QUESTIONNAIRE

(Human Brand Experience)

Zeroth question: Have you purchased a product from any of these brands? (List of some
human brands)
1. Main Question: How did you hear about this brand?
Follow up Question: How effective was the communication. What methods were used?
Convinced in one time or multiple times.

2. Main question: What product of that brand did you buy?

Follow up Question: One, multiple. Specific. Background research you did. Did you check
competition? Entire journey of deciding to buy a type of product to buying that exact brand
product, price analysis, quality analysis you did etc

3. Main question: What made you buy this product?

Follow up Question: What were the major factors that played a role in making you buy this
product.

4. Main question: How has your experience been with this product?
Follow up Question: Buying experience, user experience, after sales support experience

5. Main question: Would you recommend the product to someone you know?
Key words: Product features or celebrity influence

6. Main question: Do you fell the product has helped you to improve yourself, if yes- how?
Follow up questions: can you run faster using this shoe/do you look cooler wearing this t-
shirt etc

7. Main question: Do you feel a sense of relatedness/closeness with your celebrity

because of using this product?
Follow up questions: How? Is it because you are directly benefitting the celebrity?

8. Main question: Would you buy the same product if it was owned by a celebrity you do
not like?
Follow up questions: Why does it matter to you?
9. Main question: If a competitor offers similar product at a lower price will you buy it?
Follow up questions: Would you be willing to make such a loss on your purchase?

10. Main question: Does the celebrity life events impact your perception of the brand?
Follow up Question: If Virat Kohli loses matches, do you feel less willing to buy shoes from
his brand?

11. Main question: Does the competency of the celebrity affect your judgement in
selecting product?
Follow up: If Virat Kohli started selling make up and Anushka started selling sports shoes

12. Main question: If the celebrity factor pulls you towards buying a product then what
are the other factors that will push you away from buying it.
Keywords: Quality, made in china, Online reviews
13. Main question: What other products from the same brand will you be willing to buy?

14. Main question: What traits of the celebrity are the most influencing factors
Follow up questions: Social media presence, core competency etc

15. Main question: What would be the maximum price you would be willing to pay for this
product?
Submitted by- Group B6
Ayushi Jain-2019008
Pavan Rao-2019033
Anvit Nigavekar-2019071
Yeshitesh Shirodkar-2019122
Meghraj Bharadwaj- 2019156
Amogh Ansh- 2019194
Shinjan Bhattacharya- 2019228