Demo

Project One – Spring 2020

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 Project 1
Improving your Social Media Score

• Project 1
• Will run the length of the semester. 200 Points.
• Individual project

• Part 1
• Pick a social media platform
• Measure the baseline on your platform (Do not need an analytics platform)
• Writeup on the choice of platform
• Submit – 40 points.

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 Project 1
Improving your Social Media Score

• Part 2
• Improve Reach
• Write up on reach
• Submit metrics showing growth – 80 points.

• Part 3
• Improve Engagement and Amplification
• Write up on engagement and amplification
• Submit metric showing growth – 80 points

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 Project 1. Part 1.

• Part 1
• Pick a social media platform
• Platform you want to learn more about
• Platform you’re on and want to improve your engagement
• Measure the baseline on your platform (Do not need an analytics platform)
• Submit – 40 points.
1. Screenshot, at the least, showing the platform, your ID and current following / followers /
number of posts / etc. (You can do an analytics screen, if you have access…)
2. Write-up: why did you choose this platform and what do you want/expect to achieve?

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 Project 1. Part 2.
Reach
• Part 2
• Did your reach grow?
• By how many followers/friends/etc and percent(%)
• Is this what you expected? Why or why not?
• What were the contributing factors?
• What were the most successful strategies you employed?
• What would you do again / or differently?
• How / what are you going to change before part 3 is due?

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 Project 1. Part 3.
Engagement and Amplification
• Part 3
• Improve Engagement and Amplification
• Submit metrics showing growth
• Part 3 – Questions:
• Did your engagement grow? Did you get any amplification?
• If reach went up – it probably did – please mention it as well.
• This part is NOT about REACH
• What is your highest single post for each? Why?
• Is this what you expected? Why or why not?
• What were the most successful strategies and tactics you employed?
• What would you do again / or differently?

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 Project 1. Part 3.
Engagement and Amplification – Details
• Please Submit Part 1 + Part 2 + Part 3 together.
• Please include screenshots showing:
• Where you started
• Where you “ended up”
• Clearly show followers and posts
• Engagement:
• Please show post(s) with the highest likes/vote ups/etc
• Please show posts with the most comments.
• Amplification
• Please show posts with the highest shares/reports/retweets/etc.

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 Project 1
Some Free Software
Instagram:
• Gabstats http://gabstats.com/

Facebook / Instagram / Pinterest / LinkedIn / YouTube

• Socialbarkers https://www.socialbarkers.com/

Others:
• HootSuite
• Buffer

• Some may have a 30 day trial limit – Probably better to use on the last part….

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