VENTA

ACCESORIOS PRESENTACIÓN
DEL PRODUCTO

TECNOLOGICOS Y
SERVICIO
TECNICO PARA
CELULARES
El principal objetivo de este trabajo es la formulación de una propuesta
para la creación de una empresa dedicada a la comercialización de
productos tecnológicos con el fin de vender todo tipo de accesorios
principalmente accesorios para celulares y como valor agregado del
negocio, se realiza todo tipo de mantenimiento y servicio técnico para

los mismos.
“Taller de compresión de lectura”

PRESENTADO POR;
XAVIER ARTURO REY NÚÑEZ

marzo 2021
Servicio nacional de aprendizaje
Palmira-valle
 PROYECTO DE EMPRENDIMIENTO COMERCIAL
VENTA DE ACCESORIOS TECNOLOGICOS Y SERVICIO TÉCNICO PARA
CELULARES.

XAVIER ARTURO REY NUÑEZ

TUTOR;
BRIAN MAURIO MARQUEZ MEJIA

marzo 2021
Servicio nacional de aprendizaje
Palmira-valle
1. Match the Word with the corresponding meaning:
a. Supply Expensive
b. Demand Desire to buy any product
c. High price All people
d. Mass market the lifetime of goods and services.
e. Life cycle Disposition to offer products
2. According to the text, mention the things people take into account to determine
the demand
Market research findings are important in developing the overall marketing mix for a
given product, appearance, price and distribution method for a target market segment
Tastes or preferences: Consumers may demand for an item one year and ignore it the
next.
Number of consumers: A large quantity of buyers carries to an increase in demand; a
small quantity of buyers carries to a decrease (Franny Chan website).
3. Write F for false or T for true
a. Production cost depends on Technology F () V (x)
b. As greater the expectations are, the lower will be the offer from the companies.
F (x) V ()
c. One of the four Ps of marketing mix is Package F (x) V ()
d. Price is the amount a customer pays for the product F () V (x)
e. Planning is to transform and develop marketing objectives to marketing strategies F
(x) V ()
4. Answer the following questions
a. What is Benchmarking?
Benchmarking is a management technique or tool that consists of taking as a reference
the best aspects or practices of other companies, whether they are competitors or not,
and adapting them to the company itself by adding improvements.
We can also define benchmarking as the process through which other companies are
monitored in order to evaluate their products, services, processes or other aspects,
compare them with our own and with those of other companies, identify the best, and
adapt it. to the company itself by adding improvements.
Benchmarking is based on the idea that nowadays it is difficult to create something
new since almost everything is created, and there is no reason to spend time and
money on it when the most profitable thing is to take as a reference and adapt what
already exists and better results is giving.
b. What is the process of Benchmarking?
Planning phase: the objective of this phase is to raise the benchmarking investigation.
The essential steps to carry it out are those that any plan requires: what, who and
how.
Analysis phase: after having determined the planning phase point, these must be
analyzed through Benchmarking. The analysis must contain detailed information on
the current practices of the process, but it is, above all, a comparative analysis that
requires a clear understanding of both internal development and future performance,
and this is where Benchmarking intervenes as a continuous process of evaluation.
Integration phase: this phase consists of the development of a process that uses the
findings of Benchmarking to establish optional views of possible changes. The
integration of the information that Benchmarking obtains requires careful planning to
incorporate new practices in the operation and thus ensure that such discoveries are
used to the maximum within the planning process.
Action phase: Benchmarking discoveries and specific operating principles must be
converted into specific actions, which must be periodically reviewed.
Maturity phase: maturity is reached when the best industrial practices are
incorporated into the process and it will be at that moment when maturity becomes a
constant and essential facet. When this happens, Benchmarking will have fulfilled its
objectives.
c. Number the aspects to be taken into account in Benchmarking:
First, the aspects or practices that are going to be benchmarked are determined; that
is, the aspects or practices where you want to improve, and they will be taken as a
reference of the competition.
Some aspects or practices that are usually the object of benchmarking are:

 the product (its design, its style, its characteristics, etc.).

 customer service.
 pricing strategies.
 production processes.
 working methods.
 distribution channels.
 the points of sale.
 promotional strategies.
 the politics.
 the webpages.
 social networks.
5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize
the words in alphabetic order and write the meaning of each word.

 Advertising
the activity or profession of producing advertisements for commercial products
or services.
 Benchmarking
A measurement of the quality an organization’s policies, products, programs,
strategies, etc., and their comparison with standard measurements, or similar
measurements of its peers. The objectives of benchmarking are
to determine what and where improvements are called for,
to analyze h organizations, achieve their high-performance levels, and
to ow other use this information to improve performance.
 Demand
Demand in economics is the consumer's desire and ability to purchase a good
or service. It's the underlying force that drives economic growth and expansion.
Without demand, no business would ever bother producing anything.
 Featured
displayed, advertised, or presented as a special attraction
 High-priced
Expensive, costly
 Life Cycle
the series of stages in form and functional activity through which an organism
passes between successive recurrences of a specified primary stage
 Location
position or site occupied available for occupancy or marked by some
distinguishing feature: SITUATION
 Marketing strategy
A marketing strategy is a business's overall game plan for reaching people and
turning them into customers of the product or service that the business
provides. The marketing strategy of a company contains the company’s value
proposition, key marketing messages, information on the target customer and
other high-level elements.
 Mass-market
sold through such retail outlets as supermarkets and drugstores as well as
through bookstores
 Packaging
Packaging is everything necessary in the process of conditioning the products to
protect them, and / or temporarily grouping them thinking about their
handling, transport and storage.
 Partner
The legal relationship between two parties, having specific rights and
responsibilities as a common company.
 Passion
Emotion, feelings. The emotions as distinguished from reason, a strong taste or
devotion for some activity
 Planimetry
is the graphic design that determines the position of a product in the gondola,
in the POS, on the shelf, linear or display, according to its assortment or
management by category
 Planning
To transform and develop marketing objectives to marketing strategies.
 Presentation
It refers to the performances of presenting any of the 9P’s to your suppliers,
customers, clients, or partners. A descriptive or persuasive account (Set forth
for the attention of mind).
 Price
It´s is the amount a customer pays for the product. it includes Retail
price/wholesale, discounts, quantity discounts, credit terms, sales and payment
periods.
 Product
It´s the tangible object or service that can be offered to a market for
acquisition, use or consumption that might satisfy a want or need.
 Sales Systems
It is a set of principles, processes, strategies and tools that are put into place
to bring the company results day-in and day-out

 Supply
 The total amount of a product (good or service) service) available for purchase
at any specified price.
 Technology
a manner of accomplishing a task especially using technical processes,
methods, or knowledge
6. Write a ten lines text that summarizes the topic of the activity.
In summary, supply and demand is one of the most fundamental concepts of the
economy and it can be said that it is the most important link in the market economy.
Demand refers to how much a product or service is desired by buyers. The quantity
demanded is the quantity of a product that people are willing to buy at a certain price;
the relationship between price and quantity demanded is known as the demand
relationship. The offer represents how much the market can offer.
The quantity supplied refers to the quantity of a given good that producers are willing
to offer.
upon receiving a specified price. The correlation between the price and the quantity of
a good or service that is supplied to the market is known as the supply ratio. Price,
therefore, is a reflection of supply and demand.
The relationship between supply and demand underlies the forces behind resource
allocation. In market economy theories, the theory of supply and demand will allocate
resources as efficiently as possible.

credits to
Material de apoyo
https://www.crecenegocios.com
el proceso del Benchmarking cap. 3
http://www.businessdictionary.com/definition/benchmarking.html