APPENDIX II

QUESTIONNAIRE (Students)
Dear Respondent,………………………………………..”. All the information collected through this survey will be
kept confidential and used only for academic purpose. Your responses will be kept confidential and used exclusively
for the purpose of research. Your response is very valuable for my research. So, I request you to kindly fill up this
Questionnaire.

Thanking You,

Akshay
PG Studnet

PART – A (Demographic Profile)

Name ________________ Institution Name: ___________________

1. Please answer the Following Please indicate your response by a ticking (√) mark

PART – B

2. State Reasons for you to pursue an MBA Degree? (1 –Highest and 6 is Lowest)
Sl No Parameter Ranking
1 Personal intention to pursue master’s Degree 1 2 3 4 5 6
2 Improving my Business knowledge 1 2 3 4 5 6
3 Better Career Growth and opportunities 1 2 3 4 5 6
4 Better Income Prospects 1 2 3 4 5 6
5 Helps Entrepreneurial Venture 1 2 3 4 5 6
6 Improving social status 1 2 3 4 5 6

3. How did you collect information regarding Management Institute? Please tick ( ) on the level of its
importance.

Sl No Parameters Always Often Neutral Rarely Never

1 Institute Website          
2 Campus Visit          
3 Institute Brochures          
4 Current students          
5 Alumni          
6 Friends/relatives suggestions          
7 Family Advice          
8 Employee (Teaching/Non-Teaching Staff)          
 9 Published rankings          
10 Education Fairs and Exhibitions          
11 Electronic Advertisement (Online and Social Media)          
12 MBA-related Web sites          
13 Online business magazine/newspaper          

4. Who influenced you in making the Management Institute choice and decision? Please tick ( ) the level of
agreement.
Strongly
Sl Strongly Neutra
Parameter Agree Disagree Disagre
No Agree l
e
1 Parents / family members
2 Classmates and friends
3 Career guidance counsellor, coaching centre faculties
4 Own Choice
5 Institute Alumni/Seniors
6 Lecturers and Staff recommendations
7 Word of Mouth
8 Marketing Promotions done by the Institute

5. Which of the following Critical Factors affecting students while choosing an MBA institute? (1 –Important and
15-Least Important)
Sl Parameters Ranking
No
1 Uniqueness of the Programme 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
2 Faculty reputation 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
3 Institution Reputation 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
4 Cost of the Programme 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
5 Campus Placement 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
6 Institute Location Benefits 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
7 Quality of Teaching and Learning 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
facilities
8 Institute Director Profile 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
9 Accreditation 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
10 Student Testimonials 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
11 Failure to gain Alternative 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
12 Employment perspective 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
13 Industry Institute Interaction 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
14 Campus Cultural Life 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
15 Collaboration with Foreign 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Institutes

6. Show your level of Satisfaction for the following Factors at your institute? Please indicate your response by a
ticking (√) mark to the following statements
Sl Parameter Highl Satisfi Neither satisfied nor Dis Highl
No y ed dissatisfied Satisfi y
Satisfi ed satisfi
ed ed
Placement
1          
Various Initiative taken be Placement Dept. at
 institution are noticeable
2 Previous placement records          
3 Sectors in which placement has been done          
4 Companies those recruited the students          
5 Job opportunities generated per student          
6 No of companies visiting Campus (In /off Campus)          
7 Growth opportunities offered by companies          
8 Training and development programs initiated by the
institute
Extra Co-curricular Activities related factors
1 Industrial Visit /Tour organized by the college          
2 Seminar/workshop conducted by the college          
3 Opportunity to take part in college fests and
competitions          
4 Outdoor activities arranged by the college          
5 Sports activities done by the college          
6 Opportunity to organize college fests and events          

8. Rate your Academic experience during your 2 years while assess the effectiveness by Service Marketing Mix
(7ps) in developing brand equity of your institution?
Neither
Highly satisfied Dis- Highly
Sl Satisfie
Parameters Satisfie nor Satisfie Dissatisfi
No d
d dissatisfie d ed
d
Program
1 Uniqueness of curriculum being taught          
2 Available of Value added /Integrated courses          
3 Ranking/ accreditation of the institute/program by regulatory        
authorities  
4 Academic collaboration with foreign Universities          
5 Inculcating Spiritual Values (Moral, social, ethical, practical)          
6 Encouraging Academic results          
7 Prospect of Future Employability          
8 Co-curricular activities supporting the core subjects          
9 Industry Relevant Programs offered by the Institution          
 Price
1 Affordable Tuition Fee          
2 Fee concessions          
3 Availability of Scholarship          
4 Fees concession for top ranked students          
5 Educational Loan assistance arrangements by the college          
6 Fee installments          
7 Total cost of attending this institute
 Place
1 Easily Accessible (availability of program to potential students          
2 Proximity to home          
3 Location Advantage          
4 Acceptability and convenience of the program offered.          
5 Type of the area where the institute is located(Urban/Rural)          
 Promotional
1 Institute Website          
2 Usage of Effective Social Media Network          
 3 leaflets of colleges, brochure          
4 Advertisement in print and electronic media          
         
5 Publicity, public relations and sales promotional efforts
6 Institutes rankings in various media
 People
1 Visionary leader (Management)          
2 Diversified Faculty Profile          
3 Students diversity          
4 Parents and Siblings          
5 Noteworthy Alumni achievement          
6 Non-Teaching Staff (Attitude and Behavior)          
 Process
1 Teaching & Learning Methods          
2 Campus Placements          
3 Research Activities          
4 Industry Interactions & Tie-Ups          
5 Compliance with regulations laws, and the quality of          
the administrative system
6 Accreditation          
7 Effective Grievance handling mechanism in place          
         

8 Soft Skills & Technical Skills Evaluation services

 Physical Evidence
1 State of the Art Infrastructure (class room /furniture, smart          
board, lightings, lobby, waiting room, parents’ lounge, etc.)
2 IT Infrastructure & Resources (Wi-Fi, Computer Lab)          
3 Lush green and sprawling campus          
4 Facilities for physically challenged students (Lifts/Ramps,          
wheelchair, Toilets)
5 Library          
6 Campus Security          
7  24×7 Medical facility          
8 Gym, Bank, co-operative stores          
9 Canteen and Hostel Facility          
10 Sports & Recreation Room (Playground)          
11 Transportation facility          
12 Guest accommodation facilities, Residential facilities          
13 Auditorium / Seminar Halls / Amphitheatre          

9. Rank accordingly which Marketing Mix Strategy is important? Please indicate your response by a ticking (√)
mark to the following statements (1 is Highest and 7 is Lowest)
Sl 7P’s Ranking
No
1 Product 1 2 3 4 5 6 7
2 Price 1 2 3 4 5 6 7
3 Place 1 2 3 4 5 6 7
4 Promotion 1 2 3 4 5 6 7
5 People 1 2 3 4 5 6 7
6 Process 1 2 3 4 5 6 7
7 Physical 1 2 3 4 5 6 7
Evidence
10. State your opinion on the brand equity scale (pls tick on the following, (5 is highest(SA) and 1 is lowest(SDA)

11. How likely you’re going to recommend others to opt MBA institute?

1-Will Not recommend 10- Will Recommend

1 2 3 4 5 6 7 8 9 10

Your opinion on improving Brand building strategies at your institute

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Thank you very much for your participation and cooperation in completing this questionnaire