S.

no Strengths Weight Rating Weighted

Score
1 Coca cola is the most leading producer and vendor of 0.15 4 0.6
non-alcoholic syrups, goods and beverages on the
globe.
2 Coca cola is utilizing advance and high tech 0.05 3 0.15
technology of “micro dosing “that assist in
generating about 120 to 130 plus Drinkable, goods,
libation etc. (beverages) from individual machine.
3 Coke is manufacturing wide range of products and 0.10 4 0.4
beverages (over 380 to 410 brads that cover 3000+
drinkables, non-alcoholic potations and other
beverages.
4 Coca cola trade its products in over 180 to 200 0.12 4 0.48
countries in the world and almost 1.6 billion people
consume coke goods or beverages on daily basis.
5 Coca cola record a drastic improvement in its Net 0.08 3 0.24
income, explicitly from 12 billion ($) in 2011 to 37.30
billion ($) in 2019
6 Coca cola permanent staff or employees are half of its 0.06 3 0.18
key competitors, yet coke is recording higher net
profits.
S.no Weaknesses Weight Rating Weighted
Score
1 Coca cola remains to strive in North America facing 0.06 1 0.06
zero percent progress since 2008.
2 47% of sales and profits depend merely on Diet coke 0.10 2 0.16
and Coca cola.
3 Inventory turnover is 6.5% however the industry 0.05 2 0.10
average is 7.3%.
4 Coca cola experiences 0% development in 2010 while 0.03 1 0.03
struggling in Europe.
5 The product line of Coca cola is restricted to 0.10 2 0.20
beverages.
6 Coca cola faced negative publicity and loose its brand 0.04 1 0.04
image and hinders growth in India.
7 Coca cola has low ROE as compared to Pepsi. 0.06 2 0.10
Tota 1.00 3.1
l
IFE MATRIX OF COCA COLA: