Visual Guideline

Bangga Buatan Indonesia Visual Guidelines

Logo
THE BANGGA BUATAN INDONESIA LOGO is comprised of a custom logogram and typeface
a. with a modern touch, seen on the shape of the letters and overall simple look. The logogram,

Philosophy
utilized to show love for Indonesian local’s products, represents also the proud feeling of
Indonesian local’s products, while also showing unity as one Indonesia.

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Bangga Buatan Indonesia Visual Guidelines

b. Logo

a) Logo Requisite b) Isolation Area

THE BANGGA BUATAN INDONESIA LOGO is consist of the A MARGIN OF CLEAR SPACE equivalent to 1/3 height of the
logogram and logotype elements. Both logogram and logotype

separated from one another as they must appear as a whole. graphic elements or any other visual interference to maintain
Bangga Buatan Indonesia also has another color version of the the clarity of the logo.

1/3 h

1/3 h

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c. Logo:
Incorrect Use

a) DON’T alter the shape of the b) DON’T switch the elements’ c) DON’T put the logo on
logo position in the logo cluttered background

d) DON’T change the logo to e) DON’T change the logo to colors f) DON’T rotate the logo
more than two colors given other than the color palette given

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d. Graphic THE ‘BIG HUG’ SHAPE IS BANGGA BUATAN INDONESIA’S GRAPHIC DEVICE.
The application of graphic device should be in this formula: frame + graphic element on the top

Device center of the layout + logo on the bottom right with Line on top center or left . All layouts in all sizes should use this formula.

Jadi Pahlawan
Ne eri den an
#BanggaBuatanIndonesia

+ + =

Big Hug Product/Visual ‘Line Wave’ Graphic Element Line & Logo Final Result

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e. Graphic Device:
Big Hug Usage

1. Mask the object 2. Place it in the center of the Heart

with the hands on top of the object
Result

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f. Color TO EMPHASIZE THE FEELING OF PROUD FOR LOCAL’S PRODUCT,

Bangga Buatan Indonesia uses red and white as main colors,

Palette
WRVKRZWKHSURXGIHHOLQJRIEX\LQJORFDOèVSURRGXFWDQGWRVKRZ
WRJHWKHUQHVVLQXQLW\7KHFRORUVSHFLĆFDWLRQVDUHDVIROORZV

HEX #FF030 HEX #FFFFFF

RGB 255 3 3 RGB 255 255 255
CMYK 0 99 100 0 CMYK 0000

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Bangga Buatan Indonesia Visual Guidelines

g. Typography
a) Headline
THE HEADLINE FOR BANGGA BUATAN INDONESIA
uses ‘HK Grotesk’ font family. It is a modern and simple sans serif
font that gives the casual feeling while is easy to read. HK Grotesk
Bold is used as the main typeface for the headline.
b) Body Copy
THE BODY COPY FOR BANGGA BUATAN INDONESIA
uses ‘HK Grotesk’ font family. It is a modern and simple sans serif font
that looks professional and casual at the same time, and also is
easy to read. HK Grotesk Regular is used as the regular body copy.

HK Grotesk Extra Bold HK Grotesk Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVW XYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

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h. Templates:
Vertical and Horizontal
44x

Graphic Device

Headline

Graphic Device

Headline

46 x

Bangga Buatan
Indonesia Logo (12x)

Bangga Buatan
Indonesia Logo (12x)

Vertical Horizontal

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i. Templates:
1:1 Size
50 x

Headline

Graphic Device

Bangga Buatan
Indonesia Logo (12x)

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j. Visual Examples:

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k. Partner’s THE ‘BIG HUG’ SHAPE SYSTEM FOR PARTNERS VISUALS.

Partners are free to choose to follow main template or provide their own visuals,
as long as they keep 3 mandatory devices:Big hug visual, #BanggaBuatanIndonesia box tagline, logo.

Graphic
Device
Mandatory Elements

+ #BanggaBuatanIndonesia + =

Big Hug Product/Visual #BanggaBuatanIndonesia tagline Logo Final Result

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l. Partner’s THE BIG HUG KEY VISUAL IN DIFFERENT APPLICATIONS

For brand partners visual, the substitution of fonts, colors, and graphic elements are allowed, as long as maintaining the main
mandatory graphic device (Page4) ,and it is compulsory to keep the mandatory graphic devices as prominent as possible in the visual.

Visual
Example

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