Course Name: Strategic Public Relations

Course Code: MSJ11341

Submitted To
Habib Mohammad Ali, PhD
Assistant Professor
Department of Media Studies and Journalism
University of Liberal Arts Bangladesh

Submitted By
Hossain Al Rabbi
ID: 151012084

Date of Submission: 26th September 2020

 Analyze the website of City Group

City Group is one of the leading conglomerates and consumer goods manufactures of
Bangladesh. The group has grown substantially over the period in value creation and production
with 48 years of glorious business legacy. At present it has been working with 40 sister concern
companies whose are specialized in different product and services. The group’s power lies in
devotion to meet our guarantees of delivery, uncompromising mind-set for quality, and cherished
relationship with customers, personnel and all social groups.

Vision

To become leading Bangladeshi conglomerate in global arena operating responsibly and

sustainably for making a better society.

Mission

Blending world class technology, innovation and local entrepreneurship to provide hygiene,
health and excellence to consumers.

Core Values

 Innovation
 Quality
 Productivity
 Accountability
 Integrity
 Teamwork
Chairman of City Group

“It gives me great honor and pleasure to introduce City Group to you. For over 48 years our
company has made valiant efforts to provide quality products to the general consumers and
premium market. From the initial days till now, we strive always to achieve customer
satisfaction by providing quality consumables at rational price.”
-Mr. Fazlur Rahman, Chairman and Managing Director of City Group

Sister Concerns
City Group is working with 40 sister concerns whose are different in services and products.
This group is working with their sister concerns with a glorious business legacy for 48 years.
Here the major sister concerns are:

 City Economic Zone Ltd.

 City Auto Rice and Dal Mills Ltd.
 Khan Brothers Ship Mills Ltd.
 City Tea Estate Ltd.
 Shampa Flour Mills Ltd.
 Rahman Synthetic Ltd.
 C.S.I Power and Energy Ltd.
 City Sugar Industries
 City Seed Crushing Industries Ltd.
 Deepa Food Products Ltd.
 City Feed Products Ltd.
  VOTT Oil Refineries Ltd.
 Farzana Oil Refineries Ltd.
 Hasan Containers Ltd.
 Hasan Printing and Packaging
 Hasan Flour Mills Ltd.
 Hasan Plastic Industries Ltd.
 City Fibers Ltd.
 City Vegetable Oil Mills Ltd.
 City Oil Mill

Products and Brands

Stakeholders and Target Audience

City Group is one of the leading manufacturing company which provide necessary goods and
services through last 48 years. This group is one of the important companies which is provided
commercial support after the independence.

As this company produces necessary goods and provides it to the people in affordable margin, so
all classes of people are their targeted customers.
City Group already create a giant commercial era through their 40 sister concerns so they have
already reached the international stakeholders and customers as well.

CSR Activities

City Group is a leading company of Bangladesh. Besides their commercial activities the
company has already involved themselves in social activities to improve the lives in around. City
Group works in Environmental Development, Student Welfare and Medical Support for the
social development. They claimed these activities as their social responsibilities.

Achievement

 Best Sports Sponsor of the Year 2019

 Best Taxpayer of 2018-19

 World Greatest Brands & Leaders 2017-18

 Prestigious Brand of Asia 2017-18

 Best Brand Awards-2010

 Best Saskatchewan Pulse Importer 2009

 Business Person of the year 2005

 CRISIS MANAGEMENT PLAN/ CAMPAIGN

In the year of 2020, we are facing a challenging time for the Covid-19 situation. This situation is
going to reach in alarming situation. Our government already declared that the scenario can be
worst in the winter time. So, here I would like to develop a crisis management plan for the
Covid-19 situation.

Objective
 To build up social awareness to the people so that they can protect themselves
 To build up a sustainable environment and generation to protect from the worst pandemic
situation
Target Audience
The target audience would be the poor slum people and the lower middleclass people. Target
audience is being decided by the fact that these people are more unaware about the issue and
they face this problem most of the time.

Key Message
The key message would be “Let’s Fight against Corona Virus”. (“চলো যাই যুদ্ধে করোনার বিরুদ্ধে”)

Tactics
For the promotion of our crisis management campaign we are going to post a press release on
two printing newspapers and in the online news portal. We are also going to post on our
Facebook page and website about the campaign. This campaign relevant posts are also uploaded
from the official Facebook page of City Group. We additionally going to provide leaflets and T-
shirt in which one facet will incorporate the logo of City Group and different side will provide
proper information about the campaign.

Time Frame
We will start our crisis management campaign on 5th October 2020 to 7th October 2020.
Date Time Place
th
5 October 10am – 1 pm Mipur Slum
6th October 10am – 1 pm Korail Slum
7th October 10am – 1 pm Kalshi Slum

Budget
Utilities NO. of Items Amount in Taka
 Mask 2000 10000
Hand Sanitizer 1000 60000
Soap 1000 15000
T-Shirt 1000 70000
Leaflet 20000 15000
Volunteer Support 30000
Total 2,00,000

Success Measuring
After completing the whole campaign I hope that we will be able to say that we can complete a
successful campaign through our passion, teamwork and volunteerism. The proper campaign
strategies will be able to create an awareness and also create a nice environment to build up
social safety in a sustainable way.