Noodles

“TASTE BHI HEALTH BHI”

GROUP MEMBERS
• KISHAN BHAGAT

• NAYAN MANDAL
• SIMRAN AGARWAL
• AAYUSHI AGRAWAL
 INTRODUCTION

• It’s a brand of Instant Noodles made by NESTLE India Ltd.

• It was found by the Maggi family in Switzerland in the 19th
century by Julius Maggi.
• Nestle launched Maggi for the first time in India in the year
1982.
 MARKETING STRATEGY

• Promotional campaigns in schools.

• New product innovation according to the needs of
the consumers.
• Its price is quite reasonable than its competitors.
 MARKETING MIX

• It comes in 12 different flavors like classic masala, tomato

chicken, atta noodles, chilli chicken, green chilli, peri peri, etc.
• It comes in different sizes and prices:
maggi 2 minute noodles(chicken) : 95gms INR 12
maggi 2 minute noodles(curry) : 100gms INR 13
maggi 2 minute noodles(masala spicy) : 100gms INR 12.50
maggi 2 minute noodlesI(Veg atta) : 200gms INR 30
• It also comes in cup.
 PLACE AND PROMOTION

• It is popular in Australia, India, Brazil, Sri Lanka, Nepal, Malaysia,

Singapore, South Africa and New Zealand.
• It promotes Maggi noodles as a healthy ready to eat and is
convenient food.
• Maggi Noodles has concerned 60% of market share in India.
• It uses visual ads, pamphlets, posters and social networking sites as
its marketing tools.
 COMPETITORS

• Companies like Top Ramen, Indo Nissan, Ching’s, Sun feast launching a similar kind of product,
Maggi faced major competition in the market.
• But in context of Nepal its major competitors are
> Wai Wai (CG group)
> Rum-pum (Asian Thai foods)
> 123 (Kwality products)
 RECOMMENDATION AND CONCLUSION

• PACKAGING SHOULD BE CHANGED

• THEY SHOULD FOLLOW STRICT SAFETY MEASURES BY TAKING CONSUMER’S HEALTH INTO
CONSIDERATION
• THE CO. SHOULD MAINTAIN THE PREVIOUS TASTE WHAT THEY WERE PROVIDING
THANK YOU……