE FOUNDATION PROVIDES FOR AMORTIZATION USING
THE FOLLOWING METHOD AND RATE.
CONTINUED…
WEST VANCOUVER MEMORIAL LIBRARY FOUNDATION
NOTES TO FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED DECEMBER 31, 2009
3. INVESTMENTS
2009 2008
INVESTMENTS CONSIST OF THE FOLLOWING:
THE FOUNDATION HAS RESTRICTIONS IN RESPECT OF THE FOLLOWING SPECIFIC BEQUESTS FOR THE
PURPOSES STATED:
THE W ATT ESTATE BEQUEST REPRESENTS FUNDS TO BE USED FOR THE PURCHASE OF LARGE PRINT
BOOKS FOR THOSE LIBRARY PATRONS WHOSE EYESIGHT IS IMPAIRED.
THE CRONK ESTATE REPRESENTS A PERMANENT ENDOWMENT TO THE FOUNDATION THE INTEREST
OF WHICH IS AVAILABLE TO THE BOARD OF THE F OUNDATION TO UTILIZE AT THEIR DISCRETION.
THE GREER ESTATE REPRESENTS FUNDS TO BE USED FOR THE AUDIO BOOKS SERVICE FOR THE
VISUALLY IMPAIRED.
THE ROBERT L. W ELSH ESTATE FUNDS REPRESENT FUNDS TO BE USED TOWARDS THE
ENHANCEMENT OF MUSIC RESOURCES AND PROGRAMS IN THE W EST VANCOUVER MEMORIAL
LIBRARY
THE ANNA C.E. PATRICK ESTATE FUNDS REPRESENT FUNDS RECEIVED BY THE FOUNDATION TO BE
HELD AND INVESTED.
THE PERSIAN LANGUAGE FUND REPRESENTS DONATIONS RECEIVED FOR THE PURCHASE OF
PERSIAN MATERIALS FOR THE LIBRARY.
CONTINUED…
WEST VANCOUVER MEMORIAL LIBRARY FOUNDATION
NOTES TO FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED DECEMBER 31, 2009
A STATEMENT OF CASH FLOWS HAS NOT BEEN PREPARED AS THEY ARE READILY APPARENT .
8. LIBRARY FUNDS
LIBRARY FUNDS CONSIST OF FUNDS DERIVED FROM THE COFFEE SERVICE AS WELL AS THE SALE OF
ART.
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