MARKETING FAQS

PRESENTED BY

IN ASSOCIATION WITH

*The document is curated through the responses of the students from 2017-18 Batch
Snapshot of some profile-wise projects handled by student of Marketing
at NMIMS, during their summer internship

Profile Job Description

Advertising and
Designing and implementing BTL marketing activities
Communication
Root cause analysis of low response rate for hybrid cloud BU
Analytics
Lead management
Brand activation Design and execute a school contact program for food brand
Business strategy Business plan for metal cutting oil
Customer
relationship Loyalty program development for adhesive
management
Revamp the B2B marketing strategy of the company
Digital Loyalty program for mutual fund Distributors
Formulating a 3-year digital strategy for radio channel
Digital Marketing Increasing app retention by analysing the reasons of uninstalls and increasing
customer acquisition and orders by developing a cost-optimizing model for
digital marketing ads
SEO & content strategy to build brand awareness
Distribution Demand forecasting for top ecommerce brand
Define an SOP to collect market voices from dealerships
Digital Landscape Study - Enterprise Blockchain Solutions
Market assessment for Corporate PPA
Evaluation of the Value propositions of the brand
Potential estimation for indirect expansion in tobacco and Confectionery
wholesale channel for adhesive brand
Market Research to identify insights for the pre-launch plan of a heritage
brand's line extensions
Identifying drivers for building volumes in traditional trade; Conducting Pilot
Market Research
Study to boost the sale of their innovation in Modern trade.
To increase the market share of alcoholic brand in particular region
To find companies for potential M&A in hospitality segment
Study on drivers and influences of customer related to vaping and deriving key
insights to design a value based proposition for addressing the issues related
to product and promotion of electronic cigarettes
Increase in postpaid acquisition using segmented customer approach
To find the potential material sources of value in the consumer journey in the
automobile aftermarket
Marketing strategy Localizing a retail chain brand in Karnataka
Merchandising Impact of product placement on customer appeal
Postsales Improving customer experience for eyewear brand
Reinventing business models for integrated mcare
Presales
Revamp of B2B Marketing strategy
Product Electrification opportunities in power generation sector
Development Development of a subscription based product, market plan and branding
Benchmarking to identify gaps between current brand and competition brands
and strategise to market share
Sales Stint To increase rate of sale for innerwear and athleisure in large format stores and
ecommerce
Increase reach in pharma sector
Strategy and
Operational risk reporting
Governance
 Common jobs and profiles assigned to Marketing students at NMIMS for
their summer internship with brief description about each

Domain Role Description

Advertising, marketing and public relations managers plan, organize, direct, control and
Advertising and
evaluate the activities of establishments and departments involved in commercial,
Communication
industrial and e-business advertising, marketing and public relations
Data collection, data mining and Data preparation for a particular objective, creating a
Analytics
model out of it for batter decision making, reporting and visualisations
Assist in Business Development efforts by planning marketing efforts, creating content
Brand activation and engaging materials and experiences that can be used to generate interest from
potential clients and help retain existing clients.
Monitor marketing trends and keep a close eye on competitive products in the
Brand Management marketplace, analysing brand perception. direct marketing efforts to increase the value
and performance of a specific brand, service or product
Perform root cause analysis of potential problems and provide effective resolutions,
Business strategy Identify business gaps and propose corrective actions, Recommend business
improvements based on market and competitive trends.
Customer build strong relationships with existing and potential customers, conduct business
relationship reviews to ensure client satisfaction and guide sales team on further sales
management opportunities
Oversee online marketing strategy, plan and execute digital marketing campaigns,
Digital Marketing
design and maintain content for organization's website
Collect and analyse data and make recommendations based upon findings. Use of
Market Research
mathematical and statistical modelling to interpret conclusions
Develop digital campaigns to increase web traffic, analyze sales and marketing metrics,
Marketing strategy forecast market trends, research market to identify new opportunities, generate
innovative ideas to promote our brand and our products
Analysing past sales figures/trends to anticipate future product needs, devising a
merchandise plan and relaying the merchandise plan to the buyer who, in turn, can
Merchandising
decide on what products, styles, colours etc to purchase and from which suppliers and
at what price.
Supervising all post-marketing activities, budgeting, customer follow-up, and general
Postsales
business plans to make sure customer are satisfied and that sales improves.
Work closely with the sales team on proposals and pitches for business, Coordination
and organization of demand generating activities like tradeshows, company events or
Presales customer workshops, Engagement with the customers and interpretation of their
needs and derivation of advice for prospective products that are aligned with the
customers' demands
Research and generate product requirements, develop new products and production
Product
processes and making modifications to existing manufacturing systems to improve
Development
overall efficiency and profitability
Primary research and analysis on customer requirements and preferences, ensure
Sales Stint
efficient sales process and lead follow-ups
Some pointers to come prepared with for your interviews (not exhaustive)
Refer to the dossier for answers to some of these.
For the rest, consult Google.

Things to remember for interview:

 Porter's Five Force Model and its application

 BCG Matrix and its application
 Difference between Sales and Marketing
 Explain digital marketing and its advantages
 Reason for selecting marketing
 What are the future technologies in marketing
 Questions on guesstimate (e.g. daily revenue of NM Cafeteria)
 Creating a marketing plan
 How is marketing at FMCG different from other sectors (e.g. automobile)
 Define Marketing
 Distribution Strategy Examples
 Sell a random product
 What is Integrated Marketing Communication (IMC) and how does digital marketing fit into it
 Explain Web Analytics
 Terms from Digital Marketing (e.g. SEO)
 Promotion Strategy Examples
 Optimization of costs
 Difference between B2B and B2C
 Difference between consumer and customer
 Develop Beat Plan (day level route plan) for salesmen and develop KPIs to measure the same.
 Tools required for market research
 ATL and BTL Marketing
 Marketing hazardous products (like cigarettes)
 Steps followed for business development
 Geographical Expansion Strategy for a product
 Sales Management Related Questions (e.g. are you willing to travel, will you work at a remote village,
what will you do if a Muslim Salesperson asks for a leave on Eid?)
 How does the life of an Area Sales Manager look like? What are his/her daily deliverables