BUSINESS

PLAN
PERFECT EVENT PLANNER
 Perfect Event Planner

Subject: business Electronic Communication

Group members:
 Pankaj Kumar
 Waseem Ali
 Kashif Bhutto
 Waqar Gaad
 Amit Kumar
 Sheeraz sheikh

Assigned by: Madam Aimen Rashid

Contents
Introduction.................................................................................................................................................3
Location.......................................................................................................................................................3
Mission........................................................................................................................................................3
Vision...........................................................................................................................................................3
Problem statement......................................................................................................................................4
Solution.......................................................................................................................................................4
Objectives....................................................................................................................................................4
Market research..........................................................................................................................................4
Plot study and result....................................................................................................................................4
Questionnaire..............................................................................................................................................4
Analysis:.......................................................................................................................................................6
Questions and interpretations.....................................................................................................................7
Graphical analysis of demographic variables with interpretations..............................................................9
Swot analysis.............................................................................................................................................12
Marketing plan..........................................................................................................................................12
Product......................................................................................................................................................12
Price...........................................................................................................................................................14
Promotion.................................................................................................................................................15
Customer services.....................................................................................................................................15
Legal structure...........................................................................................................................................15
Pestle analysis...........................................................................................................................................15
Political......................................................................................................................................................15
Economic...................................................................................................................................................16
Social.........................................................................................................................................................16
Technological.............................................................................................................................................16
Legal..........................................................................................................................................................16
Environmental...........................................................................................................................................16
Market growth..........................................................................................................................................16
Marketing trend........................................................................................................................................17
Financial plan.............................................................................................................................................17
Contingency plan.......................................................................................................................................18
Conclusion.................................................................................................................................................19
 Letter of Acknowledgement

To person who reads,

It is acknowledging you all that, this Assignment would have not been possible
without the grace of Allah Almighty and our hard efforts, we are very much thankful to ALLAH
for giving us courage to complete our Assignment. We are also thankful to course facilitator Ms.
Aiman Rasheed for her guidance and giving us such type of assignment in order to augment our
learning, without her co-operation this wouldn’t be possible to reach at the conclusion. We are
also thankful to every person who lends a hand in this project and assist us to reach our goal.

Sincerely,
Ameet Kumar
Pankaj
Waseem Bhurt
Introduction
Event management is the application of project management to the creation and development of
large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts,
or conventions. It involves studying the brand, identifying its target audience, devising the event
concept, and coordinating the technical aspects before actually launching the event.
The process of planning and coordinating the event is usually referred to as event planning and
which can include budgeting, scheduling, site selection, acquiring necessary permits,
coordinating transportation and parking, arranging for speakers or entertainers, arranging decor,
event security, catering, coordinating with third party vendors, and emergency plans. Each event
is different in its nature so process of planning & execution of each event differs on basis of type
of event.

Location
Our online event management company will be in all over the Sindh province, peoples who are
living in the Sindh; from anywhere they can book their party and any type of event. In addition,
our target is those type of people who cannot customize their events in small towns, all the
peoples of Sindh province they customize their events easily. In addition, we will create a page
where peoples can do complaints and we will open our offices of our company in the different
cities of Sindh. we will open our offices in Karachi city, and our second office will be in
Hyderabad and 3rd will be in sukkur and 4rth office will be in the Larkana, in the begging we will
open four main offices in the four big cities of Sindh province.

Mission
Expand the business throughout the sindh. We will take pride in our work, we guaranteed you
with 100% of satisfaction, we hope to be able to serve you, we will make sure that in that special
day (your day) you and your guests can enjoy a grand event.

Vision
To be known as the best and famous event management company in Pakistan. We will provide
such kind of platform, where people can enjoy their event and feel pride.

Problem statement
As we observe, that there is not such kind of event management who provides all types of event
to the peoples of Sindh, and there is not any such type of online event management. Who
provides all types of events, as we are providing, such as, festivals, conferences, ceremonies,
weddings, formal parties, concerts, or conventions etc.
Solution
After that, we had done a survey, from that we can observe that why not, we will provide such
type of online event management so that people get maximum benefits of this.

Objectives
 Provide facilities to people of sindh, they book their events easily
 Increase our business day by day
 Get maximum attention of people to our selves
 Get low profit at per event, so that we will become famous in our society
 Book maximum events (every type of events)

Market Research
Survey:
We have conducted a survey to make a business plan on online event management; therefore, we
had done market research.
We have collected the sample data through questionnaire, and that questions were in Likert scale
questions types. Than we collected data randomly, the total number of respondents was 100. Our
Questionnaire was based on demographic variables that are Age, Gender, Occupation, and
Household Income and Martial status and consists of about 10 questions.

Plot study and result

Questionnaire

Dear Respondents,
We are pursuing BBA from SZABIST Larkana campus. As a part of our course, we need to
conduct s survey based on a business plan. Our survey is based on “Online Event Management
Company”. Please take a few minutes to answer the following questions. We assure your
Confidentiality. Thank you.
_____
1. Gender: Male Female

2. Age: 18-23 23-28 28-33 Above 33

3. Occupation: Student Other

 4. Household Income: 20,000-40,000 40,000-60,000 60,000-Above

5. Marital Status: Single Committed Married

Rating Scale: SA=Strongly Agree, a=Agree, N=Neutral, D=Disagree, SD=Strongly Disagree

Questions: SA A N D SD

1. Are you looking for an online event management company

in Interior sindh where you can book and customize your
events from sitting at home?
2. Do you think there is a need of such a platform in sindh?

3. Do you perceive opening an online event management

company would be a good idea?
4. Online method for booking and customizing your event is
more convenient than traditional method.
5. Do you think people of sindh province would appreciate
having such an online facility?
6. Do you think by providing discounts and coupons will
attract higher number of customers?
7. Do you wish to see us arranging seminar, workshops,
literary festivals concerts and many more events for people
of sindh?
8. Do you think people of sindh would actively participate in
such event?

9. Should we provide catering, decoration, recording, photo

shot and all other related services to an event?

10. Proving theme and destination wedding and other events

would be a good option.

--------------------------------------------------------------------------------------------------------------------
Thank You for your precious time and cooperation to complete this questionnaire.

Analysis:
The software will have used for analysis and for graphical representation of our Survey data is
Microsoft Excel.
The overall respondents from our selected respondents is very positive, majority of them are
agreed or strongly agreed.

ID Strongly Agree Agree Neutral Disagree Strongly Disagree Total

Q1 042% 50% 8% 0% 0% 100%

Q2 35% 53% 9% 1% 2% 100%

Q3 32% 51% 17% 0% 0% 100%

Q4 19% 51% 25% 3% 2% 100%

Q5 25% 48% 22% 5% 0% 100%

Q6 32% 47% 16% 3% 1% 100%

Q7 38% 52% 8% 1% 1% 100%

Q8 30% 45% 19% 3% 2% 100%

Q9 28% 41% 23% 4% 3% 100%

Q10 36% 42% 16% 2% 3% 100%

Questions and interpretations
Q no 1: Are you looking for an online event management company in Interior sindh where you
can book and customize your events from sitting at home?

Interpretation: 50% of the respondents are agreeing out of 100%, 42% respondents are
strongly agreed, and remaining 8% are neutral.

Q no 2: Do you think there is a need of such a platform in sindh?

Interpretation:53% of the respondents are agreed out of 100, 35% respondents are agreed,
9% of the respondents replied neutral,1% respondents replied strongly disagreed remaining 2%
respondents replied strongly disagreed.

Q no 3: Do you perceive opening an online event management company would be a good idea?

Interpretation: 51% of the respondents replied us agreed out of 100, 32% of the respondents
replied us strongly agreed and remaining 17% of the respondents replied us neutral.

Q no 4: Online method for booking and customizing your event is more convenient than
traditional method.

Interpretation: 51% of the respondents replied us agreed out of 100, 19% of the respondents
replied us strongly agreed, 25% of the respondents replied us neutral and remaining 3% of the
respondents are disagreed.

Q no 5: Do you think people of sindh province would appreciate having such an online
facility?

Interpretation:48% of the respondents replied us agreed out of 100, 25% of the respondents
replied us strongly agreed, 25% of the respondents replied us neutral and remaining 5%
respondents replied disagreed.

Q no 6: Do you think by providing discounts and coupons will attract higher number of
customers.

Interpretation: 47% of the respondents replied us agreed out of 100, 32% respondents
replied us strongly agreed, 16% of the respondents replied us neutral, 3% respondents replied us
disagree and remaining 1% respondent replied strongly disagree .
Q no 7: Do you wish to see us arranging seminar, workshops, literary festivals concerts and
many more events for people of Sindh?

Interpretation:52% of the respondents replied us agreed, 38% of the respondents replied us

strongly agreed out of 100, 8% respondents replied us neutral, 1% respondent replied strongly
disagree and remaining 1 replied disagreed.

Q no 8: Do you think people of sindh would actively participate in such event?

Interpretation:45% of the respondents replied us agreed, 30% of the respondents replied us

strongly agreed out of 100, 19% of the respondents replied us neutral, 4% respondents replied us
disagreed and remaining 3% of the respondents replied us strongly disagreed.

Q no 9: Should we provide catering, decoration, recording, photo shot and all other related
services to an event?

Interpretation: 41% of the respondents replied us agreed, 28% of the respondents replied us
strongly agreed out of 100, 23% of the respondents replied us neutral 4% respondents replied us
disagreed and remaining 3% of the respondents replied us strongly disagreed.

Q no 10: Proving theme and destination wedding and other events would be a good option.

Interpretation: 42 % of the respondents replied us agreed, 36% of the respondents replied us

strongly agreed, and 16% of the respondents replied we neutral 2% of the respondents replied us
disagree and remaining 3% of the respondents replied us strongly disagreed.

Graphical analysis of demographic variables with interpretations

1. Gender
 Chart Title
Gender Male Female
26%

74%

Interpretation: This chart shows the frequency distribution of the male respondents is
74 and 26 of the female respondents out of 100 respondents this represents the highest
response is from male respondents.

2. Age

Chart Title
Age 18-23 23-28 28-33 above 33
13% 1%

86%

Interpretation: This chart shows the number of respondents from age group of 18-23 is 86
out of 100, number of respondents from the age group of 23-28 is 13 out of 100 and remaining 1
from the age group of 28-23 and there is not any type of respondent who is relate from the age
group of above 33

3. Occupation
 Chart Title
Occupations Students Others

1%

99%

Interpretation: This chart shows that majority of the respondents are students 99
are students out of 100 and remaining one is from other sector.

4. Household income

Chart Title
0.6

0.5

0.4
Axis Title

0.3

0.2

0.1

0
House hold 20000-40000 40000-60000 60000 above

Interpretation: This chart shows that out of 100, 20 respondents have income
between the ranges of 2000-40000, 22 respondents have income between the range of
40000-60000 and remaining 58 respondents have income of 60000 above.

5. Marital status
 Chart Title

87%

10% 3%

Martial Status Single Committed Married

Interpretation: The chart shows that out of 100 respondents, 87 are single, 10 are
committed and remaining 3 are married.

Swot analysis
Strength
 easy for booking events
 affordable prices
 all types of events
 online payments

Weakness
 experience for quality
 because we are new in event planner
 fear of online
 so many people have fear online booking
 communication problem
 because there is so much problem of internet in the cities of sindh
Opportunities
 standard quality
 monopolist
 no direct competitor
Threats
 electricity problem
 weather problem
 political traffic threats

Marketing plan
A marketing plan may be a part of an overall business plan. Solid marketing strategy is the
foundation of a well-written marketing plan while a marketing plan contains a list of actions
without a sound strategic foundation; it is of little use to a business

Product
 Online booking
 Website display
 Marriage events
 All type of events
 Online payment
 Full equipment of decoration
 Quality of food arrangement
 Legal Structure
 Management
Party Events
Marriages events

Food setup
Price
We would set affordable prices ranges keeping in view the purchasing power of our targeted
customers would be achieved and The pricing scheme will be based on a per project estimate
tailored to each customer. Our pricing strategy will be at high quality at low price.

Place
Our event management company will be online; means everywhere in the Sindh province people
can get benefit of our event management company. As we have mentioned about our offices
before, we will open four branches of our company in four big cities of Sindh province, 1st
branch will be in Karachi, 2nd office will be in Hyderabad, third office will be in sukkur and 4th
office will be in Larkana.

Promotion
Several forms of advertising and promotion will be use including a website, partnerships,
networking with the Chambers of Commerce, and participation at various tradeshows. In
addition, many type of advertisement channels.

Customer services
 They can book their events or parties online.
 They can pay payments through bank.

Legal structure
Partnership: A partnership is a business owned by two or more persons or entities that have a
legal right to share in the company’s profits and losses. The partners may or may not be
employees of the business. If they are, the business must pay employment taxes on their behalf.
If they are not, they receive the same tax treatment as sole proprietors. For federal tax purposes,
the partnership must file an informational return that reports operational profits and losses, and
the partnership is responsible for employees’ employment taxes and any excise taxes. The
income tax that the partnership generates “passes through” to the individual partner’s tax return
based on each partner’s share of the business. Each individual partner is responsible for income
tax, self-employment tax and estimated tax.

Pestle analysis
Companies use pestle analysis as a tool so that they can track the environment they are operating or
planning to launch a new project/product/services etc. and pestle analysis stands for, political
environmental, social, technological, legal and environmental.
Political
Our online event management company will follow the rules and policies enforced by the government
of Pakistan. The taxes would pay without any theft; we will be responsible in paying taxes so we could
contribute to betterment of our country and society. We will not pay less than the basic pay of the labor,
we will follow the working hours requirement of the labor, labor force age will be 18 and according to
rules set by the government of Pakistan.

Economic
This factor is very important in term of business. Either it is online business or physical, economic factor
directly related to business and their effect is direct on business revenue or profits. Our country is
under-developing country that faces a lot of ups and downs in prize level of goods as country currency is
going in defects day by day which causes expensive important and supply pull inflation in economy but
our company is tax paid company, and our prices will be average and middle or upper class people can
afford.

Social
Our company will not book or customize that type of events and parties, which affect our society, our
online event management company, will promote the cultural events as well others. Our company will
try to give maximum benefit to those people who are living in the society.

Technological
Our online event management company will provide best services, as we have mentioned we are online,
we will try to give maximum time to our customer in a day, so they can book their parties, or any type of
events easily and quickly.

Legal
Our company will respectfully follow the laws, which the government, our company, gives will not do
such type of activities, which is illegal, and our company will be registered according to the laws, which
are makes, by the government.

Environmental
Our company will not do such type of activities, which affect environment, which makes environment
bad, doing with our business we will do social activities, and also we will participate CSR activities and
also we will give donations to charities, and we will say this with sure that we will ever never plan that
events which effects our society.

Market growth
Market is growing speedily or exponentially due to increasing spending on events. And the people of
sindh are very extroverts they wants improvements in their environment or they wants to get those
opportunities where they can enjoy or do such type of events also young population is increasing and
doing these type of activities.

Marketing trend
In today’s worlds, life of an individual is revolving around the technology and it has become need of
peoples. They think technology has made there life easier and internet is one of the most important
thing that has emerged from technological revolution people have become addictive it internet connect
them to the world.

The usage of internet is increasing day by day as the population of young generation is increasing which
cause great opportunity for the sellers to sell their goods and services online as its save time of buyers
and is more convenient to the target audience

Like other goods and services field of event management has also emerged on online plat form there are
many event management companies operating in Karachi any Hyderabad and the numbers of online
event management companies and their customers is increasing day by day because the customers are
very much satisfied from the services that they are receiving from event planners this emerging field has
a positive trend in Sindh and the events planners has a lot of competition only way to survive in this
highly emerging market is to meet there customers need

Financial plan
Start-up Cost Amount

Karachi Office
Building rent (monthly) 80,000
500,000
IT and systems
Launch marketing cost 150,000
#20 Staff Salaries (monthly) 600000
Hyderabad Office
 Building rent (monthly) 70000
IT and systems 500000
Launch marketing cost 100000
#15 Staff Salaries (monthly) 450000
Sukkur Office
Building rent (monthly) 70000
IT and systems 300000
Launch marketing cost 50000
#10 Staff Salaries (monthly) 300000
Larkana Office
Building rent (monthly) 70000
IT and systems 300000
Launch marketing cost 50000
#10 Staff Salaries (monthly) 300000

Source of funds
Personal Investment by all partners 3890000
Total 3890000

Except from the initial cost of office, employs, it setup, marketing the cost of decoration, food and etc
will be paid from the amount that customers are paying for arranging the setup.

Contingency plan
In case if our plan will not work then we have another plan of an online shopping company for females
named as she shop where we will provide cosmetics, jewelry, dresses and other trendy stuffs of girls.
Our online shopping company will be operating in all over Pakistan but manly targeting sindh and
Punjab we will utilize our same offices of Karachi and Hyderabad and offices of larkana and sukkur will
be closed

in addition we will open 2 more offices in Lahore and other Islamabad for the offices same it system of
larkana and sukkur will be utilized

Conclusion
This whole report is about a business plan we want to start in the market of Larkana. Our aim is
to open the “perfect event planner” an online event management company. For that we have
conducted a research from the students, professionals and other local people From Larkana.
Overall we have received very positive response, people seems very enthusiastic about the idea
of a “perfect event planner”.

We have targeted the customers based on geographic, demographic and psychographic factors.
Many analysis have been done like STP analysis, SWOT analysis, Marketing analysis, Financial
analysis etc, in order to know the authenticity of our Business plan. We also have planned an
alternative of the “perfect event planner” in case if it would not work due to any reason.