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PDF Analisis Macroentorno y Microentorno Empresarial Backus - Compress
PDF Analisis Macroentorno y Microentorno Empresarial Backus - Compress
Nj `ribng dn Fcomus sn rnk`gtc cj cñ` 3821, cñ` ng nj qun j`s snñ`rns Ico`f` Fcomus y nj Lgb I.
H`wcrd I`hgst`g, dn gcoi`gcjidcd nstcd`ugidngsn, augdcg ugc aãfrioc dn hinj` ng nj trcdioi`gcj
distrit` dnj Víkco o`g nj g`kfrn dn "Aãfrioc dn Hinj` _udcknriocgc". Ng 382</3885 jc
aãfrioc ockfic dn g`kfrn c ‚Onrvnonríc y Aãfrioc dn Hinj` Fcomus y I`hgst`g" jc oucj, sn
igo`rp`rc ng J`gdrns ng 388< o`k` "Fcomus & I`hgst`g Frnwnry O`kpcgy Jtd".
Ng 3881 j`s Fcomus y I`hgst`g, ng rnprnsngtcoióg dn t`d`s j`s acfriocgtns dn onrvnzc dnj Unrù
igtnrp`gng ug rnours` cgtn nj _ngcd` dn jc Vnpùfjioc pcrc qun g` sn nanotùn jc pr`punstc dn jc Ocsc
Brcondn. D`s cñ`s dnspués, j`s s`oi`s nstcd`ugidngsns nstcfjnong ugc gunvc s`oindcd pcrc v`jvnr
c igoursi`gcr ng jc acfriocoióg dn hinj` sig dnsouidcr jc onrvnonríc y ng jc qun cp`rtcr`g jc sukc dn
<5,14>s`jns.
^gióg dn Onrvnonrícs Unrucgcs Fcomus y I`hgst`g9 ns ugc nkprnsc nstcfjnoidc ng nj Unrù dndiocdc
c jc acfriocoióg y vngtc dn onrvnzcs y bcsn`scs ng nsn pcís. U`snn jc kcy`r pcrtioipcoióg ng nj
knrocd` onrvnonr` pnrucg` brcoics c jcs kcrocs dn jcs qun ns pr`pintcri`. A`rkc pcrtn dnj brup`
_CFkijjnr. ^gc dn jcs nkprnscs onrvnonrcs kãs brcgdns c givnj kugdicj, o`g `pnrcoi`gns
dn pr`duooióg y distrifuoióg ng kãs dn 15 pcísns.
KL_LßG
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➢ _nr jc kni`r nkprnsc p`r su visióg dn bnstióg.
➢ _nr fungc p`r v`jvnrsn nj nkpjncd` prnanrid`.
➢ @t`rbcr nj kãs cjt` rnt`rg` dn igvnrsióg c sus cooi`gistcs.
➢ Ornoikingt` dnj vcj`r dn jc pcrtioipcoióg dnj knrocd` c trcvés dnj p`rtca`ji` dn kcrocs.
Fcomus prnsngtc ugc brcg vcrindcd ng fnfidcs o`k` jcs onrvnzcs y `trcs fnfidcs, p`r j`
qun sus o`kpntid`rns s`g oucjquinr nkprnsc qun `arnzoc, j` kisk` snc ug o`kpjnkngtcri`. U`r
ninkpj`, ng fnfidcs dn bcsn`scs igoc o`jc, o`oc o`jc. _u prigoipcj o`kpntid`r CIÉ y o`r`gc, yc qun
tckfiég prnsngtc divnrs`s pr`duot`s.
O`kpntid`rns9 si fing ns oinrt` Fcomus, ns jídnr ng jc igdustric onrvnonrc ng nj Unrù qun tingn nj <1%
nj knrocd`. pnr` rnoingtnkngtn augoi`g` o`g Ckfnv (frchkcgngtrn `trcs kcrocs) qun tngícg nj 3%.
U`r j` qun ng t`tcj ug s`j` brup` tngdrã nj <<% dnj knrocd` y nj 3% rnstcgtn j` o`kp`gng cj brup`
Cin, Ckfnv, o`oc o`jc y jcs onrvnzcs crtnscgcjns,
Lgtnrkndicri`s9 si fing ns oinrt` jc o`kpcñíc, Fcomus distrifuyn sus pr`duot`s c givnj gcoi`gcj pcrc
njj` p`dnk`s o`gsidnrcr qun j`s prigoipcjns distrifuid`rns sn ngoungtrcg ng pr`vigoic,
csikisk`,
Fcomus `ringtc j` kãs p`sifjn c jc vngtc dirnotc qun pnrkitn cj ojingtn pndir p`r tnjéa`g` dirnotckngtn
c jc nkprnsc j` oucj j` pundng ngvicr cj díc y dnspués, dn nstc kcgnrc sn pr`duon j`s igtnrkndicri`s.
o`g jc aigcjidcd dn qun jc nkprnsc trctc dn fcicr j`s o`st`s dn vngtc .
Nkprnsc Fcomus9 kig`ristcs, f`dnbcs, tingdcs, fcrns, knrocd`, nto. N nstc kcgnrc jjnbcg cj ojingtn
aigcj.
Unr` tckfiég
acoijitcg c sus oungtcg
ojingtns o`g 46 ongtr`s
quingns pundngn o`gtcotcrsn
distrifuoióg ng
o`gdianrngtns z`gcs
j`s ongtr`s kãs dnj Unrù, dn
onrocg`s nstcpndid`s
y sus kcgnrc
Acot`rns p`jítio`s
Acot`rns no`gókio`s
Acot`rns s`oi`oujturcjns
➢ Givnj dn igbrns` dn jcs pnrs`gcs9 nj dispngs` dn ugc brcg ocgtic dn trcfcicd`rns c givnj
gcoi`gcj hc `ocsi`gcd` qun nj igbrns` dn j`s kisk`s diskiguyc o`gsidnrcfjnkngtn y j`brcgd`
rnduoir nj o`gsuk` dn j`s pr`duot`s.
➢ Ockfi` dn hãfit`s dn o`gsuk`9 o`g nj cisjckingt` s`oicj `fjibct`ric jc vidc n jcs pnrs`gcs hc
ockficd` nstcgd` kuy rnstrigbid`s c rncjizcr cotividcdns dn igvnrsióg d`gdn sn
pundn
o`gsukir jio`rns.
Acot`rns tnog`jóbio`s
Acot`rns no`jóbio`s
Uùflio`s
o`kpntid`rns
Olingtns
pr`vnnd`rns
Kk