 Marketing and Sales Strategies

 Marketing strategy

Social Media

Many people around the world have and uses different social media accounts.

Teenagers and young adults use social media platforms to post updates, learn stories, discover

things and do other activities that suit their purpose. Our business mainly utilizes Facebook, an

example of a social media platform, to market our product. We created an online page where

people can learn about our product and order them. We also post posters and videos in the

page to inform our customers about our product.

Word-of-mouth Strategy

This is one of the most commonly use marketing strategy of small businesses. We told our

family and friends to like and share our page and also tell it to people they know. We also

persuaded people we know from school to patronize our product. This proved to be one of the

most important strategies because more people started to order and avail our product after we

utilized this.

Student organizations

The company will attempt to gather data of the various student groups who actively
purchase shirts for their members. A linkage will be established with them so that they become
aware of the My polvoron product. This will be achieved through a combination of sponsorship
of student organization events as well as advertisements through tarpaulins and flyers that
target this demographic

 Sales Strategy

The sales strategy will emphasize that ordering and buying a polvoron from My
Polvoron is very easy, on hand and a pleasing experience. The sales effort will work on the
possibility of having its own website in the long run, the main tool used for ordering. It will be
quite important to have a friendly, easy to use web interface in the future course of the
business.
 My polvoron also relies on three other factors to help boost sales. The first is
INTRODUCE NEW PRODUCTS OR SERVICE. Provide a broader range of products or services for
your clients. You'll need to research your market to see if there is a desire for your proposed
offering. Consider using some of your existing clients as a test group. Getting feedback from a
test group can help you manage some of the risks and learn how the product or service can be
improved. Pay special attention to marketing and promoting your new products or services so
that people know about them. Second is EXPAND TO NEW DOMESTIC MARKETS. Expanding into
new markets can be costly, but it can increase your client base. Market research will help you
understand the potential new market and help you devise a strategy. You'll also need to
consider marketing, sales, distribution, and increasing your production to meet the new
demand. Lastly, ENHANCE YOUR SALES CHANNELS. Evaluating and optimizing your sales
channels could help you reach more clients, increase your market control, and improve
profitability.

 Product Characteristics or features

My polvoron products have a number of competitive features that will be used to its
advantage to achieve market penetration.
 Appearance- The first and foremost thing that attracts anybody is the appearance of the
polvoron. A polvoron should be beautiful and attractive to catch the very first glimpse of
every individual present on the floor.
 CRIS - A crisp cookie is generally produced from a dough with little moisture or liquid in
it. It also contains a large amount of granulated sugar and fat.
 CHEWY- Cookies made with high-protein flour are chewy because of the gluten
development.
 Opportunity to choose any flavors they desire and You can also give my polvorons to
your loved ones and be shared by 2-3 people in just 1 pack.

 Pricing policy

Size of the Polvoron Price(PESO)

Small Pouch (10 ounce Pack of 1) 10
Medium Box (10 Ounce Pack of 1) 10

 Sales Projections
 PROJECTED DAILY REVENUE

Gab’s Polvoron Business

Projected
Product Cost per Mark-up Selling Price Volume (D) Projected
Unit (A) 50% (C) Average No. Revenue (E)
of Product
Sold (Daily) (Daily)

(A) (B)=(Ax.50) (C)=(A+B) (D) (E)=(CxD)

Pouch (15
ounce Pack 10.00 5.00 15.00 100.00 1500.00
of 1)

Pouch
(14.99 10.00 5.00 15.00 100.00 1500.00
Ounce Pack
of 1)
Total 20.00 10.00 30.00 200.00 3000.00

PROJECTED MONTHLY AND YEARLY REVENUE

Gab’s Polvoron Business

Product Selling Price Projected Projected Projected Projected

Volume Revenue Volume Revenue
Average No. Average No.
of Items of Items
 Sold (Monthly) Sold (Yearly)
(Monthly) (Yearly)

(C)=(A+B) F=(Dx30 G=(CxF) H=(Dx365 I=(CxH)

days) days)
Pouch (15 15.00 3,000.00 45,000.00 36,500.00 547,500
ounce Pack
of 1)

Pouch 15.00 3,000.00 45,000.00 36,500.00 547,500

(14.99
Ounce Pack
of 1)
Total 30.00 6,000.00 90,000.00 73,000.00 1,095,000.00

 Market Analysis Summary

 Over the past years, demand for ( POLVORON ) Small Pouch (10 ounce Pack of 1) and
Medium Box (10 Ounce Pack of 1) has steadily increased. People who want an affordable
and tasty polvoron are the biggest market for the product, based on the observations.
These market segments favor benefit’s and quality polvoron at an affordable price. To
increase market penetration, my consumer may also have the chance to pick whatever
flavors they are craving for and You can also give my polvorons to your loved ones and
be shared by 2-3 people in just 1 pack.
Gab’s Polvoron has an online page in Facebook where people can learn about my
products and order. The transaction is done through encounters within the school or by
home delivery.