THE WORLD’S

LARGEST DIGITAL
GAMES EVENT
 WE ARE DELIGHTED
TO ANNOUNCE AN
UNPRECEDENTED
COLLABORATION
BETWEEN REEDPOP’S
INTERNATIONALLY-
RESPECTED, AWARD-
WINNING DIGITAL BRANDS
AND OUR MARKET-
LEADING GAMING EVENTS
THE WORLD’S
LARGEST DIGITAL
GAMES EVENT
OUR EGX, PAX COMMUNITIES
WILL EXPLORE A NEW DIGITAL
SHOW FLOOR EXPERIENCE,
POPULATED WITH THE LATEST
AND BEST GAMES ALONG WITH
CONTENT CONCEIVED AND DELIVERED
BY OUR HIGHLY RESPECTED
DIGITAL BRANDS INCLUDING
 12 – 20
SEPT 2020

10,000,000
WE WILL UTILISE THE CORE GAMERS
ENTIRE NETWORK OF OVER 50
MILLION CORE MONTHLY UNIQUE
USERS DIGITALLY, PLUS OUR PAX,
3 TIME ZONES
EGX, MCM AND NYCC DATABASES
(1 MILLION ATTENDEES) 9 DAYS
TO PROVIDE MASS AWARENESS
AND ATTENDANCE OF 24 HOURS
THIS EVENT.
A DAY NONSTOP
OUR UNIQUE EXPERTISE
IN DELIVERING WORLD-RENOWNED
DIGITAL EDITORIAL AND LIVE
EVENTS MEANS WE ARE PERFECTLY
POSITIONED TO CREATE AN
UNFORGETTABLE DIGITAL
GAMING EXPERIENCE AT AN
UNPRECEDENTED SCALE.

GET READY
FOR THE NEXT
GENERATION
DELIVERING THE
AUDIENCE YOU NEED
• DIRECT RELATIONSHIP WITH
HUNDREDS OF THOUSANDS THROUGH
DIRECT TICKET PURCHASE
• EXISTING EVENTS HAVE A
HUGE AUDIENCE THROUGH ONLINE
SITES, NEWSLETTERS, SOCIAL.
ALL PRE-REGISTERED
• REEDPOP HAS MASSIVE
EDITORIAL BRANDS WHO ARE
COMMITTED TO THE EVENT
• THE EVENT WILL BRING
ADDITIONAL PARTNERSHIPS
WITH OTHER RECOGNISED
ONLINE BRAND COMMUNITIES
 18-40 YEAR OLD
Core gaming purists

AVERAGE
AGE 29-36 (45%)
EDITORIAL AUDIENCE
Older than our rivals

MORE MONEY
OUR WEBSITES AND VIDEO & MORE DISCERNING
CHANNELS OFFER A UNIQUE Earn £46,000 per year
ENVIRONMENT FOR TARGETING OWN MULTIPLE
HIGH-VALUE GAMING
COMMUNITIES OF EARLY GAMING DEVICES
3 gaming hardware formats
ADOPTERS WHO ARE HARDER
TO REACH ELSEWHERE LOYAL & HARDER
TO REACH ELSEWHERE
65% have been reading our sites for 3+ years

GAMING IS THEIR
FAVOURITE HOBBY
Play 19 hours per week (3 hours per day)
and buy 2 new games per month
WHAT IS A
DIGITAL EVENT
- IT’S KIND OF LIKE
A WEBSITE, RIGHT?

A shared community
experience has always been a fundamental
aspect of our shows and a key reason to
attend - Recreating this element is vital to
the success of PAX Online X EGX Digital
which will see fan interaction at its heart.

We want consumers to get the same

sense of excitement upon discovering cool,
diverse content that they get from a
physical show floor.

To do this properly, we need to recreate

that same experience online.
VIRTUAL
SHOW FLOOR

PAX Online X EGX Digital’s virtual

show floor interface allows us to
bridge the gap between physical
and virtual events in a way that
consumers are familiar, and in a way
that aids the discovery of new games,
content, and community interactivity.

Our show floor allows fans to explore

the wealth of content via publisher
booths, PAX Arena, panels, meet-ups,
and more.
VIRTUAL
SHOW FLOOR
BOOTH SIZE
EXAMPLE
VIRTUAL
SHOW FLOOR
BOOTH SIZE
This is an example
of the journey through
the floorplan.

In this instance a user

will look at the floorplan
on the left. Either the
Ubisoft booth will be running
highlighted content at this
time or the user will just
select their booth.
The user clicks to explore
the Ubisoft booth.

They are then taken to

the Ubisoft channel that
contains the full package
of content for a Grand
Booth holder.
A NINE DAY, LIVE AND PRERECORDED
CONTENT...
MEETING THE COMMUNITIES
WHERE THEY ARE AND
DEALS AND EXCLUSIVES

216 HOUR
• Limited edition sales on games,
• New game announcements BRINGING THEM TOGETHER hardware and merch from brands
and partners.

CELEBRATION
• Developer Q&As PAX online X EGX Digital will combine
• Industry analysis not just the audiences of PAX West, PAX

OF GAMING • Game design keynotes Australia and EGX, but bring together each
• Career workshops of their unique personalities that breathe
life into these shows
• Community group meet-ups
PAX Online X EGX Digital will feature
• Game shows • Dedicated content blocks for each
an unprecedented, absurd amount of
• Cosplay tutorials of our key Gamer Network brands
content celebrating the world of gaming.
• Liveplay RPGs • Eurogamer
Multiple stages will broadcast • Speedrunning • Rock Paper Shotgun
announcements, panels, commentary, • Screenings • VG247
community meet-ups, let's plays, game
• Nintendo Life
shows and so much more.
...FROM THOUSANDS
• USGamer

HERE ARE A FEW OF OF GUESTS

• Outside Xtra

PLANNED THE ELEMENTS:

• Outside Xbox
• Game Developers • Digital Foundry
• Influencers • GamesIndustry.biz
ՙ Streamers • PAX Traditions and Content Staples
ՙ YouTubers • Storytime with an Industry Legend
ՙ Podcasters • Storytime with an Industry Legend
• Journalists • The Omegathon
• Esports Teams and Athletes • PAX Arena
• Academics • Indie Spotlights
• Community Group Managers • EGX Fringe stage
• Leftfield Collections (Curated indies)
• PAX Rising
• PAX Indie Showcase
 ELITE BOOTH *
ELITE CONTENT PACKAGE:

$250K+
• DIGITAL FOUNDRY LIVE KEYNOTE
• OPENING NIGHT OPPORTUNITY
INCLUDING GAME EXCLUSIVES
AND INTERVIEWS
• COMPLETE CONSOLE ROUND-UP
RELEASE SCHEDULE INCLUDING
• DEVELOPER SESSION
WITH ACCOMPANYING Q&A
• DIGITAL FOUNDRY HANDS-ON
SESSION
• MEET AND GREET

PRICING
THIRD PARTY TITLES • BOOTH ‘TAKEOVER’ ACROSS
GN SITES - HIGH IMPACT
• PREMIER TRAILER REVEAL DISPLAY MEDIA
AND PRE-ROLL PACKAGE
• DEDICATED DISCORD
• QUIZ OR COMMUNITY NIGHT COMMUNITY AREA
• DIGITAL FOUNDRY RETRO • MICRO TOURNAMENTS
SHOWCASE
• FIRST SLOT IN GAMES OF
THE SHOW SHOW REEL
• PLAYABLE SESSIONS
• SPONSORED LET’S PLAYS
• PANELS

*exclusive to first parties only

 GRAND BOOTH
GRAND CONTENT PACKAGE:

$190K+
• PLAYABLE SESSIONS
• SPONSORED LET’S PLAYS
• PANELS
• DEVELOPER SESSION WITH

PRICING
ACCOMPANYING Q&A
• DIGITAL FOUNDRY HANDS-ON SESSION
• PREMIER TRAILER REVEAL AND
PRE-ROLL PACKAGE
• BOOTH ‘TAKEOVER’ ACROSS GN SITES
- HIGH IMPACT DISPLAY MEDIA
• DEDICATED DISCORD COMMUNITY AREA
• QUIZ OR COMMUNITY NIGHT
• MICRO TOURNAMENTS
 MID-SIZE BOOTH
MID-SIZE CONTENT PACKAGE:

$56K+
• PLAYABLE DEMOS VIA STEAM
• SPONSORED LET’S PLAY
• ‘BOOTH TAKEOVER’ ACROSS GN SITES

PRICING
- HIGH IMPACT DISPLAY MEDIA
• DEVELOPER SESSION,
PANEL OR INTERVIEW
• TRAILER PREMIERE REVEAL
• BETA PROMO PACKAGE WITH
OUR INFLUENCERS
• DISCORD SERVER FOR CHAT
ABOUT THEIR GAMES
 INTERMEDIATE
BOOTH
INTERMEDIATE CONTENT PACKAGE:

$18.5K+
• ALL STANDARD BOOTH DELIVERABLES
• BOOTH TAKEOVER ON GN
SITES - HIGH IMPACT
PRICING DISPLAY MEDIA
• PLAYABLE STEAM DEMO
• EVENT HOMEPAGE
PROMOTION SPOTLIGHT
• A SPOT IN THE EDITORIAL
AA SHOWCASE VIDEO
• PANEL
• MICRO TOURNAMENTS
 STANDARD BOOTH
$7K+
• DIGITAL BOOTH ON THE
MAIN SHOWFLOOR
• DISPLAY MEDIA DRIVING
USERS TO THE DIGITAL BOOTH
DIGITAL BOOTH INCLUDES:

PRICING • HERO VIDEO AND/OR TRAILER

• WRITTEN INTRODUCTION
• ASSET CAROUSEL
• YOUR GAME LOGO
• YOUR DEVELOPER LOGO
• LINK TO THE PLAYABLE
DEMO ON STEAM
• YOUR SOCIAL CHANNELS
• ANY PANELS YOU ARE
RUNNING DURING THE EVENT
 INDIE BOOTH
$3K+
• DIGITAL BOOTH ON THE
INDIE SHOWFLOOR
• DISPLAY MEDIA DRIVING
USERS TO THE DIGITAL BOOTH
DIGITAL BOOTH INCLUDES:
• HERO VIDEO AND/OR TRAILER

PRICING • WRITTEN INTRODUCTION

• ASSET CAROUSEL
• YOUR GAME LOGO
• YOUR DEVELOPER LOGO
• LINK TO THE PLAYABLE
DEMO ON STEAM
• YOUR SOCIAL CHANNELS
• ANY PANELS YOU ARE
RUNNING DURING THE EVENT
• ADDTIONAL TITLE LISTING AVAILABLE FOR
$1.5K/TITLE
 DICEBREAKER ZONE
TABLETOP BOOTH
$3K+
• DIGITAL BOOTH ON THE
INDIE SHOWFLOOR
• DISPLAY MEDIA DRIVING
USERS TO THE DIGITAL BOOTH
DIGITAL BOOTH INCLUDES:

PRICING
• HERO VIDEO AND/OR TRAILER
• WRITTEN INTRODUCTION
• ASSET CAROUSEL
• YOUR GAME LOGO
• YOUR DEVELOPER LOGO
• LINK TO THE PLAYABLE
DEMO ON STEAM
• YOUR SOCIAL CHANNELS
• ANY PANELS YOU ARE
RUNNING DURING THE EVENT
• ADDTIONAL TITLE LISTING AVAILABLE FOR
$1.5K/TITLE
 THE WORLD’S
LARGEST DIGITAL
GAMES EVENT