Ali Zulqarnain khan

L=21222
MBA=5 (EVENING)
SERVICES MARKETING
ASSIGNMENT # 1
SUBMITTED TO, SIR RAO RIZWAN
ZONG.

Categorizing Supplementary services of zong.

1. Information
Customers often require information about how to obtain and use a product or
service. They may also need reminders and documentation. HOW ZONG provide
information. Zong provide zong information portal for their customers where they
provide information about their packages their callertunes and many more thing
about their packages. And Zong also provide Zong app for free to their customers
where they ease the package system for their customer. And they provide all their
new updates on their mobile app to their customers.

2. Ordertaking

In ordertaking many goods and services must be ordered or reserved in

advanced. But in Zong as a telecommunication industry ordertaking
plays a small part in this servicing sector but they only provide
advanced loans to their customers by orders of their customers in
needy time of customer.

3. Billing

Customers deserve clear , accurate and intelligible bills and statements.

Zong provide very easy billing service to their customers customers can
easily get their balance by online payment by HBL mobile app service or
they also provide postpaid billing service to their customers where they
send bills to their customers after a month and customers can pay their
bill online or by any near retailer.

4. Payment
 Customers may pay faster and more cheerfully if you make
transactions simple and convenient for them. The payment method
zong provide to their customer is very easy customer can easily pay
their bill online or by any near retailer or by any banking app where
your account is running.

5. Consultation
Value can be added to goods and services by offering advice and
consultation to customer needs and situation. Zong provide helpline
system to their customer you can call 310 from your zong number 24\7
and zong provide zong app for the consultancy to their customer also.

6. Hospitality
Customers who invest time and effort in visiting a business and using its
service deserve to be treated as welcome guest. Zong provide customer
care centers for their customers, customer can easily visit their near
centers for any question and querry and for buying of new sim cards
and internet devices Zong provide a very pleasant atmosphere for their
visiting customers.

7. Safekeeping
Zong provide safekeeping the privacy of their customer they don’t
display their customer information to anyone just in police case they
give if it’s a serious matter or a national matter. Otherwise the privacy
of a customer is far important for zong.

8. Exceptions
Customers appreciate some flexibility in a business when they make
special requests. They expect it when not everything goes according to
plan. Zong give surprise gifts to their customers in a shape of internet
mb’s, call package , free sms , ets just to please the cutomer or also
provide loans to the customer in a needy time.

Thank you.