APPLE

Apple’s marketing has become a benchmark for other companies that want to reach similar
heights of recognition and revenue. Here are some of their greatest marketing pillars:

SIMPLICITY IS KEY
There is usually no detail in Apple marketing about where and how to purchase their
goods. Instead, the commercials and other marketing messages are very plain, usually
displaying the item and making it speak for itself. Keep the flashy noise out, strip the
content down to the bare minimum, and show basic graphics that translate your
message.

INTENSIVE FEEDBACK
Apple has done well by receiving consumer feedback. In return for a testimonial or a
review that appears on social media or a review website, a free trial or preview is also
given. Many times, when asked, customers are happy to give a summary and apple
incorporates them best in their products.

MORE PRODUCT, LESS PRICE TALK

The fact that they never get involved in price wars is a major part of Apple's
marketing strategy. While it is sometimes much higher than most of the competition,
they stick to their price. They can do this because they concentrate on promoting their
unique value proposition that no other rival has been able to emulate-beautiful goods
that function directly from the box.
Apple also focuses on delivering a better user experience with cool features and robust
apps that place it alone in a product class. Whatever device Apple provides, they make
sure that the consumer feels like the higher price is worth paying.

GOOD CORPORATE GOVERNANCE

In order to feel comfortable buying and using your goods, clients want to know that
you embody something-core ideals that they can see in motion. This stand extends
beyond just the brand. The packaging, retail presence and marketing collateral must be
visible in everything else relevant to it. Throughout all channels, messages must repeat
certain principles.
Consistency in messaging strengthens your audience's convictions; that you can
always count on your brand to deliver what they stand for. In leveraging their ideals
into great marketing feats, Apple excels. In their new iPhones, the absence of a
charger is the best example. They sold this to the public, claiming to have taken a step
towards their ever-present environmental value of reducing carbon. They believed that
most people already have chargers and that the new chargers are useless, thus only
adding to their manufacturing cycle's carbon footprint.

CREATE EXPERIENCES, NOT JUST PRODUCTS

Apple pioneered the concept of consumer interactions, from product releases that
sound like going to a rock festival, to movie-style advertising, to shops and online
shops that revolutionise the shopping experience.
Using the art of storytelling to produce the experience and add sensory aspects to the
overall delivery is part of creating an experience that clients can remember. It
immerses the user in what they do, making it feel less like just shopping for a
commodity. Instead, Apple has made it exciting to search for and purchase computers,
tablets and other gadgets.

THE HYPE
With product releases and updates that keep what they are up to under wraps before
the big reveal, one of the best marketing tactics Apple has used is to create suspense
about what they are doing next.
This transforms consumers into rabid fans and gets them pumped up in a way that
makes them buy whatever it is instead of stopping to wonder if what Apple is adding
is really important. However, by leaking some details and starting speculation to
further stir the mystique around a product launch, Apple has gone even farther, they
really know how to stir up the crowd. Typically, advertisers tell their clients all about
a product, but by hiding details and having everyone guess, Apple creates more
suspense.

EMOTIONAL CONNECT
Out of their clients, Apple produced evangelists mainly because they were able to
meet and hold on to them at an emotional level. Instead of dwelling on memory space
or battery life, Apple's commercials show satisfied individuals having a nice time with
their iPads and iPods. The more emotions like happiness, pleasure and inclusion
appeal to their visual material, the more likely it is the content will be shared with
others and create the viral trend that Apple has leveraged.

ADS DONE RIGHT

We live in a world of content, where people are constantly being bombarded with
words. For this reason, videos have become so popular. There are far less words and
more photos that can have a greater effect on the experience of the consumer.
Apple also had advertisements with just 10 words because they understand that the
words are not what resonates with consumers and prospects, especially the excess of
words. Fewer words mean more to the viewer when designing marketing campaigns,
particularly when images that resonate on a deeper emotional level are given to them.