DOE

Intellectual
Property
M2M
Incubator
Program

IP2Mkt Incubator Program M2M

Tech Fest

M2M
Tech Venture
Courses

M2M
SBIR/STTR &
CRADA
January 17, 2020-April 24, 2020 For More Info: Program
Sign up: https://tinyurl.com/M2MInc2020 https://M2M.FIU.edu 1
 Mission to Market Incubator – Spring 2020
January 17, 24, 31: Feb 7, 14, 21, 28: March 6, 13, 20, 27: April 3, 10, 17;
Demo Day: April 24;

Summary
Schedule Topic Assignment
Week 0 Pre-Program Items: M2M IP2Mkt Overview, Opportunity Board & IP Opportunity Board & IP Listing
Listing
Week 1 Lean Startup Methodology & IP Problem Analysis Chart IP Problem Analysis & Value Proposition Canvas
Week 2 Rapid Ideation & Solution Prototyping: MVP Mock Up MVP Mock Up and Business Model Canvas
Week 3 Week 1 Secondary
Opportunity Attractiveness: - Problem Introduction
Industry and
and Market Analysis Team
Macro Formation
Industry and Macro Market Stats
Week 4 Customer Discovery: Part 1Customer interviews Customer Interview Questions
Week 5 Customer Discovery: Part 2 Customer Surveys Customer Interviews and Survey Launch
Week 6 Go-to-Market Planning: Part 1 Strategy Commercialization Board
Week 7 Go-to-Market Planning: Part 2 Plan of Attack Revenue Model & Customer Interviews
Week 8 IP Strategy and Valuation & Tech Transfer Agreement Studio Commercialization Milestones
Week 9 Financial Model and R&D/Tech Maturation Funding Tech Maturation Needs & SBIR/STTR Targets
Week 10 Risk Analysis Studio Opportunity Attractiveness & SBIR White Paper
Week 11 Pitch Training Studio Pitch Deck
Week 12 Pitch Training-Studio
Week 13 Demo Day
Week 14 Post Program Meeting, Next Steps, and Survey Risk Analysis Program Sign Up, Program Survey

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Logistical Items
• Meets at FIU Engineering Center Room 2186 (FIU Applied Research
Center)
Address: 10555 W. Flagler Street, EC 2186
Miami, FL 33174
• Entrepreneur Website: https://tinyurl.com/ip2mkt2020
• All sessions will be recorded and streamed via Zoom

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 Week 0
Agenda
 PART 1
 What is M2M & What are the M2M incubator objectives?
 Introduction to Intellectual Property (IP), Innovation and Entrepreneurship.

 PART 2 : Hands-on practice and deliverables

 Opportunity Board
 IP Listing

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PART 1

What is M2M ?
&
What are the M2M IP2Mkt
incubator objectives?

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M2M Mission Statement
The M2M initiative seeks to tap the trillions of dollars of underutilized
patented technologies developed by U.S. Department of Energy and
Labs, other Federal Agencies, and universities, and industry in order to
foster economic development in South Florida and beyond. Modeled
after insights gained from the Military-Industrial complex during the
Cold War era, Silicon Valley, and inclusive economic development
strategies, the mission of FIU’s M2M Initiative is to inclusively grow
South Florida’s innovation economy and beyond.

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M2M Mission Areas
The M2M Initiative has four goal areas:
1) Science, Technology, Engineering, and Mathematics (STEM)
Entrepreneurial Workforce Development;
2) Innovation Ecosystem Development;
3) Business Incubator and Accelerator Network; and
4) Technology Transfer & Commercialization.

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 S&P 500 has $16 trillion in
Intangible Assets (2018):
• Patents and Know-
how ($10 trillion)
• Trademarks and
Copyrights ($6 trillion)

Intangible Value of
Unutilized US patent:
$1.5 Trillion

Patents and Know-how: Firms can increase intangible value via technology
transfer (inbound and outbound) and Know-how by improving
commercialization skills i.e. through business incubators, accelerators,
courses, and partnerships.
23,000+ DOE Patents Available
$80+ Billion in present value

Patents and Expertise

Develop
FIU
Students

Incubate
DOE and
FIU IP
Research &
New Ventures
Innovation
Equip &
Equip FIU Accelerate
Economic
Faculty New
Growth Ventures
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 • 17 National Labs
• User Facilities to advance public and private inventions
National
Labs and innovations.

• 30,000+ Scientists and Engineers

Workforce
• 90,000+ Federal and Contractor Employees

• 20,000+ patented technologies unlicensed

• Covers Energy, Cyber/Data Sci, Bio Tech, Engineering,
Science
and Tech Materials, Manufacturing, and more

• Technology Transfer Program

• Business Incubator Program and Network
M2M • SBIR/STTR and CRADA Program
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 Patent Monetization Plan
 Source DOE IP (1 patent portfolio complementary to venture)
 Tech roadmap of IP (Milestones for productizations)

 Pitch Tools
 Opportunity Board
 Commercialization Board
 M2M IP2Mkt Suite of Tools (Value Proposition Canvas, Business Model Canvas, Customer Discovery, etc)
 Financial Model

 Partnerships
 FIU Applied Research Center
 DOE Lab identified
 FIU M2M partnered courses and student teams

 Paid Opportunities
 Funding opportunity identified
PART 1

INTRODUCTION TO:

Intellectual Property, Innovation

&
Entrepreneurship

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PART 1

Entrepreneurship
• What is Entrepreneurship?
• The pursuit of opportunity beyond resources controlled

• Why do Start Ups Fail?

• Finances
• Founder Issues
• Product & Customer Fit
• Other Reasons?

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PART 1

Entrepreneurs: are serial risktakers not gamblers

…"anyone has the potential to develop ideas. However, an

entrepreneurial-minded person will go one step further to evaluate
whether there is an economic opportunity in that idea."

“An entrepreneur knows he or she has to risk something in the process

to determine if there is a market for that particular idea, be it for a
product or a service,...”
Phillip Phan, management professor and vice dean, Carey Business School, Johns Hopkins University.
https://www.smu.edu.sg/perspectives/2012/06/26/entrepreneurs-are-serial-risktakers-not-gamblers-says-phillip-phan

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PART 1

New Trends in Entrepreneurship

• Start Ups are NOT smaller versions of large corps.
• Use Business Model Canvas Tool for “Pre-Planning” to find the right
business model and operations plan.
• Agile Product Development
• 85% product features are unwanted
• Continuous testing of value proposition and product features
• Customer and Product Development
• Lean principles for customer discovery and product development
• Risk mitigation strategy is a dependent on capital and intellectual
property plan
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Entrepreneurship Tech
is the pursuit of Entrepreneurship
Opportunity Idea
opportunity Recognition Generation utilizes
without regard of technological
resources currently innovation or
controlled invention as a core
-Professor Howard element of the
Stevenson, Harvard enterprise.
Business School
Business
Exit Model
Merger & Validation
Acquisition

Business
Launch &
Operations

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Invention, Innovation, and Tech Entrepreneurship
Fresh thinking that creates value
-Richard Lyons, Economist
Invention is: Innovation is: Entrepreneurship is:
• The process or act of • The process through which • The pursuit of
producing something, economic and social value is opportunity without
such as a useful device extracted from knowledge regard resources
or process, for the first through the generation, currently controlled
time through the use of development, and • Professor Howard
the imagination or of implementation of ideas to Stevenson, Harvard
ingenious thinking and produce new or improved Business School
experiment strategies, capabilities, products,
• Merriam-Webster services, or processes
Dictionary • The Centre for Business Innovation

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PART 1 Overview of Intellectual Property (IP)
Intellectual
What’s Protected? Examples Protection Lasts for:
Property
iPod, chemical fertilizer, 20 years from the date of
Utility
Inventions process of manipulating filing regular patent
Patent genetic traits in mice application

Design Ornamental (non Unique shape of electric

14 years
Patent functional) designs guitar, design for a lamp

Books, photos, music, fine

Michael Jackson’s Thriller (music, The life of the author plus 70
art, graphic images, videos,
Copyright films, architecture, computer
artwork and video), Windows years (or for some works, 95
operating system years from first publication)
programs
Formulas, methods, devices
Coca‐Cola formula, survey
or compilations of As long as information
Trade methods used by a pollster, new
information which is remains confidential and
Secret confidential and gives a
invention for which patent
functions as a trade secret
application has not been filed
business an advantage
Words, symbols, designs, or
Coca-cola name and distinctive As long as business continuously
slogans that identify and
Trademark distinguish products or
logo. Pilsbury doughboy uses trademark in connection
character. with goods or services
services.

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PART 2

Hands on Practice and Deliverables:

Opportunity Board and IP Listing

Instructions:
1. Develop an Opportunity Board of Your Idea (It is Okay if you are not sure)
2. List Intellectual Property owned or desired to license from DOE to aid your
venture (one or two patents are plenty to get started)

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 Opportunity Board
Assess the Idea Risk: Is this a business idea i.e., is the objective to create and
extract value of monetary significance?
1) Opportunity recognition (What’s the opportunity?)
2) Problem identification (What are the customer pain points?)
3) Contextualization of innovation and invention (What’s your solution?)
4) Accessibility of value stream (Who pays for the solution? How will they pay?)

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Opportunity Board
Opportunity Customer Pain Solution to Pain Inventions, Accessibility of
Description Points or Needs Points Innovations, or Value Stream
Technologies

Describe the Describe Describe the Describe tech that Describe who pays
opportunity and give a customer pains solution relative: can currently be for the solution and
rough estimate of the or needs and Detail how and used, be developed, how your business
scale of the problem in jobs they while when it can be done and how you plan to gets paid
terms of number of having their pain control the
customers or dollars or need innovations.
spent each year
List key words

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Opportunity Board
Opportunity Customer Pain Solution to Pain Inventions, Accessibility of
Description Points or Needs Points Innovations, or Value Stream
Technologies

Internet users need to Searching for Fast, efficient, and Algorithm from Web Advertisement
find webpages fast and information on minimally described Larry Page and
accurately based upon the world wide text search Sergey Brin Ph.D.
text of search engines. web algorithm. research “Back Rub”
76 million internet • Entering text Can deploy in 12
users in U.S. and 147 • Finding months
million globally in 1998 relevant Key Words:
webpages Web Search Engine
Algorithm
Data
Online
Advertisement

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Opportunity Board: What’s Your Opportunity?
Opportunity Customer Pain Solution to Pain Inventions, Accessibility of
Description Points or Needs Points Innovations, or Value Stream
Technologies

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 U.S. Department of Energy Patents
Use Key Words from Review Patent List
Opportunity Board to Provided by M2M on
search for a DOE Patent https://www.osti.gov/doepatents/ AR/VR/Data Science

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PART 2 Utility and Copyright Intellectual Property Chart
Intellectual
Descriptor Title Owner
Property
Patent Number or
Utility
Application Title of Patent or Patent Application FIU or DOE Lab or Private
Patent Number

Copyright Software Short Description of Software or Algorithm FIU or DOE Lab or Private

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Assignments Due by Week 1 (Jan 24 2020)
• Opportunity Board
• Intellectual Property Chart
• Utility Patent
• FIU, DOE, or Private
• Any Copyright or potential copyright IP
• DOE IP Selection
• Preview of Next Session

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Next Session Preview
• Opportunity Board Group Discussion
• Intellectual Property Discussion
• IP Problem Analysis Chart
• Introduction to Lean Entrepreneurship
• Student Team Matching Preparation

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Next Session: IP Problem Analysis Chart:
Map IP Features to benefits, Technical problems,
to potential customer benefits
Features Benefits Technical Problem Customer Pain
Example IP Problem Analysis Chart:
Stretchable Lithium Ion Battery
Features Benefits Technical Problem Customer Pain
Stretchable and flexible active Added mechanical compliance, no springs Rigid batteries Limited design possibilities
components and encapsulation or connectors needed

Lithium ion High power output / energy storage Sustainability, limited battery life Replacing batteries

Rechargeable Reusable, cost effective Power, sustainability Sustainable, reliable power

Safe for human skin / organs Medical capability Powering medical devices inside and on Mobility, safety
body
Super thin Utilize space effectively / compact Bulky batteries Limited design possibilities

Lightweight Easy to carry / store / transport Bulky, heavy batteries Limited design possibilities, higher cost to
transport more weight

Water resistant Can safely get wet, implemented in various Some batteries cannot get wet Dangerous to get some batteries wet
spaces
Good voltage retention Maintain energy storage and power Normal battery loses retention over Need reliable power
capacity lifecycle
Spiral Maximized surface area Rigid, bulky batteries Limited design possibilities
Transparent Blend with surrounding device or skin Ability to disguise technology or see inside Aesthetics of technology
PART 2

Don’t forget to bring your deliverables

&
See you next week…

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