Dear Respondent,

We are conducting research to gain further insight and a better understanding of the urban Gothic subculture in South
Africa. We kindly ask you to assist us with information by filling in the following questionnaire. Your participation is
greatly appreciated.

1. Are you between the age of 18 and 24?

□ Yes □ No
2. Do you live in an urbanized area? If yes, please continue to the next question. If no, thank you for your
time.

□ Yes □ No
3. Do you consider yourself to be Goth? If yes, please continue to the next question. If no, thank you for
your time.

□ Yes □ No
4. Please indicate which of the following belief systems you follow. If you are nonreligious, please skip to
question number 6.

□ Christian □ Judaism □ Hinduism

□ Judaism □ Paganism □ Nonreligious
□ Satanism □ Buddhism □ Other
5. Does your religion influence your everyday rituals and activities? Please select one.

□ Yes □ No
6. To what extent do you agree or disagree with the following statements:

Strongly Agree Disagree Strongly

agree disagree

My subculture influences my eating habits

Wearing black is a necessity to being Gothic

Being Gothic greatly determines my appearance

The music I listen to is in compliance to the

Gothic subculture

My education is of the utmost value to me

7. With regard to family life, how important are the following:

Very Somewhat Not

Family involvement in upbringing □ □ □

Family dinners □ □ □
Quality time with family □ □ □
Family in your decision making process □ □ □
Marriage □ □ □
8. Do you agree with having pre-marital sex? Please select one.

□ Yes □ No
9. Do you socially interact with other cultures? Please select one.

□ Yes □ No
10. How often do you partake in the following? Please indicate.

Always Seldom Never

Sport □ □ □
Theatre □ □ □
Blogging □ □ □
Eating out □ □ □
Reading □ □ □
Shopping □ □ □
Cooking □ □ □
Music gigs □ □ □
Movies □ □ □
11. To what extent do you support the following? Please indicate.

Not at all Somewhat To a Large Extent

Tattoos □ □ □
Body Piercings □ □ □
Drug use □ □ □
Alcohol consumption □ □ □
Striking hairstyles □ □ □
Self mutilation □ □ □
12. When you do your grocery shopping, how often do you purchase from the following stores? Please indicate.

Always Seldom Never

Checkers □ □ □
Woolworths □ □ □
Spar □ □ □
Fruit and Veg □ □ □
Pick ‘n Pay □ □ □
Friendly Grocer □ □ □

13. How often do you purchase your clothing items through the following outlets? Please indicate.

Always Seldom Never

Edgars □ □ □
Woolworths □ □ □
Truworths □ □ □
Pick ‘n Pay Clothing □ □ □
Mr Price □ □ □
Local Gothic Clothing outlet □ □ □
Online purchasing □ □ □
14. With regard to South African media, to what extent do you agree or disagree with the following statements:

Strongly Agree Disagree Strongly

agree disagree

There are magazines specifically targeted at the

Gothic community

There are television shows that aim to entertain

the Gothic community

There are online sites for Gothic social

interaction

Radio stations provide content relevant to the

Gothic community

15. How often do you watch the following television networks? Please indicate.

Always Seldom Never

SABC 1 □ □ □
SABC 2 □ □ □
SABC 3 □ □ □
Mnet □ □ □
Kerrang! □ □ □
DSTV □ □ □
16. How often do you listen to following music genres? Please indicate.

Always Seldom Never

Metal □ □ □
Rock □ □ □
Alternative □ □ □
Dance □ □ □
Punk □ □ □
Classical □ □ □
17. With regard to online activity, how often do you visit the following? Please indicate.

Always Seldom Never

Twitter □ □ □
Facebook □ □ □
Myspace □ □ □
Chat sites □ □ □
Youtube □ □ □
Blogs □ □ □
18. Does the use of technology play an important role in the lifestyle of a Goth? Please select one.

□ Yes □ No
19. Do the following advertising medium, have an influence on you? Please indicate.

Definitely Somewhat Definitely Not

Radio □ □ □
TV □ □ □
Print □ □ □
Billboards □ □ □
20. Please indicate your gender? Please select one.

□ Male □ Female
21. Please indicate your age. Please select one.

□ 18 □ 20 □ 22
□ 19 □ 21 □ 23 □ 24
Thank you for filling out the questionnaire, your participation is highly appreciated.