(469) 269-7160

C. Brianna Lucido Brilucido@gmail.com

CAREER PROFILE
Passionate about creating content that connects with people and tells a compelling story.
Highly detail-oriented and skilled at finding creative solutions to problems. Aesthetic-
minded and results-driven. Decisive and confident taking charge when needed.

EDUCATION
BAYLOR UNIVERSITY – Waco, TX Graduated 2020

Bachelor of Business Administration

● Major: Marketing – Nonprofit

● GPA: 3.87 (Magna Cum Laude)

EXPERIENCE
UpSellit - Agoura Hills, CA 2021

Marketing Copywriter

● Wrote 35+ pieces of creative and engaging copy per week for a variety of e-commerce
brands to help them engage abandoning customers and increase conversions

● Wrote 1400+ words twice a month for the UpSellit blog on various business- and conversion-
related topics to educate retailers in an engaging way

● Planned and wrote 15+ posts per month for UpSellit’s social media accounts to connect with
retailers and marketing managers on a regular basis

Dallas CASA - Dallas, TX 2019

Special Events Intern (Parade of Playhouses)

● Organized and trained two groups of 15+ volunteers daily to educate them on selling
playhouse raffle tickets to NorthPark Centre customers

● Promoted raffle tickets to 100+ customers a week to effectively raise a total of $145,000

My Possibilities - Plano, TX 2019

Marketing Intern
 ● Created and edited 10+ marketing materials, including flyers, press releases, and radio
scripts, to represent the My Possibilities brand and tell its story to prospective donors and
volunteers

● Provided detailed research on various topics of interest to the marketing department to help
them both expand the reach and improve the effectiveness of their marketing messages

Kappa Alpha Theta - Waco, TX. 2018 - 2019

Sing 2019 Backdrop and Props Chair

● Collaborated with 4 other chairs to create a 7-minute story-based act over the course of 9
months

● Consulted on theme and story ideation, song selection, choreography, and costume design

● Led and organized a group of 150+ women at practices 5 days a week for 6 weeks, an
average of 12 hours a week, to produce an exciting and engaging act

● Developed design of the 27’ x 60’ backdrop and all props used for the act to effectively
contribute to the theme and overall story

ADDITIONAL
● 12 hours Creative Writing courses
● Beta Gamma Sigma - among the top 10% of Baylor Business students