ACTIVITY 3

JOHN JAIRO VELASQUEZ

TECHNOLOGY VALUATION AND NEGOTIATION

2021

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 TABLE OF CONTENTS

INTRODUTION4

OBJECTIVES5

VALUATION METHODS INFOGRAPHICS …………………………………………6

CONCLUSIONS11

REFERENCES11

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INTRODUCTION

Through the development of this activity, we analyze the corresponding unit of the

technology evaluation and negotiation course, recognizing the characteristics of the

negotiators in terms of human quality in each of the situations in which they interact and

who participate in it.

The method of royalty options through precision trees is incorporated into the creation

of value of companies through the internal rate of return as a complementary approach

to administrative approaches.

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OBJECTIVES

OVERALL OBJECTIVE

Address the topic of the course ASSESSMENT AND NEGOTIATION OF

TECHNOLOGY.

SPECIFIC OBJECTIVES

 Identify processes related to the calculation of the value of technology using the

selected method.

 Know the value of technology.

 identify the characteristics and concepts of Real options method calculated with

decision trees

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DEVELOPMENT OF THE ACTIVITY

1. According to the understanding of references and your own research on internet,

each student of the group chooses one of the following topics to broaden his knowledge:

• Income approach method

• Cost approach method

• Market approach method

• Real options method calculated with Decision trees

• Real options method calculated with Black-Sholes model

SELECTED METHOD

• Real options method calculated with Decision trees

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2. According to the topic chosen previously and your own search on internet, each

student must:

Design a creative one-page infographic including the following:

• Student name (John Jairo Velasquez)

• Group number

• Date

• Selected topic

• Selected topic definition

• Processes related to the calculation of the value of technology using the selected

method.

• Answer to the question: How can companies create value from their innovation,

applying the method according to the method selected previously?

ACCESS DATA:

 www.canva.com

 https://www.canva.com/design/DAEZ_44ZDUE/s3Cd2tV9iBDfb7lf60lUjQ/vie

w?

utm_content=DAEZ_44ZDUE&utm_campaign=designshare&utm_medium=lin

k&utm_source=publishsharelink

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 CONCLUSIONS

 For real option pricing theory, it was necessary to introduce the concept of

decision trees.

 As they are real investment projects

 From graphical visualization where we can compare the scenarios, and obtain a

value of the real option.

 The development of different strategies is of vital importance, depending on the

needs of the company, different proposals must be handled, developing

methodological strategies and thus executing processes that allow assessing the

calculation of the value of technology, through the market approach method.

 As a valuation method, it can be concluded that it is a very precise model, from

which a value very close to the real value is obtained.

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BIBLIOGRAPHIC REFERENCES

 Hinojosa, S. (2008). Real Options in Public Investments: Literature review,

conceptual developments and applications. Doctoral thesis ESADE School of

Business Administration and Management, Barcelona.

 Infographic design. Retrieved from

https://www.canva.com

 Calle, A.M. and Tamayo, V.M. (2009). Investment decisions through real

options. Management Studies 25, N ° 111, 107-126

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